Valuable Content. RSS Underground Content Articles

Ok, so you're at that stage where you've gotten just enough content to publish your first e-book, finally the grunt work is out of the way.

How to add fresh content to your already existing e-book, I personally find it much easier to add to an already existing e-book then to create an e-book!

Can you think of any "sub-niche" market your target audience would like more information about, something that would definitely grab their attention and add:

• Punch to your e-book. • Increased interest for your e-book but even more importantly… • Increased sales of your ebook • Add a "higher perception value" to your already existing ebook

Always turn to your target market for the best ideas on which "sub-niche market's" to explore next, not what you think they might be interested in but what they are buying and recommending to others.

A few months ago I created an e-book related to a certain breed of dog. I made it through the grunt work and now simply add to the e-book one step at a time, one product review or interview at a time.

I ended up picking (by reading what the most used products or most wanted products by this particular target market were) a pedigree software program for a back end sales product. This pedigree software program helps owners of animals keep all the details they could ever want to track in a database about their pets.

What owner wouldn't want to know about a software program that could help make tracking certain details of their pets easy and convenient?

So I simply contacted the owner of this particular software program, told him that I was interested in including information about his product in the e-book I had created. He knew it was a win/win situation and gladly agreed to answer a couple of questions regarding how his software worked and what benefit it could bring to the reader.

The end result, more content for the e-book with only a few minutes of work involved on my part plus the possibilities of making commission from the back end sales of the pedigree software which sells for $95.00 U.S., which I get a nice chunk of every time someone clicks on my link and makes a purchase.

With the right angle, you can make your e-book unique from your competitors, more informative to the reader, putting more money in your pocket.

Expanding an already existing e-book is simply a matter of reading what products your target market purchases, analyzing their wants and needs, focusing on one "sub-niche market" at a time.

About the Writer of this Article

Brian Holte is a freelance writer and owner of The Ebook King. Profit From Your Knowledge-Become Self Published Further your chances of success by learning what regular folk like you and I do to become successful e-book authors: http://click.web sitegear.com/track.asp?id=3580

How You Can Instantly Tap Into an Unlimited Source of Content, for Free!

Are you looking for dynamic, automatically refreshing, sticky content to spice up your web site?

If you are a webmaster, you'll know how difficult it is to create fresh content to attract your subscribers and new visitors to your web site. Paying freelance writers can cost you a fortune when you are just starting out and don't have site revenues to fund expenses, and writing the articles yourself takes way too much time and takes you away from other important tasks (like actually running the site and making sales happen).

Luckily, there's a little-known but extremely easy tool that you can use to instantly jazz up your web site and provide your traffic with valuable information. In fact, you might have heard of this tool before. Headline syndication, aggregators, XML format?

If you haven't heard about RSS Feeds, or what they are, I strongly urge you to print out this article, go to a quiet corner where you won't be disturbed and literally devour every word of the rest of this article. Not only will it probably save your business, but it will revolutionize the way you think about the Internet.

And if you've come across RSS feeds before or used them, then skim through the next section to refresh your memory (seriously, there is a lot of useful information that you might be missing out on) and then dive into the meat of this article, which will show you how to set up RSS feeds on your web site to display dynamic, self-updating content with very little effort.

RSS stands for "Rich Site Summary", although other terms such as "RDF Site Summary" (which emphasizes the file format) and "Really Simple Syndication" (which highlights the main selling point of RSS) are also useful in defining RSS by the book. However, bookish definitions don't always explain things very well. What really is RSS?

RSS is a platform over which a webmaster can instantly deliver summarized information about the latest / most important content on his web site. This summary is usually a list of headlines and snippets - the headline will instantly inform the reader of what this new article or page contains and the snippet (usually the first few lines of the article) is to further entice the reader into visiting the web site, or to simply give the reader more information. RSS has evolved into a commonly accepted XML standard, and many web sites now use RSS Feeds (XML files containing the summaries) to publish "updates" about themselves.

