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The Success of your Web Site with King Content

A guide for Newbies to get under the Radar of the ever increasing mountain of technophobia that faces a Web site owner starting off.

There is of course a huge amount to learn in setting up and running a Web Site, which is why, I believe, that most newcomers tend to put their trust in a web designer, aka webmaster and leave them to get on with things hoping that all will go well. Big Mistake!

It's only when, having spent quite a lot of money, you find out that your pride and joy is not giving you the results that you imagined, that alarm bells can start to ring. In my own case this took approximately four years to sink in. After a promising start, with some enquiries from the other side of the world, things not only didn't get any better but got worse!

Of course, if you are running and developing a new business, which takes a colossal amount of time and commitment, you don't initially have time to worry too much about the success of your web site. After all, a web site will make you a zillionaire quicker than you can spell the long version of SEO! Big Mistake!

I believe it is just as important to designate sufficient time to understanding how a web site is developed, promoted and maintained as it is to spend time on all the other many facets of a fledgling business.

Many new business owners, myself included, thought in the past that just by having a web site and on-line presence AND a webmaster, that everything would be fine. Visitors and sales would surely follow and increase exponentially. Not So!

Probably the pace of change on-line is more rapid than most businesses realise and therefore if you are going to build a site AND do some reasonable level of commerce from it, you have got to study and learn a number of basics.

1.Key word research should really begin before you set about building your site, because it can help with the choice of a suitable Domain name and continue to assist in the titles and scope of your eventual articles.

2.Original and fresh content related to your prospective field is a necessity, and needs to be uploaded on a very regular basis. Unless you are a very large company with an in-house webmaster, this is probably the most crucial aspect of developing a site in terms of getting good search engine results.

3.Writing new pages can be extremely time consuming and unless you have a suitable S.M.S. package installed, enabling you to become your own webmaster, it's highly likely you will commence the slow but inexorable slide to oblivion, other wise known as Zero traffic.

4.Build your site by all means but make sure that you become your own webmaster, having taken a crash course in the do's and don'ts. You absolutely must have the facility to control what goes on within your site. If you miss out on this vital aspect of developing a site, the chances are that you will lose interest and stop creating ideas and content.

5.Learning to write your content, even if this seems a bit beyond your reach to begin with is another essential skill to be fine tuned and believe me, once you have got under way it will become easier with each passing day. Looking at how other web sites operate and the standard of their content will help you along the path.

6.Articles on your area of expertise, submitted to a number of reputable Directories, will almost immediately get you noticed and start to build credibility. These can be modified for use as web pages and will provide ideas for new content on a never ending basis. It has been my experience in the recent past that articles can have a very advantageous effect on search engine results. Credibility is something you can never have too much of.

7.Search engine optimization, a very fancy term, with nearly as many, so called, experts as there are sites on the Web and similar in number to the droves of Web site designers! This is a thorny topic and one best left to the experts, for the behind the scenes work. However, it is my belief that the best results come from fresh and original content put up on your site on a regular basis. Results from my weblog of only two months existence, in terms of link popularity, are outstripping my web site that has been on-line for five years. This is all down to regular articles on my chosen topic.

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8.A newsletter or ezine, is a very good way of encouraging traffic to your site and building your subscriber list that you can eventually turn into clients, customers and sales. Offering an incentive for your visitors to part with their e-mail address can be by way of a free mini course or e book.. In the case of your newly published E-Book, offering a free download of one complete chapter is something worth considering and is a very popular technique. This is all part of the credibility building process. Once you get used to making regular posts to your newly set up Blog, a newsletter should be relatively easy to produce, without too much stress.

9.A Business Blog is I think, the way forward, for many web site owners who would like to see an increase in traffic of a targeted nature. They are easy to set up and have the advantage of being virtually instant. One of the great things that can help you in becoming more adept as a webmaster, utilising your own weblog , is that learning the rudiments of html is not the nightmare that it may appear to be. You can practise away to your heart's content adding and subtracting code from a weblog post and see immediately the result in the preview pane. You don't even need to publish this post. Again, getting used to viewing the source code of other web sites and seeing how they do things will give you no end of inspiration.

10.Control is the key to success in developing your skill as a webmaster. In a follow-up article on the experiences of a complete Blog novice we will have a look at some of the more interesting facts, figures, and activities that will take you where you want to go, and contribute to the success of your web site, providing you are prepared to allocate sufficient computer time and are not expecting to retire a millionaire in six months!

It is, however, an achievable goal to go from Meek to Geek in just a couple of weeks, with a little effort!

About the Writer of this Article

Robin Piggott is a professional Driving Instructor in Limerick, Ireland. http://astralmotoring.blogspot.com/" http://www.astralmotoring.ie

Do you need a web site content writer?

Do you need a web site content writer?

Okay, you have your web site up. It is one page explaining your veterinarian business and hospital. It has everything you think you need on the page. It has your name, address, business telephone number and credentials. But, you are not getting many hits to your web site and you are wondering why.

Well, search engines rank your web site by many different factors, the content, the keywords, the links into your web site and the links leaving your web site. Content is a very important thing to consider not only for search engine rankings but to keep visitors coming back. If your web site has interesting information other webmasters will add a link on their web site to your web site, this will increase your traffic and give you better rankings in the search engine.

