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Is Content Really King?
In this day and age of online marketing, content has been heralded as king, and for good reasons. People flock to sites not because of the flashy graphics nor the astounding features nor the witty domain name of the said pages, but because of the information contained therein that would enlighten them with their queries of the moment.
Content is even more potent in winning visitors than, say, search engine placements. You may derive a tremendous amount of traffic from the search engines, but if your content is junk, your visitors will never come back. But with good content, alas, you'll have for yourself recurring visitors who will be eager to read your latest update.
You are most probably aware about the importance of traffic. Relying on unique visitors alone won't give you the traffic that can be considered as sustainable. You must find a way that would encourage previous visitors to return to your site as well. Good content does this with relative ease.
It goes without saying then that your web site should have rich, premium, informative content. Content is indeed king, and your web pages serves as the throne. For the success of your business, your web site should be constructed as such.
Here are some simple steps that would help you build a content site, and fast:
Develop the layout that is simple and pleasant to the eyes. By keeping away from flashy ornaments, you'll be able to manipulate the focus of your visitors to the content you want to share. Let your content carry your web pages and let the words speak for themselves.
You cannot rely on words alone, no matter how witty and cleverly used they are. There should be substance behind them as ultimately, the worth of your words is what would impress upon your visitors the true value of your web site as a quality resource hub. So do your research. Make sure you know the subject matter by heart before writing your content. If you have questions about the same, do not try to conceal it them with silence. Seek out the answers and leave no bases uncovered. Make your content as comprehensive as possible, and your visitors won't have to look elsewhere to find the answers they are seeking.
Your content should be presented credibly. Employing good writing skills would be instrumental to achieve this. Pay attention to the intricacies of writing for the web. Write well, but in a simple manner. Avoid using jargons and flowery words. Keep your paragraphs short so that you could make good use of negative space, that blank area between clusters of words which would allow your readers' eyes to rest. Use bullets and numberings as much as possible. Online users are not really known for their patience, and this is something you have to work on.
When writing your content, make sure that the first part of your piece is capable of grabbing your visitors' interest so that they would be motivated to read on. In these times of convenient surfing, bear in mind that your readers can always go to another site if they don't find your content engaging. The challenge lies in capturing their interests and giving them what they want. This would compel them to read on and stay.
Always update your web site with new content. Not only will the search engines love this, resulting in a higher page rank for your site, your visitors will likewise be encouraged to return to your site come for the new information you would share.
Consider using blogs instead of traditional HTML designs. Blogs are very easy to set up and update. Once you have typed your entries, all you have to do is to click on a button to publish them. A lot of Internet marketers actually use blogs in creating several mini-sites for their AdSense campaign. Blogs allow them to set up multiple pages in one day. And with the way blogs are favorably getting indexed at the forefront of every search engine result, their value has fantastically increased in recent months!
All hail the king! Content is king, but you wield control. Furnish the king with royal garments and surely, your online kingdom would reap the rewards at a faster rate.
About the Writer of this Article
When not on his soapbox, Andrew Wroblewski is doing battle with the thousands of spyware programs that can affect you via his ant-spyware and spyware removal web site: http://spyware.pcwash.com where you can get a free spyware scan of your computer system.
Deep Linking: How to build quality links to deeper content
Sometimes one of the hardest things to do for any web site is build links to deep content.
These are the links that generally will help the site perform best overall in the search engines. This is because while it may take hundreds or thousands of links to help a home page rank highly, it may only take a few to help a deep page rank.
In this article I give you some tips on building those deep links.
I've had a tool on my computer since it first came out that I've always loved. But it wasn't until today that I realized it could do much more for me.
The tool is Blinkx Desktop Indexer.
The reason I like it so much is that it inserts this little toolbar in my office programs and web browsers and actively searches for relevant related content to whatever is currently in my application.
In other words, as I'm writing this document, the indexer is out scouring the web and returning content which is similar to what I am writing.
Further, as the document grows and the context changes, Blinkx re-evaluates it and returns more and different results.
How it works is it first indexes the content of the document and then tries to distill a meaning, much like larger search engines like Google does. From that meaning it then goes out and searches the web to find matching similar results.
But it doesn't stop at just regular web pages. It also searches news, video, and weblog sites and even Wikipedia.
Now you may not need all these other sources of information, but it's good to see what may be considered relevant.
How to Use Blinkx for Deep Link Building
Step 1 - Get Blinkx!
Go here to download and install Blinkx.
You may have to reboot after you install it, but that is fine. You will also find that Blinkx will index any files you want on your hard drive.
You may also want to just let it index, as it will want to. However it will also wait to index until the computer is idle.
Step 2 - Open Your Browser
When you open your browser you should see a new toolbar - a very small one - found at the top right of the screen. There should be a red "b" and a few more symbols. If you give them some time you will see the Blinkx toolbar become darker. This means that Blinkx has found related content from the various sources.
From here you can navigate to the pages you need to build links to and watch the Blinkx toolbar change.
Step 3 - Review the Related Content
When you mouse over the images in the toolbar you will see what Blinkx has found that it considers relevant to the content of the page you are on. If the icon is not as bright as those around it, that means it didn't find anything it felt was relevant.
However, if the icons are darker then there is related content. Mousing over the icons tells you where the content was found, and clicking on the icon gives you a list of pages which Blinkx has found to be related or relevant to the content of the page you are on.
You will want to stick mostly with the web results (indicated by the globe icon) and the weblog results which looks like the speech balloon. From these 2 sources you should be able to find many related pages.
Sometimes you won't find related content, and this is to be expected. But most times you will.
From here the usual link building tactics should come into play. Click on the links which Blinkx returns and review the site(s) to see if they are indeed relevant to your content. If they are, see if there is a way you can submit your page to the site.
For example, if its a weblog , you may be able to comment on the weblog post. Add you comment as something like: "I read this article and found it very useful. I also found this page (and insert a link to your page) which is related and provides more information" or something to that effect.
If commenting is out of the question, perhaps you could email the weblog owner directly and send him the link to your page. He may add it to his post for you.
If it's any other "regular" web site, you could see if there is an Add URL link on the page, and you can submit your page that way, or you can look for webmaster or site owner contact information and email them, again submitting the page URL to them and let them know the content is relevant to the specific page on their site.
In the end.... As with any link building, one can see that this can be (and very likely will be) a very time consuming process.
However, to build those quality deep links this is just one more tactic you can use to find those hidden gems.
And it should be pretty obvious that you can use this system for more than deep link building. I've found Blinkx to be very effective at matching any content. While it seems to do better with deep content (because it is usually more topical) it is also fairly effective at matching broader content on pages which span multiple topics.
About the Writer of this Article
Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com
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