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Website Content - Quality or Quantity?

When adding content to your web site, what is more important, the number of articles you have or their quality?

For webmasters, content is king. Without any content, a web site is worthless. Content is also very important for search engine optimization, to improve your SERP's (search engine ranking position) and to increase your page rank. Search engines like to see fresh content added to a web site and the more new content that you add to your web site, the higher your particular web site will rank in search engines. But when adding content to their web site, should webmasters focus on quantity or quality? A large number of poorly written articles may help in search engines, while a smaller number of high quality work, may lead to repeat visitors.

The answer boils down to the basic fundamental principle that you build web sites for people, not for search engines. The whole purpose to increasing your position in search engines and to work on search engine optimization is to gain more traffic. Many people use search engines daily to find web sites and for the vast majority of web sites, the bulk of their traffic comes from search engines. However, if you put many poorly written, low quality articles on your web sites, visitors may visit your web site, see the quality of the work, and never visit again. Pretty soon, the traffic coming to your web site will be minimal at best. Hence, all of your efforts of increasing your search engine ranking and adding hundreds of articles have gone to waste.

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On the other hand, if you had focused on adding quality, useful content for your visitors, your web site would have had a much better chance of succeeding and earning a good amount of revenue. People would have seen your web site and liked the articles that you had published, and chances are, they would return frequently to read any new content or articles you had added since their last visit. Hence, you would build a strong visitor base and be getting a consistent amount of traffic now, and months down the road. There are some exceptions to this rule, but generally, those who focus on the quality of their content come out on top. The key to the success of any web site is traffic, and past experiences have showed that when adding content to your web site, quality is more important than quantity.

If you are concerned that you may not be able to add quality content to your web site and want the work of a well trained professional, hiring a copywriter is always a feasible option. However, when hiring copywriters for your web site, beware that you get what you pay for. You should look for writers who have much positive feedback and pay them a fair rate for their work. There are many places where you can find writers for hire, but webmaster forums and other freelance marketplaces are the best options to find the right writer at the best price with the least amount of hassle.

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Website Content - Quality or Quantity

Getting unique content for your site has never been easier or so important.

When it comes to writing articles there are many ways to go about things. First things first, you have got to realise that content is king and not only that, UNIQUE content is king. In the battle for supremacy in the web ranking wars, 'unique content' and the 'pen' are going to be formidable weapons. No longer will it be simple enough for there to be great selling copy, a service people want and a well optimised web site. The amount of links pointing to your site and popularity of your pages are going to and do play a vital role in getting the most coveted positions in search engines.

We all know search engines love content, well more to the point they love unique content and they love NEW unique content, meaning they will come back to your site again and again and again. The more they come back and read your unique content the better you will show up in related search results. There are a number of ways to get unique content on your site.

1. Create a weblog for your site. One of the best ways of getting quality, relevant information on your web site. Give so much value to your visitors that they just keep coming back for more. But remember: keep posting at least every week.

2. Write valuable, unique content every week and add to your web pages say under a useful tips or news heading. Again, giving lots of value and build a resource for your potential customers to come to rely on as a great place for unique and valuable information

3. Use unique content writing services to generate lots of high quality pages for your blogs, content and articles.

4. Get a news or article feed installed on your site, preferably one you can tune to give you certain topics of articles.

By all means write articles to be posted out around the web to help promote and get links to your web site. But once you have posted it, and your article starts spreading, that unique content is no longer unique. Post your unique articles on your site for about 2 weeks or so or until it has been indexed by the search engines, then post it to all the article directories you use, that way your site will be credited as the source of the article.

'Why 90% of Published Content is Rubbish'

We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It's a constant and essential cycle. Information is valuable, and those who present it as high quality content will make money doing so. It's the biggest growth industry in the world.

In the past, information was published by specialist organizations. Today, everyone has become a publisher. The Internet and home publishing software make electronic and traditional publishing easy and affordable. As only 0.003% of content published every year is in printed form (1), the Web accounts for the vast majority of this content explosion, with web sites and blogs springing up in their millions.

The Internet in particular is an empowering medium, a place where everyone can have their say, where the ability to publish for yourself is key, and the quality of writing isn't necessarily the issue. The problem is, the majority of businesses view publishing information in the same haphazard way, especially online.

