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Newbies' Guide to Web Content Development
In the western side of the world and in developed countries, many business establishments have not only their physical building present in the business area but also their online stores.
Everyone who has access to the internet can buy almost everything that he needs. Clothes, gifts items, book, CDs, VCD, DVDs, and even the food that he wants to eat, he can buy it on the internet. He could also transact with his bank through online banking. That is how powerful and convenient the internet is.
Successful business establishments utilizing this method have reached revenues to billions like the Amazon.Com that sells books and other printed materials online.
However, these companies did not succeed without the presence of their web sites. And not just web sites, these are good web sites that could convince a visitor of the site to buy the products and avail of the services.
Many have jumped into the bandwagon of online stores and started to create their web sites because they know that the internet have many users around the world and the number of buyers using the internet is increasing.
With this in mind, they assumed that once they put up their web site, they would rake millions of dollars. Many succeeded but many failed.
They failed because they forgot to consider some items that are important to online customers.
Some of them focused on the look and feel of the web site, without considering other aspects such as the parts of the web page, points that build trust between the company and the customer and the framing of the sentences of a certain articles.
Internet marketers are new breed of people specializing in the development of these web sites in order to be pleasing and acceptable to visitors of the web site.
Their main goal is to attract visitors to their web site and transform these visitors to be customers that would buy the products offered on the web site.
The web site design and the web site content should go together. The visitor of the web site will be attracted to how the webpage is designed, but eventually, he would be looking for the content.
A web site full of flash animations will only serve as the gate of the web site but the content will be the meat of the site.
In deciding on what to include as a content of the web site, the following should be taken into consideration;
1 .The headlines should be clear. Main topics or important words and points should be in italics and/or in bold letters, and/or highlighted. This would make the visitor pick up the most important message the owners of the web site would like to impart to him.
2. The characteristics of the products and its features should be well explained in the web site. The visitors should clearly understand how they would be helped by the product or what would the product actually do for them.
3. Necessary information such as contact details, pricing schemes and mode of payment, and shipping costs should not be many clicks away from the customer. It should be easily accessible to him.
4. Physical address of the company should not be concealed to the visitors since it would create doubt on the integrity of the company to deliver the goods.
5. Testimonials form previous clients should be included on the web site. This would attract customers to try the product offered since it is already tested and utilized by others.
6. Description of the company should be present indicating the outstanding qualifications of the company.
7. Another good technique in making the web content work for the web site's goal best, which is to drive traffic and convert visitors to customers or clients, is to include informative articles that will benefit the targeted visitors.
Writeups like "Top 10 tips" and "How-tos" work well in this field. Also, readability must be given major consideration when utilizing this method of driving traffic your web site.
Successful internet marketing depends on how the web site is designed and the organization and presentation of the content. And Internet Marketers should know how to integrate good business practices in the web site.
After all, the web site is selling a product or offering a service similar to the traditional business transactions.
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5 Ways to Create Content to Drive Traffic to Your Site
There are many ways to promote your business online. The difference between online marketing and offline marketing though is profound.
Although advertising can be very effective offline, it isn't nearly so effective online. The reason why is that most people surf the internet looking for information. They aren't usually interested in advertising unless the product or service in question can solve their problems.
There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. This strategy will only require a few hours of your time each week.
1. Articles For those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.
If you don't like writing, or don't write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines.
Here are a few article directories you can use:
2. Blogs/RSS Blogging is another way to create content for your web site, and by using RSS, you can easily distribute your content.
Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites.
Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your web site or weblog , you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings.
Once you've built your weblog and added several entries, you need to "ping" it to get it listed. Here are two tools you can use:
3. Press Releases Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic.
Here are several sites that accept press releases:
4. Search Engine Optimization
Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create backlinks pointing to your site.
You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages.
Although submitting the search engines is often unecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered.
Submit your site to Alexa, http://www.alexa.com. Not only will this make sure that your site gets spidered, you'll be able to compare your site to other sites, as well as get statistics on traffic to your site.
5. Free Ebooks and Reports By writing and giving away free ebooks and reports, you give visitors an incentive to visit your web site.
You can also submit your ebooks and reports to ebook directories for free.
If you make your ebook brandable, which means others can place their links inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet.
Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.
Although adveritising, like pay per clicks, can be effective in promoting your web site, it can quickly become expensive. By focusing on creating quality content for web site, and then promoting that content, you can continue to drive traffic to your web site for years to come.
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Jinger Jarrett is the author of "Affiliate Cash". "Affiliate Cash" will solve your most common problems with building content rich web sites and creating quality content that drives loads of traffic to your site. Download your free copy now: http://www.101articles.com/newstuff.php
Building Valuable Web Content... Fast
By now most everyone who runs a web site is aware that content is king. Whether it is in the form of photos, products, weblog entries or articles webmasters are obsessed with adding content to their sites. It isn't always easy to do. There is a fine balance between pleasing the search engine to get high rankings and pleasing the visitors to your site, and lets face it visitors are the priority since they are the ones with the wallet.
Lately the search engines have been giving better placement in their rankings to sites that are loaded with good informational articles, articles that are well written with no spelling or punctuation errors. Remember the search engines sole purpose is to give the most relevant results to a search query.
So to create this content you have several options, all with their advantages and disadvantages. The best method but most time consuming is to simply write the articles yourself. You can also go to a free article directory site like article city and use the articles there for free. Hiring a writer at rentacoder is a great option but the cost of getting good articles is quite high. Another option is to join a private label article site and use those articles on your site.
Let's take a look at the 4 most common methods described above and see which is right for you. There is no question that writing articles yourself is the best method of creating great content. Content that is original and written in your own voice. However if you are like me it is far to time consuming to write 40 or 50 article a month, with the research and proof reading who has the time?
Article directories are a convenient source of free content but remember you get what you pay for. It is possible to find very well written articles on these sites but most of the time you will only find one article on each topic which makes it hard if you operate a niche web site. Since these are free articles you are required to include an author's bio with every article that you publish. It may seem like a small price to pay but remember this; that bio is a doorway straight out of your web site. So as you can see free is not always the best.
A very good way to build content for your site is to hire a writer at sites like rentacoder or elance. You can get very well written articles that are right on topic and exactly what you are looking for, after all you are hiring the writer to write them for you. This is a great way to leverage you time as well you spend a fraction of the time it takes to write the articles yourself. The only downside is the cost. You can hire a writer for as low as $5 per article all the way up to several hundred dollars per article. This can get very expensive if you need to have a lot of content written for your site. Month after month a webmaster can spend thousands of dollars. For most, this cost simply is prohibitive.
Joining a private label right (PLR) membership site is the best of both worlds. You get great content that is targeted towards niche web sites at a price that is very affordable, often for less then $1 per article. Private label right membership sites produce article packages that you are free to do with as you please. You can re-write the articles cut or copy paragraphs together to create new articles and at the end you can call them your own work. PLR sites usually limit their membership to a couple hundred members to prevent the search engines from being saturated with the same content. With all the variation in the way these articles are being used it is unlikely that you will have much competition. After all people are manipulating the articles to create original content.
Having the edge when is comes to the search engine rankings can bring you tons of free traffic. It is well accepted that articles not only please the search engine but also the visitors to your web site. As you can see there are many ways to get great articles some are far better then others.
Dave Markel is the owner of Great Niche Content; a PLR membership site. Visit his site at http://great-niche-content.com
Hey, please visit the Internet Marketing web sites:
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