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Affiliate Content - What To Watch Out For

There is no dispute that affiliate programs are lucrative ways to make extra money whether you do it full time or part time. By all accounts you can make a very good living by affiliate marketing alone. However, don't be overzealous about some promises people make as there are alot of people who know the tricks of this business and try all avenues to lure you into selling thier products for a meager percentage of the sale. There are some merchants that view affiliates as a source for free traffic and promotion, basically for their own benefit.

Here are some things to consider when thinking of joining an affiliate program:

No Contact Information:

If the company hasn't put the contact information on the site after you sign up then don't consider joining the program. Supplying you with contact information after you submit your contact information is OK, in these situations they are using what is called a squeeze page and they are collecting information for their opt-in lists. Always look for a line item that says they will not sell your information. Your privacy is 100% Guaranteed! If you do not find any contact information once you sign up for the membership then this would be a sign they are hiding something. You never know, just keep this in mind!

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Paying An Unusually High Commission:

Although you might be excited to come across an affiliate program that pays high commissions, you need to make sure that they are not just drawing you in with big numbers and then have not much to offer as far as help with promoting your new business. Make sure they offer ways to help you succeed. Why would anyone pay more on a commission than they would get for the sale? It's just not smart business, so beware.

Never Replies To Your Emails:

Even if they have the email address on their site and you send them an email and they never give a reply then you should cancel your membership with them and not pursue them as an affiliate. When the people who run the program do not have the time to send a reply to someone who is helping them and their business, then be sure they won't have any time to issue you a check.

This goes without saying that if you join an affiliate program and they do send you a check and the bank returns it - drop it like a hot potatoe!

A good place to start is to join a charter membership that offers an affiliate program and shows you exactly how to run your business and be successful online, these people really want you to succeed!

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Affiliate Content, Duplicate Content And The Crucial Differences Between Them; Er, There Are None...

Going by word on the Search Engine news group, alt.internet.search-engines, it's looking like Google is getting better at spotting and demoting affiliate content. It could well be that because the same text content is repeated over and over on every affiliate site that carries it it gets demoted by Google purely for being duplicate content. I see this as being a problem, a growing problem, for every affiliate merchant and client using a data feed to power the pages. While the templates folk use may well vary in detail due to individuals customising them to their taste, essentially they're all variants on the same theme and of course they all contain the same few lines of text content in the same order. Repetition of this kind shouldn't be too hard to identify and either ignore or remove from the listings or do whatever with which may well mean in the future that the idea of affiliate sites as we now have them is simply no longer practical.

My crystal gifts site is powered by a feed from GoCollect.com using a Cusimano script. I've personalised the templates so if you know me you'll recognise the standard BB layout of the individual product pages. Visually, therefore, it isn't like any of the other sites using the same feed. It still has the same text content, though. Inputting a sample into Google produces "about 584" results, all of which, or the majority of which we must suspect as I'm not going to go through them all to check it absolutely, are built around the same feed. The problem here for both affiliates and for affiliate merchants and for Google is, what's the point in having them at all? If there's one site that has them, namely, the original, where's the point in Google having the rest of them in the index? They all sell the same product for the same price, so why bother to index them? At the moment, it's the battle of the SEO's. Why should someone buy product A from my site as opposed to anyone else's? The answer would be, because when they search for product they find my site before they find any of the others, and there are ways of promoting sites with which we are all familiar here. But this can't really last. The world only really needs just the one web site for these custom-made products and speciality items, and that's the one from the original manufacturers. All the rest essentially constitute duplicate content and we know what happens to that, it gets filtered out.

