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Internet Marketing Solution - Content, Content, Content
If you're looking for the number one, hot Internet marketing solution that will propel your web site to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. The most successful and popular web sites employ a number of techniques to garner that longed for spot. That being said, however; you should know that not all techniques are equal. Some techniques will definitely get you more results than others and the granddaddy of them all is content.
There are a number of ways you can obtain content for your web site. Some people try the good old cut and paste method of 'borrowing' information from other sites; however this can get you in trouble for a couple of reasons. First, that information is probably copyrighted and if you're caught you'll end up in major trouble. Second, one of the rules of good content is that should be original and unique. That means your target audience does not want to see the same information on your site that they just viewed on another site.
About the Writer of this Article
Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.
An Editor Spins Her Thoughts about Web Content
A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel's claim to perfection. The headline blared, When Everything Has to Just Right Uh-oh. What happened to the "Be" before the "Just Right"? You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients. The reader will think, do I really want to buy a product or service from someone whose copy is sloppy? One way to ensure that your Web site message will be as perfect as possible is to invest in the services of a professional copyeditor/proofreader. In the twinkling of a well-trained eye, a topnotch editor can clean up your Web site copy so it sparkles in the sunlight. Misplaced modifiers, dangling participles, your's/yours, two/to, and other hair-raising/hare-raising errors will melt away. Skilled editors say that mistakes "leap off the page" at them. And potential clients will leap off the couch to e-mail or call you because of your magnetic Web site copy. Horror Stories about Unedited Copy When Web content is launched into the stratosphere raw and unedited, unfortunate occurrences happen: - A national eNewsletter goes out with the headline "For Pubic School Educators" (the "l" is often left out of that pesky word Public) - "And as we stand on the toes of those who have gone before us…" appears in a scholarly piece (should be "stand on the shoulders") - A financial consultant offers a complimentary phone call (which would only have favorable news - the word here would be complementary) - $25,000. instead of $250,000. in a document might cause a legal nightmare - The non-word its' (an apostrophe never follows its) works its way into an otherwise excellent story - "We'd like to pedal your ideas" is sent worldwide in a magazine ad, and not just to bicycle owners (peddle is the operative word here)
Linda Jay Geldens is an experienced, versatile, lightning-fast copyeditor/proofreader/copywriter based in Marin County, near San Francisco. She "truly delights in, and has a passion for, working with words." Her e-mail address is: LindaJay@aol.com, and her Web site URL (in progress) is: http://www.LindaJayGeldens.com.
Separating Presentation, Content and Structure
The overall quality of the web site quantifies its worth. It must not only be unique, flashy or overwhelming, it should also be functional, entertaining. It is not only there for display. Its there for a purpose and it should serve that purpose. There are three elements that make up the web site -it's the presentation, content and structure. They are intertwined with each other to create an awesome web site.
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