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Web Content Mass + Keyword Optimization + Links = SEO

How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much-it's all about more technical issues. Yet a web site's content still plays an enormous and fairly direct role in search engine ranking.

Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, though admittedly an extremely important technical issue.

But even in purely technical, mechanistic, terms, web content affects search engine rankings three ways:

1. inbound links

2. web site mass

3. keyword optimization

1. Web Content and Inbound Links

Inbound links are the number-one factor in getting search engine rankings. They also yield plenty of traffic on their own. The importance of links is what has led many people to say that content is no longer important. But those people forget that content really does play a big role in getting links in the first place:

At the very least, good content will make potential link partners more comfortable with linking to your site. No one wants to link to a link farm, splog, junk site, or even just an unprofessional-looking site. Lots of good content gives other webmasters (and particularly bloggers) a reason to link to your site spontaneously without being asked. You can allow other web sites to post your content in exchange for a link back to your site.

2. Web Content Mass

More web pages of content = more search engine traffic

Here's why:

Adding pages to your site is like putting out extra nets to catch surfers. Search engines see bigger web sites as more prestigious and reliable. The more content you have, the more reasons you give other webmasters, particularly bloggers, to link to your site spontaneously, without being asked.

3. Web Content Keyword Optimization

Keyword optimization used to be the most important step in SEO. Now it matters little in ranking for highly competitive keywords.

Still, keyword optimization can really help you get traffic from searches not on competitive keywords. While you may never rank number 1 for "finance," you may still show up tops for a search on "household finance rent federal tax deductions" if you have that phrase somewhere in your content. Such non-competitive searches make up a very large proportion of total web searches.

Web Content Keyword Optimization Checklist:

There are four legs to keyword optimization:

* Research/selection

* Density

* Prominence

* Stemming/Variation

Keyword Research and Selection

You need to identify keywords searched on by your target audience. Use tools such as those offered by WordTracker and Yahoo Search Marketing (formerly Overture).

There are two big pitfalls to avoid:

* "Negative keywords" that look relevant but are not really searched on by your target market. For instance, "web site copy" is a synonym for "web site content," but most people searching on "web site copy" are looking for software that copies an entire web site to the hard drive for offline browsing.

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* Impossibly competitive keywords that you have no realistic chance of ranking high for them. How do you know if a keyword is impossibly competitive? One rough measure is to look at the PageRank of the webpages currently ranking in the top three for that keyword. If the PageRank of those pages is much higher than the PageRank your site will likely have in the future, you will probably never outrank those pages.

A pay-per-click campaign with Google Adwords of Yahoo! Search Marketing will help you to find which keywords really are searched on by your target audience.

Keyword Density

Keywords appear in the content the right number of times for search engines to recognize the page as relevant, but not so often that it looks like keyword stuffing. The longer the content, the more times the keyword should appear.

Keyword Prominence

Keywords appear in just the right positions within your web pages for search engines to recognize them as relevant. The page title, headings, and first lines of the page are often considered the most prominent positions.

Keyword Stemming/Keyword Variation

* Using variations of the keyword will help ensure web pages appear relevant to the next generation of more sophisticated search engine algorithms.

* In the meantime, variations of popular keywords helps your site appear for the "non-standard" searches on variations of the keyword.

There are three main types of keyword variations:

* Word-stem variations. A stem of a word is its base. For instance, "optimize" is the stem of "optimized." Other stem variations of "optimize" include "optimizing," "optimizer," and "optimization." You can also shuffle the component words of multiple-word keywords. Variations of "web site content" would be "web site content," "web content," "content for web sites," and "site content").

* Synonyms (such as "web page content," "internet content," or "writing for the web" for "web site content").

* Related terms (such as "internet," "SEO" or "web page").

For many people, the SEO side of content feels like a moot point. You need to create content for your visitors even if no search engine spider ever notices. But there is a case to be made that an extra page of content is good not just for visitors but search engine spiders, too. Every web site budget, both of money and time, is finite. If you're ever choosing whether to invest in another link to please search engines or another page of content to please your visitors, don't forget: search engines still like content, too.

