RSS Underground - RSS Resources - Dynamic Directory - Article MenuFeatured RSS Underground Content Article21 Ways Content Drives Your Traffic Part 1Have you taken full advantage of ALL the sources of traffic? So you recognize the need for content in order to satisfy both the customer AND the search engines. But how does content actually bring your web site traffic? Since it's been established that the main methods of driving traffic are from search engines and hyperlinks from other sites, most of these suggestions will contribute to one method or the other and occasionally both. Some suggestions include offline activities that can attract another audience altogether. By diversifying your tactics you are creating a well-rounded game plan to drive traffic to your site. Search engines are the main source for internet users to find the information they are looking for. Being listed high in the search engines means more people will find you when looking for the product, service or information you provide. Search engines use different methods for determining your position in the listings. Understanding how they work and what they're looking for can help you get the best listings. Hyperlinks are links that direct a visitor or search engine to another web site or page. When web sites provide a link to your site it tells the search engines that you are valuable and thus affects your position in the listings. In the right place it can direct human traffic to your site as well. Here are a few suggestions and examples you can use to improve your search engine position and create hyperlinks to your web site. Which methods will work for you depend on your web site, writing abilities and determination. Keywords Keywords have always been important to search engines. People use search engines to find information on a topic by typing a word or phrase and receiving a list of the most relevant sites (as determined by the search engine). Not using keywords properly is where many have gone wrong. Filling a page with keywords will NOT get you a good rating with the search engines. However, writing content that uses popular search words WILL. By researching the popular keywords for your topic or product, you can create information that places these words into the context of an article for your web site. By creating an article and optimizing each page for a separate keyword you can easily get the search engines to include you in the results when users search for that word or phrase. Depending on the competition you may find yourself surprisingly close to the top position after the search engine finds you.
Information Information is the basis of the internet. By providing search engines and visitors with plenty of information on your topic you will provide plenty of opportunities for the search engines to list you in the search results. By creating information you will also become a resource for other web sites that may link to you, providing your site with valuable hyperlinks. Information is a great way to show your visitors that you have something worthwhile to impart and they'll be more likely to recommend you to others. Information can be news related to your topic, updates, commentary or tips and hints. Everyone loves a 'how-to...' format, so consider creating one for your site for the most attention. Web Pages Websites NEED pages. The more, the better. Having a web site filled with keyword-filled, template style pages will not impress the search engines or your visitors. However, web sites with pages of real content and relevant links to other sites will become a feeding ground for the search engines. Slowly but steadily adding pages of real content will help your site attract the search engine spiders on a regular basis. This is the 'tortoise wins the race' philosophy to making friends with the search engines! Creating content for these pages is crucial. Your visitors may land on a page of your site that is not the main page. Having information on every page that focuses attention on your main product or service will generate more interest and sales.
Newsletters Have you heard that 'the money is in the list'? What list are they talking about? Your SUBSCRIBER list. Yes, with close to 80% of sales taking place after the first contact it is imperative that every web site have a newsletter when possible. The percentage of sales goes up with each contact - the highest percentage being made after 5 to 7 contacts. But to have a newsletter you must have content! So start putting some ideas together and write those newsletters. Set up your web site to attract subscribers and wait for the follow up of traffic as they open their email and come back to your site. By giving your subscribers relevant and valuable content, you can build trust and can offer suggestions to promote your products, services and affiliate links. Your visitors will judge you based on the value of the content you send. If you only advertise without giving beneficial information for free, your subscribers may soon start deleting your emails without reading them. Develop a series of brief but informative articles. Perhaps the bulk of the information can be created on an optimized webpage and an introduction be presented in the newsletter while directing them to your site for further information. Getting your subscribers back to your site should be the primary objective. Free Reports Free reports are a great way to attract subscribers to your newsletter. These reports can also be given away by other people (on related web sites) with a link to YOUR web site inside. You provide them something to give to their customers for free and you get the traffic that follows! By including a free report on a topic that is relevant and of interest to your visitors as a subscription bonus you can entice hesitant visitors to sign up for your newsletter. Make certain the report has value for the subscriber or they may feel it was simply a bribe to capture their email address. Identify a problem or question that might attract your visitors. Write a two or three page report that gives a partial solution. Indicate your product or service as part of the solution, but do not necessarily make it sound like an advertisement. To create your report you can provide more details to your service than is listed on your webpage (ie: 'Find out how YOU can save money on home repairs with this special report...). You might also try one that warns of a danger (Are you putting YOUR family at risk? Find out with this special report...). Send the report via an autoresponder or manually send it to your subscribers as soon as possible so they remember to open their email. Submission to Article Directories If you are writing content for your own web site then you don't want to overlook the benefits of sharing your efforts with others. By writing short articles on the topic related to your web site, you can offer these articles for other web site owners or newsletter publishers to use by submitting them