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Good Website Content, to survive your web site needs lots of it
Do you ever ask yourself if Affiliate Marketing is really what it's cracked up to be? Can many of you, of us, make serious money selling other peoples' products? Or is it only a few big guns that have the right to succeed!
At the beginning I was very skeptical, but as time passed and progress was made, it became less of a frustration. Now, I am an absolute believer. If ever I had doubts, they are long ago behind me.
Why is that? What made the difference in my results?
There are, of course, several factors that determine the success or failure of your endeavour. But there is one key element that ranks above all others.
And that, in my humble view, is CONTENT on your web site. Good useful and informative content is why people come to visit you. If you don't have enough of it, and if it isn't relevant content, then we all do the same thing...click away, go elsewhere.
No content, no repeat visitors, no repeaters no sales and you lose.
Ask yourself this...
What is your site trying to say?
Do you have enough information to offer, to keep people interested, to stick around, and especially to come back for more.
For example, Best Affiliate Products is all about helping you to become a successful Affiliate Marketer, and guide you towards Niche Markets.
So I keep adding relevant information. Relevant means info relating only to Affiliate and Niche Marketing. Nothing else. I am not trying to sell used cars, or give away free vacations, or offer travel plans, or offer advice on care of your favorite pet. You must stay away from the temptation to get sidetracked and have articles, or banners trying to promote products that have nothing to do with your site's main purpose.
Also of critical importance is the links that you have coming in from other sites, or outgoing links from articles on your site. In the Related Links category on BAP, you will find only links to truly related web sites.
When a webmaster offers to link up with me, the first thing I verify is whether their links are relevant. In many cases, they allow any kind of business to connect up with them. When I see this, I run away real fast, and refuse the offer.
If you find I have used the word RELEVANT very often, then believe the importance of focusing on your Niche. Your search placement will improve in time, as you add content that is wanted by your readers.
Best Affiliate Products, as a niche keyword phrase is not very large. Replace Products with Programs, and the competition is fierce, with up to 230,000 web pages found. But my niche keyword has a reasonable size, under 600 in fact. As a result of this, and the fact that useful content pages keep getting added, has resulted in excellent Search results on Google,Yahoo and MSN.
I am proud to say that for the search term "best affiliate products" for Best Affiliate Products home page is currently ranked as # 1 on Google, Yahoo and MSN
The reason: good content!
I also have other pages in the top 10 and top 30. If your search results come in higher than 30, then the chances of getting noticed are very slim.
Is that enough proof to convince you that content is not just important, but crucial to your success.
Which brings us to the next point regarding the ideal Niche size of a successful site. Size, in this case, means the number of web site pages you find when you do a search on Google. In my opinion and that of many experts, an ideal size niche should be from 500 to 10,000 search results. These smaller sized niches offer good potential income, and you could do well with a site competing in this size niche.
However, having more than one Niche Market assures you flexibility and protection against one site losing steam, and also offers income growth potential that is unequalled in the online business world.
Before I get carried away on this topic, I better leave it to a future article.
Fred Farah copyright 2005
About
the Writer of this Article
Best Affiliate Products and Niche Market Strategies. Give yourself the edge, subscribe to Niche Market Strategies Newsletter at: Best Affiliate Products
Content for Coders
The one thing that any new Webmaster hears when searching for tips on how to improve their site is this: Content is King. And its true; good, high quality content is what gets other people interested in your site, and makes other webmasters link to you. However to me at least there is always far to much focus on what could be termed 'online' content rather than the other sort, which can often yield as many, if not more, high quality one-way inbound links.
By 'online' content I am referring to items such as webpages. Good, solid copy that is useful both to the visitor and also as search engine fodder. Of course you can never have enough of this, as it boosts both rankings in the search engines and word of mouth about your web site (ie. Hyperlinks). But 'offline' content which can't be viewed over the Internet can also make a huge impact on your online presence. In this, I refer mainly to any freely downloadable software you may have on your site.
I am what I would term a beginner programmer. I enjoy programming, seeing it more as a hobby than anything else. Sure, it would be great to go into as a full time job, but at the moment I'm just not that good. I've done several projects that have caught my interest, and released the vast majority as freeware. When I thought about making a site I considered putting them online to see if anyone was interested. So that's what I did, and forgot about them for a few months. Then I found out about RoboSoft.
According to the blurb: "RoboSoft is intended to submit software products to software archives. RoboSoft is a semiautomatic submitter… RoboSoft will fill all submission forms, track your login and password information for each site, search sites for your product etc…RoboSoft is a tool for professional submitters and senior developers. The main goal is Quality. We are automating only those processes that won't reduce the submission quality." This sounded interesting to me and so I created a company profile and PAD files for two of my applications, submitted to a few sites, and then promptly forgot about them again for a few weeks.
When Google did their recent Page Rank update I was very surprised to notice that some of my pages had jumped from PR 0 to PR 3, or even 4. My freeware pages. This large jump didn't seem to have affected most of the rest of my web site, so I was at a loss to explain the sudden jump, or at least I was until I remembered my RoboSoft submission. Intrigued I took a closer look at some of the web sites I had submitted to. Several were ranked at PR 6, and some even as high as PR 8 or 9! Without realising it, I had managed to obtain around 100 one-way inbound links for each of my pages, with at least 50% coming from a PR 4 or higher site.
Despite Page Rank seemingly being less and less important in Google's algorithm this jump was still extremely useful to my small site. Along with the steady stream of visitors both to the specific page for the software and my homepage, my rankings also got a nice little boost. The moral of the story? 'Offline' content can have a big impact on your 'online' rankings. So if you're a coder, or are interested in programming in the least, for the sake of just a few hours coding and a few more submitting to various freeware directories you could get a real boost to your site.
About
the Writer of this Article
There's no such thing as a free lunch, but there is such a thing as free software. Daniel Robson's on-line presence includes www.shock-therapy.org,where he hands out his freeware to anyone who seems vaguely interested.
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