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Content Management: In the phase of Open Source models

In recent years, numerous pre-built open source content management systems have emerged as viable alternatives to costly proprietary products or custom-built solutions.

Simple-to-install, easy-to-use alternative, convenience, scalability and very low cost are perhaps some of the advantages of open source content management.

To understand the open source content management systems, knowledge of the Enterprise Content Management is a first criterion, since it is consistently a top-ten initiative of CIO's in the Fortune 1000 and open source content management system is very much related to this ECM.

ECM (Enterprise content management) is a broad term and it implies the acquisition and management of both structured and unstructured content that is dispersed across a number of different repositories, often described as "information silos".

It is a widely-recognized IT-industry term for software technology that enables organizations to create/capture, manage/secure, store/retain/destroy, publish/distribute, search, personalize, and present/view/print any digital content (e.g. pictures/images, text, reports, video, audio, transactional data, catalog, code).

Many Enterprise Content Management (ECM) systems include WCM capabilities.

WCM (web content management) in turn is the management of both structure and unstructured content that is delivered over the Internet, typically via a web site. Web Content Management includes content creation, site management, workflow, access control, and delivery.

With the advent of the new content architectures, the need for replication, federation and decentralized authority has become of utmost necessity. They are allowing each department of the organization to plan for their own needs and to utilize existing hardware at a fraction of the costs.

For this we need to have a proper content management system which is nothing but a system used to manage the content of a Web site.

The content management system is sometimes a web application used for managing web sites and web content though in many cases, content management systems require special client software for editing and constructing articles.

The market for content management systems remains fragmented, with many open-source and proprietary solutions available.

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Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA).

CMA deals with creation, modification, and removal of content from a Web site without needing the expertise in the relevant fields by the content manager or author.

Our interest lies on this content management application (CMA) part which is the other name of open source web content management or opencms which helps to create and manage complex web sites easily without knowledge of html.

It refers to a range of technologies and techniques, including portal systems and web-based groupware.

Complex Intranet, Extranet and Internet sites can be quickly and cost-effectively created, maintained and managed by these effective technologies.

Also, complete web sites with highly customized layouts and interactive functionality based on Java, JSP, XML and other technology can be created by open source web content management software available in the market.

There are so many organizations that offer true Open Source Enterprise Content Management services- Open Source Document Management, Collaboration, Records Management, Knowledge Management, Web Content Management and Imaging.

Using the open source model those organizations make enterprise content management affordable for many applications that were not possible before.

Web Application Platform, Software License, Stability and Development Activity, User Community, Documentation and Source Code, Web Standards and Accessibility and Suitability and Usability are some of the reasons why you should have open source content management systems for the growth of the company itself.

If you choose wisely, an open source CMS can provide a stable, flexible and cost-effective system that is well-suited for your content management needs.

Finally it gives you the liberty to stay in control of your content management solution.

About the Writer of this Article

Robin Nixon is a freelance Writer who researches every article with full consideration of the target audience and for more information regarding the Content management, Content management system, open source web content management and Enterprise cont

Demystifying Some Duplicate Content Myths

Webmasters are afraid these days. They thread the online road with much caution, no thanks to Google's mysterious algorithm which is never written in stone. Just when someone thinks he's about to break the code, Google changes the rules, and the air of mystery thickens... as well as the paranoia.

Take for example the fear about duplicate content. It is widely believed that duplicate content, or having the same content as other web sites, would penalize your own web site by getting de-indexed by the most widely used search engine in the World Wide Web. And since 80% of your web site's traffic would eventually come from the search engines, such a penalty can be fatal for your online endeavors.

But fears about duplicate content are often caused by lack of understanding more than anything else, which has led some experts to states, in non-categorical terms, that duplicate content is actually a myth, nothing more, nothing less.

Will Your Website Get Banned If It Contains Duplicate Content?

Your web site won't get banned. But your pages that contain duplicate content will not be fetched for relevant search engine queries.

By duplicate content penalty, the "penalty" only refers to filters which Google utilizes so that pages with duplicate content won't appear in search results. The web site as a whole will be spared.

Will RSS Feeds Be Considered As Duplicate Content?

Yes. But your pages that will display them won't get banned. It must be remembered that search engine spiders crawl through your pages regularly, not just once. RSS feeds change, depending on the source. If ten or more pages are feeding off the same source via RSS, it would only mean that Google will not display the particular page that's displaying the same RSS feeds.

