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The Stampede Secret of Marketing Using RSS Feeds

You've either heard about RSS Feeds in site design or marketing forums lately or you've seen little RSS or XML buttons popping up on web sites everywhere.

Click on one of those web site buttons and you'll end up with a page full of code that looks a lot like html.

Even though it 'looks like Greek' (or should I say 'geek') you decide not to give up, and continue on to research RSS by search engine results.

This however, only frustrates you further, as your head swims over all the strange terminology and outdated articles leading as far back as 1998.

XML, RDF, RSS, Atom, Syndication Feed, Aggregator, Parsing, Validators, News feed, web feed, site feed, and more!

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Your browser couldn't display it, you can't make sense of it, so you eventually give up, saying: "This is not for me! This only applies to the techno-geeks, or the big content sites - not for me or my market!"

Wrong! Creating and marketing with RSS Feeds can be both extremely profitable and incredibly easy!

Originally RSS Feeds were created for broadcasting stations and newspapers, but once the 'average Joe' discovered them and started 'spreading the news', their popularity surged to the masses!

There has been a lot of speculation lately that the next generation browsers (Navigator and Explorer) will contain the ability to read feeds directly. If this isn't a testament to the growing popularity of RSS Feeds, I don't know what else could convince you!

Position yourself ahead of the pack on this RSS Feed phenomenon!

Related: Dynamic Website Content

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Laura Childs is a niche marketer who clicked on a little blue button one day and decided to investigate further. The result of her research in RSS Feeds was doubled subscription rates, traffic and income within 2 weeks time! To learn more about RSS Feeds, visit www.stampedesecret.com for a free ecourse and co-authored product with Joe Vitale.

RSS Feeds

Lets face it as much as we all rely on email communications it is not really a reliable technology.

Why Should I care about RSS Feeds SPAM and viruses have wreaked havoc with a communication medium and reduced its value. Users have become admittedly paranoid about privacy issues and have begun "tuning out" and mentally filtering mail. What this means is that vendors really ought to begin exploring alternatives means of communciation in order to be heard. One of these alternatives is RSS or Really Simple Syndication.

While I'm not suggesting that you abandon email I think that many might want to consider RSS feeds as well. Because RSS Feeds are selected by the end user spam is not an issue. RSS is created using XML, a very basic markup language. One that does not contain the risks inherent to email.

Endusers select the feeds they wish to view. Content providers select the feeds they wish to display. By providing a RSS feed another site may pick up "news" about your software and post it. If email continues on a self destruct course RSS will become a new standard and an accepted viable alternative or more likely an email supplement. For now if you have a "technical" customer base RSS might be a "cool" thing to add.

What are RSS Feeds - In very simple non-technical terms RSS is an XML file containing a directory of web pages with related news or information. The RSS is contained in an XML file and referred to as a "feed". RSS format is very simple, in fact even I was able to create a feed with little effort.

The XML file basically contains what would be commonly used as a title and description in an html document, along with the url of a web page containing the actual content.

Sample feeds can be seen at: http://www.softwaremarketingresource.com/feed.xml http://www.softwaremarketingresource.com/marketing-feed.xml http://www.notepage.net/feed.xml

Once uploaded to a web site the feed should be validated (to make sure you did not use any invalid characters). The feed can then be submitted to engines. Individuals can view your content in a reader. Individuals can also add news feed to their web sites by using an aggregator and tapping the feed of news vendors or others.

For convenience I've created a webpage with RSS resources at http://www.softwaremarketingresource.com/rss-feeds.html

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS wireless messaging software solutions.

Hey, please visit the Internet Marketing web sites:

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