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How to Create Content to Drive Traffic to Your Site

The difference between online marketing and offline marketing though is profound. Although advertising can be very effective offline, it isn't nearly so effective online. The reason why that is most people surf the internet looking for information. They aren't usually interested in advertising unless the product or service in question can solve their problems. In this some strategies you can implement in your business.

Articles For those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.

If you don't like writing, or don't write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines. Here are a few article directories you can use:

http://www.ezinearticles.com http://www.isnare.com http://www.goarticles.com

Blogs/RSS Blogging is another way to create content for your web site, and by using RSS, you can easily distribute your content. Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites.

Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your web site or weblog , you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings. Here are two tools you can use:

http://www.pingoat.com http://www.pingomatic.com

Press Releases Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic.

Register for a special 19 page Free Report on PDF that discusses article marketing and how real content will help you keep your site from getting banned! You'll also receive the highly acclaimed Article Marketing News Newsletter! It's free! Sign up today!

Here are several sites that accept press releases:

http://www.press-world.com http://www.free-press-release.com

Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create back links pointing to your site.

You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages.

Although submitting the search engines is often unnecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered.

Free Ebooks and Reports By writing and giving away free e-books and reports; you give visitors an incentive to visit your web site http://www.ebookdirectory.com http://www.ebookpalace.com

Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site. http://www.google.com/ads http://www.virtual-portals.com

software development company India

Related: Syndicated Content - Mobile Content Providers

RSS Underground Featured Article Author Box

Mehul vyas is a founding partner and Director of Marketing for Vyas Infotch Pvt Ltd. The firm specializes in the development and implementation search engine optimization technologies and solutions for the improvement of web site placement within the Internet's top search engines. The company is regarded by many to be the world leader in its field, with clients in 57 countries around the world.

How To Boost Your Traffic and Your Profits With Content

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!...

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list)...

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your "paid" product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one "constant" in Internet marketing, it's this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" web-site and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)...

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted "as is" with your resource box attached.

...Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content...

With the declining effectiveness of many of the online advertising methods that we've relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

Related: Business Blogs - Dynamic Content

RSS Underground Featured Article Author Box

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Content Update Management

The phrase "content is king" is no longer new, but its message is stronger than ever. The competition among online retailers is fierce. Businesses of any size are scrambling to grab a domain name and take advantage of the growing online shopping industry. To do this, companies are looking for ways to improve online exposure. After all, if internet users can't find your site, they'll spend their money with the competition. One of the most effective ways to ensure a steady flow of web traffic is by maintaining current information on your site. However, for many small companies, editing pages requires technical expertise--and content update management is left to webmasters and programmers. This often results in update delays, leaving stale content to collect dust on the Web. How can you avoid this?

At Systems Web, we offer DotNetNuke, a revolutionary content update management system that puts the site owner in control. This browser-based system enables site owners to edit, add or delete pages in real-time with just a few clicks of the mouse. Systems Web customers are now enjoying the freedom to update or alter their web sites around the clock. What does this mean for web site performance? Search engine spiders thrive on fresh copy. With the ability to edit or add copy instantly, our customers are experiencing high volumes of traffic and higher conversions.

Need another reason to choose the DotNetNuke solution? Since our content update management system is open source, you are not obligated to stay with Systems Web throughout the life of your site. In fact, if you want to transfer hosting services at any time, you can--and your content management system will stay with you. For more information on how we can help optimize your web site, visit our web site at http://www.systems-web.com or call us at 801-733-5800.

Delphine Campes-Edouard is currently Vice President of Systems Web, a web development company in business since 1999. Systems Web specializes in the open-source Content Management System DotNetNuke, a simple-to-use tool to edit your web site without any knowledge of HTML. Their award-winning web sites are now all using DotNetNuke. Go visit their web site at http://www.systems-web.com.

Web Content Writing That Works For You

Web content writing always seems as though it should be a relatively straight-forward and simple thing to do, until you sit down to do it, and find out that you not only know what you're aiming for, but you also don't know what it means to write web content like a pro. Web design these days dictates that you have a certain font, a certain size, a certain wording, and a certain layout, or visitors will feel uncomfortable or disappointed in your site, and will automatically move on to somewhere else that can better meet their needs and expectations.