So, to counter this problem, you could substitute your own text for the original, and you could take your own photographs of the product. Not a problem for a small site, however, many have tens of thousands of pages. How is anyone going to re-write that lot? Obviously any lone affiliate can't begin to, so the idea of affiliate sites as we now have them, I think, must inevitably give way to niche sites where the affiliate presents a small range of items in an individual style that will appeal to certain of the buying public. The idea would be to create a brand of presentation that clients would get to be familiar with and feel comfortable with. If you look at the items on my crystal gifts site they're all photographed out of context. In your home they are unlikely to be suspended in mid-air against a white background, which is how they're presented in the data feed and thus on my site. I'm suggesting taking pictures of items as they might actually appear in situ, do a little mock-up of a down-lit corner table and snap that from a typical viewing angle, or have an item on a coffee-table against a background of muted lights, featuring an expansive sofa, giving a feel of general relaxed easy-living. This, by comparison with simply outputting the existing data from the feed, would cost a bundle, but it just might might be the only real way forward for niche affiliates. You know what that would result in? Quality sites. The kind Google professes to like.

Meanwhile, though, I suspect people who've built one multiple-product affiliate site, and seen it do well and are now busily engaged in building more and more multiple-product sites on the basis that they'll all do well too, are in for multiple disappointments. I'm trying to go niche in general with my affiliate sites and I've picked on crystal and glass gift items to work with as I can break then down into categories and maximise the potential of each category. What I've got then, in effect, is a legion of niche sites all interconnecting.

For choice, now that I understand more of the industry than I did when I began with affiliate sites, I'd really like a site that does watches and jewellery, these are the items that people are happiest buying from the web, research has suggested, but I don't know a good feed other than Amazon and I've stayed away from getting too involved with Amazon as it has the high profile it does and will inevitably attract the greatest number of affiliates and so likely will be penalised in the earlier days of any affiliate purge. From what I'm hearing, this purge has already begun.

"Big" Bill Kruse operates Music & Movie Posters, Crystal & Glass and SEO sites.

The importance of content for your web site

One of the most overlooked things when building a new web site is content.

Google and most other major search engines rank web sites for content. Content, meaning text related to the basic content of your web site.

There are many ways of adding content to your web site and from my own experience a simple RSS FEED of related articles is next to perfect. You just add a small bit of code to the exact place you want the articles to be seen and that's it.

Best thing about articles is that they contain many related keywords and you don't have to do anything. Articles are updated automatically and your rankings get better!.

Check us out at Popular Articles for your free RSS FEED. You can be getting better rankings sooner than you think.

Webmaster, Programmer and Web Promotor. Popular Articles

Three Core Reasons Why Web Site Content Increases Your Web Site Traffic.

Three Core Reasons Why Web site Content Increases Your Traffic.

It is now a well established fact that people primarily use the Internet to search for information on specific topics to solve specific problems. Now (of course) there are other ways the Internet is used too.

However, primarily, the Internet is an information delivery medium. It is NOT a "sell" medium (even though that happens). It's simply a matter of identifying the mediums marketing "logic" to work out how best to use it to sell on it.

In essence people on the Internet are looking for content that is relevant to their purpose, need or problem. They typically are not looking for marketing ploys.

Now, there are a number of ways to increase this content, Including having a search engine optimization company provide you with keyword rich articles. There are three primary reasons why more web site content increases your web site traffic.

The first reason more web site content increases traffic to your web site is that content articles tend to be focused on a specific topic. This focus will naturally lead to the repeated use of a specific keyword or phrase. The natural and repeated use of this phrased leads to higher search engine rankings, naturally.

Search engine rankings are the way findings/ results come back to an Internet user when they search for a 'solution to their problem' via a search engine.

If someone searches for the term dogs they will get many millions of pages of results. The order in which these results are displayed on the screen depends on a number of factors including how frequently the term is mentioned on the site and where it is mentioned on the site, and the exact phrase the user typed into the search field on their favorite Search Engine.

In other words, if you get the SEARCH key phrases right, and you continue to create content focused on that topic, you will ALWAYS be on the top of the search engines for that particular phrase.

The Internet is a content driven medium, thus the web site with the most (focused) content within a specific theme will always win.

It's as simple and as complicated as that.

Of course there are other offsite factors such as back linking and RSS etc, but this is not the focus of this article.

