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LISTEN TO THE RADIO - WRITE BETTER E-CONTENT

Recently, I was asked to write a radio program for a non- profit organization. I had worked in broadcast journalism for many years before I switched to online communications and really enjoyed getting back to my radio roots.

But something interesting happened as I was writing the script. Over and over again, I noticed just how much radio writing and effective web content have in common:

=>Both depend on high impact, attention-getting statements: "Weight loss without misery is possible if you..."; "The President has been found in a compromising position..."; "Want to know how to get your teens to talk to you?"

=>Both forms benefit from short, punchy sentences that use basic language and get to the point fast. E-business consultant Philip Say even uses radio lingo when he explains how to write strong e-mail newsletters and sales letters.

He says, "Sound bites are the most effective way to grab the attention of the reader. The challenge today is to deliver short, meaningful messages that will initiate a conversation with your audience. You have to pack a punch into 50 words or fewer."

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The average 30-second radio commercial has only 50 to 80 words. So writing a radio spot for your online product or service is a good exercise in how to write tight. And it's a good lesson in ruthless editing, possibly the hardest and most important part of the writing process!

=>Both radio and web content communicate better without jargon or foreign terms. I once used the French word "ennui" instead of "boredom" in one of my marketing articles. As a result, the piece sounded pretentious and I looked like a twit.

=>Both radio and web writing are improved by personality. Think about the radio announcers you like best. Probably you enjoy their voices as much as what they say. Your online content needs a voice too. For a good example of this, check out the very distinctive personality of The Newbie Club (http://www.newbieclub.com), which carries right over into their newsletters.

=>The audience must come first. Radio announcers often pretend they are talking to just one person, imagining that person's age, their lifestyle, their hopes and dreams. (I once worked for a very earnest radio station that had the production staff dress up a life-size doll to represent their ideal demographic - sort of a crash test dummy for target marketing!) You don't have to go that far, but aim what you're saying/writing to that one person who represents your target audience. They are the reason for what you do.

Now start listening to radio with a critical ear. Practice writing content as if it's for radio. It may help you inject some real personality into your ads, e-zine or web site.

Related: Web Content - Blogging World

RSS Underground Featured Article Author Box

Heather Reimer has been a professional writer for 16 years. She can create custom e-zine and web content, sales letters, ads and articles just for you. For fast, effective and memorable content, mailto:heatherreimer@codetel.net.do

Getting fresh content for your web site

You find yourself in the need to add content to your web site. You know that search engines like useful sites, sites that change periodically and add more value for visitors. So how can you add content to your site without having to write it yourself? Well, one answer to this question is provided by hiring someone to do the writing for you. You find a writer and pay him/her to generate content for your web site. This is an alternative you should always consider, because it is good to have some unique content in your site, content that visitors will not find somewhere else. If you cannot generate some unique content yourself, then you should find someone to do it for you. There are ghost writers, people who write articles for you, and don't include their name as the article authors but your name.

There are also articles you can get free of charge to include in your site. These are free reprint articles, and you find them at article directory sites. Article directories are organized in categories, so you can easily find which are the articles on subjects appropriate for your web site. If you're wondering where these articles come from, the answer is quite simple: people write them, either to promote their web site, brand or name, and post them at the article directory sites. These articles can be used in web sites without asking for permission from the writer, provided you keep the resource box and byline intact. You should read the Publisher Guidelines in the article directory of your choice to know the exact rules you should follow to use the articles. At most directories you can subscribe to ezine notifications or rss feeds to be notified when new articles are posted in the categories you need.

You can also add dynamic content to your web site from RSS feeds. There are many sites offering syndicated content in the form of RSS Feeds, and there are also RSS feeds directories where you can search for feeds on given categories. Just do a search for "rss feeds directory" at a search engine, and you will get plenty of results.

It is a good idea to have a mix of unique content and free content in your site.

As you see, there are several alternatives to finding fresh content for your web site. Some of them are free, some of them are paid. Which ones you will use depends on your budget, your web site theme and your preference.

Related: Web Content Management - Content Rewriter

RSS Underground Featured Article Author Box

Sergio Roth is the owner of http://www.articlesengine.com, an articles directory where you can get content for your web site.

Increasing Your Website Content for Free

It is an established fact that the more content there is on a web site, i.e. more pages it has, the more those web pages will be indexed by a search engine. This will cause your web site to show up in a greater number of searches people make and hence greater will be the possibility of people visiting your web site. This in turn leads to more traffic, with all its potential benefits, such as if you are selling a specific product, the greater the number of people who view it, higher is the chance of your selling it. If you have Ad Sense on your web site, greater is the possibility of getting clicks on them, or if you are an affiliate, the chances of people buying through your site increases exponentially... all of this translates into generating more cash for you to enjoy! Remember, having more visitors is the fundamental requirement of successful internet marketing.

However, the tricky part is to add quality content to your web site.

The common perception is that to increase the content, you have to generate a lot of content YOURSELF; write tons of articles or maintain a large repository of information or products so that you have a large web site. What many people do not know is that you can have content added to your web site by OTHERS for FREE.

So how do we go about doing it? Here is how:

1. SEARCH AROUND FOR FREE INFORMATION

- Adding articles written by authors who allow you to use their articles

You can contact authors of articles related to your niche and ask them if they would allow you to host their articles on your web site. You would benefit from free and fresh content and they would benefit from free publicity.

- Borrowing free articles from article sites.

There are many article sites that allow you to freely copy their articles as long as you publish them unedited and with the resource box included. This can greatly increase your web site content with very little effort on your part.

- Adding public domain (free) information to your site

The internet offers tons of information on virtually every topic. Find the information relevant to your segment/niche and add it to your web site. Do make sure that it is free for public use not copyrighted. To learn more about Public Domain Information, google publicdomainsense.

2. HAVE OTHERS ADD CONTENT FOR YOU FOR FREE

This is the really powerful stuff that has the potential of boosting your web site ratings tremendously with minimal effort on your part.

- Blogging:

Blogs are very powerful tools. By starting a topic on your weblog , you create a fertile ground for others to add their own thoughts. By allowing people to comment on your weblog , you are giving them an opportunity to express their thoughts. In this way you can easily create a lot of content for your site, by just posting a few initial lines.

- Creating a discussion forum:

A discussion forum is a place where people can interact with each other, discuss their problems, ask for advice, share their experiences etc. Any market segment can benefit from a lively discussion forum. This is an excellent way to increase your content.

- Product reviews by your visitors:

If you are into selling products, asking your web site visitors to write product reviews will also dramatically increase the amount of content on your site. Many people searching for a specific product, e.g. a digital camera, are confused between the various choices available. If the reviews on your web site help them to make up their minds by weighing the pros and cons mentioned, it is highly likely that they may buy it from or through your site or click on your affiliate link. Your web site will leave a favorable impression on their minds, making them come back again and again. People love to voice their opinions and you can use it to your benefit.

You should strive to incorporate as many of the above-mentioned strategies as possible in your web site. The possibilities are limitless. Remember, the greater the opportunity for people to express their opinions, the greater the content on your web site and greater is the potential to make money.

Wishing you a successful future!

Humaira Aslam is an internet entrepreneur
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