to an article directory. These directories get spidered by the search engines on a regular basis because of the high value of the content they provide. If you have not yet been picked up by the search engines this is the easiest way to get them to find you. You also get exposure to those who look for articles in the directories for use on their sites. When they make use of your articles on their web sites or in their newsletters, you will get the credit as the author along with a link to your web site. Not only will you gain visitors, but you will benefit from the hyperlinks that are created. Submission to Relevant Websites Another beneficial use for articles is to offer them directly to sites you would like to share an audience with. This is not only a great way to gain credibility for your topic, but will provide useful hyperlinks all over the internet. Sometimes you can even get links from sites that would not agree to a formal link exchange request. If the site which uses your article is a high traffic site you will also gain invaluable exposure to the visitors reading your article. Forums Forums - groups of internet users that discuss common interests online - are a fantastic way to share information. Search for a forum that discusses something related to your web site. Be sure to spend time 'lurking'. That means reading the posts and becoming familiar with the style of discussion and written (and unwritten) rules. Most forums forbid spamming. What is considered spam by one forum is perfectly acceptable by another, but blatant advertising rarely is appreciated. In most cases you can either post a link to your web site in your signature or share information that arouses questions about your web site from other posters. Some forums permit you to post your articles (if the forum is business related). If you are unsure about the policies, be careful. Offering free advice can sometimes be enough to establish credibility and if you have a weblog or other non-marketing site you may be able to send traffic to that first and encourage visitors to visit your web site from the weblog . Related: Blogging Web Site - Public Domain Content RSS Underground Featured Article Author BoxJames Mahony is the founder of Search Engine Optimization - A site devoted to search engine information. Articles for Website Content Here is Why Content is KING!How would you like to read some of the best, carefully distilled and clearly presented facts and arguments about getting web site traffic? Well, all you need to do is keep reading this fantastic article - and the others like it on this site. I'm sure you'll agree with me after you've read it. Before you start to think that this is another SEO technique that may or may not work depending on the current algorithms of the search engines, think about it... EVERYTHING on the internet is CONTENT. The internet is a veritable treasure trove of information. Good, bad, valuable or not, the internet is all about providing information to people. That is why smart internet marketers know that people want information from their web sites - not just SEO enriched pages of advertising. The loopholes that search engine optimizers have been trying to use for high ranking in the search engine has created a plethora of sites that boast high keyword ratios, thousands of irrelevant hyperlinks and sometimes even redirection. These redirected web sites try to create an optimized web page that the search engines will rank high but actually redirect the viewer to a less search engine friendly site. Well, the search engines caught on. The web sites that were getting the highest placements weren't always providing quality information or useful content. In fact, they not only lowered the ranking of these sites - they even removed them from the listings completely. This sent a shock wave through the internet community and smart marketers realized that there is only one sure way to convince the search engines that they were meant to be at the top: Quality Content. Not only do the search engines love content, but visitors do too. By providing visitors with useful information and relevant links to other sites, they come back again and again! And that's not the only benefit. Because web site owners are now hungry for content, there is a huge market for informative articles that other web site owners can use on their sites. By offering information to these sites in exchange for a hyperlink to your web site, you get even more exposure, both to search engines AND customers. Are you finding this article useful? As you read on, you'll appreciate just how much effort went into researching the very best things on this subject - specially for you. Read on. This sent a shock wave through the internet community and smart marketers realized that there is only one sure way to convince the search engines that they were meant to be at the top: Quality Content. Not only do the search engines love content, but visitors do too. By providing visitors with useful information and relevant links to other sites, they come back again and again! And that's not the only benefit. Because web site owners are now hungry for content, there is a huge market for informative articles that other web site owners can use on their sites. By offering information to these sites in exchange for a hyperlink to your web site, you get even more exposure, both to search engines AND customers. Many visitors finish reading this article, and they'll write asking: "You must have worked long and hard to create this wonderful article! Why did you do it?" Our reply: "It's a shame for you not to know everything about search engine optimization when others do it so easily" I hope you agree! > Articles for Website Content James Mahony is the founder of Search Engine Optimization - A site devoted to search engine information. Articles for Website Content SEO- Leveraging Your Content On The Way to Google HeavenThe Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your web site in search results and your web site's page rank. While they are listed as "suggestions" wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their web site from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google' and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night... (while thousands of people visit your web site) Enhance Content First of all, forget search engine ranking and web site design and concentrate on web site content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon you'll have a sense of what you have to offer and how to design your web site. With the emphasis on content useful information to people, web site design is logical and quick. Site Maps How will people reach the pages on your web site. A proven SEO approach is to provide a simple hierarchy and text links for your web site along with a site map. If you don't have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating - a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking - not a bad