Research continually shows that people tend only to click on the first ten results a search engine offers them. Increasing your web site content will help you become one of these first ten web sites (within specific key phrases) . This means more people than you ever thought possible will be clicking on your site in no time simply because of your top ten ranking for a specific keyword or key phrase.

Not only will you be closer to the top of the search engine rankings with more content, you will also be indexed by more search engines. This could mean that something like ninety percent of all Internet users seeing your web site in any one given Internet session for a specific key phrase.

The second reason more web site content increases traffic is more complicated. If you have strong, well written content on your site, you increase your credibility with customers.

Suddenly you are no longer a company selling homemade dog food; you are somebody who can offer knowledgeable advice about anything a responsible dog owner needs to know including house training, leash laws, and sleeping problems.

This increase in credibility not only makes people believe what you have posted to your site, it also makes them want to stay at your site LONGER to read the rest of your content articles on a topic about which they are PASSIONATE and ACTIVELY searching for on the Internet.

The more keyword focused content articles you have on your site the easier they will find you and longer they will stay there.

Keeping people on your site as long as possible is the key to selling your product to them.

You simply have more time in which to pitch them your product or service (in multiple ways) and thus close more sales. Not only will they stay at your site longer when your site has more focused content they are far more likely to return to your site the next time they search the Internet for information that's within your topic.

For example, if you are selling refilled printer ink cartridges, and you have content on your site which relates to all things printers you have a far better chance that someone might stay to look at a few of your other articles on your web site.

However, the next time they need digital photo printing tips, chances are good that they will remember what great content you offered them during their last Internet session, and they will return directly to your site just to read more of your topic focused content.

This means you have their complete, undivided attention for an even longer period of time this time. Moreover, if they are returning to your site on a regular basis, chances are good that they will recommend the site to other users like their friends and relatives which will mean even more traffic to your site.

The final way more web site content increases your web traffic is that it increases the probability that advertisers and reciprocal link exchangers will be attracted to your site. Reciprocal links are exchanged by web sites that have similar interests. The more relevant topics you are able to list, the more chances you have of someone with similar interests attempting to link to your site.

This could greatly increase your web site traffic because not only will people be able to find your site through search engines, they may also be able to find your site through other sites. And, advertisers are looking for sites that encourage customers they want to do business with. More keywords will mean more customers for you, which can mean more advertisers for you, which can mean more profits and visibility for you.

No matter which reason you choose to add more content to your site it will always increase your web site traffic.

This can only mean good things.Continually adding keyword focused content to your web site is one of the best ways to grow your web business. You can have these keyword rich content articles written for you, or you can write them yourself.

Whichever way you choose to go here be sure that your articles are well-written . Badly written articles will do little to increase your web site traffic, and most likely will affect your credibility.

Kenneth Doyle Is A Writer And Internet Marketing Consultant, Find Out About His SEO Article Writing And Submission Service Gets Thousands Of Prospects To Read YOUR Offers, Here... *SEO Article Writing Submission Service*

A SEO Strategy for Website Content & Information Architecture

The Holy Grail of Website Design

Search Engine Optimization has become the holy grail of web site design. There are an endless number of articles available on the Web, citing numerous tips and tricks on how to maximize your search engine profile. I find this never-ending game of catch-up with search engine programmers to be a futile exercise as it often leads to the corruption of your web site content.

There is no argument that driving traffic to your web site is critical and as such SEO is important. What is as important and I would argue, more important, is delivering your marketing message to those prospects that come to your site. Attracting thousands of visitors who really aren't interested in what you have to offer is counter-productive if attracting those visitors cost you money or has caused you to bury your core value proposition.

An Alternative Multi-layered Website Design Strategy

There is an alternative multi-layered web site design strategy that will deliver your content in a variety of ways meeting the needs of a Web-audience with varying degrees of attention and interest, while at the same time remaining search-engine friendly and compatible with most commonly employed SEO practices.

