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Search Engine Optimization Expert

How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters

Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there. As long as you follow these steps and are diligent, you will become the SEO expert you want to be. Read the following topics, then research them more to learn exactly what will put you above the majority of all webmasters.

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Topic #1 Keywords

Keywords are a huge part of becoming a search engine optimization expert. The reason for this is that keywords are used by the search engines to find and rank their results. You must become an expert at using keywords that apply to your products and services in order to become a search engine optimization expert.

Topic #2 Links

Developing a link campaign is another important aspect of becoming an SEO expert. The reason for this is that links play an important role in how web pages are ranked by the search engines. The more links a website has present on the Internet, the higher weight and ultimate ranking it will be given by the search engine. If you want to be an SEO expert, you need to learn all you can about links and the role they play in the search engines.

Topic #3 Pay per Click Advertising

Pay per click advertising is another important topic that relates to an SEO expert. This type of advertising is used on search pages when particular keywords are searched for. Your website only pays for this type of advertising when someone clicks on your ad, hence the name "pay per click". The PPC advertising element is important to the success of many websites and results in increased traffic. As an SEO expert, you need to know all there is to know about pay per click advertising.

Topic #4 Directories

Directories are another aspect of getting websites optimized for search engines. Submitting your site to directories not only provides valuable incoming links to your website, it also sends you targeted visitors from those particular directories. To become an expert on search engine optimization, you will need to study and learn everything about directories and how they can be used by a website to build business and drive traffic.

Topic #5 Expert

You should strive to be an expert on something. It is fine to learn all about the different tools to become a search engine optimization expert, however you will also need to be an expert on specific topics and have certain niche topics where you are viewed as an expert.

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Search Engine Optimization Expert

Automation - The Solution for many Webmasters

Are you one of the new webmasters or one of the new website owners? Are you primarily involved in e-commerce? If you are, probably by now you have realized that building a website alone takes a full time job. And how much more for marketing your website?

Google Sitemap Generator - A Google Sitemap is a very simple XML document that lists all the pages in your website and it can tell you a lot about what Google thinks of your website!

As a webmaster or a website owner, your primary aim is to bring in more traffic to your site especially qualified traffic. What we mean by qualified traffic are visitors who visit your site and are ready to buy your products, information, or services. Ultimately, with more qualified traffic to your site, you want to generate more sales!

Let us try to examine what webmasters and website owners usually do. Suppose, you are offering free newsletter subscription to your visitors from your site. If you have one subscriber, sending one email is not a problem. If you have two or three opt-in subscribers, still it is not a hassle. What if you already have 100 or more subscribers? To personalize each email, your task is to keep on changing the names of the "To: " section everytime you send an email to one and change to another. Isn't that time consuming?

What if in your opt-in email subscribers, ten or more would request for removal from your emailing list, this procedure alone and updating your email list is going to eat a large chunk of your time isn't it?

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Another situation when you are already generating sales is accounting. Everytime you have an order, probably you have already noticed that manually transferring one data from your website to your accounting program can also be time consuming. This is evidently true if you are already generating twenty or more sales a day! Can you do it yourself? Are you ready to hire another person to do it for you? Can you afford to start hiring somebody - an addition to your overhead expense? If your answer is "NO", there is still a solution to this.

Automation! We refer to automation by using tools that can shorten your routine procedures to save you more time to do something more worth doing!

Another example of a time consuming situation is marketing. Let us suppose you would like to exchange links with other websites. Doing it manually is time consuming. Probably you are trying to land first page on a particular keyword in a search engine. Remember, competition is becoming very tough, and you need to increase your link popularity to do this. Manually doing reciprocal links is a very tedious task. The solution, get a tool to do this. One such particular tool is zeus which is available at

It is a fact that online marketing is not a quick rich scheme. It takes time, a lot of effort, and patience to develop your website and market it. Working hard is not just the only thing to do, you also need to work wisely. You need to leverage your time and effort by automating the bulk of your routinary marketing strategy.

To every problem, there is a solution. And automation is one solution for many webmasters.

About the Writer of this Article

VMT Singuillo is a freelance writer and has written articles for,, and more.

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