About the Writer of this Article

Joel Walsh is a writer and owner of UpMarket Content, a web site content provider. Request a no-cost, no-obligation proposal for your web site content: site-content [Requested anchor text: "web site content"]

Building Business Through Content

The usefulness of internet is because of its rich and varied content. The more valuable the content more would be the success on the web. People are online in search of useful and quality information. Everyone here is looking for current valuable information that can make their own work and life better.

Search engines too are a big success because of the way they organize information by keywords, popularity of a site and freshness of the content.

If you want your online business to be successful then you must focus on improving the quality of the content in your site to win customers and business.

Here are some key steps to improve your web site content.

Keep the layout simple. Focus more on words than flashy graphics. Graphics can keep your visitors only for moments. Words and written content can keep them longer.

Words and phrases alone cannot sustain the interest of the visitor. You may adapt attention grabbing words and be witty or aggressive. But the interest is sustained by substance behind the words. Research well your subject matter then start writing. If you have personally experience what you are writing about, it has more credibility.

Presenting what you know is the major key to successful online presence. Learn to write what you know in a credible manner avoiding fancy words and jargons. Keep it straight and simple. Keep the paragraphs short. Avoid long sentences. Use numbers and bullets so that space is created between paragraphs and bullets giving relief and rest to the eyes.

Learning to write effectively is important. You need not be a great writer. But the information must be presented interestingly and comprehensively. The headline and opening paragraph should grab the reader interest or the next web site is only a click away.

Keep your web site or weblog fresh with original new content rather than copy paste and linked paragraphs to free contents from other web sites. This would also help search engines to rank you higher.

Content can really create a world of difference to an online entrepreneur. Check the most successful web sites including this site and you would find the prime reason for its success is the excellent content.

About the Writer of this Article

R.G. Srinivasan is a managerial professional, Writer and Author. He writes a regular weblog on management thoughts with interesting articles, resources, personal experiences and links useful for practicing managers at

Huge Content Rich Websites for Profit

Building content rich 1000+ page SEO optimized web sites in 2 days.

Here is the bare bone - no hype information and a link to the web site I built using these techniques. Basically we are talking about building 1000 pages where each page contains your adsense code and various affiliate links. This article assumes you have a basic knowledge of HTML, Google Adsense, and Affiliate Advertising.

We've all heard the phrases "Content is King" and "If content is King, then relevance is Queen!". Talk is cheap, so I built a web site using all the techniques and tools outlined in this article. Check it out at

Website Building tools:

I used DreamWeaver as my html editor. Any good html editor will work such as Frontpage. Go to and search for "html editor". Coffeecup is a very popular free editor. Basically you need a good editor that will update links site wide automatically. Give you reports on broken links, and do search and replace site wide, file specific, and etc... Also very important is a good table building capability.

For the content I pulled articles from various free content sites using Article equalizer at . As long as you adhere to the terms of fair use, you will have access to thousands of targeted content rich articles that you can put in your own web site.

Get a simple clipart cd with 150,000 royalty free images from Bestbuy for $20. The web is visual and having a few pictures around really brightens up the page.

You don't have to be an html expert. Just having some basic programming knowlege is enough. For example, understanding head, body, and building tables. Inserting variables and doing global changes. Any good html editor will help with that. You really need to become an expert at building tables. They are fast loading and can really make an impact on a site. If you are into css, even better!

Key techniques for SEO(search engine optimization): Pages that are Keyword Rich and Relevant!

Make a Niche Site: Pick a very specific topic. I chose "Making Money Online with Content Rich Sites" for this example.

Use a simple structure. Index page -> Index of Articles -> individual Article Page. Two levels, easy to manage, easy to spider!

Make your site surfer friendly: No hidden pages, re-directs, pop-ups, spyware, java, or scripts. Just use ".html" files with text links to full text content rich pages which are also easily spidered with useful relevant information for the visitor.