From the webmaster's point of view, an RSS feed is meant to allow visitors and subscribers an easy way to keep themselves abreast of fresh content on their web site (without having them visit the web site first). Additionally, an RSS Feed also allows the reader to "preview" this fresh content, thus letting them decide immediately if the new article / content is interesting to them or not. All in all, RSS Feeds have the main purpose of enhancing user experience. Keep that last point as we go through the rest of this article - it is an underlying mindset to making RSS Feeds work effectively.

As an Internet entrepreneur, one of your most valuable tools can be an RSS Reader. This is essentially an aggregator - a collection of RSS Feeds (that you can add or remove) from different web sites that you are interested in. A typical RSS Reader would include RSS Feeds from news sites, sports sites, and perhaps a few niche sites (such as SEO forums, blogs on SEO, etc.). The main purpose of this software is to keep you informed of the latest news and content on web sites that you are interested in.

If you have used My Yahoo!(my.yahoo.com) or Bloglines(www.bloglines.com), you've probably used RSS Feeds already. These are online RSS aggregators - you get to choose from numerous web sites and within minutes you can have your own launch-pad for knowing everything that's happening in your niche, in the world, or in sports.

As a first step to understanding how RSS Feeds work, I'd suggest that you use at least one RSS Aggregator - either an online RSS tool or RSS reading software like SharpReader(www.SharpReader.net) - and subscribe to a few RSS Feeds to learn how it works from a user's perspective.

• Attract more customers / visitors. • Keep subscribers informed of new developments • Allow subscribers to instantly learn of new articles, content and products on their web site. • Reduce the load on the subscriber's inbox by reserving newsletters for important news, special product offers, etc.

As a webmaster, you can use RSS Feeds to your advantage. Since blogging became insanely popular over two years ago, RSS Feeds have become mainstream. In other words, no matter what your niche, there's a good chance that you'll be able to find a few authority sites that publish RSS Feeds, thus syndicating their latest headlines.

By providing your visitors relevant, self-refreshing content in the shape of the "latest news" by using RSS feeds from niche-relevant web sites.

Now I'm not saying that you should cover your whole web site (or even one whole page) with RSS Feeds. Such practice is frowned upon by search engines and will actually get your web site banned from every single search engine index! RSS Feeds are meant for headline syndication, not for content scrapping.

Instead, you could use headlines from the top 3 forums in the weight loss niche to show the latest discussion threads on one side of the "News" page of your own weight loss web site. The rest of the page would, of course, be covered with information (i.e. latest news) about your own web site.

Or you could put a news ticker on your politics weblog to not only give your weblog a look of "being updated" but to also provide your readers with relevant, useful information.

If you sell sports goods and own an online store, you could run a "sports news" feed on your main page to attract the attention of your visitors and give your web site a more authentic look and feel. There are many different ways you can use RSS Feeds to add value to your web site. Make sure though, that you are merely using these Feeds as "icing on the cake", and not as the whole cake itself.

Finding RSS Feeds is easy; there are several RSS-specific directories and niche search engines for you to browse through. However, the surge of blogging in the last two years has meant that any RSS search tool is inundated with weblog spam. This makes it a bit harder to find RSS Feeds that you can actually use.

I've listed a few resources below that can help you get started in your search for finding relevant RSS Feeds.

• Bloglines (www.bloglines.com) • BlogPulse (www.blogpulse.com) • Daypop (www.daypop.com) • Feedster (www.feedster.com) • Findory Blogory (findory.com/blogs) • Gigablast Blog Search (blogs.gigablast.com) • IceRocket Blog Search (www.icerocket.com/?tab=blog) • PubSub (www.pubsub.com) • Technorati (www.technorati.com)

Once you've found the RSS Feeds of your choice, it's time to find out how to set them up on your web site.

Internet Marketers are a particular breed; we're always looking for an "easier" or "quicker" way of doing things; not necessarily shortcuts, but just ways to work smarter. It's the same with RSS. When I first came across it, I immediately went to Google and not only picked out a tool that could help me syndicate my own web site (so I wouldn't have to spend time learning XML), but I also found several tools that I could use to display RSS Feeds from other web sites onto mine! These tools are ridiculously simple, and I'd fully suggest that you try them before venturing into learning how to display RSS Feeds on your webpages through code.

