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How To Create More Value By Giving Less Content

In this article I want to show you the exact reason why providing less content can prove to be better at building value for your readers than providing more content.

First, let me ask you some rhetorical questions...

Is an ebook that's 308 pages better than an ebook that's 102 pages? Is an audio file that's 327 minutes long better than an audio file that's 125 minutes long? Is a cheesecake that's three layers better than a cheesecake that's two layers?

What do you think?

Of course, higher numbers always sound better don't they? This is especially true when you're looking at purchasing information products. Although you know that more information is not always better, your subconscious mind tells you that it likes to see larger numbers.

So logically, you know that higher numbers don't mean crap. Emotionally, you feel attracted to larger numbers. Since emotions overpower logic when it comes to the sales process, it would make sense that products which reveal higher numbers convert more customers than products which reveal lower numbers.

That's why, if you're creating an an ebook that's 50 pages and under, it's best not to reveal how many pages it is. To your customer, why should it matter? It's not an issue until you make it an issue.

As long as you provide all the information that's mentioned in the sales letter, you shouldn't worry how many pages your ebook is or how long your audio file is.

I often see sales letters where the authors say that their ebook is only 27 pages etc, but that they do not reveal any fluff unlike other ebooks.

There's nothing wrong with a 27 page ebook. It may be a problem if you don't provide good information in those 27 pages. If you provide good solid information in 27 pages then you should not worry about the length of the ebook.

If you end up with only 27 pages of information then launch your product with that many pages. If you find that you're getting a lot of refunds because of the size of your book then you can add more content later.

So what's my point?

If you create an ebook that does have a lot of pages then mention that in your sales letter. If you create a product with what you consider to be a few pages, don't mention it in your sales letter. Same goes for audio products. If your audio is longer, mention it.

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If it's shorter, don't mention it. If you don't have enough content but you feel that your content is good, just let it be. Don't add content for the sake of content.

I've been very satisfied with ebooks I've purchased which were under 30 pages. I've also been very dissatisfied with ebooks over 200 pages. It's all a matter of the value of the content.

Another thing I'd like to point out about providing less content is that your content will be seen as more valuable.

When you break down a topic and focus on just one or two aspects of it, your information is more targeted and thus valuable. If your focus is on many different topics, you cannot devote your expertise to one specific topic.

Readers who focus on one specific topic will feel that your information is better because they'll have a better learning experience. The more topics they have to focus on the less likely they'll remember any one topic.

When they feel that their learning experience is better they'll appreciate your content more. So if your ebook or audio file is short, it doesn't matter since the prospect will not focus on the quantity of your product but rather the quality.

Therefore, you can use less but more focused content in any type of communication to give the feeling of value. Use this when writing articles, press releases, solo email promotions, web site ad copy etc.

Remember, less is more...

About the Writer of this Article

Gary Huynh makes his living by creating and publishing information products to niche markets. Find out how he can help you create a six figure income doing what you love: Six Figure Marketer

Using Premium Content To Increase Website Traffic

This is a Five Part Article, An excerpt From My Free Report

Premium Content What is That Well That is Anything That is tried and true anything that has already got result it's a fact and can be used right now and get results.

Most of the time your going to have to pay for premium content but sometimes you can find it for free an example of premium content can be found at marketingsherpa.com you can get permission to use there case studies for your own purposes.

So basically it's content from other people work not just hypothesis that float around the internet. Another resaon it's good is because it can't be copied like other content because it was an actul study.

How does this get you content will you can use it as the main point in an article you send out to get traffic by links to you web site.

Since its good content the people reading it will be more likly to keep listening to you and start to build trust with you.

Another Way to use these articles to gain traffic is to compose an ebook with the content you can and give it away free with links to your web site, product or affiliate link.

If you start thinking about the mission you are trying to accomplish here you can come up with many ways to use this premium content.

Put it on your web site optimize it with targeted keywords do some link exchanging put the main keyword as your link anchor and get a high search enginge ranking which causes more traffic.