To begin with, writing web content is a very careful process that depends on the right information, the right style, and the right keywords, to make sure that it is pleasant to your readers, it encourages them to stay on your site, and it is easy for search engines to index, assuring that you achieve a good ranking and are easier for web users to find. Web content writing is, therefore, an art and a skill, and should only be tackled once you feel comfortable with the fact that you know what you're doing. Otherwise, you may find it much more appealing to hire a professional who can meet all of your needs and save you a great deal of time.

The secret to web content writing is that the wording must be focused on the reader. Therefore, instead of saying "I am the best realtor because I've been in the business for 25 years and I have won 16 awards," when you write web content, you should say "You will achieve much greater results with my 25 years of experience and 16 awards to sell your home". While the first phrasing gives the reader the facts, the second phrasing shows the reader how the facts apply to them in a beneficial way.

This encourages the reader to continue reading as they can apply the information to themselves, and want to continue to find out how they can relate to what you have to say. The longer the visitor sticks around your web site, the better your chance of getting your message across and the more likely you are to achieve your goal, whether that be to inform your reader, sell a product, or brand your company.

Keywording is another important part of web design and web content writing. This means that for every page of your web site, you need to select one or two of the terms that would most likely be used by someone looking on a search engine for that kind of page. For example, if you have a web site about painting, you may have a page with the keyword "paint rollers", "professional painters", or "how to paint". It all depends on the purpose of the page, and how you think someone would look for that page on a site such as Yahoo! or Google. Further to choosing the keyword, you need to know how to use it. You need to make sure that it is worked naturally into your content, or the page will be useless, even if it brings in a lot of traffic. Nobody wants to read a sentence such as "Our Barking Dog From Neighbor Stop will make sure that you never have to listen to a yappy dog again." It doesn't make any sense, and there is no real message behind it. Though "barking dog from neighbor stop" may be a good search word, but once the visitors arrive, they will be put off by the terrible wording and grammar.

Once you have determined what you're going to say, why, and how you're going to say it, it's also important to lay it out properly so that your visitors won't struggle visually to read it. This means that you need to use the right fonts, font sizes, colors, and spacing.

The following are the most successful specs for the text of your web content writing:

10 to 12 point font is the optimum size for readability.

The best fonts to use are Verdana, Arial, Palatino Linotype, and Helvetica, as they are very clear, and well spaced.

Though black text on a white background is the easiest to read, a white background can be hard on the eyes. Therefore, using an off-white color such as a cream, light beige, or a very light grey will make a much more pleasant change.

With these pointers, your web content writing will be a much more effective and pleasurable experience.

Mark Nenadic Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design.

21 Ways Content Drives Your Traffic Part 2

Linking Pages

Are you creating linking pages to impress the search engines? How much more value would they have if you offered quality, optimized content for each of your categories?

Rather than having a bland list of 'linking partners' you could be using your links to gain more credibility AND provide more content for the search engines.

Create a separate page for each link category and write 200-400 words of content on that subject. Offering your recommended links at the end will make you a source for information rather than just a catalogue of links.

Optimizing each page for a popular keyword will draw more traffic to your site than links alone. It will also be more beneficial for your visitors who are searching for related resources.

Press Release

If you thought you were starting to grasp the importance of content, you haven't even started to see the potential yet.

Press releases should become an important part of your marketing. What do you need to create a press release? Content.

Press releases are notices to the media about newsworthy events, accomplishments or information. By creating a press release to announce a new product, results of a poll or related news event, you can get free advertising in the media.

News media is always looking for new content for their readers. Learning how to compose and deliver a press release will give you access to this pool of willing advertisers.

To create your own press release, go to a web site like www.PRweb.com and read the releases that are posted there. When you are familiar with the format you can write your own and submit it. Just avoid advertising copy and be sure to highlight some new thought or angle to make your press release newsworthy for publishers to use. If you want to invest the extra money you can hire a press release writer or have your release reviewed by a PRweb specialist.

Newspaper

Press releases can work just as well in your local paper as they do in online news web sites.

Submit your press release to the editor or the writer for the section of the newspaper you want to target.