This software also has a free version, which displays a simple ad in the middle of the news display saying something like "these news headlines brought to you by CaRP". Try it out; it's easy to use, and will teach a lot about managing RSS Feeds.

There are JavaScript alternatives available as well (in case your web site uses plain HTML).

Like CaRP, Jawfish also has a free trial, which is once again easy to setup if you can follow step-by-step instructions.

Another JavaScript alternative is FeedRoll - this is perhaps the easiest to use of the three mentioned here, but it offers less flexibility and choice of feeds compared to the others.

Of course, if you want more options (or have ASP or something on your web site), go to your search engine of choice and type in "How to display RSS Feeds on my web site" to get a quick listing of articles, tutorials and more tools to help you out.

RSS is an amazingly versatile platform that can be used from anything as simple as running a news ticker to something as topical and time-sensitive as providing weather alerts to affected areas. In fact, any information that is:

can be a good candidate for an RSS Feed. The key here is to remember that there are always new uses for information and technology... it's just a matter of pinning them down.

About the Writer of this Article

Brad Callen has been working online as a professional SEO and Internet Marketer for several years. He began online in the weight loss/fitness industry and achieved great success using advanced SEO techniques that he had taught himself. However, SEO was too time-consuming for Brad's expanding business, so he took what he had learned about SEO and created SEO Elite, a software tool that automates and manages the SEO process (www.seoelite.com)

Attract Potential Buyers to Your Web Site With Valuable Content

Attract Potential Buyers to Your Web Site With Valuable Content by Leva Duell Copyright: © 2002-2003

Give People Reasons to Visit and Buy from Your Web Site

Content is the most important component of your web site. Useful content gets visitors to your site, engages them, builds credibility, and converts them into buyers. Surveys indicate that 80 percent of visitors go to web sites to get information. Only 5 percent are interested in graphics.

Valuable content can include how-to articles, reports, tips, links to useful resources, and freebies. For example, a web design company may provide free graphics and diagnostic tools. A CD web site may offer free reviews, biographies of musicians, and an online jukebox that allows visitors to preview their music selection.

To make money with your web site, you also need to include:

- Contact information. Include your name, business name, email, 800#, local phone number (international prospects can't call 800 numbers), fax, and mailing address. - Company information. - Product information, the benefits of your products and services, how to purchase them, and their best uses. - A compelling, benefit-oriented sales letter. - A special offer. - A call to action. - Ordering information. - An online order form.

Target Your Audience

- Provide information that is valuable, useful, or entertaining to your target market. - Feature content relevant to the topic of your site. - Use a feedback form to find out what your visitors and prospective buyers want.

Visitors typically come to your web site four to seven times before they buy from you. Go to http://www.profitablewebstrategies.com/content.htm to find out how to keep attracting prospective buyers to your site and turn them into buyers.

P.S. Read more in-depth articles at http://www.profitablewebstrategies.com

This article is an excerpt from Inside Secrets to Developing a Profitable Web Site. Visit http://www.profitablewebstrategies.com for more information.

Web design built on proven marketing strategies!

FREE monthly ezine "Web Profit Strategies" provides powerful, non-techie Web design and marketing strategies to increase your online profits. Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales." Send email to: mailto: subscribepws@profitablewebstrategies.com Read more in-depth articles at http://www.profitablewebstrategies.com

Setting Up a Toll Gate for Content

Contrary to dire predictions that people will never pay for content on the Internet, thousands of entrepreneurs are setting up successful subscription Web sites. Whether you have a content site that you plan to start charging for or are in the process of creating a new site with content behind a toll gate, success comes from understanding what people will pay for online and including two key marketing ingredients to persuade them to sign up.

Before committing yourself to a paid subscription site, think long and hard about the value you will be offering subscribers. Be ruthless and conservative in your assumptions! Here are some general categories of things that people in a number of niches are willing to pay for:

* inside or expert information that helps them make more money or save money

* fresher or more complete data than they can get elsewhere

* something that consistently brightens their day better than anything else

* solutions to their problem right this minute, especially if it's the middle of the night or a deadline looms

* tools, samples, templates, plans, patterns, checklists, downloads, scripts

* access to experts or celebrities

* opportunity to interact with other members of their niche or people who share a relatively unusual interest

* interactive or personalized features not available elsewhere

* fresh information available conveniently and on a reliable schedule

* reviews, recommendations, resources, case studies

* step-by-step instruction at their level

* the opportunity to feel they are making a difference and staying informed about a cause that's important to them

* information that is exactly tailored to their niche needs rather than generic

Since your paid content will be password protected, for members only, even the best offerings can't sell themselves. Therefore you need mouthwatering descriptive bullets making the content sound unusually tantalizing and valuable and testimonials from members who explain how they've more than gotten their money's worth from the site.

