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Choosing A Web Site Content Management System
As the saying goes on the web "Content is King." There
is no argument that if you are going to have an effective Internet
presence you must have current, dynamic content that gives your visitors
reasons to come back time and again. While content may be king there
seems to be little discussion about the optimal way to manage this
content for small to medium sized businesses. Have you ever noticed
that when your building the web site you have plenty of helping hands
but once the site is launched and the daily grind of support kicks
in it becomes harder and harder to find that help. This is why it is
so important to evaluate your Content Management System (CMS) for you
web site in the development stages. Every web site has some form of
content management system in place, except for those that never change.
The CMS can be as informal as an email to the web developer or a multi-million
dollar computer program that warehouses data from several different
databases. In focusing on small to medium sized businesses I have decided
to eliminate the big dollar systems and concentrate on the three major
types of CMS's available.
The second type of CMS is the WYSIWYG system. This model
allows the web site owner to use one of the graphical web development
tools on the market today such as FrontPage or Net Objects Fusion.
These are great programs that allow you to make changes to the web
site in a graphical look. The changes are simple and if you configure
the software correctly you can update your web site with a few clicks
of the mouse. The problem with this model is that you become dependent
on the WYSIWYG tool. If you can't get to FrontPage then you can't make
your change unless you resort back to our first model. But now it gets
a little trickier. These WYSIWYG tools create very convoluted HTML
code so manual changes can become very time consuming. Another draw-back
of the model is that if your company utilizes a tool like this to create
their site they are limited to the graphical templates that come with
the software. You end up getting a site that looks pretty much like
everybody else's. Furthermore, I think it is important for any company
planning on building or revamping their web site to meet with a web
development company to at least review the best practices for web development.
About the Writer of this Article
Michael Park, MBA MCP CEO/President DelOtto Systems Inc. Internet Development Solutions http://www.delottoinc.com email@example.com (607) 733-9966 Makers of WebHeadlines http://www.webheadlines.com FAX:(607) 271-9655
Don't Let Clunky Web Site Content Sabotage Your Home Business!!
The road to a successful home business is full of blind
curves, potholes and hazards. Of these many pitfalls, creating your
own web site is one of the most dangerous. Setting up a good web site
is a complicated and intricate process, and if you don't pay attention
to detail you can end up with a mess.
About the Writer of this Article
Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies, including his latest article "A Great Press Release Can Really Get Your Business Noticed," at http://AlvinApple.com Reach Alvin at 801-328-9006 or firstname.lastname@example.org.
Content is king: Enhancing web site success with original content
As a webmaster providing information content to an ever-growing Internet audience, you should become familiar with the expression, "Content is king!" The reason is because once you've spent time and money building your audience and clicking off major hit counts each month, content is the one thing that will keep your visitors loyal to your site.
When I first heard that expression I disagreed: In the new media realm of the Internet, I believed content was secondary to web site design, ease of navigation, loading time, and a half-dozen other technical aspects.
That's not completely true. I have learned that what you present on your site is at least as important as how you present it (and how often), if you expect to give your visitors a reason to come back time and time again.
The good thing is that in today's Internet world, content is readily available. Online syndication firms like iSyndicate.com [http://www.isyndicate.com] and Moreover.com [http://www.moreover.com] allow you to download JAVA script or similar HTML code for free that automatically places fresh, daily updated content on your site.
But as the Internet matures, carrying somebody else's content and having your visitors redirected to other web sites to read that content may not be enough to sustain loyalty to your brand any longer. For instance, one thing web advertisers are looking for these days besides a mega-hit count is the amount of time surfers spend on your site. You may get 120,000 visitors a day but if they're only staying 2 or 3 minutes, that's not as valuable to an advertiser as a site getting 76,000 hits per day with surfers staying as long as 8 or ten minutes.
What you should think about, then, if you're serious about providing information content, is to consider a way to keep visitors coming to your site more often - then staying there to read the content you provide.
You can do that by either developing your own content in-house or by incorporating syndicated content onto your site. The former is best but the latter will do as well.
If you're not journalistically inclined yourself, you can usually find experienced (or even aspiring) reporters and journalists who would jump at the chance to hone their craft at your site. This method would cost you little, depending upon the level of experience you were seeking to hire, and it would help keep you busy providing your visitors with that fresh content you're after. An average payment fee for online reporters and writers is around 5 cents per word, with articles averaging about 500 to 750 words each.
If you want to pay a little more and don't want the task of hiring/finding your own writers and editing and posting their submissions yourself, you should know that there are a growing variety of quality licensed syndication companies designed specifically for Internet delivery might be your best solution.
Screaming Media [http://www.screamingmedia.com], iSyndicate, and 7am.com [http://www.7am.com] are all experienced and outstanding content delivery syndication firms who can help you, for a varying fee, incorporate (automatically) their daily content into your site. You have to first decide what you can afford to spend or, in the case of repeat traffic, what you can afford to lose if you don't stand out from the crowd.
One word of caution, however: Try to be original. Lots of content providers already carry some of the "traditional" services like Reuters, the Associated Press, and UPI. If you can, try to find a syndicated content feed offered by a different provider - a news service or a sports feed that is just as good as "the big boys" but different enough to provide your site with a unique feel.
Not all content is alike, even if the subject or focus of the content is the same. For example, there isn't much difference in the way Reuters or the AP handle a similar subject; but USAJournal.com [http://www.usajournal.com] or WorldNetDaily.com [http://www.worldnetdaily.com] may have a totally different point of view on the same subject.
That is what is means to be unique - just don't be the "same" as everyone else! Give them a reason to come to your site instead of some other site.
In short, if you've spent all this time creating traffic for your site, now it's time to build brand recognition and most of all, loyalty. That kind of loyalty keeps your site numbers high and your advertising/marketing potential high as well.
But if your content is just like the content on 100,000 other sites on the Internet, you have to, at some point, take on the role of one or your site's visitors and ask yourself: "What makes me want to keep coming back here?"
If you can be honest with yourself, the direction you take with your content and the delivery of information on your site will become obvious. Just remember always: "Content is king!"
Hey, please visit the Internet Marketing web sites:
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