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"Web Content Management System fr Window": Search Engine Typos

Oops! I meant "web content management system for windows." Do search engines understanding consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.

The phrase used in the title, "web content management system fr window" is a real-life example of a common search engine typo. In fact, within that phrase, the "o" and the "s" are missed so often that search engines like Google, Yahoo, and MSN have recorded the phrase "web content management system fr window" as searched about 481 times on a monthly average.

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You might ask how this affects your search engine searches. Well, let us use the same phrase for an example. Typing the phrase you are looking for, "web content management system for windows," yields about 29.6 million indexed pages in Google, 14.7 million in Yahoo, and 2.3 million in MSN. However, the typo "web content management system fr window," only slightly different from what you really meant to type, yields drastically different results: 654 thousand indexed pages in Google, 131 thousand in Yahoo, and 56.5 thousand in MSN.

That doesn't seem so bad. Who doesn't want to narrow down the search? The problem is that the number of indexed pages is not the only difference with search engine typos; the poor search engines are trying to find the most relevant pages they can to the misspelled search, but it may not find what you need. On the one hand, you have tens of millions of relevant pages with a correct search; on the other hand, you have hundreds of thousands of semi-relevant pages. Which would you rather have?

Search engine typos are very common, but they do alter the relevance of your results.

About the Writer of this Article

Joe Miller is an author of informational articles and online advertisements on business, technology, and health. "Web content management system fr window" is actually "web content management system for windows".

Content Management: Wise Investment for Business Prosperity

The time when a web site was just a simple set of HTML pages has gone by. It's true, just five or seven years ago simple web sites developed with HTML and JavaScript were usual. Nobody thought there could be another option. However, year by year, Internet becomes a place where companies can interact with their clients, can develop online showrooms and online shops, can announce the latest news, and even make market researches. A new era of dynamic web development has come.

<H3>Preconditions</H3>

Dynamic web development, in other words, server-side programming, is a newest stage in development of modern web sites, platforms that integrate such roles as representative, entertaining, interactive, communicative etc. When you talk about a dynamic web site, you always have in mind that it is developed with J2EE, PHP, .NET, or other programming language. The cornerstone here is that the web site is programmed.

However, any usual WWW-user doesn't bother himself with technologies. He really appreciate  if he can perform complicated activity or develop a complex solution with the use of the mouse only. Visualization that Microsoft has introduced has become an issue that average PC user would never reject.

So we have come to a contradiction. An average Internet user that would like to have a web site is no longer satisfied with facilities HTML and JavaScript provide. Meanwhile, there are not so many people that would learn at least PHP in order to develop a web site. Moreover, they even won't be satisfied if someone else will make programming but the site management would require programming knowledge too. So here we come to 'visualization'.

<H3>Visualization => CMS</H3>

As an answer for the requirement for visualization of the whole process of web development and web site maintenance, web content management systems (CMS) were developed. The cornerstone here is that with the use of CMS one shouldn't be a programmer as well to develop a dynamic web site. There is a graphical shell where an average user with only a mouse and simple logic can develop a web site of any complexity and enhance it with such interactive tools as forums, polls, feedback forms, automatic menus, protected areas etc. Although, some systems require to know at list basis of HTML and PHP, there is a big set of CMSs that provide a user with a perfect visualization of the whole process from design development up to web site maintenance.

It becomes possible because of the structure of any managed with CMS web site. It consists of such elements as:

<OL type=1>
  • Design templates (it's an HTML version of web site's design along with proper code for interactive elements).
  • Adjustable modules (those are independent programs (polls, forums, newslines etc.) integrated into the CMS; they have their own graphical interface for adjustment).
  • Content (it's the texts and graphics individual for each particular page).

Through variation of those three elements with the CMS's graphical shell any average user can develop a dynamic web site in several simple steps.

There is a good article about it at the Xitex WebContent M1 web site: http://webcontent-m1.com/m1/en/product/develop_dynamic_web site

<H3>Who can benefit</H3>

Although there are several thousands of different content management systems, the market is still growing. And it will be growing as long as people develop new web sites. The solutions that are currently present vary from freebies to systems with the cost of up to several thousands of U.S. Dollars. They are either simple, or too complicated. They are either for SMEs or for huge corporations. They can be used for the web site management only, or they can be enhanced with facilities to serve as workflow and document repository systems.

Whatever CMS it will be, it will be beneficial for both parties:

<OL type=1>
  • Customer that needs a dynamic web site.
  • Web Development Company that develops this web site.

