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RSS Feeds, How to Make Search Engines Fall in Love with your Web Site! 

As most Internet marketers know, writing articles can be very beneficiary to get more visitors to their web site. What not all of you might know, are the benefits of using other peoples articles to improve your search engine ranking. So let's find out how that works. This article shows you in a few steps how to implement RSS Feeds on your web page, using these steps the right way will not only improve your web sites content, it will also make the search engines want to come back over and over again! Since the search engines just love fresh content, why not provide it to them?

What are RSS Feeds?
RSS according to most people stands for either, Rich Site Summary or Really Simple Syndication. It is a part of the internet meta language XML. These days it is used mostly to syndicate articles. When you create RSS Feeds they can be used by other web sites to promote them in their web sites environment.

#1 Reason to use RSS Feeds on your web site.
The best, and by far the best reason to use RSS Feeds on your web site is the fact that it makes the chosen content alive. What I mean is, you can choose several feeds on any subject you need, choose the amount of articles you want to display on your web site, and it gets automatically updated when someone submits a new article.

Different Ways to Implement RSS Feeds.
There are a few options available when you want to implement an RSS Feed on your web site. It would either be HTML, Java or php. The only correct way to implement it, as far as I know, is with php. With HTML the content can be read by the search engines but since HTML is static it will not be updated automatically. For sure you don't want to do this by hand every single day!!Using Java script would mean that the article content does get updated, the only downside with this would be... The search engines won't be able to read the article content. Now,this wouldn't do you any good would it? So php it has to be, when putting an RSS Feed on your web site with php, it does get updated every time a new article is submitted and it will be read by the search engines.

RSS art

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How to use php on your web site.
Ok, we are clear about the main reason why to use php. At this moment I can almost hear some people say: I have no idea how to do this!! Relax, neither did I.. You will see it's really simple, let's just start at the beginning.

You will need your own domain with a host which does support php. You can check the availability through your control panel provided by your hosting company. Otherwise just ask your hosting provider.

Once you've got your web site on a host which supports php, you will have a bit of work to do. The page extension on the page where you want to display the RSS Feeds needs to be changed from: "" to ""

When you have several pages on your web site and some of them link back to the page you have just changed, make sure that from now on you let them link back to the new index.php instead of index.html.

The hardest part is done!! Now you need a way to create rss feeds. A perfect web site which will write a piece of code for you is Here you can just fill in which feed you would like to use and it will be written in php coding within seconds. You can find a great variety of feeds just by performing a search for RSS Feeds on any major search engine.

Copy and paste the piece of code created by wherever you want the articles to appear on to your web page. I would suggest to use a single table just for these articles. If you don't know how to do this, just check the source of my homepage and search for php. You will find it fitted in a table. After finishing this just go and look at your newly created web site.

You have just improved your web site content in a way which will certainly increase the rotation of visits from any given search engine.

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The Basics of Measuring Your RSS Feeds

For most marketers RSS metrics are still a gray area, although in fact RSS is completely measurable, even more so than e-mail.

As complexity grows with added capabilities, we're only taking a look at the absolute basics of measuring your RSS feeds today. These are the basics you can implement immediately to see how you're doing, and then gradually move on to more complex analyses.

As always, the key point is just to get started and then move on from there.


The most basic reasons for measurement are quite simple:

A] How many people are subscribing to my RSS feed? Is the number increasing or decreasing?

If the number of readers is decreasing, it's a sign that your content is not meeting the needs of the target audiences your site attracts, consequently meaning that you need to consider improving your content strategy.

Optimization possibilities include: --> More practical how-to articles --> Different content topics --> More "personal voice" --> Greater publishing frequency (more frequent posts) --> Less frequent posts --> Longer or shorter posts --> More news coverage within your industry --> Etc.

Also, based on your readership you'll be able to calculate your "readership --> purchases" conversion rate, if you're using your site to sell products online. The simple formula to calcuate this is "the number of orders / number of readers * 100".

B] Are my subscribers actually clicking on the content items in the RSS feed?

If you find that your subscribers are actually opening the feed, but not clicking on individual content items it's a clear sign that either your content item headlines need to be improved, made more attractive, or that the actual content is not strong enough to entice readers to clickthrough.

Knowing your feed-to-web site clickthrough rates will also enable you to introduce gradual changes in your content strategy and actually see how they improve or hurt your key success metrics.

These two questions are of course only the most basic, but will enable you to build on them in the future and start developing more advanced measurement & optimization procedures.


Now that you know what you'll start tracking you'll need appropriate tools to actually help you measure your RSS feeds.

If you're using any of the more advanced RSS marketing & publishing solutions (,,,,,,, the key metrics will already be provided to you out-of-the-box.

If not, you'll need to use a specific service just to conduct your measurements. For small-business marketers, the best choices are or, which come at no charge for the basic toolset.

Using them is quick and simple: just go to their site, register for a free account, enter your existing RSS feed URL, start promoting the new RSS feed URL (given to you by the service) on your site, instead of the one you are using right now, and start measuring.

But be careful! These two RSS measurement solutions actually create a new RSS feed URL for you, which is hosted on their own server, meaning that you only want to use it to generate "real" subscribers, and not actually submit the feed to any RSS search engines and directories. If you do so, some of the SEO benefits of RSS will unfortunatelly be wasted.

Learn how to take full marketing advantage of RSS and get all the expertise, knowledge and how-to information for implementing RSS in your marketing mix, from direct marketing, PR, e-commerce, internal communications and online publishing to SEO, traffic generation and customer relationship management. Including complete interviews with more than 40 RSS marketing experts. Click here now:

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