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RSS Feeds Have Revolutionized the Internet
RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. With RSS feeds, you can say good-bye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive.
RSS technology provides a way to sort through the vast amount of information available via the Internet and to select only that information that will best suit your needs.
RSS technology is easy to use and available to the general public, and assists web masters and designers every day in their attempts to fine tune web site to the specifications of the goal audience. RSS feeds provide a simple approach to the perplexing problem of Spam, and are accessible at your fingertips.
An RSS editor or reader reads RSS feeds. An RSS feed is a small package of information that you can use to select the larger article or content. RSS feeds contain the title of the article, and a synopsis of what the article is about. The RSS feed significantly cuts down on the time you spend sorting through articles to pick the ones that meet your specific needs.
An RSS feed also sometimes contains a snippet of the actual article, which will allow you to understand the feel and style of the article. An RSS editor or reader can sort RSS feeds. This technology can be fine tuned to select RSS feeds for your perusal You can select based on title, content, or based on the origin of the article. You can subscribe to certain news groups or can keep your RSS feeds more generalized
An RSS editor can be used to generate RSS feeds. You can use RSS marketing to distribute your information to the public and be sure it will be treated as important information rather than as Spam. Traffic to your web site will increase when you incorporate the kind of information your target audience in most interested in.
You can specify your content areas on your RSS feed, and generate return readers by continually providing the most up-to-date and applicable information. You can get your product information into the hands of the kind of people who invest in RSS technology and who appreciate innovation. An RSS feed allows you to market directly to the customers you seek, and decreases the aggravation of mass email. Mass email, another form of Spam, is often filtered before your future clients ever have a chance to look into what you have to offer.
RSS feeds provide an opportunity to reach a multitude of people while ensuring that the information you are dispersing is not Spam oriented. Original, fresh content will keep you Internet site interesting and attractive to new and old readers alike. Check into RSS feeds and see how RSS technology has revolutionized the Internet.
Related: Mobile Content Providers
RSS Underground Featured Article Author Box
Gunnar Berglund has been a "internet- hardworker" for the last five years He publishes The meonit Gazette http://gazette.meonit.com and run www.meonit.com and www.visualxmleditor.com
Steps to Create and Promote RSS Feeds
RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?
Steps to Creating an RSS feed
1.) Build a Feed
There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.
Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.
Software to Build a Feed - http://www.feedforall.com Tutorial for Creating Feed by Hand using XML - http://www.make-rss-feeds.com
2.) Transfer the Feed Onto Your Server
Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard FTP client (if it is not built into the feed creation software). The feed is usually placed in the domain's root directory like this: http://www.mydomain.com/nameoffeed.xml , but as long as you know where it is it doesn't really matter.
3.) Display the Feed on Your Website Using a Graphic of Some Sort
In order to signal to web site visitors that an RSS feed containing content related to the web site is available, include a colorful graphic on the web site. It has become a standard that nearly all web sites that have RSS feeds available use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered, a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a web site's theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics. The RSS graphics tool can be used by clicking the following URL http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.rss-specifications.com/rss-graphics.htm .
4.) Include Information in the HTML of the Web Page So RSS Readers Auto-Detect Your Feed
After publishing an RSS feed it is important to let visitors know that the feed exists. Aggregators will automatically detect RSS on a web site if you add a small bit of code in the header field of an HTML page.
[link rel="alternate" type="application/rss+xml" title="RSS" href="http://www.yourdomain.com/rss.xml"]
Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the RSS feed and replace the brackets with "<" less than and ">" greater than symbols.
5.) Display the Feed's Content on a Website
Contents contained in an RSS feed can be added to a web site, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.
Tutorial for Displaying Feeds - http://www.small-business-software.net/display-rss.htm
6.) Submit the Feed to RSS Directories and Search Engines
As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.
In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. This can be done manually. Just as you would submit the URL of a web site or web page to a search engine you will need to submit the link of the actual feed located on your web site to the RSS directories. There is a large list of RSS directories at http://www.rss-specifications.com/rss-submission.htm . If you prefer to automate the submission process try RSS Submit at: http://www.dummysoftware.com/rsssubmit.html . An evaluation version is available.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
Display RSS Feeds
Displaying RSS RSS offers webmasters a unique opportunity to display fresh content on web sites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.
RSS Radars Webmasters with limited time or capacity can syndicate related content. In a nut shell, webmasters can create RSS radars by combining a mix of content from related sources by grouping similarly-themed feeds. RSS feeds are updated at different intervals, providing an ever-changing collection of related information.
