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WAP for Webmasters

What is WAP?

The Wireless Application Protocol (WAP) is a standard technology that enables Cellular Phones to connect to the Internet and view stripped down Web Pages and Services.

WAP uses similar concepts to the desktop Internet we are all familiar with. The Cellular Phone has embedded WAP Micro-Browser software capable of displaying WML (Wireless Markup Language). The user enters the URL of a WAPSite into the Micro-Browser and this request is forwarded to a WAP Gateway. The WAP Gateway resides within the Cellular Carriers network providing an interface between the Phone and the Internet. The WAP Gateway retrieves WML content from conventional web servers on the Internet and returns it to the Phone to be displayed by the Micro-Browser.

Why do we need WAP?

Is another markup language really needed? In a word - Yes! The constraints of mobile devices and networks such as low bandwidth, high latency, low memory, and small display capabilities mean conventional Internet protocols (HTTP/TCP/IP) are unsuitable for use in the wireless environment. It is not feasible to automatically translate HTML designed for a high-resolution monitor onto a three or four line Cellular Phone display. WAP is a standardised way to provide efficient and reliable access to Internet based information and services via Cellular Phones.

How to WAP enable your existing website

If you already know HTML you will find learning WML very easy. There are less tags and most follow the conventions of HTML. The main differences between developing for the Web and Wap are the small screen size, monochrome images only, and slow connection considerations. Well-designed WAP applications provide a simplified web-like experience.

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WAP is about providing access to relevant information from any location - news, email, sports results and banking have all been successfully translated to WAP. End-to-end security is provided by WAP so applications such as Banking and Mobile Commerce are as safe as conventional E-Commerce sites. Intelligence can be added to your WAP applications by using WMLScript, which is similar to JavaScript.

Anyone can write WML content and upload it to a web server in the same way as publishing HTML pages. Server side scripting such as Perl, PHP, ASP, and Java Servlets can all be used to output dynamically created WML content. In many cases the hard work of creating the backend of the website has already been done and the WAP conversion is a relatively quick and painless process.

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The constraints of the WAP environment and tight syntax of WML are actually a blessing in disguise. Developers have much less scope to format the layout of content compared to HTML design and thus deployment time is dramatically reduced.

Why choose WAP?

By choosing WAP you are building applications and services that are accessible across all WAP enabled Phones and Cellular networks (GSM, CDMA, TDMA and 3G in the future). You will reach a much wider audience as the number of Cellular phone users now exceeds that of Desktop PC users. WAP is an evolving technology that is capable of maturing as the wireless data industry evolves and is an extremely powerful tool to extend your website's reach beyond the conventional Desktop PC.

About the Writer of this Article

James Scott Editor of WAP-Resources.net - The WAP Developers Resource www.wap-resources.net

Oblivious Webmasters and E-zine Publishers Sitting on a 24 carat Goldmine!

It continues to amaze me that everyday I see more and more webmasters and e-zine publishers still worrying about the high costs of online advertising and promotion when all this time they have been sitting on a 24 carat goldmine. A goldmine so valuable that it promises to end their worries for months if not years to come.

As the webmaster of Carvers E-Book Marketing Center http://carver.bizland.com I see day after day visitors who are sitting on what promises to be one of the most effective and exponentially growing free advertising mediums that they've ever explored. A free advertising medium that is so effective (unlike the majority of the rest) that it literally made me drop all my other online ventures overnight and focus entirely upon e-book marketing.

Before I continue it would be best to explain a little about e-book marketing as the majority of online marketers that I meet seem to know little to nothing on the subject. To put it simply effective e-book marketing harnesses the power of giving away "substance for free" in an attempt to build ongoing trust and future purchases from potential customers. We see this everyday with major corporations such as Microsoft giving away free software and companies such as Hypermart that provide free web space in hope to on sell other products and services.

While many of us just can't afford to be throwing away such elaborate software products there is still room for even those on the tightest budget to harness the same power and bring similar results as the major online players. How do we do this? E-book marketing of course!

E-Book marketing works in much the same way as publishing an e-zine, helping to develop trust within potential customers and continually building on that trust by maintaining consistent interaction with your online business. Not only that but it also acts as an exponentially growing free advertising medium which literally pulls people to your web site.

Mark Joyner the CEO of the Aesop Marketing Corporation (http://foreverweb.com) created his first e-book titled "Search Engine Tactics" a subject that is directly related to the products and services that his company sells. Since its release in early 1998 it has now been downloaded over a million times which equates to 1 million readers! A fair estimate based upon independent research would be that at least 95% of those readers visited his web site and depending upon the conversion rate of his sales pitch at the time can you even begin to imagine how much extra revenue was obtained from his e-book?