The reason for that benefit is common - when you use CMS for web development the operational costs for both development and maintenance are reduced drastically. That's mainly because you should just adjust several preprogrammed modules that are already ready to be used. Then you make the layout and put those modules wherever they are to be. No programming - no additional expenses.

That's obvious, the most of web sites have common functionality. So the most of web sites can be developed with a proper content management system. That is why, whether you are a company that is looking to a long life of its web site, hence, its permanent maintenance, or you are a web development company that takes care about its customers' satisfaction the investments in a content management technology should be your first step to reap the most beneficial result of your activities.

About the Writer of this Article

Alex Polonski is a Senior Sales Manager at XITEX Software Company, Ukraine. The company works in offshore software development market since 1999 and has a fair expertise in J2EE and .NET technologies. Among company's own-developed and marketed solutions, one can see a J2EE content management system, Xitex WebContent M1.

The Logic Behind Niche Content Profits - from ClickForDeals.net

In researching most successful online businesses, you start to notice a trend emerge. As far as web sites go, there are a few giants such as Yahoo and MSN that cover every topic imaginable. For most people, taking on these established publishers head to head is an enormous task beyond their reach. After all, one or two people working from home or in their spare time cannot match the resources (billions of dollars and thousands of employees) of these corporations. At least not in all areas.

Focus, however, is a powerful weapon online. You'll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a web site around that. The profits will soon follow, for two interrelated reasons.

Reason 1: Your audience.

As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren't interested in everything, they have a set of likes and dislikes. The general audience of the internet fragments itself according to taste, meaning visitors gravitate towards sites that cover their interests. By focusing on a niche, you are targeting a specific fragment of this audience. This helps you capture a following, but that alone isn't enough to profit from. This leads to reason two:

Reason 2: Advertisers want your audience.

One of the great advantages of internet advertising is the ability for advertisers to target specific demographics, as opposed to the television advertising technique of blanketing the airwaves with a general message. Advertisers, and subsequently publishers, know that the more specific their sales pitch can be, the more effective. And it makes sense.

Say for example, you are watching the evening news and see a commercial for car. Sure, it might raise you awareness of the product (a reason why this type of ad still exists), but you weren't really looking for a car. You were watching the news.

Now suppose you were reading a web site dedicated to Ford Mustangs. There is a much higher likelihood that you may be interested, if not in buying the car, then in related accessories or insurance or reviews, etc. Advertisers know this and use the knowledge to increase the effectiveness of their campaigns. More bang for their buck, in other words.

By establishing a steady readership to your niche content, you have done a lot of the work for the advertisers. In turn, by featuring targeted advertising, your readers are more likely to respond, and find it useful instead of annoying. It is a virtuous cycle that leads to increased profits. To learn more about profiting from your online content, you can read our other articles at http://www.ClickForDeals.net

Chris Rivers is a writer for http://www.ClickForDeals.net. Visit the site to learn more about maximizing profits through affiliate and pay per click programs. Articles appear on the site exclusively one week before they are syndicated.

Improve Conversion Rates - Effective Content

Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with the tone of your content

Do You Believe?

You must have passion for the product or service you are providing. If you don't believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing the prospect a favor. The tone of your site should reflect this in the content.

To effectively convert prospects, every entry page of your site must tell visitors:

1. What you offer,

2. How they will benefit, and

3. Demand they take action.

Entry Pages

Many sites have conversion problems related to entry pages. Most people automatically envision the home page as the sole entry path to the site. Sweat, blood and tears are spent making the home page just write. Conversely, a fraction of the same effort is applied to internal pages. This is a fundamental mistake.

If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering the site without seeing the home page. If your "hook" is only on the home page, your conversions will suffer. Make sure you have a concise summary of your service and the benefits on every entry page to the site and conversions will improve.

What You Offer

Tell visitors exactly what you do with the first sentence. Don't be subtle. You only have a few seconds to get their attention. Don't waste it. The opening sentence should read something like, "At XYZ, we offer quality tools at wholesale prices." Bam! The prospect knows exactly what you are offering and if it fills their need.

Benefits

Tell your prospect how they will benefit from doing business with you. Don't assume they understand it. Again, be blunt with something like, "You save money when you buy from us because we have a low overhead and free shipping." Bam! Now the visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for the tool products.

Demand Action

What do you want prospects to do when they visit your site? At the end of your content, make sure you tell them. "Click here to order" is a perfectly fine statement, but adding a benefit is optimal. "Click here to order with free shipping" is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to take the requested action.

If you are offering quality, you are doing clients a favor. Make sure the tone of your site reflects that fact.

Halstatt Pires is with <strong>Marketing Titan</strong>- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

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