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Why You Should Put Your Content in a Weblog Format
Once you realise that visitors and search engines prefer regularly-updated content to static archives of never-updated articles, there's a simple way to make this a reality: just put your content in a weblog format. Let's take a look at some of the many advantages this approach brings.
No Need for HTML
Weblog software will give you an easy interface to upload articles you write. You don't need to put them in templates, you don't need to add HTML tags, and you don't need to use any WYSIWYG editor - all you do is paste them into the box the software gives you and press 'post'.
The advantages of this are obvious: it saves you time and trouble (especially of you don't know HTML all that well). It also tends to make it much easier to avoid layout mistakes caused by typographical errors, since the weblog software is producing the HTML for you.
No Need for a CMS
Likewise, you don't need a CMS (content management system) to keep your site's content in check: all you need to do is add tags to the content as you post it. Most weblog software will create categories for you as you go, instead of you having to categorise everything and pay attention to the way it all works. Instead of managing your content, you just throw it on there and let the software do the managing.
Since there's much more good weblog software available for free than there is CMS software, this can save you quite a lot of money. Also, although this is a subjective judgement, weblog software tends to make your site look better than CMS' templates do. People Know How Weblogs Work.
The weblog format has now become a standard, and people know what they're doing with it. Instead of having to learn yet another web site format, looking around to see how you do things, they know straightaway where to look to find things. The date, the name of the author, the archives, the page about you - everything has a standard position on a weblog, and most web users have read enough weblogs to know what they are and how they work.
This becomes even more powerful when it comes to asking visitors to leave comments on articles: every non-weblog site does this wildly different, while with weblogs it's quite standardised. You just type your name, leave your comment, and it gets added to the list - no muss, no fuss.
A Little Each Day
It's a well-known fact that it's easier to do things if you chip away at them a bit at a time instead of trying to do them all at once. The same goes for web sites: it's much easier to write little bits of content each day instead of trying to do it all in one go. Weblogs give you the freedom to write when you're inspired to and write as little or as much as you like, instead of having to create a structured article or set of articles.
Using weblog software that supports trackbacks (most do) makes other weblogs more likely to link to you, as they know that their site will appear in your trackbacks section. These links increase your traffic and search engine rankings, especially if you get linked from a popular weblog - and if you link to others, they're more likely to link back to you.
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RSS and Syndication
Putting your data in a weblog format also has the effect of letting the weblog software produce data about the latest posts using RSS (really simple syndication) format. Users can then 'subscribe' to these feeds using special software and web sites, and keep track of your latest posts, clicking through to read the ones they're interested in. This is a little like turning your existing content into an email newsletter, with no extra trouble on your part - it gives people the opportunity to come back over and over again.
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Information supplied and written by Lee Asher of Eclipse Domain Services
How to Write Your Own Content
If you have a small budget or you are very interested in creating your own content you should make yourself familiar with the necessary steps required when writing content for business use.
Create a Draft
When you start writing you should begin with a draft of your information. Regardless of whether you are writing a paragraph or a book you should write down the basic thought or information that you are trying to put across to your audience.
Many times a writer will go back to the draft for reference or as a starting point if the first efforts are not satisfactory. By preparing a draft you will not need to worry about whether you remembered the points that needed to be covered or what the purpose of the writing was.
You may only need a few words or brief sentences for your draft. Writing your thoughts as well as your references or quotes down ahead of time will free your mind to create compelling content without trying to hold all the important details in your head as you work.
If you are writing an article or report you should just write the thoughts down as they come to you for your first draft. You can go back and edit it when you've put everything on paper. If you're writing longer content, such as a book, you need to create a table of contents along with a brief summary of each chapter as a basis for getting started.
Do not be concerned with proofreading or accuracy on your first draft. If you need to do more research or check a fact you can go back and do it later. Getting started can be the hardest part for most writers. Avoid getting caught up in making it perfect the first time and you will find it much easier to progress from beginning to end without too much stress.
Make it Clear
When you've finished your first draft you will need to read it over from start to finish and make notations of areas that need clarification or rewording.
