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Choosing a CMS (Content Management System)

Content Management Systems (or CMS) have been in use on the web for some time now, however up until recently very few systems were considered search engine friendly.

The foundation of most CMS systems is simple: First one creates a template which will be used to display your pages. In general, one template is all that is needed for an entire site. From there one uses the provided software to add content to the site. This usually means entering the content in some form of dashboard. When completed the data is written into a database. When a site visitor requests a page, it is usually created "on the fly" by pulling the appropriate data from the database and displaying it in the template.

With that description of a CMS system in mind, one must consider what the CMS can do for them. Therefore some questions needs to be answered by the CMS provider:

Questions To Ask:

How search engine friendly is the CMS system?

There are a few CMS which are designed with search engines in mind. By search engine friendly one must know if it support unique meta tags for each page and are these tags easily modified? Can the CMS display static pages or does it require session variables and other dynamic variables to work properly? Can one apply a customizable file structure to the system or is it set to a default? In other words, can the system organize files in the top 2 or 3 folders, or does it bury content in some long obscure path like:

http://www.somesite.com/folder1/folder2/folder3/yet-another-folder/why-not-one-more-folder/filename.htm?

If the answer no to any of the above questions is "no", then other options should be considered. Here is why:

Search engines consider the folder depth when assigning values such as link popularity and inheritance. And while you can minimize link popularity loss through effective navigation, ultimately the folder depth will impact your performance.

This goes back to the "old days" of the web, when many sites were hand coded and file and folder structure were managed by the webmaster.

Generally, less important content, or content which changed infrequently, was placed deeper in the site. Search engines soon figured this out, so appropriately assigned value to those pages. As such they continue to use this logic today when assigning values to pages.

Does the system support unique meta tags?

A site need unique meta tags because pages perform better on search engines if they are all unique - that not only means unique text content but unique meta tags that match the text content. The CMS should also have the ability to easily go in and modify the meta tags and content to help improve search engine rankings, and ultimately traffic (and hopefully sales).

Does the system support static pages?

One wants the pages to appear static to the search engines and be able to display without any types of session variable, or other identifiers needed to help build the pages. For example, the page called:

http://www.somesite.com/page.htm&sessionid=1&page=3&content=4

will not perform as well as a page called

http://www.somesite.com/content4/page3.htm

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Not only will search engine spiders tend to leave a site when they see "seesionid" (because session ids tend to catch them in a never ending loop on the site) but the static pages tend to perform better in search results than dynamic pages. Even more so in highly or even moderately competitive search markets.

How flexible is the folder structure?

One should have the ability to organize the files the way they see fit. Ideally, it would be best if all the pages could reside in the root folder, or at the very least one should have the ability to organize them in subfolders off the root. It is generally accepted that all the site's pages be no more than 3 folders deep. This is because the deeper the pages reside, the lower their relevancy is considered to be by the search engines.

What platform does the CMS need to run on?

Some CMS are built to run on a Linux or UNIX server while others are designed for a Microsoft IIS platform. Therefore the decision one makes on the CMS depends on what hosting has already been arranged (if any). If hosting hasn't already been arranged, then there is more flexibility in the choice of system

What kind of customer service does the CMS company offer?

In other words, can the CMS provider build custom modules, or is the system limited to only what they sell? In many cases people will think they had purchased the perfect CMS only to find later that they needed features which were not available to them. In these cases, one may have to hire an independent programmer to build the custom application, which can get expensive.

As one can see, there should be many more questions asked when considering any kind of content management system. From the point of view of the search engine, these questions need to be answered first before getting into things like platforms, customer service and so on. After all, what is the point of building this great looking; customer friendly web site which is packed full of useful content only to find out that it is virtually invisible to the rest of the web?

About the Writer of this Article

Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com

Good content drives prospective traffic to your web site

Have you ever thought of, how to make people re-visit your web-site? After reading this question many of you might have thought, luring them by mouthwatering offers, advertisements or offer high end services and products.

What so ever you have rolled out in your mind, but only 'CONTENT' is the key feature that drives mass to visit your site again and again. Content is simply information, which acknowledges people about you and what your web site is about. I have seen several sites, which contains non-related content. I was in fact, confused that what this web site is all about. You also might have experienced same like me.

The content of your web site should be informative, from which people come to know about new things or be entertained. This would make them to come back at your web site.

This article would show you how to make your content more eye-catching and instructive. Following are some guidelines to do so.

* Update web site with fresh content: Start publishing a newsletter that includes content and story about your service or products you bid on. Try to publish at least once in week. You can recommend filling sign up on your web site to receive your newsletter regularly.

* Feed rich keywords to content: The essential keyword in your contents would drive search engines to pick up your site. Use proper keywords according to your business.

* Make sure it seems like non-commercial: Take care that your article should not reveal as commercial or advertising article.

* Submit newsletters to the Directories: Article Directories are the best source of publishing and generating traffic to your web-site. Make sure that you put your contact and company information at the bottom of your article. This would lead significant mass towards your web site.

* Create Blog: Build a weblog , naming similar to your place market or product. Blogs enables people to use your articles. Link it to your home page web site that would ease your work, as rather then updating your main web site with articles.

* Visit related forums: Forum that are related to your business, would provide you better information about visitors. Answer their question, that you feel can answer it. Don't forget to reply it along your resource box information and live link to your web site or weblog .

Above are the key factor that can raise traffic to your web sites and hike ranking in the search engines. Remember one thing, in whatever manner you get visitors, you should make out truthful relationship and try to win their belief.

After all, businesses needs stand of trust to survive: and only this way you can generate massive traffic to your web-site and be able to make them your premium customers.

This article is true trial to stimulate you good people to generate prospective traffic to your web site.

About the Writer of this Article

Paras Yadav: Article and web content writer, having experience of editing and creating 3500 articles.

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