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Is Content Really King?

Why Content is King

One of the latest mantras to sweep the online publishing and SEO industries lately - "content is King" - has been repeated so often that most webmasters and Internet publishers are sick of hearing it. But many sayings become cliché for one very good reason: They are true!

Real Content is King

The need for content has ushered in an entirely new industry of online publishers devoted to buying and selling content online. One of the leaders in this new field is Associated Content: http://www.associatedcontent.com , a cross between MySpace and Wikipedia.

If we ignore pornography and socializing (which are, arguably, of little value to most business owners online), Internet use can be broken down into three basic categories: Searching, Shopping, and Content Viewing. As you can see from the chart below, Content Viewing commands more hours of Internet use than Searching and Shopping put together!

Source: The Internet Activity Index http://www.online-publishers.org

What is most interesting is that these three uses are often synergistic when it comes down to the bottom-line: making money on the Internet.

Searching If an Internet user is in buying mode, he or she is most likely to begin the shopping experience by searching for the product or service of interest to them. Many factors come into play when search engines decide which web site to show the shopper for a particular search. These factors are what Search Engine Optimization Specialists manipulate in order to achieve a competitive edge. To learn more about Search Engine Optimization see: http://www.seoverflow.com/seo-checklist.html

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Content Viewing As stated above, many factors are at work every time you see a web site listed on the first page for a certain search term. However, as search engines have become more sophisticated at choosing the appropriate web site for your search, they are increasingly relying on the content of that page as opposed to other factors like the amount of links your web site has. So the potential customer starts out looking for a product or service, and ends up not necessarily on the web site with the best or cheapest product or services, but on the web site with the best content. Chew on that thought for a moment, and it will eventually dawn on you just how important content is, even to a pure retail web site.

Shopping No matter what it is that you sell, from wholesale blue widgets to green widget repair services, your online business can take a dive, survive or thrive based on the useful information you provide about the product or service. This, as we have established, is the key to getting the shopper to your web site in the first place. But now comes the hard part! How do you get them to buy? How do you take them from Content Viewing to Shopping? Simple: Never - EVER - allow them to be more than one click away from buying, signing up, or contacting!

From A to B to C - An Example: Imagine you are a Denver resident interested in liposuction. You type in something very broad on Google, such as: Cosmetic surgeon Denver Colorado. Out of almost two-million web sites, the very first result is http://www.squiresclinic.com . Why? Because this particular plastic surgeon has an SEO company working for him. I can tell from looking at the bottom of the page where it says "Positioning for Plastic Surgery by Page 1 Solutions, LLC". The Page 1 Solutions SEO company has probably written CONTENT for this web site, such as: http://www.squiresclinic.com/faqs_05.htm . So there you have a prime example of going from A: Searching to B: Content Viewing. It's not difficult to see how this web sites gets the Content Viewers to commit themselves to C: Shopping for their product or service. You will notice a contact form on EVERY page of this web site. Remember, "Never - EVER - allow them to be more than one click away from buying, signing up, or contacting"!

Whether you are in the business of selling or informing, content is King of the Internet. It puts your web site on the top of the search engines, engages the Internet user, establishes your credibility, and if used properly, corrals the shopper into purchasing your product or service.

Related: Reciprocal Linking - Dynamic Content

RSS Underground Featured Article Author Box

Brian Sizemore is a regular contributor to The Associated Content Business and Finance section.

10 Easy Ways To Create Traffic Pulling Content!

1. Publish your visitor's comments or questions that you receive via e-mail. Include your response for each comment. Just get their legal permission first.

2. Interview experts or famous people your visitors would recognize. All you have to do is write out the questions. Just publish the interview on your site.

3. Place a discussion board on your web site. Your visitors would create the content for you, but don't forget to participate on the board too.

4. Accept guest articles related to the theme of your web site. You could publish them when needed or combine them in a huge article directory.

5. Review products and services that your visitors might be interested in buying. Publish your opinions about them right on your web site.

6. Create a recommend links directory that includes your own personal summary of the sites. This'll help your visitors decide if they want to visit the site.

7. Trade content with similar web sites and e-zines. You would both benefit from the new content and could also cross promote each others web site.

8. Publish your own personal diary about things that relate to running and promoting your web site. You could publish it daily or weekly.

9. Create a free ebook directory. You could accept submissions from your visitors and publish your own free ebooks.

10. Add some visual content to your web site. You could add pictures and graphics with descriptions, charts and graphs, visual statistics and results, etc.

Hey, please visit the Internet Marketing web sites:

Content & Traffic System

Training for Time Management

Recently Added Internet Related Articles:

Trackback Links - It seems that contributing to the online Blogging scene has almost become a necessity of online life in recent years. What started as daily diaries posted online for the whole world to see has now become an extra tool for those specialising in search engine optimisation, as blogs often contain good relevant content that certain search engines like.

Keyphrase Optimization - After deciding what kind of internet business you want to do, it's time to start planning the design and content of your business. Many people make the mistake of skipping this step, choosing instead to immediately start work on their web site.

Blogging Consultant - There are many bloggers who make incomes of several thousand dollars per month from their blogs. These are not casual bloggers who only want to see their words and their name online or who just want to put forth a point-of-view, these are serious bloggers who have made blogging into a full-time (or nearly full-time) job.

Web Content Management - The phrase used in the title, "web content management system fr window" is a real-life example of a common search engine typo. In fact, within that phrase, the "o" and the "s" are missed so often that search engines like Google, Yahoo, and MSN have recorded the phrase "web content management system fr window" as searched about 481 times on a monthly average.

Relevent Content - After reading the newest ebook published by Nathan Anderson, I was floored at how it easy it was to generate great search engine results without paying a guru an outrageous sum of money to do so. The search engines are accessible to everyone because of this new look at search engine optimization.

Article Directories - Latin kidnapped the word "plagion" from ancient Greek and it ended up in English as "plagiarism". It literally means "to kidnap" - most commonly, to misappropriate content and wrongly attribute it to oneself. It is a close kin of piracy.

Internet Marketing - Use a weblog for internet marketing purposes. You can make a lot of money!

Targeted Content - According to SearchEngineWatch.com, a recent survey of businesses using the Internet as a primary marketing tool reported that only 11% said SEO gave a lower return on investment than search advertising. More importantly, 35% said that SEO was more valuable in terms of return on investment than paid advertisement.

Inbound Links - Acquiring inbound links is an ongoing job. If you haven't worked on this aspect of SEO recently, some newer sites are probably good candidates for a link exchange or one-way links to your site. Start by looking at who's linking to your competitors' sites, and look for other sites with related but not competing content.

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