Sometimes the information you write down makes sense to you but is not clear to others. This can easily happen when your writing is based on information you already know but are taking for granted that your audience is also aware of. Even if your readers SHOULD have some knowledge of your topic, if you don't clarify the basis for your comments they may find the information confusing or misleading.
Carefully read over your information or ask for an objective opinion. If you must do the final check for yourself it is easier to catch mistakes if you leave the information for a while and go back to it later for a fresh look. Try to look at it from the perspective of your reader and determine if they would understand the language or explanations easily.
Accuracy and Proofreading
When your writing is finished it is important to check it for accuracy. Are dates, statistics or facts accurate? Are you using proper spelling, especially for names and places?
It is very easy for readers to double check your information when they are browsing the internet. If something strikes them as being 'off' they may actually go see if what you state is referenced somewhere else on the internet.
Proofreading should always be done before publishing your content. Using a spell checking program on your computer will catch most spelling errors but you should try to have a second party review the final copy to catch mistakes that you may have overlooked.
Writing your own content can give you a great sense of accomplishment and ownership. While trying to maintain a professional writing style can be very important, it is also effective to allow your own personality and style to shine through and permits your audience to connect with you.
As interesting as the writing process is, there are some warnings to keep in mind when you choose to write for yourself.
Learn more about the many benefits of using content. Visit at: http://www.SubmitYourNewArticle.com, and download our free report "The Importance of Content" from the members area!
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Marketing Power of RSS Content Syndication
RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.
The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google, Overture and Yahoo! pay a whole lot more attention to incoming links to a web site than they did in the past. We'll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!
Add the FREE RSS feed to your news reader
RSS feeds are appearing on web sites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of the screen and into their brains in 10 seconds or less!
Perhaps this is why Really Simple Syndication, or RSS, came about in the first place. It's great news for web site owners too, however. Taking advantage of the huge variety and sheer number of RSS feeds that accept submissions from other web sites provides a very cheap and simple way to develop more web site traffic and higher income.
Did I mention cheap? A minimal amount of time invested will allow you to not only provide a way for your loyal visitors to stay aware of your newest updates, but also to expand the awareness of the world about your services or products. I did mention cheap, right? Well, RSS content and article syndication allows you to spend some time preparing content in the standard XML RSS format and then to make it available to many free RSS feeds across the world.
If you have ever spent a large amount of money on an online marketing program - you already know the drawbacks of traditional internet marketing. Mass emails are no longer effective due to the increasing power of spam filters. Directory listing services are finding that their clients are removing their links due to retribution by the major search engine algorithms. And, Pay Per Click... well it's just really expensive if you intend to see real results.
With RSS syndication, you are never going to face any of these issues. If you can write an html file for your web site, you can syndicate your own RSS content. The basic process is quite simple to master, and as you become more familiar your skills will expand quickly as well.
What's even better news for web site owners? The major search engines are not only approving of RSS syndication, they are providing RSS feeds open for submission in a huge array of topic areas like sports, entertainment, world news, travel, health and technology. There is a topic for every web site owner willing to put in a little effort! And people use their sites already, so what a better place to syndicate your content?
When you place content in an RSS feed, a link appears to your web site. This is noticed by the major search engines, and helps to increase your link popularity among the search engines. Link popularity will potentially move your site up in the search engine results pages (SERPS). Combine these two facts, and you will see that no matter how you look at it, RSS syndication will get you more traffic.
It doesn't really matter whether your additional visitors found you through an RSS feed, or if your visibility and increased link popularity allowed them to find you through a major search engine! Think about that, and you are sure to see the true benefit of RSS content.
There's that word again... "Content." RSS content is different from what you might normally expect in an SEO campaign. The reason that most web sites containing RSS feeds put them there in the first place is to provide extra information for their visitors.
Think about it, if you publish a web site geared towards IT professionals you might be providing content that is of a fairly specific nature. You may be giving information, tutorials or even advertising for a certain software package. Although this information is important to a large majority of the visitors who click on your link, some visitors may be more interested in a different area of the IT field.
Providing an RSS feed that displays the latest in the world of IT news may be a great answer. If the information found in your RSS feed is quality and relative to your visitors' interests, they will bookmark your site. Then they will COME BACK!
