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Are You Content With Your Headlines? 5 Ways to Beef Up Your Article Title for Maximum Clickability

You clicked on this article, and now you're diving right in for a hearty read. Why'd you do that? Because I sucked you in with my "direct markety" headline. Now, before you go running away in defiance of being manipulated, know that this is a trick you can use on YOUR articles to get other people to read them and hear what you have to say. Here are Five Sneaky Maneuvers you can pull to stand out in the article crowd, get noticed and keep those clicks coming.

1. Make It Personal - Address Your Reader.

Jump right in and start talking to your reader like you're old pals; do it in the headline because that's where you'll meet. Ask him a question, tell him that you plan to share some amazing, highly coveted marketing secret... tell him he'll be rewarded, if he'd only just CLICK.

2. Make It Emphatic - Use Superlatives.

Imagine if this article's headline said something like, "5 Ways to Write Better Headlines." What's your first reaction? *YAWN.* Bold descriptives add energy and a dynamic quality to your writing-- and that's what keeps the reader moving along, absorbing and enjoying what you have to say. The headline is the prelude to the goods, so hook them here or lose them forever!

3. Make It Informative - Tell Them it's a List.

Although he's not thinking about it, your reader knows when you've written a list article just for him just by reading your headline. Example: Five Ways, Five Tips, Five Reasons... all of these hint at what's to come. Your "list" article should be brief yet powerful, broken up into five or so bullet points, and leave the reader with some tasty informative nuggets to nosh on.

4. Make It Proactive - Include Keywords.

The more you Search Engine Optimize your article, the better it'll serve as your ticket to higher page rank on Google, Yahoo, AskJeeves and the other major search engines. So please, DO add keywords! You can find good keywords and keyword phrases here:

http://inventory.overture.com/d/searchinventory/suggestion/

Register for a special 19 page Free Report on PDF that discusses article marketing and how real content will help you keep your site from getting banned! You'll also receive the highly acclaimed Article Marketing News Newsletter! It's free! Sign up today!

5. Make It Categorical - Tag It.

The web is surely becoming a place for classified information... classified into groupings, that is. With so many article directories utilizing topic categories and sometimes even tagging their articles (Technoratitag.com is a good example), it's a wise idea to tag your own. Think about what topic your article covers, and then add a categorical header before the headline. Example: Dating and Relating: How Do You Know When It's Love?

Keep this headline checklist handy so that each time you write a new article, you can do a quick run-through and make sure all your bases have been covered. It pays to be diligent...and your efforts will be rewarded with more clicks, more page views and more future business prospects!

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

About the Writer of this Article

Are You Content With Your Web Content? Five Major Website Improvements to Get You More Traffic

Are You Content With Your Web Content? Five Major Improvements That Will Increase Your Click-Thru Rate and Get More Traffic

1. Killer Homepage Copy.

Your homepage is THE sole determinant in how much traffic you bring in. If your visitors can closely identify with the emotion conveyed in your copy, they'll mentally "bond" with you and be more likely to click through to your other web pages. If your copy isn't doing the job, bring in a professional who will.

2. Simple, Logical Navigation.

If humans can't even follow the links from one web page to the next, the search engine crawlers probably won't be able to, either. When I first emerged on the web scene, I had no idea that the linked words in a paragraph of web copy are needed to lure the engines to other parts of your web site. But now YOU know, so make this information work for your web site's rank!

3. Articles (formerly known as Deep Content).

A well-planned web site is both logical and categorical in nature. Main pages should link to category pages that contain links that lead to articles. This is what drives search engines to index your web site and add you to their roster of advertised pages. If this concept seems foreign to you, study the navigation of a major "hub" web site like EzineArticles.com. Try to imagine building your site starting with the deep content pages and working your way back to the categories which lead to the homepage.

4. Free Downloads for Your Visitors to Enjoy.

Surprise! Those marketers aren't giving you free information just because they're super-nice (although they might be... I know I am!). They do it because the more people who download files from their web sites means the more page views they get. This greatly improves search engine rank!

5. Frequently Updated Content.

Give your fans and the search engines something to look forward to. Every time you put up a fresh article, new e-book download, fun quiz or special promotion, you drives hordes of new visitors to your web site. This is GREAT for your page rank and ultimately great for your business. You can add pages of content to your site by featuring articles from other authors, publishing your monthly newsletter pages live in an Index, or updating your Products page regularly with new items from affiliates of yours.

There are so many smart ways to keep traffic flowing steadily in to every page of your web site for better rank and a higher placement on the search engines. These are just five of them. I hope they help you create a GREAT site for your business that keeps your fans on the edge of their seats because they CAN'T WAIT to see what you're going to do next!

About the Writer of this Article

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

Are You Content With Your Newsletter Open Rate? Step it Up with 5 No-Fail Ezine Creation Tips 

Five hundred subscribers sounds pretty good for a newbie marketer, right? Oh, but what if only 200 are actually opening your mail? You've got to come up with solutions that really work, or the painstaking work you do on your newsletter is all for naught. "Step it up" for a major improvement in open rate... with these five no-fail email newsletter tips!

1. Don't hit SEND more that twice a month.*

*(unless you're running a unique promotion to a specialized list of subscribers).

I recently mailed out a survey to my readers that ultimately revealed evidence CONTRARY to what many of the web experts will tell you. The findings? Most people prefer ONE or TWO mailings per month - no more, no less. Do you like getting slammed with junkmail every day? Well, neither do your subscribers!

2. DO include free downloadable e-books and tutorials.

Your e-book should take 5 hours, NOT 5 days, to write. Give subscribers a small taste of what's to come, with a handy how-to or list of free resources. You want to make people hungry for what you can offer, so that one day when you reveal the ultimate marketing guide, folks will say, "Damn she's good" and they'll buy from you!

3. Send a survey!

People love to express their opinion, and it makes sense that if you know exactly what your readers want more of, you'll be able to give it to them. Even if just 30% of your readers fill out the survey, you've still got a solid representation of your target market's biggest wants. This information will drastically improve your open rate!

4. Try out fun themes.

Entrepreneurs are real, live people just like you. That's why they respond favorably to those little things in your newsletter that reveal your warmth, humanity and sense of fun. Special occasions are all something we can relate to. Add a holiday or seasonal touch with a few brief references in the copy and headlines; sprinkle with tasteful themed graphics.

5. Work on that subjectline.

Give your email subscribers a taste of what's to come, and they're more likely to open and read your message. Think about all the other emails from competing marketers that are landing in their mailbox. What can you say in your headlines that will entice them better than the next person? Don't be afraid to experiment with different tactics, analyze the results and modify your strategy accordingly.

Okay, feeling a little more confident about how you can "beef up" your newsletter to build a loyal following and fan club? Great. Now let's get going on those improvements in time for your next release date!

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

Hey, please visit the Internet Marketing web sites:

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