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Internet Marketing Solution - Content, Content, Content

If you're looking for the number one, hot Internet marketing solution that will propel your web site to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. The most successful and popular web sites employ a number of techniques to garner that longed for spot. That being said, however; you should know that not all techniques are equal. Some techniques will definitely get you more results than others and the granddaddy of them all is content.

You may have heard this term bandied about and wondered what exactly it is; especially if you're new to the Internet marketing game. In short, content is the bulk of information that is placed on your site; it is the useful, informational and entertaining information that has one sole purpose. Content is the Internet marketing solution that will drive customers to your site in hordes, if done correctly.

So, you might be asking; how is content done correctly? Good content involves a number of articles that are fresh, unique and provide information that is of value to your targeted audience. It needs to be updated regularly and should be professionally written. That means no typos, no grammar and spelling mistakes. For this Internet marketing solution to be successful, your site's content should also be easy to read and laid out in a way that allows important information to 'leap' off the page. Oh, and as if that's not enough; you need to know which keywords to place in your content articles and where to place them. That all sounds easy enough, right?

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There are a number of ways you can obtain content for your web site. Some people try the good old cut and paste method of 'borrowing' information from other sites; however this can get you in trouble for a couple of reasons. First, that information is probably copyrighted and if you're caught you'll end up in major trouble. Second, one of the rules of good content is that should be original and unique. That means your target audience does not want to see the same information on your site that they just viewed on another site.

Free content is available through a number of means on the Internet, but again; you're back to trying to get original content. If you jumped at the chance for free web content, how many other people do you think did as well? If you are personally able to write in a professional, coherent and interesting manner, then this may be a good Internet marketing solution. If not, however; your best bet is going to be either persuading a family member or friend who can do it for you or else hire a professional writer. Yes, it costs money to do that. Remember the old adage? It takes money to make money.

About the Writer of this Article

Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

An Editor Spins Her Thoughts about Web Content

A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel's claim to perfection. The headline blared, When Everything Has to Just Right Uh-oh. What happened to the "Be" before the "Just Right"? You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients. The reader will think, do I really want to buy a product or service from someone whose copy is sloppy? One way to ensure that your Web site message will be as perfect as possible is to invest in the services of a professional copyeditor/proofreader. In the twinkling of a well-trained eye, a topnotch editor can clean up your Web site copy so it sparkles in the sunlight. Misplaced modifiers, dangling participles, your's/yours, two/to, and other hair-raising/hare-raising errors will melt away. Skilled editors say that mistakes "leap off the page" at them. And potential clients will leap off the couch to e-mail or call you because of your magnetic Web site copy. Horror Stories about Unedited Copy When Web content is launched into the stratosphere raw and unedited, unfortunate occurrences happen: - A national eNewsletter goes out with the headline "For Pubic School Educators" (the "l" is often left out of that pesky word Public) - "And as we stand on the toes of those who have gone before us…" appears in a scholarly piece (should be "stand on the shoulders") - A financial consultant offers a complimentary phone call (which would only have favorable news - the word here would be complementary) - $25,000. instead of $250,000. in a document might cause a legal nightmare - The non-word its' (an apostrophe never follows its) works its way into an otherwise excellent story - "We'd like to pedal your ideas" is sent worldwide in a magazine ad, and not just to bicycle owners (peddle is the operative word here)

How Working with an Editor Helps Your Business Maybe you think that copyediting and proofreading are luxury items in your publications budget. Or that nobody will notice if a few mistakes slip through in your Web site copy. But truthfully, copyediting is a necessity and not a luxury, because people will notice mistakes in your copy. Here are more ways in which a professional copyeditor can benefit your business, in addition to making suggestions about text additions, deletions, and clarifications: - An editor writes "zingier" headlines - so potential customers will be drawn into your Web site by the zinginess - An editor breaks up dense paragraphs - so potential customers will actually read your copy because it is easy to read - An editor introduces correct punctuation and good grammar - so potential customers will be convinced that your product or service is high quality, since the copy that advertises it is high quality - An editor has ideas about when to italicize or boldface words or phrases - so potential customers will be interested in reading the text Web site text is different from magazine articles and book chapters. The pages are smaller, the paragraphs are shorter, graphics or photographs often accompany the text. Web site "visitors" are assumed to have a shorter attention span than book or magazine readers. This means that a reader spends just a few minutes reading the text at your Web site. It makes sense that you will want to present your company or services in as professional a light as possible. How to Hire a Copyeditor Copyeditors can be found through professional organizations such as Bay Area Editors' Forum, Bookbuilders West, consulting and marketing organizations, directories of editorial professionals, ads in newspapers and magazines, and by looking up copyeditors on search engines. Employing a good copyeditor to shape up your Web site text will ensure that your message is conveyed beautifully - and that's not just editorial spin!

Linda Jay Geldens is an experienced, versatile, lightning-fast copyeditor/proofreader/copywriter based in Marin County, near San Francisco. She "truly delights in, and has a passion for, working with words." Her e-mail address is: LindaJay@aol.com, and her Web site URL (in progress) is: http://www.LindaJayGeldens.com.

Separating Presentation, Content and Structure

The overall quality of the web site quantifies its worth. It must not only be unique, flashy or overwhelming, it should also be functional, entertaining. It is not only there for display. Its there for a purpose and it should serve that purpose. There are three elements that make up the web site -it's the presentation, content and structure. They are intertwined with each other to create an awesome web site.

The very reason why separation of presentation is necessary is to simplify any alteration from a minor design adjustment to a full-fledged redesign. In order to achieve this, isolation of presentation from the rest should be completed. Isolation should involve everything purposely and exclusively geared towards style. This is not limited to CSS or a site like CSS Zen Garden. It also includes HTML tags and properties that subsist only to offer a handle for the designer to apply styles to.

Content is text which includes accompanying semantic coding. It should not require any additional presentation tags or styles in order to convey the message clearly. In isolated cases, additional tags are necessary to present the content correctly. The reason for the separation of content from the rest of the page is to make adding and updating things easy while still preserving the presentational consistency of the site.

Structure, on the other hand, is what makes up a page minus the presentational elements and content. In theory, you can separate content and structure. However, to be a functional site it is advisable not to. Structure should not be separated from presentation. Presentation depends on structure, however, presentation should be separated. While main presentational changes may require change in structure, content can be change even without any need for structural change.

The perfect web site separation system stores content in a database to tolerate the isolation and management of content information. Structure and presentation can be handled together - presentation with the stylesheet and accompanying structural elements when needed. Structure, on the other hand, is best dealt with through a system of template package built using a server-side scripting language like PHP or ASP. Each template can have one or more stylesheets but every template package can connect to the same with matching database to recover content for display. Lots of content management systems provide varying levels of this kind of support. Nonetheless, full-featured templates systems that make CSS Zen Garden-like usage of stylesheets are few and better.

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