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Content & Links Share the 'Kingdom'

If you run one or more web sites, you've probably heard it said many times: "Content is king!" The thinking goes something like this: if you provide lots of high quality content on your web pages, it will attract lots of visitors who will buy from you and spread the word to others. You'll end up 'king of the hill' in your particular niche.

Let's examine that notion a little more closely. For existing sites that already have listings in search engines, links on related sites, directory listings, etc., content is the thing that brings visitors back for more. If, however, you have a brand new web site, using a domain name that has not been previously used, what's wrong with this picture? Simply put, it's this: the best content in the world won't get you visitors if people don't know your site exists.

The Power of Link Popularity

That's where the equally important power of links comes into the picture. The web's foundation is the interlinking of web sites. Without links, every site would be a tiny island in a huge ocean that isn't on any map. At no time is this fact more starkly evident than when you unveil a new site on a new domain. We've all been there. Not only does your new site get zero traffic, you can't even hear crickets chirping - even they don't know it's there!

The solution, of course, is to let people know you're out there by building link popularity. What's 'link popularity,' you ask? It is the sum total of external web pages with links pointing to your site. This includes all the sites most webmasters target: search engines, directories, related sites, and unrelated sites.

As your site's link popularity grows, two great things happen. First, all those links on other sites begin to drive visitors to your site. If most of those links are on sites in the same niche as your own, most of those visitors will be pre-screened. In other words, they will be people with an interest in your niche's subject matter - not random visitors.

Second, link popularity plays a significant role in determining where your site will rank at the major search engines for searches related to your site's theme. As you amass more inbound links, and depending on the words used in those links, your site will move up the rankings and you'll see more and more traffic. Just as with links on related sites, this 'organic' (i.e., free) search engine traffic will consist of people who are actively seeking out your site's information. Those are the visitors you must have to succeed! Best of all, you get those visitors without having to pay one penny for them!

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The Power of Great Content

Once you have a steady flow of visitors surfing in to your site, the focus changes to the quality of the content they find there. Why? Because you want as many of those first-time visitors as possible to be impressed enough by what they find on your web site to bookmark it and spread the word to family, friends, and co-workers. You can't buy better advertising than word-of-mouth from trusted sources like that!

Of course, great content will also encourage a higher percentage of your visitors to buy from you - your products, services, paid memberships, etc. Put it all together and it's clear that excellent content will both make you more money and get your site more link popularity. It's like an endless feedback loop that builds and builds as your site ages.

Why Successful Site Owners Concentrate on Both

But, the key in the beginning, when you've got a brand new site on your hands, is growing link popularity. Get that trickle of traffic started with those links; then let your great content do the lion's share of the work to close the deal.

The growth of your site will constantly revolve around its dependence on content and links. Those who have made the comment, "Content is king!" a widely known catch phrase have really done a disservice to new site owners. A much more accurate (but less catchy) phrase is this one: "Content and links share the kingdom."

© John Schwartz (all rights reserved )

Related: Content Developer - Search Engine Traffic

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John Schwartz is the owner of - specializing in providing original, high quality web site content and articles. Our goal is to help clients increase web site traffic through the acquisition of one-way links from related sites and higher search engine rankings.

5 Tips on Using Private Label Content

Private Label Content is becoming increasingly popular as people join the rush to fill their web sites with high-quality information. Admittedly, you can have articles written by freelance writers at sites like Elance or Rentacoder, but it gets expensive. For those who are not yet generating a high income through AdSense or affiliate sales, Private Label Content (PLC) provides a welcome alternative.

=== What is Private Label Content? ===

PLC generally refers to articles, e-books and manuals that are free for subscribers to use as they wish. There are a few restrictions, however: you cannot claim copyright to PLC, or submit it to article sites, unless you change the content significantly. (Interpret 'significantly' as 'unrecognizable as the original article'.) The cost of membership varies, but typically ranges from around $24 to $67 a month. For this you might receive anywhere from 150 to 300 articles per month. Some sites also offer graphics (e-book covers and site header graphics) and even ready-made sales letters.

To use PLC to the best advantage, you need to be aware of a few things.