Now start building your basic template for all the pages on your site. How you build your template will greatly depend on what editor and tools you'll be using. When you go to build your 1000+ page site, the editor will replace the title tag with the appropriate text dynamically.

Title Tag and Description Tags and all other meta tags should be relevant and keyword rich.

Page Title - Use relevant keywords on each index page to the articles - Use the article title which will have additional relevant keywords for each article page.

H1 Tags - Keyword rich and relevant ex: "Make Money Online", "Home Based Business"

H2 Tags - Use the article title in the article pages. ex: "10 Ways To Make Money Online" or just %ARTICLETITLE% and Article Equalizer will do it for you.

robot.txt file for spiders - just a simple two line file in your root directory User-agent: * Disallow:

Body text - Use high color contrast between the text and the background so the search engine doesn't think your trying to hide anything and penalize you. Plus it's just plain easier to read. Use arial or verdana font.

URLs, File Names, and Directories - use the article title ex: Article Equalize will automatically do this.

Inbound links: Set up link partners. If you can, have them place the link to your site using a keyword instead of the domain name itself. ex: Make Money Online Click Here.

Outbound links: Do the same for your link partners. Set up links using text that is relevant to their topic which should be relevant to your site but not competing if possible. If you sell computers, link to a company that sells computer desks.

Make same site links with relevant text. ex: "make money at home" will link to a page within your own site.

Make Image alt text use primary keywords. ex: "money online" When you go to my site, you'll see text when your mouse moves over the simple clipart. Also, name your clipart files using keywords.

Add HTML comment tags that use primary keywords. These are not seen buy the surfer, but can be seen by search engine spiders. No one has proven this helps, but it doesn't hurt!

Now add money making adsense and affiliate links into your template. Put them top center between the article title and article content. Adjust the colors so that it blends in with your web page content.

Google adsense will pick up the page title, h1 and h2 tags to target the ad. When someone clicks on it, you get paid!.

Once you have these basic things set up in your template, you need to use a powerful tool called Article Equalizer. With a little practice, you'll be able to build 1000+ page web sites in just a day or two. Actually, all the pages are built in just a few minutes. It is just as easy to build 10,000 pages! The link to Article Equalizer

Another important thing you can do: Add dynamic RSS content by keyword. I'll follow up on this in my next article. I'm still reviewing different softwares but have narrowed it down to two.

Robert Rogers is a writer in the Washington DC area and specializes in money making online. Visit his web site at

Don't Swap Links, Swap Content!

Don't Swap Links, Swap Content! by Dan Thies

Conventional wisdom is wrong… again! That's the only possible explanation for the fact that one of the most powerful search engine positioning techniques ever invented is used by fewer than 1% of all web sites.

Ask any "expert" how you can improve your site's link popularity and they'll tell you to trade links with other web sites. Don't they know there's a better way?

What's Wrong With Link Swaps? Don't get me wrong - link swaps are better than nothing. However, there are three big weaknesses inherent in any simple link swap.

First, search engines rarely index links pages, mostly because there are usually no external links to them. Translation: that link swap you just negotiated may not even get noticed by the search engines.

Second, your link usually goes on a page full of other links, with few if any external links supporting it. Translation: search engines like Google will give the link minimal weight, even if they find it.

Third, the keyword content of the page that links to you is completely beyond your control. Translation: search engines may not see the link as relevant to your site's keywords.

What's The Answer? Instead of swapping links, swap content. If each web site provides the other with a one-page article on a subject they both cover, and they set it up properly, the weaknesses of a traditional link swap don't apply.

How To Set Up A Content Swap: This may take a little more time than a link swap, since each webmaster will want to exercise a little editorial control over articles they publish on their site.

Step 1. Swapping Agree on the subject, and swap articles. I'll refer to the article each site receives as the "guest article." The page title and contents of your article should include your site's important search engine keywords, and a byline or resource box with your keywords that links to your web site.

Step 2. Publishing Each webmaster reformats the "guest article" to fit their site's layout, and integrates it into their site - in order for this to work, it must be linked to from a page that's already in all of the major search engines.