The core objective, stated or unstated, of business web sites is to deliver your marketing message in an easy-to-find, understandable, memorable way that compels your prospect to answer your call to action. With these goals in mind we can construct an effective information architecture that presents your content in a way that converts prospects into customers.

Finding What You Want Fast - Bulleted Points

As I have often preached, Web-visitors judge the quality of your web site by the ease with which they are able to find the information they came to find. I have also repeatedly reminded anyone who listens that Web-audiences just don't have the time, patience or inclination to read most Web-copy.

These factors make it clear that when constructing the written portion of your web site, you should make sure you make ample use of
1. bulleted points
2. numbered lists
3. headlines and subheads, and
4. captions.

Understanding What You Need to Know - Extensive Articles

There is a caveat to this elemental approach to presentation, and that is you cannot rely only on point-form presentation to communicate sophisticated ideas; you must add supplemental information for those who need and want all the details, and for search engines that seek-out and index fertile keyword-laden content.

The point-form style is designed to give Web-visitors a quick overview of who you are and what you do; it tells them they are where they need to be to solve their problem, and it provides them with the basic information they need to retain their attention. But if you want to close the deal - turn prospects into customers - you need to give your audience more. Link your bulleted items to extended content presented in article format. These informative articles should be easy to read and comprehend. Leave out the sales hype and concentrate on the values you offer that benefits your potential clients.

Anecdotes & Name Dropping Gets Noticed

When you write these articles, or have them written for you by a professional, make liberal use of anecdotes and name-dropping. These stories and references will get indexed by search engines and Web-users will find your content serendipitously.

One of my favorite stories about the lack of communication, one that I used in an article entitled, "The Brand Story - A Tale Worth Telling," was taken from a great book, "Information Anxiety," written by Richard Saul Wurman, who retells the anecdote of a woman seeking a divorce from her husband as told by U.S. Representative Pat Swindall of Georgia. Much to my surprise when I checked the logs for people reading my article, I found many discovered it accidentally by searching for the congressman. This phenomenon was repeated in other articles, whenever I discussed audio voice characteristics using examples of popular personalities like Chris Rock, Dennis Leary, and Sidney Greenstreet, or when I discussed the Web as a conversation environment as presented by Christopher Locke, Rick Levine, Doc Searle, and David Weinberger in their provocative book, "The Cluetrain Manifesto."

In the above paragraph alone I've made reference to nine personalities, two well-know books, and an article of my own, all of which will get indexed by the search engines and get found by someone, thereby driving traffic to my content.

Getting Heard Means Making An Impression

So now that you have constructed a web site that gives visitors the information they need quickly and easily; and we have supplemented that initial content with detailed keyword-laden articles filled with reader-friendly stories and search-engine friendly references; we are ready to add the final touch - the compelling deliver of your marketing message.

What Makes Your Marketing Message Compelling?

As much as we would like to believe we are rational beings making decisions strictly on logic, argument, and evidence - it is just not the case. We buy things from people we like, not necessarily from people providing the best solution, and we purchase products and services we want, not necessarily things we need.

As Malcolm Gladwell pointed out in his best selling book, "The Tipping Point," the doctors who get sued for malpractice are not necessarily the lousy doctors, but the doctors who don't spend enough time talking to their patients. What we learn from this is that we cannot ignore the human factor in making a marketing message compelling, and the best way I know to humanize your web site is with the sound of the human voice.

A professionally delivered audio message delivered by an appropriate signature voice not only delivers your message in a compelling, easy to comprehend manner, but it also embeds that message in your prospects mind.

Getting What You Really Want

We all want more traffic to our web sites, but in the process of attracting that traffic, we cannot forget our more profound goal: more customers, more sales, more revenue, and we cannot achieve that goal unless we deliver a meaningful, memorable message that turns prospects into customers.

Jerry Bader is a principal partner of Ontario-based MRPwebmedia (http://www.mrpwebmedia.com, http://www.136words.com and http://www.sonicpersonality.com). He can be reached at info@mrpwebmedia.com, Telephone: 905.764.1246.

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