This is the only penalty. The page will be filtered. Your web site won't get banned.

But again, RSS feeds are dynamic. They won't lead to this result all the time. Also, the sheer benefits that RSS can provide for your web site's chances of figuring prominently well in search engine results far outweigh the consequence of being declared as duplicate content.

Additionally, there are many ways by which you could go around this potential problem. Displaying the headline and the first sentence of your RSS feeds, for example, and sourcing them out from different origins, would avoid the duplicate content filters since the content therein would be too minimal to consider. How Come AP News Pieces Don't Get Filtered Out?

One question that has bugged many webmasters is why Google doesn't seem to filter out general news pieces. For example, a newswire piece on Hurricane Katrina, published in over 1,000 web sites, would still appear in search engines.

Further testing, however, would reveal that some pages are indeed filtered, only, these pages have the lowest page ranks. It seems that pages with a page rank of 3 and higher are spared from the filters. Perhaps, Google assumes that since these pages have "paid their dues," they deserve the benefit of the doubt that their duplicate content's usage is merely academic in nature, and not meant to blatantly pad up the page's length and value.

Final Analysis

No one can know for certain how Google duplicate content filter really works. All we could hope to learn, we could only base from studies of the consequences experienced by webmasters concerned. Nonetheless, based on the data we could gather, Google's algorithm really does take notice of duplicate content. But it will not ban your web site. In fact, it is not even automatic that the particular page will be filtered out from the results pages. Other factors are at play, your web site's page rank being one of them.

How to develop content for your web site

Web content, or the subject matter you include on your site - text, images, diagrams, information, forms, etc. can directly affect how, when and if a visitor will buy.

These days, most business buyers and potential partners will review your site before they do business with you. In a study by Enquiro, 93.4% of all B2B buyers performed online research before making a purchase decision, with an average of 19.2% going directly to a manufacturer's site first.

So in the creation or redevelopment of a company web site, where do you start? Design, functionality and programming all come later - first, you need to decide what information and tools your site needs to deliver to your market.

Think of your site as an interactive brochure that speaks with different groups and converts visitors into prospects and customers. It's an extension of your brand and an example of the quality of work you do. By developing your site with richer content and some basic marketing functionality, you broaden your potentially lucrative marketing capabilities.

There's a lot to think about, but here's a basic process to get you started:

1. Identify who will visit your site, then list the information & tools that each "profile" will want and need. For example, if you sell to three different customer segments - Fortune 100, midmarket, and small businesses - you'll need to offer content that speaks directly to each segment. Profile your visitors in as much detail as possible; try to identify what they really need each time they visit your site, then add that content to the list.

2. Gather internal ideas. Invite someone from each department/team in your company; ask what content could help them improve the way they reach out to sell or service customers. You can do this in a series of one-on-one meetings or hold a brainstorming session. At this point you're just collecting ideas so add everything to the list.

3. Identify content that can help you sell to prospects who find you online. Keep in mind, most business buyers use the web to find information about products, vendors, and solutions for their problems. And the higher the price of the product/service, the earlier the buyer starts the search.

4. Identify content that you'll need for marketing campaigns. Consider content such as special organic search landing pages, paid search landing pages, email newsletter section, news section, downloadable white papers, webinar archives, signup forms, etc. You'll want to make sure your site is ready to handle these activities.

5. Check out your competitors. What content do they offer that you haven't already identified and should include on your own site?

6. Miscellaneous ideas. Is there anything else you may want and haven't already thought of? Browse other industry sites, award winners, even business sites in vastly different industries - you never know where a great idea will strike!

This process may take a day, a week, or multiple months depending on the complexity of the site and the content needed.

Now that you have a long list, it's time to prioritize. What do you absolutely need right away and when will you reasonably be able to tackle the rest? Clarify what you'll need in the short, medium, and long term and remember that you can launch sections on a rolling schedule.

What happens next? This list goes a long way in helping you and potential vendors/developers understand the scope of your project. If you're developing the site in-house, your next step will be to organize the content to create the site architecture, copywriting needs, and SEO initiatives. Then start defining your requirements for look-and-feel, functionality, technology, and reporting.

If all of this sounds overwhelming - you're not alone. But remember -- with a clear strategy and your market's needs in mind, you can create effective web site content.

Hey, please visit the Internet Marketing web sites:

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