deal. For large site maps... over a hundred links, create smaller site maps. Web Page Hierarchy An important search engine marketing tool is the proper placement of titles on your web page - H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization. Meta Tag Mania - Search Engine Marketing Do you just go nuts trying to write the perfect meta tags? Join the club! While what's in the meta tags are important.. how should we say, "It's what's in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what' written on the page. Create useful, useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven! Compucall provides Search Engine Marketing services for B2B and B2C companies through the deployment of search engine optimization, pay per click, leading Web Analytics tools, and other reliable SEM techniques. Johnny Mayer is a content writer for Compucall.USA Web Marketing, LTD. Writing Page Content for your WebsiteWriting content for your web sites pages is different that writing for any other medium. There are some simple facts you should be aware of before you put pen to paper. It can take some time to get the balance right so be aware that you are going to be fine tuning your content for some time. Write for your visitors and not for the search engines. Search engines are a consideration but you want to communicate with the people who arrive on your site. You want to inform them and motivate them to take action. Fortunately text written specifically for your visitors will also be search engine friendly. Inject your personality into your writing and try to connect with your visitors. This connection will make your visitors feel at home on your site. Informal, friendly, conversational language works best. You want your visitors to feel like they belong. Another important thing to remember about writing for the web is that people scan what you write; they don't read it from start to finish. This is a very important fact. Therefore what your write should be easily read and easily scanned. To help make your site easy to scan: * Employ a easy to understand, attention grabbing heading * Start with the conclusion or summary (inverted pyramid writing style) * Do not bury your message * Include sub-headings that if scanned tell a story * Incorporate only one idea per paragraph - make them self contained * Highlight important words and phrases * Use bullet-point lists * Keep your language simple Your writing should help to build credibility for your business. To do this you should build trust for your visitor. Establish credibility by: * Customer Lists * Testimonials * Case Studies * Articles and White Papers * About Us Page Use language that informs your visitors. Make sure the language does not exaggerate or over sell your offering. Any type of hype tends to make visitors suspicious. Avoid marketing language and focus more on an editorial style. Even on a highly technical site it is best to keep your language simple. Remember that all visitors to your site will not be as knowledgeable as you are! Try to put yourself in your visitor's shoes. Be empathetic towards your visitors and address their needs. What information are they looking for? How con I describe things to really make them understand? The goal of your writing is to inform and also persuade people. The key is to know and understand the people to whom you are writing. Once you understand them then it is a process of writing in a clear and understandable manner directly to them. As this is not an overnight process it is essential that you monitor your results. You need to know what is and what is not working. This way you can continue to refine your message over time. James Peggie writes for SearchEngineReputationManagement.com To find out more information go to http://www.searchenginereputationmanagement.com and to read James' daily weblog go to http://www.sermblog.com/ Hey, please visit the Internet Marketing web sites: Recently Added Internet Related Articles: Corporate Blog - In fact I received many questions on "How to make money blogging" when I conducted my first webcast to answer my subscribers' most pressing questions on Blogs and Rss. You can make money Blogging in a number of ways, and in this article I share with you up to nine ways in which you can make money blogging. Engine Traffic - A blog is a frequent, online publication of comments, web links, rants and raves, hobbies, and news. It is an online Ezine of sorts lately I've noticed a trend of blogs coming into their own. Influencing political decisions and social issues, beating news services to breaking news and too much to list here. Rss Feeds Generator - This is a simple tool for information processing in the form of rss feeds for people who get everything they need from the World Wide Web for business matters or for personal use. The thing is that rss feeds exchange is one of the steps for consolidating and regulating of data sharing across the Internet. The usability of RSS FEEDS GENERATOR can't be overestimated. More over it is FREE for everyone to use. Article Campaign - The best brander I've ever come across on the web wasn't even trying to sell anything. Lance Winslow, die-hard article-writer and EzineArticles.com fan, gave me a swift kick in the right direction with his latest "accidental" strategic article campaign. Thanks to Lance's brilliance, I was reminded of what you and I both NEED to do to build a powerful online presence. Blogger Typepad - A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Content Problem - As a retired Software Engineer(big word for under paid corporation slave). I got tired of setting around to house telling my cat to stop doing the things cats do. I started a side business repairing computers. But I messed the call of coding and creating things... that's what I like best about design be it software or graphics. Reciprocal Linking - Reciprocal linking is one of the most popular and (probably) effective ways to increase your PageRank. And although I have questions whether or not your PageRank actually means anything, that's another article for another day. The idea is that the more sites on the web that point to your site, the more important your site must be. Debt Consolidation Blogging - As blogging continues to grow in power and influence, the power and importance of debt consolidation blogging continues to grow as well. It is important for those in need of debt consolidation and financial advice to carefully consider their needs, and to find a debt consolidation blogging site or sites that best meets their own needs. Free Blogging Service - As blogging continues to grow in power and influence, the power and importance of debt consolidation blogging continues to grow as well. It is important for those in need of debt consolidation and financial advice to carefully consider their needs, and to find a debt consolidation blogging site or sites that best meets their own needs. Articles on the web
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