Readership Content Ideas. RSS Underground Content Articles

When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines.

Part I - How to add content to your web site to attract visitors

Part 11 - How to add content to your web site to attract the search engines

14 ways to add content to your web site and attract visitors

1. Get into the mind of your visitor. Brainstorm all the ways your visitor would think of your product. Write your content as if you are sitting next to him/her explaining your product. Don't write in the 3rd person ie we, they, but use I, you, or your. This makes it more personal.

2. Keep it simple - write as if explaining your web site material to a 7th grader (12-13 year old). Don't use complicated words that people would have to look up in the dictionary. You want them to understand clearly what your site is about.

3. Convey emotion - people on the Web are often in a great hurry, so you need to appeal to their emotions to stop them clicking away to the next site. Use stories, convey your experiences or include testimonies from others. This adds to your credibility and trust, 2 essential factors for doing business online.

4. Communicate quickly and efficiently - people online tend to scan rather than read everything on the page. Therefore use single lines of text for your headings and sub headings. Catch your visitor's eye with lists, bullet points and use short, snappy, active (not passive) words in your sentences. Your paragraphs should only consist of 2-5 sentences. Long paragraphs make it hard to read (scan) your page quickly.

5. Create white space - the layout of your web page should include plenty of white space. Don't lean text hard up against your graphics. Include white space between headings, sub headings and paragraphs.

6. Use graphics sparingly - you have heard it said, "a picture is worth a 1000 words." That's true but only if the picture supports your content. Don't overdo the graphics. You may impress your visitors initially, however to keep them interested in your site, you need high quality content.

7. Create high quality content - make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are trying to pre sell the product or service to your visitor. This puts them in a natural frame of mind to buy (unlike many sites which may just have pictures of the products and a shopping cart).

8. Web page background - a colorful or busy background can make your text hard to read and may give the impression of an inexperienced webmaster. If you do use a background image make sure it complements your site's theme, fits with your visitors experience and will increase your credibility.

9. Use the correct fonts - the offline world primarily uses "Times New Roman". This works well in print but not online. Sans Serif fonts, such as Arial, Verdana and Helvetica are the best fonts for easy online scanning.

10. Font colors - the best colors for reading online are black text on a white or off-white background. If you want to use multiple colors only use a maximum of 3. Too many text colors on a web page make it hard on the eyes and spell inexperience. To emphasize text you can use the bold tag (this text will appear bold) or italic tag (this text will appear in italics).

11. Check spelling and grammar - run your page through spell check in your word processor. It won't pick up all the mistakes, so make sure you read it through yourself to find other errors. Spelling and grammar mistakes convey an unprofessional impression.

12. Simple navigation - the main purpose of the navigation bar is to make it easy for your visitor to find his way around your site. Place your navigation bar on the left side or top of your page (or both). Repeat the bar at the bottom of the page so your visitor does not have to scroll back up to move on to another section. ( Read my article "How to Create an Effective Web Site Navigation Structure" http://www.isitebuild.com/navigation).

13. Get a critique - don't fall in love with your writing and leave it there. Yes, it's hard to listen to someone criticizing your beautiful piece of work, but swallow your pride and get your friends or family members to do a review of your web page. This will help you to refine what you have written and make it appeal to a wider audience.

14. Use specific keywords - weave targeted keywords into your web page as you write your web page content. I'll cover "How to Write for the Search Engines" in Part II of this article.

About the Writer of this Article

TEN High Readership Content Ideas To Get Visitors Coming Back

How many times have you heard that "Content is King"?. You need fresh, useful content to have visitors coming back and staying longer at your web site.

Here are TEN high readership content ideas:

#1. How To Articles:Include detailed step by step instructions, with links to useful resources. Examples: How to write articles, publish your e-zine, how to promote your business, how to attract visitors to your web site.

#2. Tips: Usually small useful pieces of information about the size of a paragraph. Examples: tips on using a software product, tips on blogging.

#3. Top Lists: These are a group of tips listed in order, usually numbered from first to last. Examples: top 10 ways to get to more targeted visitors, top 7 ways to build your list.

#4. News Articles: You can include news about your industry or company information. Examples: new product releases, upcoming special events like seminars, joint ventures.

#5. Interview Articles: These could include interviews from customers, your ezine subscribers and experts and adds a "human element" to your web site. Examples: You could interview an expert related to your industry, a satisfied customer, or even people profiles.

#6. Product Reviews: Include reviews and information about products or services you are promoting. Examples: new products, improvements to existing products, new accessories. Write about your experience with the product and how the product can benefit your readers.

#7. Publications: Include information that is also available for your visitor to download or request by autoresponder. Examples: reports, 7-part e-mail course, ebooks, software.

#8. Visual Content: Include visual content that help explains, shows or supports a product. Examples: charts, graphics, photos, graphs.

#9. Audio-Video Content: New technologies you can use to present your content better. Examples: audio clips, streaming video, MP3 files.

#10. RSS Feeds: Include RSS feeds for fresh relevant content that provides up-to-date information to your visitors. Examples: RSS industry news feeds, information about the latest technology.

Having useful, interesting content will definitely attract more visitors to your web site. If you can't write you own, you can get lots of free articles you can use from the article content directories, and get articles just like the one you're reading.

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14 Ways to Add Content to Your Web Site

About the Writer of this Article

TEN High Readership Content Ideas To Get Visitors Coming Back