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The Secret of Persuasive Web Content

Writing persuasive web content covers a wonderful variety of writing techniques. You can use different voices, humor, inspiration, or sales copy. Every web page should have a purpose: To familiarize, to inform, or to call the reader to action (click to the next page, join a newsletter, buy a product, or sign up for a mini-course.)

The writing style or technique you use for each web page should be "in tune" with the goal of that page. And the one key to writing persuasive web content -- and ultimately a successful web site -- is this: Understand Your Readers.

Website owners and writers understand the purpose behind most web sites is to generate income.

It is a well-known fact that the majority of web readers are seeking information. These readers likely do not know that most web sites exist to make money.

When you understand this one aspect, then you will succeed in writing very effective and persuasive web content.

Think like your readers, who probably have reached your site looking for help, reinforcement, or how-to-do-something. Great persuasive web content isn't a sales pitch. It's much more far-reaching than that.

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When a reader lands on your web page full of friendly, useful, and legitimate content about their search term, he or she will begin to trust and believe in you, the web site author. Keep the elements of good web writing sharp: Familiarization, Information, and Action.

Write so your readers feel familiar with your site. Speak directly to them. Help them know where they are on the web site with clear navigation. Establish rapport with your readers by showing them you understand their concerns. Let them know how and why you have the means to help them. When your reader feels comfortable and familiar with you, they will spend time reading about your product or service.

Write pages full of interesting, easy to read advice, facts, and information. There is no better way to show your credibility to your readers. Surprise them with the latest updates and breaking news about your subject. Give them new perspective for them to sink their teeth into.

Your readers need to know you're legitimate ... and you prove this to them with your knowledge and fair assessments of your product or service. Never stop working to establish trust with your readers.

Persuasive web content always leads to action. Make the desired action clear and easy for your readers to respond to. A complicated response process makes for a miserable failure! Write pages that use understandable links and simple buttons for readers to click.

Be honest at all times with your implications, too. If you're retrieving their email address with the intent of sending newsletters or product updates, say so right up front. Never manipulate your reader in any way.

Writing great persuasive web content appeals to the reader's intelligence and true needs. Never disrespect readers by appealing to fears and insecurities. Too many web writers have tried this and failed.

Remember that you serve your own interests best by serving your reader's interests. That is the mark of a truly legitimate web site where persuasion begins naturally and becomes dynamic. The results you see will be remarkable!

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Trish Andrews helps freelance writers and businesses grow and profit through writing and search engine optimization. To discover how to prosper from SEO web content in your business, or to hire a writer that will make your site come alive ... visit her web site at ... http://www.pro-technical-writing.com

How To Start An Internet Business - Content, Content, Content

When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct.

Content

For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.

Primary Pages

Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can't be converted to money. Focus on converting the visitor into a customer.

Information Pages

Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation.

Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings.

Information Page Subjects

If information pages are so important, how do you come up with topics? There are three methods.

The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines.

The next step is to review the results of the keyword research conducted when you decided to build a site. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, the figures will continue to rise.

Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic. To find relevant forums, simply search for "forum + subject" on any search engine.

In Closing

Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king.

Halstatt Pires is with the Internet marketing firm - MarketingTitan.com - an Internet marketing company in San Diego, which offers online database solutions through BusinessCreatorPro.com for ecommerce.

Content, traffic and more Google AdSense profits

How to get content using articles grow targeted traffic and get more money with Google AdSense program.

Today everybody is talking about good content and how important it is to have one on any site. Good, relevant content is so loved by search engines. Quality content is a powerful advantage in the Internet.

The demand for quality content gave second birth to article. I am sure you already tried to submit or write and submit article(s). Everyone does it now. My experience shows that nice content and good submission work give you a huge publicity online. With time article pages get bigger and bigger PR and keep sending you extra targeted traffic.

Even if Google, Yahoo, MSN change their rules, will this affect good content? Never. Internet is nothing without good, relevant content and good article is a nice content indeed.

This is when it comes really easy to understand that running your own article directory is a very smart thing to do in terms of Internet marketing, SEO.

The benefits of having article directory on your site are great:

- every day your site grows with new relevant content - articles;

- each new page is indexed by search engines, these are the pages with super relevant content, on your keywords, this means with every new article in your directory you score more on your keywords with search engines;

- each article page is a page with quality content, the Page Rank of article page grows with time - just think how many pages with nice PR you will have automatically;

- article directory gives you traffic from search engines, very targeted traffic, people who come to read and find, your site gives them super relevant content (tests on real sites prove that people click 10+ more pages in sites with article directory in comparison to 2-3+ clicks before article directory was created on this site);

- you have no problems with content, it grows itself, fresh articles, on the keywords you need;

- you can easily monetize the traffic with Google AdSense, if you have your own products/services in the niche - direct traffic from article pages to your subscription email or order page - you have the right to do that, it is your site.

So, having article directory on your sites is much better than not having article directory.

What can stop you from creating article directory for your site now?

#1. You do not have the skills. - Now everything is easy as programs do all the job. All you need is a professional tool for creating and running your article directory. You just install it on your sites, do setup and the rest is managed by the tool.

#2. Articles can be dangerous. - Yes, they can. If you plan to create directory with 200-1,000 articles in 2 days, search engines may think that you are a spammer. But who says to do so? Grow your directory gradually. 5-10 new articles a day are better than hundreds in a bulk.

Search engines like to see gradual growth of articles in the directory, so give them this gradual growth! All you do is picking up or declining articles. Accept about 10 top relevant and interesting articles and the tool generates pages, puts them in the category you choose, creates RSS feed for the pages - everything to get bigger attention from search engines.

