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Website Promotion With Content Exchanges

Jack Humphrey

Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?

Here's one: Content Exchange

Instead of the tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways.

Everyone is concerned about, or should be, their site growing and changing over time. Search engines need to see updates to keep you ranked well. It is an ongoing battle to add new pages of good content you can rely on to keep your visitors clicking, joining, and buying.

Instead of simply asking for a bland link from a site's infrequently visited link directory, be bold and set up Content Exchanges with other sites in your niche!

What is a "Content Exchange?"

Simply, it is exchanging article and other content with another webmaster with a resource link at the bottom. Much like article syndication, but you are making one-to-one deals with other sites to swap whole pages of content, thereby building each others' sites whenever you write new articles.

Set up 10 exchanges with other sites and you have 10 new places every time you write an article to syndicate your content. Plus invaluable targeted incoming links.

You also have 10 new people building YOUR site and adding content every time THEY write new content as well.

RSS art

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Double Bonus Over Regular Link Exchanges

Imagine for a moment what 10 new pages of content would be like for your site each month. Working with your exchange partners, you can have them pay particular attention to keyword density in their content to get their pages ranking higher on the engines.

You can also do a short review on top of each new page to change the content entirely in the eyes of the search engines and avoid a duplicate content penalty from certain engines.

What would this simple example produce for you in one year?

10 exchange partners writing one article ONLY per month would produce 120 new pages of content for your site.

120 new links would be produced for your site. Plus any links from other publishers who find your free-to-use content on partner sites and use it on THEIR sites! (This happens all the time with my articles.)

120 new pages to put your advertising on and get into the search engines.

It is simple, effective, tested, and it is a tool I use to get more incoming links and traffic along with syndication to major directories.

Try it and see what it does for your business.

About the Writer of this Article

Jack Humphrey is the managing partner at and author of Power Linking at

Making Your Site Sticky...Building Income Through Content

Have you ever visited a web site or dealt with a person and all you see is a "hard sell" or a "pitch" being thrown as you? There is nothing to sink your teeth into. Nothing to help you make a good buying decision...there's no CONTENT.

How does it make you feel?

Turned off, maybe a little used because you know all that site wants or the sales person wants is your money? There isn't that feeling that someone has a vested interest in what you really need. There is no content to help you along the way or give you a few insider tips.

If you don't like it, then what would lead you to believe that YOUR potential customer would react any differently??

Yes, I know you are a good person and that you have only the best intentions at heart and your program/product or service will help. However, your customer doesn't know you or your intentions.

But instead of "hard selling" if you took the time to help your prospect make a good informed decision and let them get to know those intentions by providing good, quality information, yup providing good CONTENT... that changes things greatly.

Not only just for the customer, but it creates a huge win in many ways for your business.

Let's look at four WINs you create when you go the route of content vs hard sell.

WIN #1 - Your Customer

Your prospect is looking for information, the kind of info (content) which will help them make a good informed buying (or participating) decision. Give them that information and your a enabling them to build trust in you and from that trust they are more open and will accept your recommendations.

Go the route of a hard sell however and your visitor is turned off and they are off to someone who will give them what they need. Not because their product is any better necessarily, but because they went that step further in giving them the information/content they needed to help them.

WIN #2 - Search Engines

Your goal is to get your site listed in the top 10 or at the very least the 20 spots in a search engine. Search engines are in business as well, just like you. They are in the business of giving people the best quality sites based upon their search criteria. They look for content.

Help a search engine and they turn around and of course help you by ranking you. You are concerned about traffic, right? Well the ranking in a search engine can mean the difference between getting a good quality visitor and not. You can have 1000s of hits a day, but it isn't the quantity that counts, it is the quality of the prospect. If you are in the ranking where that quality prospect can find you, then you have a quality visitor and someone more apt to buy. However, to get that spot you need content it's a Scratch a Search Engines back and they will Scratch Yours. Give the Search Engines QUALITY CONTENT and when their spiders come around to index your get stand to get a good positon.

WIN #3 - Your Affiliate Program / Merchants

This is the group that is going to "show you the money." Go the content route and you are more apt to make a sale. Become a Super Affiliate and that could put you in good standing with the program you are affiliated with and could lead to bigger commissions from them.

WIN #4 - YOU!

Hey, come on now, you weren't going to do all this work and not get your goal accomplished ;o) There are huge pay-offs here for you, by going a content route vs a "hard sell" route:

1. Income - of course this goes without saying. You are in business and in order to stay in business you need to make sales.

2. Credibility - by providing content you have in the long run proven that you know your stuff and build trust and rapport with a customer.

3. Customer List - the "holy grail" of maketing. By helping your customer it led to a sale, however, it can also lead to many future sales from just that one customer. Remember it's ten times harder to find a new customer than it is to keep an existing one.


Help your customers by providing information/content.


Add in the fact that with that same content you are working with Search Engines - which of course gives you not only a visitor, but a better quality visitor.

And what do you get???

You betcha sales, trust and rapport with your customer, one who is one for life. that not a great winning eBusiness???

There are two ways to add content to your site.

1. Swipe (with permission) articles, that relate to the theme of your site, that others have written. This is a great way to get the content you need, especially if you are not confident at writing your own material. There are tons of article databases online that you can visit and you have permission to re-use. Just remember to check and READ THEM FIRST. I mean come on, you have an image to project and you want to make sure that the articles you are using will keep you in the good "light" of your customer. You can find the article databases by doing a search on google. You can go here for a bunch of articles that will get you started...and yes you have permission to use them, just follow the disclaimer.

