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Monetizing RSS Feeds

Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.

Subscriptions. Subscription feeds are designed so that subscription fees are charged for unique quality content. Publishers include teaser copy in the RSS feed and readers have to purchase a subscription to see the content in its entirety. The New York Times was the first to introduce the subscription model. Initially the NY Times faced some resentment from users who had become accustom to free RSS based content, but ultimately consumers realize that businesses must achieve profits in order to continue.

The greater the value of the content contained in the feed and the uniqueness of the content will determine the success of subscription based feeds. Simply put, if readers can obtain the same quality and quantity of content from an alternative free source they will. Not unlike magazines, if the content the publisher is providing is unique and valuable, the subscription model will flourish.

Advertisements. The web has undergone a number of revisions to online advertising models. Banner ads, once an effective way to generate valuable leads are screened or filtered by most novice users. Text ads have become common place and are far less effective than they once were, advertising in RSS feeds was a natural step for online advertisers.

Contextual advertisements or advertisements that relate to the webpage or RSS feed's content, achieve the highest rate of success. As a result both advertisers and content providers should critically evaluate advertisement placement systems to determine which system produces the highest relevance in contextually based advertisements.

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Google AdSense provides contextually relevant ads while Pheedo provides related category feeds. Publishers need to determine which model will produce advertisements that are relevant to the RSS feed's content and actionable by feed readers.

Hybrid Advertisements. Other hybrid alternatives for profiting from RSS feeds include optionally giving subscribers the choice. A small fee for many might give subscribers the option to pay for the feed ad-free or view advertisements in the feed. The business model is reminiscent of adware in its infancy where users could use software for an unlimited amount of time. The software had imbedded advertisements and publishers were compensated for ad impressions or click-throughs. If users preferred an ad free version of the software they could purchase a registered copy that would remove the imbedded advertisements. More on Advertising in Feeds with a comparison of ad serving technologies. http://www.feedforall.com/advertising-in-rss.htm

Advertising online is constantly evolving. Both content publishers and advertisers are adapting and evaluating new advertising models. RSS feed subscriptions and advertising are merely a step in the evolution of online advertising. Knowing your audience will help publishers determine the most effective model for profiting from content contained in an RSS feed. Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contender publishers who are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.

Related: Rss Equalizer

RSS Underground Featured Article Author Box

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

Marketing Benefits Of Using Rss Feeds For Businesses

What are the marketing benefits of using Rss feeds for businesses?

Before the advent of blogs and rss feeds, common marketing strategies used by businesses include:

- pay per click - articles or ezine - search engine optimization - press release - 'viral' marketing - email marketing

With the advent of blogs and rss feeds, we are now presented with a new form of marketing which businesses can use in marketing their services or products.

Rss feeds are not meant to replace the strategies discussed earlier, on the other hand, it can be used to compliment and support existing marketing strategies like email marketing.

Perhaps you still don't realize or fully understand the power of RSS Feeds as a marketing tool.

After all, email, articles, pay per click and so on work fine, don't they?

Unfortunately, the truth is:

1. It's getting harder to send e-mails to the prospect's inbox because of SPAM filters. This means your marketing message is not read by your subscribers, which translate to lost opportunities and profits.

2. People are getting numbed by the amount of e-mails they receive everyday.

3. People are not reading their e-mails, again affecting your marketing campaigns.

4. It's getting harder to get people to opt-in or subscribe to your newsletter or content.

With RSS feeds, this changes the playing field:

1. RSS feeds can bypasses email - Eat your hearts out! Rss feeds can be read by desktop software and delivered right to your prospect everytime they turn on their PC

2. RSS feeds allow you to syndicate content rich news in your niche market and attract targeted prospects

3. People who subscribe to newsfeeds are generally in the higher income bracket and educated. They want to find news and information to solve their problems. Can that person be YOU?

4. E-mail doesn't allow yourself to be branded all over the Net. With RSS feeds, your content gets circulated/sydnicated and you can brand yourself as an expert.

5. RSS feeds can be submitted to RSS feeds directories, which will list your site within 24 hours which measn more traffic for you.

Did you know that with Rss feeds, you can also gain a backdoor listing in three major search engines, namely Google, Yahoo and MSN?

