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How to display RSS feeds on your web site.

This article is intended as a guide for webmasters who want to display automatically updated content on their web site in the form of RSS feeds. In this article I will cover the easiest method to implement using javascript for displaying RSS on web sites to create additional dynamic content. This will allow you to display headlines from syndicated content around the web on your web site.

RSS to Javascript.

By far the easiest method is to use client side javascript to parse and display the headlines on your site. To achieve this all you need to do is cut and paste some HTML or javascript code into the web page where you want the RSS feed headlines to display.

To achieve this there are several sites that offer a free service that will allow you to select a few options to choose your feed source and display formatting parameters. You will then be presented with some javascript code that you can cut and paste into your web site.

Now before I give you the address of the sites that offer this service freely there are a few points I need to clarify with you. Although you will achieve your goal of displaying dynamic content on your site in a few short minutes there are some downsides to this method.

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Javascript is not search engine friendly.

As you may or may not already know, javascript is not visible to search engine spiders. They will not see the RSS feed you have parsed into your site and so this will not benefit you if you are doing this to better your search engine rankings.

You are using a third party service.

The second potential downside is that although the javascript is on your site you are actually calling a script on another server. This could lead to a couple of potential problems. If the server is busy it will mean the news feed will take longer to display on your site. The other point is if the third party server fails or disappears altogether then your feed will not be displayed at all.

In summary there are a few downsides, but if you do not code and want some feeds on your site quickly then this is the way to go. Ok, so now you understand what is involved here are the links to the sites that provide the free RSS to javascript service. All you need to do is follow the on site instructions.

Related: Content Article

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Allan is the webmaster at http://www.newsniche.com a directory for webmasters to learn about RSS. RSS can be used to attract and retain visitors to your web site.

Search Engine Optimization for RSS Feeds

Tips for Helping Your RSS Feed Perform! In some ways RSS is very similar to HTML, the language commonly used to create web sites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Simple steps to optimize an RSS feed for search engines:

1.) The title should contain important search terms. To state the obvious, the title should be relevant and not misleading, while still emphasizing keywords. Ultimately, the title should entice the reader to read on, not mislead them.

2.) Display RSS feeds. Most webmasters display their feeds as content on their web site. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed. If using a template to display feeds, use header tags to define the appearance of the Channel Title and Item Titles. Many search engines weight header tags with more importance. See Displaying RSS Feeds for additional information - http://www.small-business-software.net/display-rss.htm

3.) Internal & external Links. Within a feed you should always use the full path of any links, keeping in mind that other sites may syndicate the contents of the RSS feed. Links that are not local to the site should launch a new browser. While this is not specific to search engines it will help keep visitors on your site.

4.) Link text should emphasize keywords. It is no longer a deep, dark secret that the text used for incoming links will help a site contextually define the keywords that the site appears for in the search engines. Keeping that in mind, be sure to use keywords in any link text that points back to your web site.

5.) My.Yahoo and My.MSN. This is surprisingly simple to do but often overlooked by publishers and webmasters. The fastest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. Simply create an account on the respective search engines and customize the home page to include your RSS feed. This is done by adding content and listing the URL to the RSS feed. Typically, within 24-48 hours the feed's contents will be spidered and indexed by Yahoo and MSN.

6.) Theme feeds. Feeds should be themed. This will help with themed links back to a publisher's web site from anyone syndicating the feed's content.

7. ) Link popularity. Increase link popularity by submitting the RSS feed, weblog or podcast to the appropriate directories. The following directories allow submissions of specific kinds of RSS feeds. Be sure to follow the guidelines of each site and choose categories wisely.

Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htm Submit RSS feeds - http://www.rss-specifications.com/rss-submission.htm Submit Blogs - http://www.blog-connection.com/submit-blogs.htm

8.) RSS feed descriptions. RSS feed descriptions are generally summaries or introductions to other content. Often, feed creators will provide additional information on an HTML site, enticing the reader to click through for the full information if it is a topic that is of interest to them. Provide enough teaser copy that the reader can easily discern if the contents are something that is important to them.

9.) Subscribe to feeds. This might seem obvious, but a surprisingly large number of publishers do not subscribe to their own feed. This is a great way to visualize what your customers see, and experiment with formatting and integrating HTML into feeds.

10.) Image ads. Add your corporate logo to your RSS feed. Create a brand and enforce that brand by including the image in the RSS feed. The image will enhance your corporate identity and dress up the look of your feed by adding your corporate logo.

11.) Alphabetical rank. Many feed readers list feeds alphabetically in the reader. Feed channels that begin with A will naturally appear in the top of the feed list in most feed readers. If you wish to appear in the top of list of feeds that a reader has subscribed to, keep this tip in mind.

12.) Meaningful Links Each item in your feed should contain a unique URL associated with it. This will direct users to associated information. Many find using target URLs with the "#" symbol in the link to identify specific content useful.

Most marketers have a love-hate relationship with search engines. Search engines have the abilitiy to make even the most confident webmaster feel powerless . Let's face it - all of us have felt the wrath of the search engine powers-that-be at one time or another, and while it may be difficult to know what line was crossed or how we fell out of favor, following some basic guidelines will be helpful in optomizing feeds for search engines.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

See RSS Feeds from Your Website

RSS feeds have made it so convenient to gather current information. If you have an RSS Reader on your desktop, then from this one window you can get up-to-date information from any sources of your choice, such as:

1.Latest news from news agencies 2.Last articles published on ezines such as this one 3.New products at retail outlets 4.New movie reviews 5.Recent entries in blogs

The list is endless, but you get the idea.

How would you like to give this convenience to the visitors of your web site? Your visitors can see RSS feeds with latest info right on your web page instead of going from site to site. And it is very easy to install.

Before you start I suggest that you see some sites which display RSS feeds just to get a feel of it. You can see your My.Yahoo page from where you can subscribe to any RSS feed you want. Or, if you like, you can see some popular feeds on my web site:

http://sanjay-j.com/feed.html

Ok, let's get started with these easy steps.

1.Click open this page : http://www.feedroll.com/rssviewer/

2.From "Step One" of this page select just one RSS feed out of the dropdown list.

3.Lower on the page in "Step Two" you will see some options. In these options you can fill in your values or leave them at default setting.

4.Click on update button.

5.A similar looking page opens. Down below on this page in "Step Three" there is a code which has to be installed on your web site. Copy this code and paste it on a text editor. On right side of the page you can see how the feed will look on your page.

6.Go to step 2 and select some other RSS feeds. Repeat steps 3 to 5 and you will have a collection of codes to be installed on your web site.

7.Select the web page where you want to install RSS feeds. I would suggest creating a new page exclusively for RSS feeds.

8.Decide the location on the web page for installing RSS feed. In the HTML code of the web page, paste one of the codes of RSS feeds at the location you have decided.

9.See how RSS feeds looks on your page. You will need to be connected to the net to see the feeds. You can make necessary corrections until you get the right appearance.

10.Add all other RSS feed codes below the first one. Separate each code with breaks. This will put all the feeds in one column.

So that's it. Simple steps. This will display some popular RSS feeds on your web site using Java. From this starting point you can think of installing other Java scripts or PHP scripts to display any RSS feeds of your choice.

Sanjay Johari contributes articles regularly to several ezines. See his site for articles and other information relating to small business. http://sanjay-j.com/

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