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RSS Feeds 101: A Step-by-Step Guide to Distributing and Promoting Your Site's XML Feed 

So you've decided to beef up your web site by adding an XML feed. This is a great idea; whether you maintain a personal weblog or operate an independent news site, adding an XML feed is a surefire way to keep your RSS-friendly readers in the know. Not only will they appreciate the access to constantly updated content, they'll love no longer having to check the site daily for new information -- now it comes straight to them! What's more, maintaining an XML feed makes it highly possible for you to attract readers who otherwise may have never stumbled onto your site. Everyone wins.

But how, exactly, do you find (and eventually keep) those readers?

1. Use the Community. No matter the subject area of your web site, the vastness of the Internet is bound to have some sort of burgeoning community for it. Readers and writers of RSS feeds love to communicate, so get in there and communicate with them! Find like-minded sites featuring like-minded feeds and trade links; if the site-owners appreciate your content, they'll almost always share the information with others. These virtual hubs of knowledge are well worth getting to know -- word of mouth, after all, is a powerful thing.

2. Keep Up the Updates. Though this seems to go without saying, frequently updating the content of your site is vital to the life of your XML feed. The purpose here is two-fold. First of all, fresh and well-written content is the best way to keep readers coming back for more; after all, an XML feed thrives on constant updates and readers expect that sort of timeliness. But secondly, and perhaps most importantly, frequently updating your content keeps your site's name near the top of the directories' list of newly updated feeds. By attempting to stay near the front page, readers will come to know you as a common player, thus increasing their interest in what you have to say. Just make sure you aren't updating simply for the sake of updating; RSS-users are capable of seeing right through that tactic and will sometimes abandon a feed for being too obnoxious in its promotional efforts.

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3. Remember the Reader. It's important to make your XML feed as accessible and user-friendly as possible. Say, for instance, that a reader stumbles onto your site and enjoys the content but knows nothing about RSS, how it works and how they can use it. Well, why not help them out? Create a separate page on your site that explains the function and purpose of RSS and clues readers in to some of the best aggregators; often, they'll take heed, check out the format and subscribe to your feed. And they might even share the information with some of their friends!

4. Feature the Feed. It's also important to make your XML feed's presence very apparent on your site. Make sure to place the orange XML or RSS button in a place that readers will immediately see it; they can't subscribe, after all, if they don't know it's there. And get acquainted with the capabilities of different web browsers. Some, such as Firefox, will automatically detect a site's XML feed and ask users if they'd like to subscribe, a feature called Auto-Discovery All you have to do is enable it within your feed using the browser's enabling code and your XML feed will be automatically promoted for you. And after all the work you've done to boost up your visibility, isn't it worth just another second's effort to have some of the promotion accomplished for you?

5. Know the Directories. One of the easiest and most efficient ways to get your XML feed noticed above the World Wide Web's white noise is to submit it to as many RSS directories as possible. These sites function for the sole purpose of listing new and newly updated feeds. Diligent readers will frequently browse for content, thirsty for the freshest information the Internet has to offer, and maintaining your presence on these directories is essential to alerting readers of your presence. Granted, this is sometimes easier said than done; hundred, if not thousands, of RSS directories exist and hundreds, if not thousands, of XML feeds fight for a presence on them. But by knowing the best directories to submit to (see the links below for just a few) and keeping abreast of any new directories that pop up, your XML feed won't go unnoticed.

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Sonia Winters writes for Andy Hagans Link Building, an SEO firm offering link building services.

Rss Feeds and MLM 

A Couple of years ago I was sitting their with my small tiny web site reading all about blogs and RSS feeds. At that time I had just sent a email to my opot in list of about 1000, and I was reading all abouthow with all the spam filters and tons of emails in their Inbox people are less likely to get your email or even read it once they get it.

Then I read something about RSS Feeds or Real Simple Syndication, and to cut a long story short have been using RSS Feeds since then.

However I was also reading a article a couple of days ago about how only 11% of people who have blogs actually utilise RSS.

To me this seemed odd as RSS feeds and Blogs go together like macaroni and cheese and their are millions and millions of blogs.

So for people who dont know what RSS feeds are its a way of getting your message across to your customer, however where as email marketing is done at the time the marketer wants, with RSS feeds the customer or reader is more in control.

So for example if you had a weblog newsletter and syndicated its RSS feed every week or every day and whenever the reader had time they would read your feed with a newsreader, on the other hand if you sent your newsletter by email it might not even arrive at the persons Inbox or even if it did maynot even get read

So in my view if you have a weblog its a no brainer to syndicate your site via RSS and even f you dont have a weblog but always add fresh content to your web site, whether that be text picture or audio a RSS feed is the logical choice.

The easist and free way to create an RSS feed is to use Feedburner , plus also they give you the option to have people read your feed from their cell or mobile phone.

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