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Feed me - Satisfy the Search Engines and Your Site's Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Search engines aren't all that different from people. When faced with a ton of choices, they want to know which sites are the best. And, the best sites are the ones that give the most accurate and relevant information.
Good content serves three main purposes:
1. Search engines will rank your site higher for keywords and phrases included within your content.
2. Users will return to your site, and recommend it to others
3. Other sites will link to you, which will improve your linking popularity and make your web site visible to the spiders.
But, how do you get good content? Simple. You write it, or get someone else to write it for you, using keywords and phrases your visitors will actually use on a search query.
Feeling a little hot under the collar? Relax. It's not as difficult as it sounds. Anyone can learn to write for crawler search engines. It just takes a little planning, detective work and focus. Ready to begin? Follow the steps below and you'll be writing like a pro in no time.
1. Determine which keywords and phrases you want to target
Before you sit down to write anything, you'll need to decide which keywords and keyphrases are relevant to your site. One of the best ways to do this is to use the Word Tracker keyword tracking service at www.wordtracker.com. Word Tracker receives its data from the Dogpile and Metacrawler search engines and estimates search counts for all other search engines based on its market share. You can sign up for a day, a week, a month or a year.
Another good way to find keywords your visitors are using is to look at your site's server logs. These will tell you what phrases people are using to find your site. Some keywords will be too competitive. For example, the keywords "real estate" will return hundreds, if not thousands of search results, and may not place your site near the top, but "Houston Real Estate" or is more focused and targeted to a particular query.
If you want your site to be included in local and regional searches you may want to design your site with local searches in mind, even if you also market globally. How do you do this? Just include local keywords such as address, city, state, province and zip code in the header or footer of your web pages. For example:
XYZ Business Consultant, 3657 Acacia Avenue, Santa Cruz, California 95067. Tel: 408 746 8954. Located close to San Jose, CA.
That way you have a much better chance of getting a first page listing on a localized search.
2. Scatter your chosen keywords and phrases throughout your text.
Let's say one of the keyphrases you want to target is "cotton duvets". You'll want to weave this phrase throughout your copy without making it sound stilted or contrived. Remember, you still need to persuade your prospects to buy your product, so don't be tempted to write paragraphs like this:
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"Our cotton duvets are the softest cotton duvets around. Check out our affordable cotton duvets in our online cotton duvet store now." While it's obvious what your keyphrases are, the two sentences don't exactly encourage your visitor to place an order. Be subtle. Use your keywords to emphasize your point and insert them where they naturally fit, without compromising flow and readability.
3. Review your headings, titles and hyperlinks
Use your keywords in headings, subtitles, page titles (found in the blue bar at the top of your Web browser), bold face and hyperlinks, because these stand out to the search engines. For example, returning to the cotton duvets you may want to change your "contact us" hyperlink to "contact us now about our luxurious cotton duvets." Or, "learn more about how our cotton duvets can keep you warm and snug this winter"
4. Post keyphrase-rich, informative articles on your site
Another great way to fill your site up with keyword-laden content is to post relevant, informative articles. Every article you post on your site adds more content--content that the search engines thrive on. And, if you write each article as if you are giving the spider a good, healthy meal full of essential keywords, they'll devour every word, and index it for future use.
You can also post your articles on article directories such as GoArticles, Article City or IdeaMarketers that offer free content to ezine publishers and web site owners. That way you'll spread the word about your site, get some great back links and even free publicity.
5. Publish a Newsletter or Ezine
Newsletters and ezines are another way to add content to your site. If you've written articles already, you get to reuse them, and you can create a newsletter archive section on your web site.
6. Post a weblog or weblog
Blogs or Weblogs are frequently updated journals. that point to articles elsewhere on the web, and to existing on-site articles. The popularity of blogs have spawned weblog services such as Typepad and Blogger which make it easy for non-techies to update their sites and add them to an existing web site. Because both the search engines and your site's visitor's love new, updated information, blogs can be a great way of adding content to your site on a daily basis. You can use a weblog to announce company news or comment on industry news, announce new product details or to create a "brand" or "personality" for your company.
Before you begin publishing your weblog , think about what you're customers want to know. Then, answer their questions on a daily basis. It won't be long before you'll have them, and the search engines hooked.
About
the Writer of this Article
info@juliahyde.com http://www.juliahyde.com
Julia is an advertising copywriter and consultant specializing in search engine marketing and copywriting, direct mail and other marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit http://www.juliahyde.com/form.html to subscribe or email Julia for details.
If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen.
It is easy as a webmaster to get caught up in these webs of intrigue.
You get email notes about them, you view so-called experts' thoughts on bulletin Boards - hey you probably even read things in newsletter articles!
Well I hope so anyway....
The big driver for webmasters currently appears to be content and link building.
While link building is important I don't believe it makes Queen. Maybe a Prince. Content and links DO go hand in hand but, without relevance, the Kingdom is doomed. Sorry I will stop the analogy now! :-)
If your site is about finance, then finance content is best supported by finance link exchanges. Relevance!
If your site is about finance, then finance content supported by casino link exchanges from a PR8 site while in the short term may help,…but all the signs are saying this is not a long term strategy.
Okay,so what is the best strategy?
Keep EVERYTHING relevant. It is that simple.
Make sure that you only swap or link to sites that are relevant to the content on your pages. Yes I am suggesting link exchanging on pages of your site not a links page.
Links pages seem to be being abused. There are rumours that pages called links, resources or partners are not passing page rank. You could be wasting your time building links that are not giving you any benefits!
Delivering relevant links from relevant content is the future.
Look at sites such as www.bbc.co.uk or www.independent.co.uk. News sites have the right idea. They have 2 or 3 relevant internal links to other articles on the same topic or links to internal tools that are related. These usually can be found at the right hand side of the article.
They also then have weblinks or external links to sites of interest that are related to the topic. These are relevant!
Another benefit of this is that with a content rich site you can add hundreds of links quite legitimately and really add some value both to your Rankings and your users.
With a content-poor site it is difficult, you have to add link pages or create a links directory. A five page site will need to add 10 or 12 good link pages to compete and even then with algorithm changes, this may not be prudent.
Having a site with 400 pages means you can easily add 3 links per page, so you have 1200 link options straight away.
Hopefully this explains that relevance runs a close second to content.
Always bear in mind when writing content that relevant links will not only boost your search engine rankings, but you will also add a service to your visitors.
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to web sites. Their main area of focus are the insurance, finance, and automotive industries. Hey,
please visit the Internet Marketing web sites:
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