Instead of a dry, factual recital of what people will get from their site subscription, inject suspense and color into your descriptions of what they'll get. Especially, make explicit the benefit people get from your content:

* "Unlimited use our secret vault jam-packed with over 3,000 pages of cutting-edge articles, programs and training tips created by professional strength coaches that are proven to give you results." (www.sportspecific.com)

* "Product Reviews: We search for the best luxury products, and because we accept no advertising, you receive unbiased product reviews." (www.luxurylifestyleadvisor.com)

Testimonials are equally important to persuade people to set aside their skepticism and fears and take the leap to pay for something they can't touch and examine in advance. Ask your earliest users or colleagues who have a reputation with your target niche to put into words what's valuable about your site. Particularly valuable are blurbs from people who got concrete results because of their subscription - made money, lost weight, found a sponsor, improved their SAT scores, etc.

With content that passes the value test, mouthwatering marketing copy and quotes from satisfied site subscribers, you'll soon be proprietor of yet another successful subscription site.

Marcia Yudkin <marcia@yudkin.com> is the author of Poor Richard's Web Site Marketing Makeover, Six Steps to Free Publicity and 9 other books. She has recently created month-by-month marketing plans for site owners hoping to convert a free site to paid or to start a subscription site from scratch. Details: http://www.yudkin.com/plans.htm.

Content Distribution - In the current issue of IndustrialLeaders.com TR Cutler asserts, "It is widely known that people give a lot more credibility to good editorial content than to paid advertisements. After all, anyone can claim that their own product is the best.

Blogging Cash Machine - A very thorough introduction to the bread-and-butter of founding a successful blog, accessible enough for even the greenest of newbies to understand. Warner even explains what a keyword actually is, before telling you exactly how to find good keywords and providing a formula on how to assess whether or not they will be profitable.

Content Management Strategy - To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if you take certain steps. The first step in your search engine marketing campaign isn't search engine optimization. Your first step is to understand the internet and how to effectively use it to promote your products and services.

Properly Used Keywords - The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain web site. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad.

Content Management Systems - A web based content management system (CMS) is used for webdesign so that the php, asp or jsp scripts call in the data from the mysql or sql database to create the content on a page. You would enter the content of a web site in a database using a user friendly Admin Panel and this would update itself on the actual web site. CMS is critical to the success of almost every web site and intranet.

Internet Online Business - Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

Internet Marketing - Use a weblog for internet marketing purposes. You can make a lot of money!

Online Blogging - Blogging can be used as a personal journal or as a space for like-minded people to come and collaborate, bouncing ideas off of each other. Online blogging can also be used for personal rants and journalistic critiques, to collect things such as recipes or to register memos to one's family.

Employee Blogging - In what was originally a form of online journal keeping by stay-at-home moms and college students, it has now become a national phenomenon with its presence felt as a legitimate business booster. For the novices, blogs are online journals that are periodically updated with articles in the form of posts. It can serve as an informative vehicle between business and consumer.

Make Money Promoting Affiliate Programs
One of the easiest ways to make an online income is to promote other companies products as an affiliate. If you promote affiliate programs on web sites you create you’ll get a commission for every sale or lead a click through on your site leads to. If you promote profitable affiliate programs for [...]

RSS Underground - RSS Resources - Dynamic Directory - Article Menu

Featured RSS Underground Valuable Content

Adding Fresh Content to Your Existing Ebook

About the Writer of this Article

How You Can Instantly Tap Into an Unlimited Source of Content, for Free!

About the Writer of this Article

Attract Potential Buyers to Your Web Site With Valuable Content

Setting Up a Toll Gate for Content