Create A newsletter separate the information into topics and have some type of product for you subscribers to buy or put half the information in the email then tell them they can read the rest at your web site which you have adsense ads for them to click ( don't tell them to click the ads though)

There are many ways you can use this content. I know this article doesn't cover a lot but I covers one topic thoughly there are many other ways to get traffic that in combination with this can increase your traffic one hundred fold to find out more you can sign up for free to receive the other 4 Traffic resoucres ( by the way there are many more than 5 steps but you'll have to join for the rest)

Shape Up The Content For Your Ezine

We are down to the home stretch. You've got your Ezine laid out, you have gotten some good content for it and now you want to put the whole thing together in a nice neat little package with a pretty bow so that your readers will have an experience that they can honestly say was worth the zero cents they paid to subscribe. So just what does shaping up the content for your Ezine involve and how do you go about doing it?

Most of what you are going to have to do involves fitting pieces together and modifying things so that they look just right. You will be spending a lot of time doing this with the various articles that you get, either from the freelance writers you hired or the sites you downloaded the content from. Why?

Ever hear the phrase "Beggars can't be choosers?" Well, when you're downloading free content off of web sites, you're not going to have a lot of control over the format of this content. It may be in simple Ariel 10 pt. font

or heaven knows what. If you have an Ezine where you are going for a certain look, this can be a bit of a problem. For example, let's say you're putting together an Ezine on "Chinese Food" and you want to have an oriental look to the Ezine itself. It is doubtful the articles you download are going to be in fonts that support this look. You're going to have to reformat them with your own fonts. You may even have to download fonts from the Internet if you're going for a certain look that isn't part of the default font set in your word processing program.

Another part of the formatting, aside from the font itself, is how the article is laid out. When you download it or have it sent to you, it may not be 90 characters per line, or whatever line spacing you are looking for. For that matter, it may not be formatted at all. You may need to get a hold of a text formatter, which you can get for free just about anywhere on the Internet. This will reformat your text to however many characters per line

you want. This is critical for sending out emails as some email programs will just display your paragraphs as one long string, making it very hard for your subscribers to read. If they can't read your Ezine easily they will most likely unsubscribe. You certainly won't make the sales you're counting on.

Another thing you're going to have to do, especially if you're putting together an Ezine with photos or graphics, is format the graphics around the word content so that it flows. You don't want your layout to be willy-nilly.

If you need ideas for how an Ezine with photos should look, go take a peak at a few. Again, there is nothing wrong with getting inspiration from others. If you have doubts in your own ability, get a graphic artist to do it for you or at least look at your work.

If you're putting together a fancy Ezine with multiple sections, like a real magazine, make sure you have a table of contents inside the front cover. After a while, when you have developed a real following, you are going to have subscribers who will consistently look for certain features. By having a table of contents, you make it easy for them to find what they are looking for. They'll love you for it.

Finally, you want to be consistent. Once you have got a format, stick to it. Develop a routine for putting your Ezine together. Make a checklist of all the things you have to do each time you send out your Ezine, whether it be weekly, monthly or whatever.

After a while, when you have done this enough times, it will become second nature to you and the time you spend each day will become less and less and you'll have more time for actually running your business.

Hey, please visit the Internet Marketing web sites:

Content & Traffic System

Internet Marketing Blog

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Using Rss Feeds - You can use RSS to provide interesting news links which will keep your pages fresh and attract additional search engine traffic. If you are a small business and need more traffic and visitors, try using RSS feeds to display fresh, on topic news and see if it boosts your targeted traffic.

Xml Dynamic Content - Search engines give more weight to a web page that has content closer to the top of the HTML document. I am refering to the source code not the visual content you see in your browser. If you incorporate this in the design of your web site, it may just give you the edge to outrank your competitors.

Blogging Community - Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Content Writing Companies - Content is king for one reason: People surf for content. Each of the major search engines is only successful to the extent that it helps people find the web site content they are looking for. Whichever search engine helps people find that web site content the quickest becomes the most popular. The more popular the search engine is, the more money it makes from advertising.

Web Content - Your site just hasn't lived up to promises like: "Get a Web site -- you can do non-stop business 24x7, every day of the year"! Your site has been live online for six months and you haven't made a single sale. You doubt that you ever will.

Content Managed Website - I was recently approached by a small business owner who wanted to find ways to maintain his web site but felt the cost of a content management system, even a small scale solution, was too high to justify. He recognized that his web site is an important part of his business and also recognized that he and his small group of non-technical employees didn't have the expertise to manage their web site themselves.

Google News - Content is what Search Engine robots look for when they decide how high to rank a web site for certain keywords. Let's define what we mean by content. To a search engine, content includes words, sentences, and paragraphs that are FULL of the keywords that you want to be found for. Please understand that all graphics are totally ignored by the search engines.

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