Now you see, that the only problem with article directory on the site is the question of balance. When you try to squeeze everything at once, your directory will have the content, but search engines will notice your growth only once.

On the other had, if you are not trying to catch up with wind and care for quality of each article, the gradual growth will show much better results. Still, getting extra 10-20 new quality content pages every day is not a bad thing. Even if Google bosses visit your site every week, they will not say anything: you are not spamming, you are managing your directory, taking care of the quality for your clients and visitors.

Article Directory + Smart Efforts = Content, Traffic & Money = Auto Content Publisher

Nickolay Bokhonok, owner and inventor of Internet marketing tools. New tool - Auto Content Publisher

PHP , Internet Business Marketing , & Good Web Content Go Hand In Hand

Everyone has heard that content is king when it comes to search engine optimization and just good old plain web site marketing smarts. But how you present that content on your site can also make a world of difference.

PHP is a server-side, cross-platform, HTML embedded scripting language that lets you create dynamic web pages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages.

Now here is were it gets interesting. Search engines like Google Yahoo and MSN love fresh new content that is changing on a daily basis. But if you are using a java script snippet the search engines will not be able to read the content. If however you are using a PHP type script the content will automatically be transformed into HTML and the search engines will be able to pick it up and read it.

The first thing you will need to do before you jump onto the PHP bandwagon is to make sure your web host provider has PHP support. Most do but if you are only paying for basic services or using a free host you may have to pay for an upgrade. It's well worth it trust me.

One of the best PHP based scripts you can add to any web site is the forum or bulletin board. Forums will take on a life of their own after several 100 members have joined and are posting threads on a daily basis. If 100 members seems like a lot think again. I have one work from home internet business forum and after just 2 month I already have over 70 members. Each time someone posts to the forum the HTML changes and the search engines treat it as new content.

Another great PHP script you can add is the link directory. You can actually set up a categorized reciprocal link directory with 20 links on each page and the process is completely automated. I have mine set up so that I have to approve each link first but if you want you could by pass this so that once your script is set up the directory will just start to grow all on its own with no additional work on your part. Again each time someone adds a new link you HTML page is changing. Make sure you add categories that are relative to your main theme. My directory for example has categories for work from home , internet business and business opportunities because that's what my web site is all about. Also make sure you have added instructions on how they can link back to you. This is the reason why I like to approve all my liks first. No reciprocal link back to my site NO directory listing.

PHP can also be used for blogging. Wordpress is one of the most popular PHP script based blogging tools. I have not used Wordpress but I do use blogger for all my blogging. A weblog (usually shortened to weblog , but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-based software is now a typical aspect of "blogging". With a weblog or web log you can make daily posts on almost any subject matter creating new content for the search engines to crawl. To date Yahoo seems to be giving a bit of an edge to all my blogs incuding my work form home internet business news site. Ironically most of the post on that weblog come from yahoo and or Google news. This is a great way to get free content on a daily basis for your weblog . Just go to Google news or yahoo news and type in the keywords you are using for your weblog . Each day there will be a new news article that you can legally use on your weblog .

There are many more PHP scripts that you can use on your web site to automatically create fresh new content with. The ones listed above are the ones I have downloaded for free and installed to my web host. If you are not using PHP now is a good time to get started.

Tom Worsley is a successful work from home Internet marketer and independent representative for Strong Future International (SFI) , Owner and Webmaster for http://kawarthapublishing.com. This article may be re-published on your site or in your newslett

Good Quality Web Content Is The Only Way To Get High Search Engines Ranking

Most browsers use search engines and directories to search for information on the internet. And therefore search engines are an effective way of acquiring visitors to your web site. But good rankings in search engines, you'll need the help of a web content writing service to write key word rich quality web content. And one way to do this is to outsource your Web Content writing to India. But, if you want to make sure your visitors keep coming back for more, then you need good quality web content.

The first part of the this process is getting more visitors to your web site through search engine promotion and other conventional marketing methods. And the better your web site content, the higher your chances. For this you've to increase the visibility of your web site. A common technique that these web content writing companies in India, often, use to ensure good ranking in search engines is to write articles pertaining to your site's topic. And keeping an archive of such articles on your web site will help build your knowledge base. And anyone searching for information on the topics that you've written about in your web site will find your articles listed in their search engine results. And the chances are that they'll probably buy something from you once they visit your web site.

And with increased visibility, more visitors will come to see at least to see what this hype is all about. The second part is the more difficult one: keeping the visitors interested and making them come back for more. For this to happen, you need to provide quality web information on your web site. And for this, the best option is to seek the help of offshore web content writing services that are easy to access. Quality web site content will go a long way in increasing a web site's search engine visibility. It'll also improve the site's conversion rate. Quality web site content means happy visitors, which in turn means a web site recognized as an authority and with good ranking in the search engines.

Then, the key here is web content. So, for good quality web content, you'll need the help of a good web content writing service in India. And the best way to decide if the web content writing service is any good is to take a look at some samples of the kind of work that they've done. One thing that you need to check to see is, if the content is relevant to your web site. The content should have an apparent pertinence, suitability and purpose, to the topic at hand. Another important thing to keep in mind with regard to web content writing is that the information provided in your web site should be reliable, and linked to reputable external resources.

Also, all the information that a visitor to your web site requires should be easily retrievable via the main body content, "site search" text entry box, site map, site index, or plainly and sensibly categorized archives.

James D. Marriot is a staff writer with RNCOS (www.rncos.com). He writes about a wide range of topics, including finance articles, business articles, and on other diverse topics. For further suggestions and comments on the articles, feel free to question our staff writer at: info@rncos.com.

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