RSS is a form of eXtensible Markup Language or XML. Viewing an RSS feed in a web browser generally produces code that is not easy for web site visitors to decipher. As a result, webmasters use tools to display the content contained in an RSS feed.
Content contained in RSS feeds can be added to web sites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.
Using Javascript to Display RSS Javascript is the easiest way to display RSS feeds on a web site. There are a number of sites that will allow you to generate code that can be inserted into a web site. The javascript will auto-update, showing the latest headlines as the feed is updated. Each time a visitor visits the web site the javascript pulls the data from the feed. Often, the various scripts can be customized so that the look of the feed can be made to match a specific web siteeeds with hopes that the search engines will devour and spider the contents, you will be disappointed. When javascript is used to display RSS feeds, search engines do not actually "see" the contents of the feed, meaning that the search engines will not index the contents of the feed within the web site.
Feedroll - Feedroll is a free service for syndicating RSS and ATOM news feeds on your web site. Simply select a feed, customize the design, then copy and paste the code provided onto your page. http://www.feedroll.com
Using PHP to Display RSS PHP is a slightly more complex solution for displaying RSS. Like javascript, as the contents of the feed updates, the web page contents will update as the page is refreshed. The benefit of using PHP to display RSS is that the contents of the feed displayed with the webpage can be spidered and indexed by search engines. The result is a feed that always displays the most current information from the RSS feed and the web page content is considered search engine spider and robot-friendly.
rss2html.php - The rss2html.php script allows users to create web pages that will always display the most current information from the RSS feed, and because the resulting page is pure HTML, it will be in a format friendly to search engine robots. Using rss2html.php, webmasters can customize the format and look of the web page created from the feed. The RSS feed's contents can easily be integrated into an existing web site's theme. The rss2html.php script parses the RSS file, extracts the pertinent information, formats it, and serves it up as regular HTML. http://www.feedforall.com/free-php-script.htm
FeedRoll Pro - FeedRollPro was really designed to enable publishers to syndicate their own content on other sites. But it can be used to syndicate news feeds from other sites on your own pages. http://www.feedrollpro.com
Using ASP to Display RSS ASP is similar to PHP. The free ASP/ASP.NET scripts can be used to convert RSS feeds into HTML and display on ASP/ASP.NET web-server.
rss2html.asp - ByteScout has implemented a guide for displaying of RSS/XML feed using free RSS2HTML.ASP script in ASP or ASP.NET environment. This script can be used free of charge on any ASP or ASP.NET web-server and generate HTML from RSS feed. This free ASP script uses MSXML to load RSS feed from URL and display it. You can use it as a standalone or call from script on HTML page to generate HTML content from RSS feed and then display on your HTML page. http://bytescout.com/how_to_display_rss_using_asp.html
RssFeed - RssFeed is an open-source custom ASP.NET server control that displays the contents of a specified RSS feed in an ASP.NET web page. http://www.scottonwriting.com/sowBlog/RssFeed.htm
If PHP or ASP is used to update feeds, the web site will have free fresh, relevant content each time the feeds referenced are updated.
Export RSS to HTML If you wish to dress up the feed's appearance you can use a template exporting the feed as HTML or an HTML table. Publishers can incorporate exported tables into an HTML template using a server-side include. Each time the feed is updated, the feed will need to be exported to HTML and uploaded along with the feed. Though this only takes a few moments, exporting RSS to HTML does require webmaster intervention to update the content. The end result, though, is a complete web page with an RSS feed in it that will be search engine-friendly.
FeedForAll - FeedForAll allows users to export RSS feeds from RSS to HTML. The look of the HTML can be modified to match an existing web site's design. http://www.feedforall.com
Using Services There are a number of services available that host and display RSS feeds, in many cases free of charge. Because these services operate on a different domain server there is little benefit to end-users displaying their feeds in this fashion. That said, the services are generally free of charge, so you get what you pay for.
RSS2HTML.com - Select a layout, color scheme and enter the URL of the feed. A web page URL will be generated that will display the feed in the selected scheme. http://www.rss2html.com
FeedBurner - FeedBurner provides a number of online services. Among them is a service that displays RSS feeds on a web site. http://www.feedburner.com
Using XSL to Display RSS Although using XSL and CSS stylesheets to display XML directly is easy to understand in theory, it is rather tricky to implement in the real world and is very tough for novices to use successfully. Webmasters must be fairly familiar with CSS and XSL to have the formatting work well, and webmasters then have to address browser incompatibilities and exceptions. As a result, not a lot of resources or services yet exist to display RSS using XSL.
Using highly targeted feeds, webmasters can enhance their web sites with themed content. Ultimately, providing relevant, educational or newsworthy information from reputable related sources will establish expertise in a specific area.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
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