RSS Underground - RSS Resources - Dynamic Directory - Article MenuFeatured RSS Underground Experience WritingAre You Content With Your Marketing Campaign? Nine Steps to the Ultimate Selling PlanAre you content with YOUR marketing campaign? Or... let me guess. You don't even HAVE one yet? Shame, shame, freelancer friend! Your marketing campaign is crucial to the future success of your business. A campaign is a specific plan of action that includes the following: - creative elements Your marketing campaign will be there to keep you aligned with your mission. Without a campain, you will never be able to focus your effort. The short-term goal? Hit the market hard and steady. Go for capture and conversion that builds trust and credibility with your customers. The final goal? Unleash the "Ultimate Product" on your audience and make that sale. Specific Instructions How to Execute the Ultimate Marketing Campaign. (Note: If I were turning this into a book, I would blow out each and every element here and explain it to you in great detail so that you would know step by step how to carry out each action from start to finish.) 1. Prep Phase. Create a themed web site using orignal artwork and copy, with its own unique domain that tells your reader the story in 3 words or less. Capture the mood and language of your target customer. Organize pages categorically and design for optimal navigation. 2. Content Creation. Write strong, hard-hitting content that you will publish in your email newsletter, e-books, network posts, weblog entries and in web articles you submit to directories. You will need a LOT of content, including internal elements like your web site, weblog , newsletter and email drip campaign, plus external elements you plan to release on the web in the form of articles, network posts and ads. 3. Press Preparation. Write PR material for the promotion and hit the web hard with periodic informative updates on the "big plan." Include the Who, What, When, Where, How, Why; write in third person and make sure your audience knows why this is newsworthy information. 4. Internal Customer Info. Create HTML-formatted "customer information" that you will send to every person who signs up for or shows interest in your promotion. Anticipate questions your readers will ask, and craft detailed answers that you can utilize later. Explain any pertinent details, for example: "How to Sign Up for Our Affiliate Program." 5. Call Them To Action. Write an informative tag with a call to action. This tag should tell who you are, why the customer should start paying attention to you, and what they must do to receive more information. Pin this tag on every single piece of content you release on the web. Don't forget your URL that leads to a landing page where you can capture their email address!
6. Brand it. You MUST add your name, URL, signature slogan and matching logo to every single piece of content you put into circulation. Do you have a tagline? If not, start brainstorming a memorable one-liner to add to the bottom of your messages. 7. Timed Release. Every so often, you must bop your readers over the head with another useful snippet of information. Deliver their happy pill (or their free download) with a message that reminds them who you are and urges them to take action, i.e. "Sign Up for More Free Info Right Here." This is how to build trust and credibility. 8. The Final Stretch. As if you weren't doing enough, in the last leg of your campaign you must kick it into high gear so that your readers will be reminded of what you can do for them. The Final Stretch should intrigue your readers and hold them at bay while building to the grand finale, which of course will be far more exciting than any other element you've produced so far! 9. The Payoff. You've got to give your customers something amazing, better than all the free info you've already provided. It may take a long time to get to the payoff, but this should be your long term goal- that thing you will create that people will be willing to pay money for because they believe in you and your products. Maybe it's the Ultimate Marketing Manual, a Series of Teleclasses, a Hard Cover Book, or Tickets to Your Seminar. Ultimately, you cannot expect to make money on the web without a plan. It takes a long time to produce and distribute content on the web, so having helpers can be a lifesaver. If you can't afford to hire helpers, put your nose to the grindstone because to make this work you've really got to throw your soul into it. Think you can take the callenge? I'm rooting for you all the way! Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006. Go to http://wordfeeder.com/wcad/landingpage.html for details. About the Writer of this ArticleDina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details. Are You Content With Your Affiliates? Make Selling a Snap With This Simple Plan for SuccessWe all try to give our affiliates the benefit of the doubt, thinking they'll willingly write up a gleaming review of our product and pitch it to millions. But the truth is, your affiliates have better things to do than create your copy. If you want results, you must make it easy for your affiliates to put your selling strategy to work. Hire a copywriter to inject energy into your sales pitch and create an urgent need for your product. Then "gift wrap" this information in an easy-to-access format that your affiliates will want to kiss you under the mistletoe for! Here's how to craft the plan. Step 1. Create a sales letter. What? You don't have a sales letter? Santa's coming with a lump of coal for your stocking, because EVERY good affiliate must have