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Web Content Market Analysis

Should one apply the five forces model of M. Porter to the web content market, (web content providers are considered those sites that do not act as just an additional channel for a conventional business):

Providers are web hosting providers, software providers, web page designers, market makers (e.g. SEO), (in certain cases major search engines act also as providers of SEO services). Providers do not hold substantial power, given that the same services of comparable quality are offered by many.

Competition: heavy competition exists by many content providers. The heavy supply of information creates a very competitive environment, in which the ability to attract Internet users becomes increasingly difficult. Certain publishing or media organizations with well known brands and revenue sources from conventional publishing or media activity (e.g. magazines), achieve economies of scales by producing content and automatically distributing it to the different channels.

Web content providers have potentially thousands or millions of small (in revenue potential) Customers (the few big customers concept is not common).

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Web content supply activity is primarily regulated by the Big 3 on-line search, which hold substantial power.

Regarding the threat of Complement products, the web content market is rather positioned as offering highly promising complement products to the conventional publishing and media market ones.

Barriers to entry: Capital expenditure is less of a barrier compared to other activities. The ability to produce rich & innovative content (brainpower), cannot be fully controlled by any major market players, therefore there is no such major barrier. However, the presence of many competing content portals, as well as the inherent difficulty to identify a subject of high interest and limited content supply, creates a ‘knowledge barrier’.

The web content market is one of the most globalised markets, given that the only barrier to global reach, is the language barrier. Should we assume that English is the global language, this barrier exists only to the extent that certain parts of the population do not understand English. The increased Internet penetration contributes to the increased globalisation of the market.

Opportunities exist, given that one can argue that free information content supply is still limited. Information on many subjects exists, but many sites offer only introductory content, while trying to promote products.

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Mr. Panayotakis operates a site on information management: http://www.pleroforea.com

Duplicate Content Isn't The End Of The World!

So many people are running out buying this software and that software to make private label content unique. Well, it's time to put your credit card away and listen up. You don't have to buy any software or membership. There are just a few things you need to do to protect pages that you place articles or private label content on.

The first thing you should do is always design your own site layouts. Don't use templates that have been used by 100's of other people. This way it ensures that your layout is original, and the search engines wont see it as duplicate content. You'll also need to make sure that the meta tags for each page are different. Have a different title for each page is very important.

Now that you know what to do with the actual pages of your sites, let's talk about making the content unique to your site.

If you're using an article you only have reprint rights to, you can't change the article, but you can: 1. Add your own introduction to the article. If you need more keyword density than the article has put those keywords into the introduction you write for that article.

2. Put text advertising in the middle of your article. Design it so that there is a box around the advertising. By doing this it makes the advertising stick out from the article so there is no doubt it's NOT part of the article to your visitors.

3. Add a comments box under the article where visitors can comment on the article. This allows your visitors to build your unique content for you. Their comments will become part of the pages content.

4. Add your own conclusion to the article. Again, this is another great place to add your targeted keywords to.

If you are using content that you have private label rights to on your sites, you still need to do the same changes that we just talked about to it also. It's easier to change private label content because you can edit it however you would like.

Using already created content is great, but to really succeed with it, you need to take the time to make it unique to your site. Yes, it does take time, but it will pay off for years to come. It will give your sites staying power and those that don't follow the advice here will continue to struggle as their sites get dropped from the search engines.

Liz Tomey is the owner of http://www.AdsenseGirl.com where she reveals several adsense secrets that hundreds of people are using every day to make their sites profitable with Google Adsense ads. Visit her site for the free report!

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