You could also try to submit your own column, giving tips and related information to your topic, as a free form of advertising. Smaller newspapers may find this idea more appealing since larger newspapers would not be likely to publish your works without formal working arrangements.

Magazine Articles

Just like online magazines, printed magazines need fresh content all the time. If you are writing articles you may be able to submit them to magazine editors for review.

Be sure to follow their policies which may be listed on their web site or you can email or phone for instructions. Just like newspapers, you will have a greater chance for success if you target smaller publishers first.

Classifieds

Online classifieds have gone through some fluctuations of their own. Originally touted as one of the best methods to get traffic, the inundation of ads by internet marketers nearly flooded the market and made it impossible for readers to find what they were looking for.

However, using classifieds can still send you some traffic and will also help your site get listed in the search engines. Use keyword phrases in your ad and include a hyperlink. You are not putting a lot of content in these ads, but what you do put needs to be effective.

Offline Brochure

Do you promote a product, information or service that can be used locally? Consider creating a brochure that gives information on a question related to your topic. Include reference to how using YOUR service or product will assist them in solving the problem. Give some brief answers and point out your web site as a source for more information.

Offer to leave your brochures in places that might attract your audience or post them on community boards. Pass them along to friends and family who might pass them along to others for you.

Traffic is people - whether they come to your site or directly to you, they all count.

Newsletter Exchange

Are you having success with your newsletter? Perhaps you'd like to approach another web site owner and offer to write a short article for his subscribers - or to exchange articles to promote one another to each other's list.

If the newsletter isn't competition, but complimentary to your market, they should be equally interested to talk to your list of subscribers.

Article Announcement Lists

Article announcement lists are similar to article directories in that your article will be placed before an audience of webmasters and publishers who may choose to use your article on their web site or in their newsletter.

The advantage of article announcement lists is that the members sign up to receive new articles by email. Your article will be directly sent to members who are interested in the topic of your article based on the list description they have subscribed to.

Yahoo! has a 'Groups' area where you can browse the lists and sign up to receive announcements. By following the guidelines for posting, you can submit articles relevant to the topic (for example there are groups for home, business, internet etc.)

The individuals receiving your article have already indicated an interest in articles on the chosen topic and this creates the perfect audience for your material. You may find traffic coming directly from the members of the list or from their web sites when they publish your article with your link.

Publish an Ecourse

Create a multi page tutorial that can be given to subscribers or given away by other businesses.

Like a report, the ecourse can be offered as a freebie by yourself or others. The readers receive valuable tips and information all while being directed to your site at the end of each lesson. You may find that a tutorial delivered over the course of several weeks allows you to develop a relationship with your reader whether they originally received it from you or someone else.

By providing valuable instructions on a related topic to your business you are warming up your audience to become future customers or clients.

Affiliate Programs

Help your affiliates drive traffic to your site by giving them letters or reports to post on their sites or in their newsletters. Your affiliates are also in need of content to provide their customers and if you are providing that content for free they will have more success in sending their subscribers or visitors in your direction.

Your Blog

Creating a weblog that is related to your business or niche will allow you to attract an audience that may not respond to a sales page. Providing content and news about your topic with hyperlinks to your various articles or sales pages is an indirect way to send traffic to your site. You can set up a free weblog at www.blogger.com.

If you have valuable content and offer subscriptions to your weblog (subscription services are free at www.bloglet.com) you can create a pool of readers who will turn to you first when looking for your product or service. You can also make your weblog available for others to publish on their web sites by creating an RSS feed. This will allow other web sites to automatically run your new content on their web sites every time you update your weblog .

By submitting your weblog to www.PingOmatic.com you can alert other weblog services when you post updates.

Other Peoples' Blogs

Your content can be just as valuable to other bloggers who may have a difficult time finding content to share with their readers.

Offering to submit an article to a relevant weblog can be a great way to drive traffic to your site with the use of a hyperlink in your author credit.

Be a Contributing Writer

If your writing skills or expertise are truly impressive you may be able to offer an online or offline magazine or newsletter your services as a contributing writer.

By writing a column on your topic or service and having it regularly published in a magazine that caters to your audience, you will have the opportunity to place yourself as an 'expert', leading to loyal readers and customers.

James Mahony is the founder of Search Engine Optimization - A site devoted to search engine information.

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