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Content Management Systems Eyeball SEO's
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
Content Management Systems (CMS) are a hot topic right now with many corporate web sites are turning to these systems to handle thousands of pages of dynamic data that they need to update regularly. Content Management Systems allow information to be added, edited or deleted automatically over the entire web site. This can save hundreds of hours in manual updates. Pages of content are generated on the fly using a template driven system.
When Content Management Systems were first developed, most had little regard for the requirements of search engine optimization. For some Content Management Systems this still holds true. Most CMS's, however, now have workarounds to accommodate those wanting to perform search engine optimization on their web sites. The workarounds in the Content Management Systems involve two areas: writing search engine friendly URL's and creating individualized title and meta tags per page.
Writing Search Engine Friendly URL's
Some search engines (SE's) and directories like Google and Yahoo! can now read dynamic URL's but there are still a fair amount which can't or can only partially read them. The SE's like to see pages that have unique content per page and may limit the number of variable strings (i.e. ?, =. &) in a URL to assure unique content.
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By using a web server module called Mod_Rewrite it is possible to remove the stop characters from the URL string, thus making it more SE-friendly. To do this you will need to add a rule to the .htaccess file. For more information, see the following article on the Apache web site: http://httpd.apache.org/docs-2.0/mod/mod_rewrite.html
Creating Individualized Title and Meta Tags
Some Content Management Systems such the latest release from Hot Banana Software boast full integration with SEO performance such as offering Conversion Tracking tool, Robots.txt and Meta Tag Management. Other CMS's such as PostNuke.com is struggling to catch up and offer workarounds to make their system more flexible and SE-friendly.
PostNuke.com says that their next version (.8 release at this writing) will be fully SEO compliant. Until then, they recommend the pnMeta module, which will give control over the title, keyword and description tags over an individual page. Dynamically generated meta tag information, however, is not recommended. For more information see: http://www.miragelab.com/News+article-sid-19.phtml
What Does CMS Mean For SEO's?
Search engine optimization experts and others using SEO techniques will need to work closely with Webmasters and developers who use Content Management Systems on their web properties. This collaborative effort is necessary to insure that URL's are SE-friendly and that unique title and meta tags are severed up for each optimized page. A large web site with tons of valuable content, should rank well in the search engines according to the SE's guidelines and the CMS technology would do well not to inhibit this, but rather would do well to promote good search engine rankings for large web sites.
About
the Writer of this Article
Kevin Kantola is the CEO of SEO Resource, a California search engine optimization company, and has published many articles over the past 20 years.
Explode Your Sales With Free & Exclusive Content
You may use this article for reprint if it remains unaltered and includes the author information and resource box. - Isaiah Hull
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.
I personally suggest exploring the following two methods to increase your exposure:
1. Create exclusive content for web sites and ezines. If you have worked to build a web site or to promote a product, take your experience and package it into a coherent article that explains specific problems you have encountered and how you overcame them. If you can, design it as a pdf file; make it look professional.
Include a five-line personal bio at the bottom of your article with the URL to your web site or product. If you put time into your article and give good advice, people will want to follow the link in your resource box back to your web site.
Once you have finished creating your product, search google for webmasters of high-traffic member sites and ezine publishers. Compile a list of prospective distributers who might accept your article--and then email them individually with an offer to "create exclusive content" for their newsletters. You can include the first article as a sample of your writing.
Wait for replies and do not make too many offers. Remember: you will have to create exclusive articles for each ezine publisher and webmaster that you mutually contract with.
Look for bigger, opt-in mailing list ezines and good-quality small ezines. Also try to get some advertisement for your business out of the deal, other than your resource box. Some publishers will agree to run free ads in exchange for free exclusive content. Some webmasters might include your banner or classified ad for free.
If you follow these directions carefully and create meaningful content that you would be proud to see your name on, you will undoubtedly see a boost in sales when your articles are distributed.
You will also enjoy minor celebrity status--lending more credibility to your products when your articles are regularly featured to the same group of people.
2. The second method I suggest is similiar to the first, but differs slightly in content and distribution.
Instead of creating a general-purpose article, you will create a "special report." This special report will be tailored to either a) better explain an already popular product on the market that you have used personally; or b) give specific insight into something you have gleaned from your experience as a webmaster or product promoter.
Special reports range in size, but they are usually between 2000 and 8000 words. Take some time to write a guide that would help you if you didn't already have the insight that you do.
When you're finished, add your resource box to the bottom of the special report. Clean up the grammar and structure. Turn it into a product that you would be proud to see your name on. If you can, turn it into a pdf file.
I would suggest uploading the report to your web site and placing a link to download it on a page that has a banner for your product or a prominent link back to your main page.
Now, begin marketing your free special report. You can spread the word through a number of free resources.
I would personally suggest posting links to it from internet forums that are related to your field; offering it to webmasters for free; submitting it to ezine publishers; and giving away it to any free resource directories you can find.
You can also include free redistribution rights for anyone else who wants to give away or sell your article if you want to make your campaign viral.
If your finished product is exceptional or provides useful information about a recent popular release, you should be able to spread it around easily.
Special reports and articles are currently two of the most effective ways to get free traffic, so take advantage of this free information. If you follow these tips, create a quality product, and market it carefully, you cannot lose.
Isaiah Hull publishes Work At Home Right Now, a fresh and informative newsletter about making money on the internet and using proven methods to increase your site's traffic and profitability. If you're looking for time-saving and money-saving tools, as well as honest business advice, come by and subscribe at http://www.workathomerightnow.net Hey,
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