Step 3. Linking Each webmaster sets up a link on their web site, pointing to their "guest article" on the other site. This should be a text link, and it should include your keywords. It must be on a page that's already in the search engines, but not the same page your article links to - search engines may not count the link if two pages point to each other.

What A Content Swap Achieves: Since each article has both internal and external links pointing to it, all the major search engines should eventually find them and include them in their databases.

The links the search engines find will carry more weight because the articles only have one link on them, and because the article itself has external links pointing to it.

In addition, the links on your article will be considered highly relevant to your keywords, because they're found on a page which has been optimized for the keywords you want.

Link Popularity Is More Than Counting Links! The total number of links to your site does not truly reflect how effectively your site is positioned. Even on the Google search engine, where results are largely based on links, I've seen sites with fewer than 100 external links outranking sites with over a thousand.

Content swaps allow you to make every link count, by creating a highly relevant link that directly contributes to your search engine rankings.

I wish you success... ---------------------------------------------------------------- Dan Thies has been helping his clients (and friends) promote their web sites since 1996. His latest book, "Search Engine Fast Start," is available at

Dan Thies has been helping his clients (and friends) promote their web sites since 1996. His latest book, "Search Engine Fast Start," is available at

Google's Duplicate Internet Content Filter In Action

If you don't believe Google's Duplicate Content Filter exists, I have Dramatic Proof their Internet content filter exists and it's very effective.

On July 5, 2005 I published an article entitled "7 Top Ways to Avoid Link Theft" which was picked up and included as content on other web sites.

Before the article was released I checked on Google whether any results already existed for the exact phrase "7 Top Ways to Avoid Link Theft" and there were no listings for that term.

Over the next few weeks I monitored through a search query on Google how many results appeared in Google for the title of my article. One week after publication there were 6,760 results listed in Google, a week later it was 14,100 and it reached a peak of 17,000 results by July 26, 2005.

4 weeks after publication the results in Google had fallen slightly to 16,600.

Almost 6 weeks after publication the results listed in Google had fallen to 44.

In a matter of less than two weeks the number of search results on for the title of my article had gone from 16,600 to just 44.

In case you're thinking this is because all these other web sites dropped by article and replaced it with other content I should add that a search on on the same day still showed 14,300 results for my article.

What's more of these 44 results on Google, more than half consist of listings from the same web sites. In other words some sites have the same article duplicated on different pages on their web site.

So Google's Internet Content Filter is not used to remove duplicate listings from the preferred web sites it chooses to keep in the search results.

On August 28th, 2005 8 weeks after first publication I distributed the article again to a new list of article sites to repeat the process. After 6 weeks the same article had reached a peak of 5,620 results on Google. Less than 2 weeks later the results had fallen to 217.

For me this was dramatic proof that Google's Duplicate Internet Content Filter is active and very effective. If you're wondering if other major search engines have a duplicate content filter I can confirm that Yahoo certainly does. The same article which was once listed on 14,300 sites on Yahoo, has fallen to 344 over the same time period.

From these results it would seem Google takes about 6 to 8 weeks to remove duplicate content using its Duplicate Internet Content Filter.

But the question remaining is just how does Google decide which out of over 16,000 results does it keep and which does it reject?

I have witnessed situations where my own articles appear in results on other web sites, but are not listed in the results for my own web site.

So clearly Google does not take into account who the originator and author of the original article was when deciding which sites will remain in its search results.

It also seems to have nothing to do with where Google first finds the article.

Some articles I have published to my web site for several weeks before releasing them for distribution to other web sites.

In that time the Google spiders have visited my site several times and Google has had enough time to work out that the article was first found on my site.

It would be interesting to see if it's possible to work out what factors Google is using in its Internet Content Filter to decide which results to keep in its listing and which ones to remove. But that's for another article.

Tony Simpson is a Web Designer and Search Engine Optimizer who brings a touch of reality to building a Web Business. A related report on article distribution is at: Article Announcer Review - Testing Product Claims

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