But, now you are wondering, what kind of content can I put up on my web site to draw visitors? Well, for a veterinarian business you could add content about many different things such as animals like cats, dogs, birds, illnesses, immunizations pets should receive how to feed your pet and the list goes on and on.

Okay, now you know what to write, but when are you going to find time to write all these articles? This is where a web site content writer comes in. These writers have experience writing for the internet and usually understand keyword placement and how to write for the internet in laymen's terms, so the general public can benefit. They will do all the research and write the articles just for you and you will retain the copyright of these articles.

Now after you have articles on your web site that bring visitors around you will not only notice that you are getting more hits but you are also building your clientele because you are now ranking higher in the search engines and surfers can find your web site.

Hiring a web site content writer is easy you can find several wonderful writers that can help build up your article database and not charge you and arm and a leg. But, remember, you are investing in your business so this small amount of money will enhance the chances of bringing in more customers and extra money.

About the Writer of this Article

Freelance writer with experience in web site content writing and also the webmistress of http://www.write4u.info

Keep Your Content Fresh with This Quick and Easy Tip

Some of the Search engines want only original content. So if the Search Engine Get's to your web Page on your Site and realize they have already seen this Page they won't Index it again, This can be a real hazzard if you submit Articles for free Re-Distribution. It is not only possible but highly probable that a site with a higher Page Rank then you will get your page Indexed First.

A very simple way to get around this limitation is to post your article on your web page and wait until it is indexed by the Big 3 (Yahoo, Google and MSN). At that point you might want to wait a month or 2 extra and then submit your Article to the Article Directories.

If You want to Enhance this Method further when you finally do submit your Article to the Article Directories you may want to make some small changes to them. See my My Previous Article 'The 2 Headed Dragon: Let Others Publish Your Material and Keep Your Site Unique' (http://ewguru.com/hbiz/articles/2-head-dragon.html) Where I talked about how by having 2 or 3 Versions of your Article you can keep your site Fresh and the Search Engines Interested and at the Same Time Get some backlinks by putting your Articles in the Public Domain for Free Distribuation.

Mike Makler has been Marketing Online Since 2001. Subscribe to Mike's Newsletter here http://www.ewguru.com/hbiz/list-sign-up.html or Mailto:weeklytips@kioskcities.ws

Get some useful Free Downloads Here: http://trafficninja.com

Some more Articles from Mike: http://weeklytipsandtricks.blogspot.com/

Mike Makler has been Marketing Online Since 2001. Get Mike's Newsletter here http://ewguru.com/hbiz/list-sign-up.html Free Downloads Here: trafficninja.com

Business Website Content Copyright Violation Scare

It seems everyone who has a web site is worried about having their copyright violated by web content thieves. But are web content copyright violations really such a big problem?

True, web content theft has the potential to destroy the web completely if taken to extremes. What would be the point of creating anything if it were immediately stolen?

But by the same token, shoplifting has the potential to destroy retail if taken to its logical conclusion. Yet that hasn't stopped chain stores from reaping a fortune. As in the shopping mall, so on the web: the system still works because the vast majority of users don't steal.

One of the biggest hidden risks of web content theft is in fact that webmasters will overreact to the perceived threat. Could copyright theft fears create an atmosphere of mistrust among publishers, just as phishing and fraud have created an atmosphere of distrust among web users? While we are nowhere near that point yet, it's still worth giving the hysteria a reality check before it gets out of control.

Dangers of Obsessing over Web Content Theft and Internet Copyright Violations

1. Unnecessary Web Content Copyright Registration

Some paranoid webmasters have actually gone to the trouble and expense of registering the copyright of their work with the government--often at the urging of paid services that charge a hefty fee. Yet copyright registration provides no protection against theft. It only provides statutory damages if somehow you ever take the thief to court, AND he or she shows up AND can pay (unlikely).

Copyright registration not only costs money. It also takes time. If everyone were to register copyright, the flow of information on the web would be impeded.

2. Chilling Effect of Web Content Copyright Violation Paranoia

Some extremely paranoid web site owners have stopped publishing new content--a guaranteed Pyrrhic victory if there ever was one.

3. Wasted Energy and Resources

In short, paranoia over web content theft distracts crucial energy from the creative process of building a web site. Every moment you spend wringing your hands over web content theft is a moment you aren't spending building your site.

4. Mostly Fueled by Ignorance of the Real Internet Copyright Situation

Much of the anxiety around internet copyright violations is caused by three groundless myths about the dire consequences for your web site if you are a victim:

a. internet copyright violations are hard to pursue (thanks to search engines, copyright violations are easier to identify and punish than in print);

b. your site will suffer a duplicate content penalty in search engines;

c. content theft will completely destroy the unique value of your web site.

To realize how groundless the last two fears are, you only have to look at any newspaper web site, stuffed with syndicated content from the newswires.

In short, though web site content theft and other internet copyright violations corrode the ties that bind the web together, they must not distract from the real business of the web: sharing information, ideas, and art. Keep publishing new content. If you don't, the web content thieves have won.

Joel Walsh is a web site content writer: http://upmarketcontent.com/?%20web site%20content%20writer [Web publication requirement: create live link for the URL/web address using "web site content writer" as visible link text/anchor text.]

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