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Find Out How Microsoft's Plans Could Make Your Subscribers Beg You for RSS Content!
Microsoft recently announced that they will be releasing a new browser version sometime this summer. The new browser version was to be released with Longhorn, the code name for their next operating system to replace Windows XP, but they decided that they needed to release it sooner than that.
Many think the reason is because Firefox, the new popular browser, has introduced some key features that many surfers have come to expect. This probably has put pressure on Microsoft to respond with a browser with the same specs.
One of these key features is tabbed browsing, which allows you to browse to multiple sites using just one window with tabs rather than opening a new window for each page.
But tabbed browsing isn't all...
I am really excited about the possibility of a new feature that could change the way web-surfers get their content!
Although there has been no formal announcement about this, there has been a lot of speculation about the new browser including a built-in RSS reader.
An RSS what???
Let me explain...
RSS has taken off like a rocket. Blog sites love it, and every major web site out there now supports it including CNN, ESPN, Yahoo, Google, and MSN.
RSS is nothing more than a format for delivering article headlines that can be read and neatly displayed by RSS readers, much like an email program displays email messages.
But so far the popularity of RSS has been confined mainly to blogsites and tech-saavy individuals who know how to "tune in" to an RSS Feed. Though it is spreading like wildfire, many average web users have no idea what RSS is! (I've confirmed that by recently asking several of my friends, and none of them had ever heard of it!)
This is all about to change!
Microsoft has very good reason to include an RSS reader with their new IE version. If they don't, surfers may have reason to switch to another that does. Firefox already includes an RSS reader.
If they DO include an RSS reader, think of the implications:
*You could browse to a webpage and IE could "discover" any RSS links on the page and notify you of them
*You may be able to Right-Click on an RSS Feed and have an option to "Add to RSS Reader", which would instantly subscribe you to the Feed.
*Web developers may be able to write web pages that allow visitors to automatically subscribe to a feed by clicking a button or submitting a form.
Remember, Firefox already has all these features, but the vast majority still uses IE!
Once visitors learn how RSS works and figure out how easy and convenient it is, RSS will become the expected format.
Soon you will be FORCED to offer RSS content because consumers will not want to hand out their email address anymore!
The time will come...will you be ready to deliver?
Feel free to reprint this article so long as you include the resource box listed with the article.
About
the Writer of this Article
Kent Thompson is the creator of FeedMagic, a full-featured sequential autoresponder program that allows your subscribers to choose between Email or personalized RSS Feed for delivery. For more info, visit http://feedmagic.com/fm/?&req=link&tc=c53721
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer?
When you discuss a site makeover with a copywriter, be prepared to answer a lot of questions. Any writer needs to know the answers to at least these questions before he can meaningfully go to town on your content;
What is the site's line of business?
Who is targeted?
How does the client want their web content to reflect their goals?
What is the number of pages of the site?
What is the site's current conversion ratio?
What have site owners done in the past to change this?
What are the conversion ratio targets?
Is the corporate identity still in tact?
What is the identity now and what are the reasons for the change?
Most copywriters have their own style in creating creative text. But note that not every copywriter is necessarily a web site copy writer. Everybody goes about content some way or another, but generally people tend to focus on a number of aspects that are wider than merely writing some text and mentioning a number of keywords.
I have developed this strategy for writing successful content for my clients; I will sit down and spell out what I call the 'vital communication factors' of a web site. The main points of sale of a business web site. Or the general idea behind a general interest web site. Or the philosophy, reason for being of an entity other than a business, general interest.
It is around these vital factors, that I will begin to create the skeleton of links and click throughs, or the navigational path. Weaving the text into the navigation is the next stage. I tend to assign some weightings to all the internal hyperlinks, which mirror their importance to the web site's vital points before I write the text.