a sales letter. This will be your most involved aspect of the project and the ultimate sales vehicle, so fill yours with clear-cut product benefits, real testimonials from live customers, and "click to buy now" buttons. Step 2. Prepare an E-Book Ad. Did you know that people who give away free e-books frequently add affiliate advertisements to the last few pages? It's December, and E-books are dropping into email boxes faster than Santa slides down the chimney. If your marketing friend is creating an e-book in a hurry, she needs to be able to grab your promo and pop it in place. Write a snappy headline, a few bullets of copy and include a product image and link to your sales page. Package in a Word file and send 'er off. Step 3. HTML-Format an E-Mail Promotion. Your affiliate may choose to showcase your product alongside of other marketers... nevertheless, it's a good idea to send them a graphically-enhanced email that does a good job of persuasively selling your e-book. You may even wish to include a personal message addressing the customer. Attaching a text file that contains the ad copy is also a good idea. Step 4. Create Blog Copy. How many time have you come across your product showcased in someone else's weblog with NO power headline, NO persuasive copy, NO product benefits and NO love? Do yourself a favor. Start with your own weblog , where you can try a few methods and figure out the best way to blow out your offer. Once you nail the favorite, pop this into a Word file with your graphic, and viola, instant weblog post for your affilliates to grab and use immediately. Step 4. Package, Address and Ship. Write a letter to your affiliates explaining your plan to "streamline" the marketing effort while making things easy on them and bringing increased sales. You must make your sellers understand why the copy and design you've provided will increase their sales and bring them more income. Explain in detail exactly how you'd like your ads to appear. Don't feel that you're being pushy. YOU worked hard to create this product, and only YOU will promote it with the fever that it takes to pull in profit. Your affiliates will appreciate the fact that you sent them an easy-to-implement selling strategy, and put it to work in their own marketing materials at once. Not bad, for a holiday rush job. Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006. Go to http://wordfeeder.com/wcad/landingpage.html for details. About the Writer of this ArticleDina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details. Hey, please visit the Internet Marketing web sites: Recently Added Internet Related Articles: Content Rich Website - Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see Google AdSense ads, and click on them, and then you will get checks in the mail. Free Content Webmasters - Creating Content New web sites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed web sites. Highly focused articles are often sought by wembasters. Why? Because content on the web is still king! In order to attract search engines and site visitors, webmasters rely heavily on providing new, innovative and fresh content. If the web site content is rich, visitors will come. Adsense Blogging Efforts - We use it almost every day. We use it for business, pleasure, fun and work. We use it and abuse it. We say things that are taken the wrong way. We express hate and love, likes and dislikes in our email. We fall in love, fall out of love, send virtual flowers, send postcards, send presents, send protests, send hate mail. We do business and sign contracts on it. We transfer funds with it. Website Content Quality - Stop calling me names! I am not a "black hat"! Hey! I'm only human! Cut me some slack! I'm sorry but I could not resist the temptation to add some scraped content pages to my highly successful music web site! I had no idea it would get banned by Google! Online Google Sitemaps - Dear Friends, If you are an entrepreneur or small business owner who wants to increase your profits, reduce your stress, and take more time off from work... this could be the most important article you ever read. Content Writing Services - Digestion takes probably more energy than anything else. The average meal takes 3 hours and 30 minutes to digest if combined properly. Incorrectly combined food can sometimes take up to 14 hours to digest. This is a very powerful way to conserve energy. Take note: Recall the last time you had a huge meal... Highly Relevant Search Engine Friendly RSS Resources - RSS resources for webmasters that are Highly Relevant and Search Engine Friendly! Content Building - The trend of SEO has changed recently. Many of the sites have realized that search engines crave for good and original content...... The age old method of site linking has taken a back seat. Quality content has become the latest mantra for increasing the page rank by many web sites. Its not like web sites have stopped link exchange but they have started giving more preference to content building. Content Search Engines - Do you have your head buried in the sand hoping that the 100 pages that you loving created for your site are going to make you millions? There may be a few lucky ones out there that can use that approach and get away with it, but for the rest of us it just isn't practical. Search engines are devouring content at an alarming rate. Articles on the web
Blogger Generator: Fast And Easy Way To Create Multiple Blogs |
Register for a 
RSS Feeds XML Dynamic
Content Sitemaps News
Feeds Blogging Content For
Webmaster
RSS Underground - RSS Resources - Dynamic Directory - Article Menu
© 2007, © 2007 RSS Underground