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Are You Content With Your Holiday Promos? Five Simple Ways to Go on a Giving Spree this December

Marketing Gift Idea 1: Give Your Subscribers a Free E-Book.

People make e-books seem much more difficult than they are. If you can write articles, do this. Set your mind to the task, write five short ones right now and pop the text into one file. Add an attractive cover, a short cover letter, your logo, copyright and contact email. Save as a PDF, upload to your server and create an email that links to the pdf so your readers can download. That's all there is to it!

Marketing Gift Idea 2: Create a Christmas Wish List for Your Network.

Offer your networking pals a little stress-relief this chaotic holiday season. Tack up a "Web Marketer's Wish List" that you plan on submitting to "Santa," then sit back and wait for the reactions and funny comments. If your Wish List fills up with great content, inform the group that you plan to post it on your web site and include everyone's names and URLs. What a fun way to give away some free exposure and have a few Christmas chuckles.

Marketing Gift Idea 3: Give Your Subscribers a Plan of Action.

By FAR, the biggest obstacle web marketers face is making a plan and then carrying it out. Your readers will regard you as a Marketing God or Goddess if you give them what they desperately need: a plan of action! Do a little brainstorming, come up with a generic marketing plan, list instructions so your marketers will know exactly how it's done, and then package in a pdf file that your readers can download and put to use right away as they grow their businesses.

Marketing Gift Idea 4: Give Your Subscribers a List of Resources.

Remember when you were that new marketer and you didn't have a clue? I'll bet that you crossed paths with someone who quickly became your ultimate web marketing hero because they gave you what you desperately needed: resources. Now's your time to pay it forward. Help a newbie marketer who needs some direction and win the admiration of someone who just could become a future customer.

Bonus Tip: What You MUST DO to Put this Plan in Motion.

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Register for a special 19 page Free Report on PDF that discusses article marketing and how real content will help you keep your site from getting banned! You'll also receive the highly acclaimed Article Marketing News Newsletter! It's free! Sign up today!

Okay, here's the final and most important part of your Holiday Gift-Giving Plan. You MUST leverage the power of communication. Tell everyone you meet what you'll give them if they sign up to be on your subscriber list. Do it at the end of every post you write. Include your message on your home page and in your weblog posts. Add it to the bottom of your emails. It's your job to get the word out.

Example: "Learn Secret Strategies All the Pro Marketers Use... Sign up for the Wordfeeder.com Email Newsletter and You'll Receive Your First F*ree E-Book in Our Holiday Gift-Giving Spree. Just drop your email address into the box at the bottom of the http://Wordfeeder.com Home Page."

Okay, so are you ready to go on your own giving spree? Great. Here's to your holiday marketing success!

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

About the Writer of this Article

Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details.

Are You Content With Your Professional Profile? Five Ways to Buff Your Web Guru Shine

Clean shirt, new shoes
And I don't know where I am goin' to.
Silk suit, black tie,
I don't need a reason why.
They come runnin' just as fast as they can
'Coz every girl crazy 'bout a sharp dressed man.

- ZZ Top

ZZ Top and the Fashion Police aren't lying. If you want to make people buy from you, you have got to start looking ultra-professional. Ever see a sales page featuring testimonials from goofy looking dudes with messy hair and scrappy tee shirts? Would you buy from these people? Hell, no! Check these five ways to Buff Your Web Guru Shine so People Will Pay You The Fees You Deserve.

1. Update Your Photo.

Ditch that shot of you at the family picnic. Get a professional photo taken where you'll be bathed in flattering light with your hair just so and that crisp attire that says "Power Marketer, Baby." On a budget? Try a photoshoot taken by a good friend who knows how to use a digital camera.

2. Refresh Your Author Bio.

Log in to your favorite article web site and take a good look at your author profile. What's it say? Does the message reflect your current offering, or is it still advertising yesterday's tired old news? When appropriate, entice your readers to a web page that tells your story and includes live links of web sites where they can re-route to discover the "you" that best matches what they want to read.

3. Fix Your Logo.

Trying to portray sleek and savvy, but your web logo says "Romper Room?" Too many colors, cartoon-like fonts, too bright, too busy. These are all things you MUST CORRECT if you want to be a sharp-dressed web marketer with a hot logo that tells the story. Call a real designer who achieve that look you want - and if he doesn't, ditch him.

4. Get a Tagline.

"Terrestrial" marketers have been using logos and taglines to brand themselves for centuries. Brainstorm a unique one-liner that distinguishes your business from the rest. Make it catchy, something that people will want to repeat over and over. After the line, share your URL and make sure it's clickable. Finally tell the customer what to do: "Click here for more information."

5. Put it All Together.

Giant corporations leave their signature stamp behind on everything they touch - their billboards, magazine ads, TV commercials, phone book listings, menus. You need to do this in your web travels, too. Leave your sign-off, URL and call-to-action wherever you roam - blogs, articles posts, emails. Every single Power Marketer on the web does this and it's what you should be doing, no question about it.

Okay - so we've covered the basics of your "marketing appearance makeover." We both have a lot of work to do, so let's go buff that shine.

Copyright 2005 Dina Giolitto. All rights reserved.

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Go to http://wordfeeder.com/wcad/landingpage.html for details.

About the Writer of this Article

Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more details.

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