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Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.

If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase.

There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.

The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term.

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Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.

Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There's nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole.

Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.

About the Writer of this Article

John Metzler is the co-creator of Abalone Designs, Inc. - http://www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.

How to Find Public Domain Content

One of the easiest places to find authoritative public domain content is ... your local used bookstore or library!

True -- virtually everything contained in the books you'll find at these locations were protected by copyright. But ... it's also true that many of these copyrights have expired -- making the contents of those volumes completely public domain.

US copyright law has gone through several iterations -- but the two things you need to remember are "75 years from copyright date" and "Sonny Bono"!

The copyright law originally stated that a copyright would last for 75 years. Thus, if a book were copyrighted in 1900, the copyright would expire in 1975. If a book were published in 1920, the copyright would expire in 1995. If a book were copyrighted in 1922, the copyright would expire in 1997. But ... if a book was copyrighted in 1923 or later, then things take on a whole new slant ... courtesy of then-Congressman Sonny Bono.

You see, a particular item was originally copyrighted in 1923. It's copyright was due to expire in 1998 -- sending this item into the public domain. This is normally not a problem -- truthfully, most people don't care about things copyrighted so far back. Expiring the copyright can actually grant these works new life in the public domain.

In this case, though, the item due to expire was a mouse -- Micky Mouse!

It's interesting that Disney has no problem using stories that are already in the public domain - Sleeping Beauty, Treasure Island, Hunchback of Notre Dame, Three Musketeers, etc, etc - but they're not too crazy about their flagship icon becoming available in the public domain.

Disney lobbied Congress heavily and Congressman Sonny Bono introduced legislation to extend copyright protection for an additional 20 years. This legislation passed in 1998 -- but only applied to items that were not yet in the public domain. Thus, an item copyrighted in 1992 was public domain after 75 years -- but anything copyrighted in or after 1923 was protected for 95 years.

So -- to play it perfectly safe and legal -- if the copyright date on a published work is 1922 or earlier, the item is now in the public domain and may be freely used (but not necessarily re-copyrighted and sold). If the copyright date is 1923 or later, it's best to leave it alone till at least the year 2018!

So what good is a book published and copyrighted prior to 1923? Well, if it's a book of sheet music -- or a book of classic poetry, literature, or theater -- or a book of formulae, travel, or ... well, you get the idea. Some things become dated -- but some things are just as current today as they were when they were originally published.

This doesn't mean you can find a book by Mark Twain in the bookstore and freely copy and distribute it. You'll likely find the copyright on that published work is fairly current. However, if you find an old version of the same book published and copyrighted prior to 1923, then you can safely use it!

The best places to spot these treasures -- try your local public library, used bookstores, or estate sales.

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