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Website Content | How to Get It And Keep It Useful

Content is King. No doubt you've heard this before.

There's just no getting around the fact that in order to attract visitors you must offer useful, fresh, quality information that people, and don't forget the search engines, crave.

One of the best ways of obtaining good, useful content is by writing articles; but hold on a minute, finding an article in an article bank, placing it on your site and forgetting about it is not what it's about.

Remember, we said your site must offer useful, fresh, quality information. Your site won't qualify by uploading rehashed articles that can be found all over the internet or worse yet, articles that are aging like fine wine on your site. You risk losing value and credibility with both viewers and search engines alike.

Good, quality content can be summed up as offering useful information that is current and offers new or interesting points of view. There are several ways to accomplish this and writing articles is an excellent way of adding content but if you're not a writer, and believe me most people are not, there are several ways to add content that is not found everywhere, yet will offer a new, fresh perspective.

- Use Editorials. Editorials are articles written offering a personal opinion. Editorials are often food for thought and invite viewer opinions. Urge guests to your web site to write relevant editorials for placement on your site. You will often get good feedback and comments that keep your site interesting and colorful.

- Have articles written for you. If writing is not your forte, by all means, have it done for you. Elance.com is an excellent resource for writing exclusive articles just for you, and it can be done for as little as $5-$10 each.

- If your an affiliate marketer, use content articles provided by the merchant. Good affiliate merchant programs will often have content articles that you can place on your site. Not all merchants offer this service, but it's a worthwhile benefit for those that do. The articles are typically very informative and they include your affiliate links within the articles. An excellent way to get relevant, useful content and promote your links as well.

- Exchange articles with guest visitors. If you have a bulletin board or guest book, invite visitors to exchange articles. If you use an article, make sure you get exclusivity. When someone writes for you, make sure they won't submit that same article to dozens of other web sites and newsletters.

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- News Stories Keep your site up to date with the latest news stories related to your site topic. Use news stories that are relevant, useful and timely. Simply find a news item you wish to use and write a brief 2 to 3 line summary on your site, then include a link to the full story. Remember to keep the news articles recent and relevant.

- Interviews Depending on your web site topic, find someone that is well known in the field and ask them to consider conducting an interview with you. Compose a number of relevant, perhaps burning questions that many people would be interested in and compose an answer and question interview. You'd be surprised at how many interested viewers you might attract.

- Product or book reviews If you endorse a product on your web site, go the extra step and purchase the product yourself. Use the product and write a useful review. This not only adds useful, original content, it creates credibility and establishes you as an informative resource.

- Post a forum on your site. This often gets lots of interest because people can post comments, questions, and opinions. It will also keep viewers returning time and time again to keep up on the latest forum entries. It's also an excellent way to make connections and build joint ventures.

About the Writer of this Article

Elizabeth is a seasoned internet marketer focused on helping anyone interested in building a home internet business by providing free marketing advice, marketing product reviews, free courses, motivation and a friend. Grab Elizabeth's comprehensive free newsletter today.

Blogs vs. Content-Sites

Now, I build content-sites, and in my free time, I still build more and more. To my definition, a content-site is more or less like what James Martell does. I would research for keywords, define my topics, list the content that I want to have in my site, and then start writing (or get somebody else to write for me).

Done with that, then it's about building the site, putting web pages together and getting a domain name and web hosting.

After that, you go around looking for link partners.

I suppose most people understand what a weblog is. But just in case for some newbie readers, I'll try to explain what it is. A weblog is a site that contains articles after articles written one after the other. The content is not being written all in one go upfront. But it is rather being updated along the way.

A weblog lists the articles in a chronology manner, being the latest, the first. MoneyClicking.net is a weblog . A weblog is normally supported by a system or a script. You can use Blogger.com (remote hosted), Wordpress (PHP script), Movable Type (Perl script), etc.

Anyway, back to the topic. I was on the phone with my friend, we concluded it's better to have a weblog because it's easier to get traffic with it.

Why? Well, there are some mechanics of a weblog and also the culture of blogging that makes it much easier.