6. If you have many products, you can turbo charge your Affiliate program by offering data feeds to your affiliates. This way your affiliates can get notified of the latest product changes.

As you can see, Rss feeds offer a new dimension and benefits for businesses wishing to grow and expand their market.

Brandon is blogs & rss author. He'll show you business strategies to get more responsive visitors, more sales, plus obtaining quick listings in Google, MSN, etc with Blogs and RSS. (C) http://www.marketing-rampage-with-blogs-and-rss.com

Displyaing RSS Feeds on Your Web Page

RSS feeds have made it very convenient to syndicate information from various sources. Most of web sites and services that publish fresh content, such as ezines, press release, new agencies, blogs make their content available thru RSS feeds. As new content is published the RSS feed gets updated automatically.

Adding RSS feeds to web pages has many advantages. Let us say you have added RSS feeds from a popular ezine on one of your web pages.

* The content of the web page is automatically updated as the ezine makes new content available via RSS feeds. Every time search engine spiders crawl your web page they are likely to find the web page updated.

* The visitors to your web site will also find new content on every visit and they might be tempted to visit your web page more often.

* You do not have to bother about writing fresh content as RSS feeds are updated automatically.

Earlier I had written an article on adding RSS feeds to a web page using java script. While this method makes fresh content available to the readers, the content of the feed cannot be "read" by search engine spiders. Therefore the web page does not get the benefit of changing content from the search engines.

On the other hand php based installation makes it possible for spiders to notice the changing content of the web page. This article is a follow-up of my previous article which outlines simple steps to put RSS feeds on a web page.

For the purpose of this article I have chosen the free version of software available from CaRP. The software can be downloaded from this site:

http://www.geckotribe.com/rss/carp/

The instruction manual which comes with the package gives detailed instructions for installing and running the software. Additional information is available from the site. While there are several options available for using the software, I am showing here the simplest steps to load and run the software:

1. Download the software on your computer. It comes in a zip file. After unzipping save the available folders and files on your computer. These files and folders will be available - carp (folder), img (folder), carpsetup.php, README.html .

2. Upload all the files and folders to the root directory of your web site. This can be done by using FTP. If uploading is done file by file, ensure that the names of the files and folders, and location of files in their folders do not change.

3. Create a new mySQL database.

4. Run the setup file carpsetup.php from you web browser.

5. A new page will be displayed. On this page select mySQL database option which is easier of the two options given there.

6. Another new page will open in which you have to fill the details of mySQL database. Click on "Create Database Tables".

7. The page which opens now will have code which has to be put on the web page where you want to show RSS feed. The code will be displayed in a gray box.

8. Within the code there is "setup code". This setup code should be pasted into a file called carpconf.php . The file will be available in carp directory. On the html script of this file locate the line "//Add configuration code that applies to all themes here" . Just below this line paste the setup code.

9. Choose a web page where RSS feed has to be displayed. The file name of the page should have .php extension. If your page has .html or .htm extension, you can try replacing only the extension with .php . Normally this should not change the way the page appears in a web browser. If you encounter any problem you could make a new web page with .php extension.

10. At appropriate location of the web page, where you want RSS feed to be displayed, paste the code in the html script of the page. From there you can remove the setup code. It is not required to be added to all pages once it has been added to carpconf.php page in step 8 above.

11. If you now open your web page in the web browser it will start showing the RSS feed which comes along with the package. For changing this to RSS feed of your choice you will need to make changes in the code you have entered in step 10. In the code there is a URL after CarpCasheShow. Change this URL with the URL of RSS feed you wish to display.

Now the web page will display the RSS feed of your choice. You can choose to display more feeds on the same page or have separate pages for RSS feeds for different sources.

You can see this page on my web site on which RSS feeds have been added using exactly the steps shown here.

http://www.sanjay-j.com/RSSFILE/homebusinesspop.php

You can see some more pages from the links on left column of this page.

I have tried to make the process easy to follow. You can always refer to more detailed instructions which come with the package. Take advantage of the free content available and use them to boost your page positioning and traffic to your web site.

Hey, please visit the Internet Marketing web sites:

Keyword Density Analyzer

RSS Feedreaders

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