The hyperlinks of any web site can be roughly divided in four categories with no real distinctions but which you need to employ using a rule of thumb: a) Clix generating click throughs (brand awareness)* b) Clix generating repeat visits by internal referral (e.g. bookmarks, newsletter signups, brochures); c) Clix generating traffic (agreements for inbound links, online marketing for third parties); d) Clix generating sales
*Do not confuse our use of the term "click throughs" with click throughs as in the pay per click concept. Pay per click is all about inbound traffic into a site. Here, I am discussing the internal navigational path.
Once I have the idea of a web site's structure along these lines, I start floating into the writing stage and as I go along, I tend to keep a continuous check that the profile of the content and links actually match up with the vital points.
Each web site is unique of course and to categorise the links into four categories very rigidly does not make sense. For instance, a link to an article that has also been published elsewhere on the web creates both inbound traffic and repeat visit value and possibly also a click through.
It makes sense to assess each link and construct content around it on using common sense. In this process, I tend to take into account a number of factors, including the navigational path, design possibilities and optimal content size.
Although most sites differ, the links making up the navigational path are generally quite similar in their relation to the vital points; click throughs are generally way less closely related to a site's vital points than for instance sales clicks. Or at least when you build up your sales idea right, the ultimate click will be entirely logically connected with your business concept. As for the middle two categories, they generally are somewhere in the middle in relation to vital points too.
There is not a lot else to writing good web site content, apart from gloating over the results with your clients a few months later!
Angelique van Engelen writes for www.contentClix.com and runs an international blogspot http://clixyPlays.blogspot.com. You can contact her on Clixy@contentClix.com
Free Content Articles: How To Optimize Your Free-reprint Article
I have been around the internet for quite sometime -- offering outsourced services and software products. I see a lot of internet marketing techniques on how to get more traffic and attract more paying customers, but only one technique seemed to work for me considering my tight budget.
So what is this technique?
This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/services. The main idea of this is to keep your article ratio at 70% quality and useful information/tips to 30% advertisement. The 30% advertisement refers to your bylines or the resource box at the end of each article.
Your bylines or "about the author" content is the key to article marketing. This is the part where you can make yourself as an expert in your field, the part where you can ask readers to visit your site and the part where you can mention what you offer and do.
I already wrote an article, what now?
Is your article optimized?
Optimizing your article is always the first thing to remember. There are lots of ways to optimize an article, but let me share to you mine.
Before writing an article think of a keyword, be sure to include that keyword in your title. Make those search engines love your article by first optimizing your title.
Do not quote your title! Search engines will not like it, for example, "Five Ways to Effectively Market your Product". Get rid of the quotes!
If possible put the keyword first in your title, for example, European Cruise - You Deserve Only the Best.
When your title is ready, try to spread your keyword several times all over your article. Try to keep a decent keyword density and do not try to spam the search engines.
Do not sacrifice your credibility for optimization. Some authors are fond of inserting dots between words that are considered as spam. Just like the word "free". If you are trying to sell a product or service make yourself credible and your articles professional.
Ok I'm set! Now what?
Submit your article to article directories and article announcement lists. There are hundreds, if not thousands of article announcement lists and article directories. Article directories is where you can let your articles reside and Article Announcement lists announce your articles to a variety of targeted audience.
Here are a few article directories you can use:
http://www.isnare.com http://ezinearticles.com http://articlecity.com http://ideamarketers.com
There are thousands of article announcement list, is there a site to do the submissions for me?
Yes, indeed there are sites that do the submissions for you, but there is a payment for each article you send or if not, a monthly payment.
Try checking these sites for Article Announcement offers:
http://www.isnare.com/pbenefits.php - Distribute as many articles as you can for $35/month with an option to request for proofreading before distributing your article.
http://thephantomwriters.com - Amount depends on the number of articles you distribute
http://www.ezineannouncer.com - I haven't looked at this one yet
http://www.articlesubmissionsites.com/ - $49.00 introductory six month renewable membership
Glenn invites you to submit your free content articles at http://www.isnare.com
Hey,
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