In business terms, presenting your company to a competitive and fickle marketplace using poor quality content is commercial suicide. It's a mystery, therefore, why companies don't see publishing information in all its forms as an opportunity to shine. If you were to make a business presentation to a room of potential clients, you would choose your words very carefully, so why don't we do the same with our written content? Sadly, it seems that when it comes to copywriting and content, on the Internet and in print, many companies are happy to settle for mediocrity - and unfortunately mediocrity doesn't sell.

Less than 10% of books submitted to 'conventional' print publishers get published. Stringent quality controls mean only the best books get through. Yet in terms of corporate writing, in sales letters, brochures and on company web sites, it often appears that no quality controls have been used at all. Customers notice this lack of quality in your content and wonder if this negative approach extends throughout your whole organisation.

If your competitors use sparkling content to sell their products and services, while a well-intentioned staff member who is not a professional writer produces your copy - you can guess what will happen. Not only will you lose business due to ineffective content, you'll also be paying a non-specialist to write it. No wonder so many new businesses, especially Web based ones, sink without a trace. As experienced copywriter Gerry McGovern says, "It's the classic 'garbage in, garbage out' situation" (2), where companies produce rubbish content, and are then surprised by the equally rubbish response to it.

It Pays to Get Your Copy Right

So how does your business get into the top 10% in terms of publishing consistently high quality content? The solution starts with a simple notion - respect for your reader. In the rush to make themselves heard amongst the millions of voices in the mass media, it seems that many businesses panic, and hurry to express themselves in an incoherent way that doesn't do them justice. In producing corporate content, their view becomes one of 'We must get out there and shout louder than the rest!' - without paying much attention to what they're actually shouting about. In the information age this is sometimes called 'hype' or 'lack of substance' - some call it 'spin'. Whatever the description, no one is buying it.

On the other side of the equation, the company that chooses well thought out content, delivered in a clear and consistent voice directly to their target reader, finds they don't have to shout at all. They suddenly discover that content alone has given their company a unique personality.

In short, top quality content will definitely be read if it is delivered to the right reader at the right time, and it won't have to jump up and down to make its point. The resulting effect will be copy that represents your company with refinement and panache, and people will see you as somebody worth doing business with. So remember, whether spoken by your sales team, printed in your brochure or published on your web site - in the information age it is words that sell your business.

Sources

1 & 2 - Gerry McGovern and Rob Norton, 'Content Critical', Prentice Hall Financial Times, 2002

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Content Writing - Perhaps you are an online article author and post your online articles at an online article submission web site? If so the chances are you were always looking for new material to write about. Finding new material to write about is sometimes the hardest part.

Feeds Blogging - A blog on the same domain name, (as part of your web site like yourdomainname.com/blog) can help you add fresh content to your web site without having to know html. Fresh daily or even weekly content can keep the search spiders coming back more often. Writing your blog posts on the topics or search terms you want to be relevant for helps as well. Each blog post becomes another webpage targeted for your keywords.

Readership Content Ideas - When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines.

Content Update Management - The difference between online marketing and offline marketing though is profound. Although advertising can be very effective offline, it isn't nearly so effective online. The reason why that is most people surf the internet looking for information.

Search Spiders - A Content Management System (CMS) is a third party software application which allows web site administrators to add, update or delete content, photos, and documents to their web site in "real time". Many web sites are modified using these web-based tools as they require little to no knowledge of HTML or web scripting languages.

Targeted Content - According to SearchEngineWatch.com, a recent survey of businesses using the Internet as a primary marketing tool reported that only 11% said SEO gave a lower return on investment than search advertising. More importantly, 35% said that SEO was more valuable in terms of return on investment than paid advertisement.

Content Based Web Site - A fast and easy way to accomplish all of these goals is by using content syndication. Content syndication is the simple process of making a block of content (which usually changes on a regular basis) available for other webmasters to use on their web sites.

Content Management - You see people these days talking on their top-of-the-range mobile phones or listening to their costly MP3 players everywhere. So it can come as no surprise that latest police statistics reveal that the number of street muggings and robberies increased by 8% last year.

Inbound Links - Acquiring inbound links is an ongoing job. If you haven't worked on this aspect of SEO recently, some newer sites are probably good candidates for a link exchange or one-way links to your site. Start by looking at who's linking to your competitors' sites, and look for other sites with related but not competing content.

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