For one thing -- it's easier to get incoming links. Let me tell you how.

Reason #1: Blog Ping

First of all, there's this thing called - PING. With a weblog ping, when ever you write a new article in your weblog , you can set addresses to a few ping sites to tell them that you just updated your weblog . When you do that, you'll get a link back to your site. Ping sites are like Technorati.com and BlogRolling.com. News sites like MSN News, Yahoo News and MoreOver, also have ping addresses.

Now, maybe you won't be listed very long on that page, because many other blogs are also pinging to those sites. But more or less, it'll help. I've gone through my web statistics and traffic do come from the sites that I pinged.

Reason #2: Trackback

Secondly, there's also TRACKBACK. Now, I was with a friend explaining how trackbacks work last week. Now I'll tell you. With blogs, for every article that you write, there will be a unique URL for it. And for each article, there's also a unique trackback URL. Whenever you are at another person's weblog , look for trackback URL, and you may want to copy it.

Now here's how you use a trackback URL. Let say you are at somebody else's weblog . And he just wrote about something about cat grooming. And somehow, you feel that you have something to say about what he wrote -- and you know, what you want to say will be very long which may not be suitable for a comment. So you write your own message at your weblog , and lower down the interface, you enter the other guy's trackback URL, and then you hit the Submit button.

Now, that new article will appear on your weblog . And because you put in a trackback URL, a part of your article will also appear in the other guy's article as a comment. And that comment links directly back to your article. So that's how trackbacks work.

Reason #3: Blog Comments

Now, my third point on why weblog is better than content-site -- Blog Comments. This is where you able to go around at other weblog sites and write some comments on articles. And you even leave a link back to your site. But here's the thing, just make sure that your comments are genuine, because now days, there are too many people spamming weblog comments just to get a link back.

Reason #4: Bloggers' Linking Habit

OK, here's some more. This is more a blogging culture thing -- bloggers like to link to each other. If your weblog is interesting, it's easy to get other bloggers to link back to you. Whether you ask for it on your web site, or sometimes they just simply give you a link back. I've got this many times, and most of the times, they link back write to a specific message. And sometimes, they just list weblog sites that they like on their web site.

Reason #5: Faster SE Indexing

This is getting quite long already. But I am not done. When it comes to getting traffic, you may not realize this, but it's easier to get indexed in the search engines with a weblog . I don't know why -- perhaps it's because incoming links are more natural and you don't really go around asking for them. And when the incoming links are more natural, I think search engine will prefer it a lot more.

I myself have experienced where new content on my weblog was indexed in under seven days.

Reason #6: Repeat Visitors

Now, after you get traffic from search engines, ping sites, and other blogs, later you'll start to realize that 80-90% of your visitors are repeat visitors. It's common with a weblog . So the point is with this one -- it's easier to retain visitors with a weblog .

You get huge traffic from multiple sources -- and the ones you already have you get to keep. This is different from content-sites, where you really so much on search engine traffic.

Blogging Seems Much More Fun ...

In my experience, starting from scratch, in six month, a content-site may or may not reach to mark of 1000 visitors per day. And it takes serious hours writing content and building incoming links. I have multiple sites consistently doing 100-200 visitors per day, after six month. But with a weblog , it's not unusual if a weblog reaches 3000 visitors per day, provided you give good content.

But I suppose, it all boils down to which you are comfortable with.

Realizing this, I may be planning differently in the future -- but I am not certain on that yet. From the looks of it, blogging seems much more fun. You write about what you like, and you network with other bloggers. And the writing part becomes much, much easier with scripts like WordPress and Movable Type. Not much designing, no uploading files, less link building, etc ...

With building content-sites, you still have to build the web site again, upload them up to your web hosting, build incoming links, etc ...

This is my opinion. And you may not think the same way I do, based on your personal experience and knowledge. I respect that.

About the Writer of this Article

Iszuddin Ismail publishes the 10 Untold Blogging Secrets e-course. Get the $97 e-course for FREE, filled with advance blogging tips at http://MoneyBloggingSecrets.com

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