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Design Can Get You to the Door, But Content is the Key

I've said many times that content is more important than visual design, yet as a developer, I find myself nit-picking over the visual layout of my web sites. Just this morning, I spent 2 hours trying to make a menu bar move up one pixel. It takes a truly great developer to say "the design is done." Unfortunately, we fall short of that ideal far too often. I never got that menu bar to work out by the way.

I was taken aback by a comment from a colleague, Bill M., recently. He had asked for a critique on a current project, and after he had some good comments, he said "It's time to say 'good enough' on the design and see about adding some more meaningful content." What a profound idea; stop fiddling with design and work on the thing that actually attracts visitors to a web site! Being a musician, I had this image of a guitarist tweaking his tone and playing with his effects for hours to get them just right so he can play "Mary had a Little Lamb." Sure, his tone is perfect and his effects mix is just heavenly, but if he's not playing something people want to hear, then what's the point?

Long Tail Keyword Secrets

This is a mistake that is all too common, and one that I am guilty of as well. With all the new technology available to us; Flash, high speed internet, high resolution monitors and more, it's all too easy to get wrapped up in this concept that visual appeal is the beginning and the end of all things. Yes, visual appeal is important. Good design can draw people in, colors can influence emotion, but all of that is useless unless we have something deeper too offer.

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We all have a favorite web site, one we visit on a regular basis. I have two: Killersites.com for the forum and HomeStarRunner.com for comedy. Think about your favorite. Now think about what it is that makes it your favorite. Is it pretty pictures? Is it the neat-o Flash intro? How about the three-column layout? I'd bet a lot of money that the reason it's your favorite is that it has good, interesting, regularly updated content.

The web was built to exchange information. Millions of people don't log on every day to see pretty pictures (unless they're actually looking at art sites). They all log on to see content. They want to read information about things they are interested in. If you want your web site to be popular, fill it with content that people will enjoy reading. It's really that simple.

Let's not forget about search engines. All search engines skip past pictures, flash, and layout. They read through your content and assess your web site's value based on that, and how many people link to your site. And, who is going to link to your site if you don't have good content? Whatever effort you are spending on visual layout, if you aren't spending at least three times that on crafting quality content, you're in a world of trouble. So find a point where you can say "the design is done," and move on to your content. You're visitors will thank you.

About the Writer of this Article

Keywords, Content And Copywriting

Today WebPages must compete for survival just like animals in the wild. Natural selection isn't just a concept limited to Mother Nature. Even in the world of cyberspace there is a "law of the jungle". Search engine optimization or (SEO) lies at the core of this law. Many skills must be mastered to rise to the top. Three important ones are keywords, content and copywriting. Let's begin with the first of the three.

Keywords are extremely important because they act as a marker for search engines. Keywords can be placed anywhere on a web site. Besides being noticed they must be carefully selected. You must take care to choose keywords that are not only relevant to your site but also that are likely to be used by those who are searching for what is on your site. Several things must be taken into account. Variations in spelling of the keywords as well as spelling errors can conceivably drive traffic to your site. The links in your site are a vitally important spot to place keywords because not only will they be noticed by search engines but they will also direct people to the other pages on your site thus increasing your ranking.

Content is the second factor here. Beyond the obvious fact that the content of your site is what people are going to read when they get to your site the content is the larger aspect of keywords. The keywords may be the specific point that a search may target but the better your content in both amount but quality the easier it will be to place you keywords. Imbedding keywords in content is one way to get them spotted by search engines but good content will force you to have good keywords. As it has been said the best way to hide something is in plain sight.

To better facilitate the use of the aforementioned factors you must understand copyright concepts. Certain things can be copyrighted and certain things can't. Slogans, titles, names and related items can't be copyrighted although titles can be trademarked. One important thing to keep in mind is how you use something. The context of how you use a word or phrase or what have you can violate a copyright or not. Copyright in many areas is tricky so be careful. Things created by the government are free domain as well as donated items or things people give permission to use by other people for any purpose.

Learn the rules before you play the game.

About the Writer of this Article

On site content maintenance

One of the most common problems being encountered by site owners is what they call writer's weblog . To exemplify more, this basically means the need to produce great content day after day to be put into their web sites. Not all people have the capacity to write about things everyday. Even the best of the best writers have the tendency to "blocked out" every so often. For those who are prone to these common problems, there are some techniques you need to know about that have worked quite well for some.

Pick a topic that interests you. As with all aspects of everyday life, anything that triggers your interest is a thing worth putting some time and attention into. You find that it is quite enjoyable doing them if you see it caters to your liking. But if not, the task seems heavier and takes too long to do. This is the same with writing contents for sites. Look for an interesting topic and take it from there. Try blogs. The advantage of this is the length of the writing does not matter. Writing a paragraph or two is legal as long as it is of interest, then why not.

Take down notes. There are times when ideas seem to flow freely in your mind. Before they disappear altogether, capture them into your notes to serve as reference in the future. When the time comes that you cannot think of anything to write about, take a peek into your notes and maybe you can find some topics you can write about that you have not thought of recently.

Refresh old topics. So what if you have written about it more than twice or thrice. Repetition is the key to master some skills and to get the readers to remember. Look for a topic you can update on and make that the basis for a new article. There will always come a time when new topics will be hard to find. Try broadening your old ones.

Get some inspiration. A good writer is a good reader. Take the time to leave your site once and a while and read what others have written. Also read what your competitors have posted to get a good idea on what strategy you can use on your site. There is no such thing as too much information. But there is a thing as new and fresh information. You just have to find it first and way ahead of others.

For comments and inquiries about the article visit http://www.ucreative.com

High Mercury Content in Fish

We all know that adding fish to our diets can help increase our body's ability to repair itself, as well as its ability to burn body fat and keep our energy up, but it's important to choose fish that's also going to improve your health as opposed to silently poisoning you...

Being exposed to too much mercury can cause memory loss, tremors, neurological difficulties, advanced aging, decreased immune functions, and death.

But how is all this mercury getting into our body?

Well here are the top 4 places that contribute to the levels of mercury in our body (not in any specific order): Vaccines (past and present) Dental fillings The environment And Fish

We're going to focus on fish right now because that's the prime source of mercury in our diets.

When coal is burned, inorganic mercury is released into the air and eventually ends up in our lakes, rivers and oceans. There, bacteria mixes with it and transforms it into methylmercury which is easily absorbed by fish (especially large or fatty fish), and is also easily absorbed by us when we eat those fish.

The good new is that our most recent studies indicate that the human body naturally rids itself of mercury over time - assuming we stop ingesting it long enough for our body to do what it was made to do, and to help the process here's a list of fish that naturally have a low, medium and high level of mercury:

High mercury: Mercury levels differ from one species of fish to the next. This is due to factors such as type of fish, size, location, habitat, diet and age. Fish that are predatory (eat other fish) are large and at the top of the food chain, and so tend to contain more mercury. Fish that contain higher levels of mercury include:

Shark Ray Swordfish Barramundi Gemfish Orange roughy Ling Canned or fresh tuna Mackerel Grouper Tilefish Chilean sea bass

Moderate mercury: Alaskan halibut, black cod, blue (Gulf Coast) crab, dungeness crab, Eastern oysters, mahimahi, blue mussels, pollock.

Low mercury: Anchovies, Arctic char, crawfish, Pacific flounder, herring, king crab, sanddabs, scallops, Pacific sole; tilapia, wild Alaska and Pacific salmon; farmed catfish, clams, striped bass, and sturgeon.

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