=== 1. How Can You Use PLC Articles? ===

The most common use for PLC articles is to provide useful, interesting content for web sites. There are other uses, however. Think about your immediate needs. If you require an incentive for people to sign up for your newsletter, you can offer an e-book or training manual made up from PLC articles. It's easy to tweak these to be more relevant to your web site and your clients. (As well as putting yourself in Google's shoes, put yourself in your clients' shoes. What do they most need to know?)

You could also create an e-course (anything from 6 to 52 articles - a short e-course, or one that offers an article for each week of the year). This gives you an excellent reason to stay in touch with your clients.

=== 2. How Can You Alter PLC Articles? ===

Submitting articles to public article directories along with your resource box is a great way to generate traffic to your web-sites. However, many directories don't allow you to submit duplicate content - ie, you have to submit your own unique article. Therefore, when submitting an article that you obtained from a private label content resource, it's advisable to first alter the article before submission. Here are a few tips in that regard...

(a) Change the title of the article. If you are using keyword-optimized articles, make sure you keep the keyword in the title - but be creative about the words that surround it. So if your article is based on the keyword "Mongolian Guinea Pig", your title might be "Where to Find the Mongolian Guinea Pig" or "Taking Care of Your Mongolian Guinea Pig" and so on.

(b) Change the opening paragraph. All you need to do (usually) is make sure that your keyword appears once. Take a look at the rest of the paragraph. How can you say the same thing in a different way? Look for synonyms - using your thesaurus - or alter the tone. Perhaps you can adopt a more casual approach (this might work better for your readership anyway). You might prefer write a different introduction altogether.

(c) Work through the article. Add a sentence here; subtract one there. Present the facts in a different order. Expand by adding some new points. Break a long article into two shorter articles. (If you do this, make sure each article seems complete in itself.)

(d) Rewrite the ending. When you do this, think about what you want the reader to do. Is this a good place to put your own affiliate link, or write a lead-in to your own product or services?

=== 3. Blend Several Articles Into One ===

You can get a whole new look if you take two or more PLC articles on the same theme and blend them into one longer, fact-packed article. Sometimes you might find you HAVE to do this, if an article seems a bit 'lightweight'. Not all PLC articles are created equal! Sometimes it's obvious that the writer was low on inspiration.

=== 4. Think Outside the Square. ===

Most PLC articles are presented in batches relevant to one niche. For example, you might find that over the course of a month you get 20 articles on golf, 20 on cell phones, 20 on credit cards and 20 on travel. Let's say that you are busy building a golf site. It might seem at first glance that only 20 of the 80 articles are relevant to your needs.

Not so! Golf vacations, for example, are very popular. Could any of your travel articles be massaged to fit the theme of golf vacations? It's very likely that they could. And what about communication while you travel - or while you play golf? Does the golfer need a new cell phone that will easily adapt to overseas communications? How will the golfer pay for a new set of clubs or a golf vacation? Might he need to explore credit card options?

You see how it's done. Be creative in your use of Private Label Content, and you will definitely get your money's worth.

=== 5. One Final Tip - Hold Out For Quality! ===

Now that Private Label Content is becoming popular, more and more PLC sites are opening up. You can afford to be choosy. Check out the quality of the articles on offer, and especially the niches being targeted. Niche areas like golf and credit are popular, and that's exactly what you want. You want to go where there is an *existing* demand. You do NOT want obscure niches where there is little activity. You WANT to go where there is competition. Naturally, the profitable niches will always have competition. Where there is competition, there are buyers! So you want to look for demand, look for competition, and carve your niche!

Finally, consider being a member of more than one PLC site. Is it worth it to you to spend $150 a month on quality, no-strings-attached content? That would get you membership of 3-4 sites and upwards of 400 articles each month. Even if you can use only 50 of those articles, you're getting them for $3 each - a bargain!

Related: Blogger Typepad - Estate Blogging

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Dechen Lau., is an Author, Speaker and E-Commerce Consultant Of Internet Marketing Ultimate Traffic Tools For Internet Marketing

Are You Content With Your E-Book Content? Five Improvements That Will Hook Your Readers

Planning to offer free e-books to your email subscriber list? Here are five ways to be sure that e-book gets saved to their desktop as opposed to getting tossed into the Recycle Bin.