2. You of course can write your own articles. I STRONGLY recommend this marketing tactic for EVERYONE. There are several reasons why I say this. From a marketing standpoint it is a powerful marketing tool that doesn't involve money, it does involve your time, but the pay-back can be very huge. Plus, we ALL have knowledge to share so why not share it where it is going to do the best good...on your site! If you want to try your hand at writing your own articles then consider taking a look at eZine Article Creator. It will help you write great articles and there is a submission tool that will fire your articles off to other, two marketing tactics in one!!! Check it out by going here

Use one or both ways, but whatever you do add the content and build the relationship with your customers, search engines and beyond!

About the Writer of this Article

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!!

How To Start An Internet Business - Content, Content, Conten

If you get nothing else from this series of articles, focus on the fact that content is king when it comes to search engine rankings. You simply can't go wrong with content.


For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.

Primary Pages

Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can't be converted to money. Focus on converting the visitor into a customer.

Information Pages

Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation.

Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings.

Information Page Topics

If information pages are so important, how do you come up with topics? There are three methods.

The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines.

The next step is to review the results of the keyword research for your primary pages. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, the figures will continue to rise.

Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic. To find relevant forums, simply search for "forum + subject" on any search engine.

In Closing

Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king.

Halstatt Pires is with <strong>Marketing Titan</strong>- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

Content Syndication Through RSS Feeds

<em>Delivering regularly updated content to web site visitors is easier through RSS resources.</em>

RSS, also known as Rich Site Summary or Really Simple Syndication, has been used for years by online visitors. However, it has only recently begun to gain popularity among webmasters as a means of providing visitors with constantly refreshed content. These feeds were originally developed to deliver updated news more quickly, but they have since evolved to allow for nearly instantaneous updates of many types of information.

Growing web sites can benefit from RSS feeds since they allow for fresh copy to be updated regularly online. Once the RSS feeds are inserted into the web pages, they provide a steady stream of syndicated content updated continuously. Most RSS feeds consist of a headline, content summary, and a link to the actual online article. They are typically composed in XML, a markup language similar to HTML, to allow webmasters to manipulate and integrate new copy into their existing site pages.

The increased popularity of these RSS feeds have benefited online sites as they the have helped to drive increased traffic and search engine ranking results. The fact that the syndicated content is changing constantly in RSS feeds means that search engine spiders are likely to visit and index your web site pages more often. RSS feeds also keep webmasters from having to worry about updating their content, and visitors can rely on fresh articles being available to read whenever they want. Articles are also easy to locate on RSS feeds, as they can be categorized for easy navigation. This increases the chances of receiving visitors from other sites.

While modern technology has made integrating RSS feeds into one's web site easier, contributing content to RSS feeds remains a bit more complex. To effectively post copy onto RSS feeds, you first need an RSS program that will allow you to format your content for syndication. If you are a professional web developer, for example, you might be interested in creating your own XML files to display content. This option will allow for more flexibility in the way content is displayed. If you lack the online knowledge to understand how to use XML, you might want to invest in one of the many RSS software programs that allow users to create and publish syndicated content without having to use any XML language at all.

One of the most popular software programs is FeedForAll, which is an inexpensive yet effective tool for developing and maintaining an RSS feed. This program, and others like it, allows users to utilize their own syndicated content, or to download existing feeds from the internet. It also provides users with the ability to manually edit their site to include pictures and colors which may create a more exciting online experience for customers.

As the need for the internet to provide instantaneous access to a wide variety of information continues to grow, RSS feeds have become a critical component of information distribution. It is likely that RSS feeds will serve as an important tool for sharing information on the web for years to come and could, in the not too distant future, even begin to rival e-mails as the preferred method of knowledge sharing. Therefore, understanding how best to utilize RSS feeds into your web site may have lasting, positive effects on your business' growth.

Online reprint rights granted as long as the article is published in its entirety, including links and resource box. © John Doetsch 2005.

John Doetsch is founder of where you will find additional articles and free web content written by the Internet's most gifted authors.

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Increase your traffic and link popularity by going to today!

Content Management: Wise Investment For Business Prosperity

The time when a web site was just a simple set of HTML pages has gone by. It's true, just five or seven years ago simple web sites developed with HTML and JavaScript were usual. Nobody thought there could be another option. However, year by year, Internet becomes a place where companies can interact with their clients, can develop online showrooms and online shops, can announce the latest news, and even make market researches. A new era of dynamic web development has come.


Dynamic web development, in other words, server-side programming, is a newest stage in development of modern web sites, platforms that integrate such roles as representative, entertaining, interactive, communicative etc. When you talk about a dynamic web site, you always have in mind that it is developed with J2EE, PHP, .NET, or other programming language. The cornerstone here is that the web site is programmed.

However, any usual WWW-user doesn't bother himself with technologies. He really appreciate if he can perform complicated activity or develop a complex solution with the use of the mouse only. Visualization that Microsoft has introduced has become an issue that average PC user would never reject.

So we have come to a contradiction. An average Internet user that would like to have a web site is no longer satisfied with facilities HTML and JavaScript provide. Meanwhile, there are not so many people that would learn at least PHP in order to develop a web site. Moreover, they even won't be satisfied if someone else will make programming but the site management would require programming knowledge too. So here we come to 'visualization'.


Alex Polonski is a Senior Sales Manager at XITEX Software Company , Ukraine. The company works in offshore software development market since 1999 and has a fair expertise in J2EE and .NET technologies. Among company's own-developed and marketed solutions, one can see a J2EE content management system, Xitex WebContent M1

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