But what does that mean to you as the RSS syndicated content provider? It means that you will need to produce quality content - because it's your content that keeps the users coming back to the original site. As long as your content is quality, and you remain a part of that RSS feed, you will see increased new and return visitors.
And generating traffic is the largest goal of an SEO campaign, so why wouldn't you want to syndicate quality content for RSS feeds? This simple and inexpensive method of marketing your web site is gaining popularity, and becoming visible now as a content provider will only mean greater returns in the future.
Michelle McClory is an online marketing expert with 5 years of experience who is proud to be a member of the eByro team. If you would like to explore more Internet Marketing techniques visit eByro - the Vertical Portal for Internet Entrepreneurs
Sintra Consulting published one of its creation on Web Design by Content
Sintra Consulting is a well-known web site making company,founded in 2000. One of its main purpose is to create advanced internet and informatic arrangements for firms and final customers.On the base of this,Sintra Consulting boasts about a very good team.In fact, Riccardo Ghignoni,one of the expert graphic designer of Sintra Consulting,published the web site www.arredamenticaneschi.iton Web Design by Content,which is an annual web design book that contain more than 1.000 designs in various style.You can find the web site in question,on Web Design by Content(Pepin Press,November,2005 ISBN:9057680696)at a page 399 in the area of product catalogue,at the moment available online.So,Riccardo Ghignoni has been awarded for his graphical competences.
SINTRA CONSULTING Srl www.sintraconsulting.it
Via Monte Falco, 26 52100 Arezzo - Italy Tel. ++39 0575 403711 Fax ++39 0575 298501 Cell. ++39 3477911058 e-mail firstname.lastname@example.org
Researching InformationTo Develop Your Unique Content
We live in a sea of information. And information overload is an increasingly common complaint. Part of the complaint arises because we get hit with different headlines that point to the same content. So we waste time on things that have no added value. Bummer.
When you email your list or put up content on your site, and assuming you want to generate loyalty, it's necessary that you have content others haven't seen a dozen times elsewhere.
If this makes sense to you, here are some ideas you can use to EASILY generate fresh content with a minimal amount of time and effort.
First of all, think about a subject in which you are interested. Let's say it's horticulture. Now if you're not aware of it, let me put you in the picture. Most people do web searches from Google's home page and stop there. Not at all creative. Not at all digging for information from which to develop original content.
So let's go exploring...
1 - Google has lots of tools besides just web searches. They let you check the news. (http://news.google.com) As of this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a summary of some of these articles and create your own content. But let's not stop there.
2 - Google also has "groups." (http://groups.google.com/) These are folks who like to discuss *your* subject. So now you can go even farther. Look up horticulture in their groups. Now this information is potentially gold. Why? Because you can see what it is about horticulture that lots of folks are interested in.
Think you might be able to do a little research and come up with a free or even a for-profit report that gives them what they want?
Check out Google's other tools, too. You can even get research info from universities through Google. Start here: http://www.google.com/intl/en/options/
3 - Next method: Do this search (keeping in the punctuation as written):
+horticulture +free +filetype:pdf
As of this writing, Google shows 196,000 hits for this query. What you get here are free downloads in pdf format about your subject.
Now you can't simply copy and use it as your own information. You have to create your writing in your own words. But there's no law that says you can't summarize what you find in other people's works. To make the point, you could even call your work something like: "Survey Report: Latest from the Horticulture Front!"
4 - Go to Alexa.com. Do a search on your subject, in this example, horticulture. It provides the exact same results as Google because it's powered by Google. So why bother, right? Wrong. Because Alexa *does* provide value added information.
When you do the search, you don't want to click the link that takes you to the listed site. Instead you want to follow the link that says "Site info." When you do this, you'll find a section called: "People who visit this page also visit." This can be very valuable because it potentially shows *what the marketplace is interested in.* This can enable you to tailor your information product to what people want.
These are just some of the easy ways to branch out your explorations and find gold to weave into golden braids.
Golden searching... :)
NOTE: You have full permission to reprint this article within your web site or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-
Nial Robbins owns the work at home directory web site located at: http://www.NDR-HomeBiz.com Come by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.PlugInProfitSite.com/main-9525
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