1. Keep it simple.

Your free e-book should be a sample of what's to come... marketing secrets revealed by a pro who knows what it takes to sell on the web! Keep it informative and entertaining, but don't give away the whole story or there will be nothing left for the piece de resistance. What's the climax? Why, that upcoming smoking promo that will be your seasonal cash cow, of course!

2. Keep it specific.

I can't stress enough how much more credible you will appear if you reveal the details as opposed to "keeping it distressingly vague" like so many would-be marketers often do. Emotionally-charged copy is super, but don't forget to answer every single Who What When Where How Why in EVERY chapter that you write!

3. Keep it clean.

ALWAYS choose a font that's easy to read, no matter what line of business you're in. This will be a book with lots of text. Book fonts are very different from headline fonts, and to confuse the two means an unprofessional look that means your e-book won't make it past the SAVE AS prompt. Text should be 10-12 point, and no larger. Also avoid "busy color schemes, like bright blue text against a red table, as they do tend to vibrate.

4. Keep it organized.

I know it's dull, but you MUST give your e-book numbered pages, a set of chapters and a Table of Contents where your reader can easily look up what he'd like to learn. Think of how much happier you feel when you can skip right to the section that you want to read most at that particular time. Your reader feels the same exact way as you do! So impress him with a little organization.

5. Keep it brief.

Again, this is supposed to be F*REE information. Please do not stress yourself out with hours of blood, sweat and tears in an effort to create what should be a simple but informative e-guide. Make it easy on yourself; outline your topic into three or four sections, sub-categorize again, divide into main points and then fill in the details. All told, you should have no more than 15 pages (and no less than 8 if you want to be considered an expert.)

That's it, simple as pie and your e-book is packaged and ready to ship via email express. Congratulations! You're on your way to graduating to Pro Marketer status.

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to for details.

Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit for more details.

Are You Content With Your Conversion Rate? The #1 Reason Why Your Web Content Isn't Bringing Sales

The sole most important reason why you aren't converting sales is this: your credibility isn't cutting it. Why is that? Because your articles are not providing hands-on tricks, tactics, secrets and strategies that your customers are dying to get their meaty paws on.

These words I mention... they're not just words that marketers throw around to impress you. These marketers are trying to communicate something that most people don't catch because they're simply too distracted to get the message.

The message is this: Successful marketers make specific plans, and carry them through.

You cannot market "randomly," throwing out an offer when you feel like it, and expect to make substantial profit. If you do, I assure you that you'll only succeed in running yourself ragged.

The good news is, if you've been doing the marketing freestyle boogie and not making sales off it, you can make a plan to change for the better and start as soon as tomorrow. Remember, if you've been doing it wrong all this time, that doesn't mean it was all for nothing. Your name IS out there after all! But it does take planning, preparation, timing and follow-through to properly execute a marketing campaign that makes you money.

When you write articles, develop content and send out free information to your subscribers, that information must be something that they can put to practical and immediate use.

Your talent as a wordsmith is a huge plus in this industry, but it will only get you so far. You must include substance in your content if you want people to stare at your emails and go, "WOW, that person REALLY has it together. Maybe I should keep following along with what they have to say."

Two things you MUST explain when writing content that will reach your key customer:

1. WHICH resources you used to create your marketing materials.

I'll give you mine now. - a free web page editor - a low-cost form creator tool - the best place to submit articles on the web

2. HOW you go about creating your materials.

Here's an example of how I would go about explaining how to put together an e-book.

1. Write five short articles.
2. Save the articles to a Word document.
3. Add a Cover Page, disclaimer, page numbers, copyright line, contact email.
4. Write an introduction letter to your customer.
5. Save as a .pdf file.
6. Upload to your web server and add the link to an email that you mail to your subscribers.

These are just two small samples that illustrate what you need to tell your readers if you want them to view you as an authoritative source. You MUST tell them HOW. Anyone who fails to instruct their audience is guaranteed to lose favor within five information mailings.

It's bad enough that the web is so distracting. Make it your number one priority to catch your customer's attention and then tell him something he can put to constructive use immediately. Do this right, and you just gained yourself one loyal customer for life.

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to for details.

Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit for more details.

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