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The Stampede Secret of Marketing Using RSS Feeds

You've either heard about RSS Feeds in site design or marketing forums lately or you've seen little RSS or XML buttons popping up on web sites everywhere.

Click on one of those web site buttons and you'll end up with a page full of code that looks a lot like html.

Even though it 'looks like Greek' (or should I say 'geek') you decide not to give up, and continue on to research RSS by search engine results.

This however, only frustrates you further, as your head swims over all the strange terminology and outdated articles leading as far back as 1998.

XML, RDF, RSS, Atom, Syndication Feed, Aggregator, Parsing, Validators, News feed, web feed, site feed, and more!

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Your browser couldn't display it, you can't make sense of it, so you eventually give up, saying: "This is not for me! This only applies to the techno-geeks, or the big content sites - not for me or my market!"

Wrong! Creating and marketing with RSS Feeds can be both extremely profitable and incredibly easy!

Originally RSS Feeds were created for broadcasting stations and newspapers, but once the 'average Joe' discovered them and started 'spreading the news', their popularity surged to the masses!

There has been a lot of speculation lately that the next generation browsers (Navigator and Explorer) will contain the ability to read feeds directly. If this isn't a testament to the growing popularity of RSS Feeds, I don't know what else could convince you!

Position yourself ahead of the pack on this RSS Feed phenomenon!

Related: Dynamic Website Content

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Laura Childs is a niche marketer who clicked on a little blue button one day and decided to investigate further. The result of her research in RSS Feeds was doubled subscription rates, traffic and income within 2 weeks time! To learn more about RSS Feeds, visit www.stampedesecret.com for a free ecourse and co-authored product with Joe Vitale.

RSS Feeds

Lets face it as much as we all rely on email communications it is not really a reliable technology.

Why Should I care about RSS Feeds SPAM and viruses have wreaked havoc with a communication medium and reduced its value. Users have become admittedly paranoid about privacy issues and have begun "tuning out" and mentally filtering mail. What this means is that vendors really ought to begin exploring alternatives means of communciation in order to be heard. One of these alternatives is RSS or Really Simple Syndication.

While I'm not suggesting that you abandon email I think that many might want to consider RSS feeds as well. Because RSS Feeds are selected by the end user spam is not an issue. RSS is created using XML, a very basic markup language. One that does not contain the risks inherent to email.

Endusers select the feeds they wish to view. Content providers select the feeds they wish to display. By providing a RSS feed another site may pick up "news" about your software and post it. If email continues on a self destruct course RSS will become a new standard and an accepted viable alternative or more likely an email supplement. For now if you have a "technical" customer base RSS might be a "cool" thing to add.

What are RSS Feeds - In very simple non-technical terms RSS is an XML file containing a directory of web pages with related news or information. The RSS is contained in an XML file and referred to as a "feed". RSS format is very simple, in fact even I was able to create a feed with little effort.

The XML file basically contains what would be commonly used as a title and description in an html document, along with the url of a web page containing the actual content.

Sample feeds can be seen at: http://www.softwaremarketingresource.com/feed.xml http://www.softwaremarketingresource.com/marketing-feed.xml http://www.notepage.net/feed.xml

Once uploaded to a web site the feed should be validated (to make sure you did not use any invalid characters). The feed can then be submitted to engines. Individuals can view your content in a reader. Individuals can also add news feed to their web sites by using an aggregator and tapping the feed of news vendors or others.

For convenience I've created a webpage with RSS resources at http://www.softwaremarketingresource.com/rss-feeds.html

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS wireless messaging software solutions.

Hey, please visit the Internet Marketing web sites:

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Private Label Content - Private Label Content is becoming increasingly popular as people join the rush to fill their web sites with high-quality information. Admittedly, you can have articles written by freelance writers at sites like Elance or Rentacoder, but it gets expensive.

Rss Reader - An RSS feed is created in a non-HTML format called XML. RSS readers or aggregators can interpret and display that coding, but Web browsers can't. Soon, RSS/XML readers will be part of every browser and e-mail software. But for now, you need a separate reader. You use an RSS reader to bring new, constantly updated material to you, from all your favorite sites.

Content Distribution Campaign - The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.

Page Content - The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.

Xml Document - Another advantage of using Java is the concept of JavaBeans, which is a software component model for Java that allows the rapid development of an application by using a visual buider.DOM is one of the methods for accessing the structure of an XML document.

Search Engine Optimization - Search engine Optimization is the most important issue while targeting the web site to the traffic, because it is because of this optimization process that most of the visitors would be able to locate you not alone visit your web site on a frequent basis. One of the major problems that the webmasters face is not to optimize their web sites to the targeted market that they are catering to and hence the web site is not known to many.

Online Sitemap Generator - A quick search on Google for advice on creating a site map initially cropped up many links to software you could buy or download for free to create a site map. One such site is www.xml-sitemaps.com, which offers a free online sitemap generator.

Content Search Engines - Do you have your head buried in the sand hoping that the 100 pages that you loving created for your site are going to make you millions? There may be a few lucky ones out there that can use that approach and get away with it, but for the rest of us it just isn't practical. Search engines are devouring content at an alarming rate.

Rss Feeds - Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons:

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