Terry Dean of Bizpromo (http://www.bizpromo.com) has experienced similar results. Here is a direct quote ripped straight from his e-zine,"Web Gold" Vol. 2, #40, October 8, 1999:

"We produced our first electronic book for download back in December of last year. It was titled "101 High Profit Businesses You Can Start Online with Little Or NO Money." I announced it as a Christmas gift all of my subscribers could download. The first couple of months it was online, it received 500 to 2,000 downloads per week... I currently estimate that around 1/3 of my current business is still being generated by this one e-book being given away for free on hundreds of sites. I consider it the most valuable promotion my business has ever done!."

There's no doubt about it e-book marketing works and is effective. Even the highly intelligent and respected people at IMC (http://www.marketingchallenge.com) have realized this and released their own e-book of articles that they've previously published both in their newsletter and on their web site - so what about this 24 carat goldmine I mentioned you're probably sitting on? Well we'll take two examples that will clearly show how many of you can begin to tap into this medium almost overnight.

The first being the content from the web site of a person who visited Carvers E-Book Marketing Center several days ago. You can find their web site "The Small Business Knowledge Center" at http://bizmove.com. This is prime example of an online business that is truly sitting on a 24 carrot goldmine.

Pros and Cons of Flash Based Web Sites - Did you know that most Flash based sites are jumbo sized wastes of space that are bloated.

On their home page you will notice 8 major sections all quite distinct but at the same time all similarly related to small business information. Here I already count 8 unique e-books that if complied in the appropriate manner and released for free distribution could see this web masters web site promotion blues gone forever! Imagine if just one of those e-books brought similar results as that of Mark Joyner's. Imagine if 2 or 3 of them did!

While this an extremely good example anyone with a set of articles, a short tutorial, back issues of their e-zine or collection of useful information can create an e-book. Let's take a different example. Take a quick visit to "Golfgateway" at http://www.golfgateway.com. You will find a link on the left side titled "Tips from the Pros". While this web site lacks any articles as such, even golf related web sites could harness the power of e-book marketing.

Compiling an e-book of all past pro tips effectively titled "The Little Golden E-Book of Super Golf Tips from the Pros" and then giving it away for free they would have then created a book that I'm 100% certain people will begin to pass on to their friends. The beauty is that these friends share the same interests and are therefore the same highly targeted prospects that are the most desired visitors to the Golfgateway web site!

I'm also 100% certain that they would find or already have associated web sites that would gladly like to offer their free e-book for download as an incentive to attract more visitors to their own web sites.

It's also probably quite ridiculous the amount of money that both webmasters from these examples spend on web site promotion each and every month. When you consider that the small cost to begin and continually harness the power of e-book marketing it's almost crazy they themselves and others aren't exploring it.

While this article couldn't possibly provide you with all the techniques and methods that are required to successfully explore and experience the results of e-book marketing I hope that I have brought this relatively new medium to your serious consideration.

Hey, please visit the Internet Marketing websites:

Content & Traffic System

Keyword Research Video

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Important Keywords - Of course, you want to make sure the type of content you provide on your Web site is directly related to your product or service. Otherwise, you'll just be providing free content without any potential for selling your products or services to your visitors.

Popular Blog Directories - For a while now, I've been jaundiced about the prospect of getting links. My first introduction to any type of search engine marketing was through SEO, where I came to think of links as hard won things that were only reluctantly given to you by others, if at all. In the blogosphere, links are given up much more graciously.

Blogging Platform - Writing a blog is a vital part of marketing your business in today's online world. Not only is it free, but it is fast becoming the top internet marketing tool, not to mention, it's fun! People write blogs for a variety of reasons - to express themselves, be heard, or offer tips, techniques, and information on any subject that interests them.

Short Description - Some types of content are not good candidates for ebook distribution. To market an eBook successfully there must be a benefit to the user. Putting a novel for example, into an eBook does not necessarily guarantee its success. Just because a reader needs an electronic device to read a book doesn't mean that there's any benefit to be derived from it.

Content Management System - For most web site owners waiting for their search engine rankings to improve and to bring long awaited visitors can be a frustrating waiting game. It’s little wonder webmasters look for shortcuts to improve their search engine ranking to gain better ranking faster. Unfortunately sometimes these shortcuts are on a direct collision course with the search engines’ webmaster guidelines.

Content Management - Before you scrape off last year's dates and slap on next year's information, think about what you would think if you got the same old, same old in your mail or inbox. Remember the teacher in Charlie Brown? You could hear her voice but not what she was saying.

Free Traffic - RSS Feeds are the latest in cutting-edge tools for alert webmasters. Globally, consumers are gobbling up this latest trend. The convenience of being able to monitor all of their favorite feeds in one place carries tremendous appeal. Webmasters and marketers find RSS feeds equally as attractive.

Blogging Ad Placement - Where should you put the ads on your blog so you make more money?

Content Building - The trend of SEO has changed recently. Many of the sites have realized that search engines crave for good and original content...... The age old method of site linking has taken a back seat. Quality content has become the latest mantra for increasing the page rank by many web sites. Its not like web sites have stopped link exchange but they have started giving more preference to content building.

Rss Feeds Benefits - Benefits to RSS RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries.

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