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Content Means Nothing Without Context 

Have you ever stopped to wonder why some people seem to be able to attract luck and success while others get nowhere?

Have you seen some people move up quickly through a company while their colleagues (who seem to have similar abilities) remain stagnant in their position?

Have you found yourself working hard and wondering why you don't seem to get the rewards and success that others (who don't appear more capable) seem to be able to get better results?

Internet Marketers will be able to relate to this particularly.

What I'm about to tell you will seem like a very simple concept, and it is. The power comes from its simplicity - anyone can apply this principle to effect positive changes within their life, however most people don't - And that's exactly why it can work for you.

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I've spoken many times about the need to be clear about WHY you're doing something. I've also said that I believe that there's a lot of power in modelling people who are already successful at what they do, especially if they're position is one that you're aiming to attain.

The biggest problem with modelling other people is that to be able to produce similar results, you need to know what the context for their actions was, for example: If you see someone creating Joint Ventures with other online marketers and apparently being able to do it with ease, if the reason they were doing it was because they have a child in hospital with a life-threatening condition and they need to raise money for medical expenses - You can bet that they're more committed and that the people they contact are more receptive to helping, than for someone starting an online business in their spare time for extra cash.

So, be sure you know WHY you're doing something before you start, and that you're not just copying the actions of someone else without a burning motivation of your own.

Ok, now's the time to clarify your motivation and overlay all of your actions and decisions onto your reason for them.

About the Writer of this Article

Andrew Henry is an author, information publisher, student of human nature and success coach. Andrew runs several forums and shares a wealth of Success and Motivation information from his web site at http://www.moneyandmotivation.com

Search Engine Friendly Free Content

As you add content to your site wouldn't it be nice if it: * Was highly relevant to your content? * Was written for you so you could be doing other things? * The type content that the Search Engines would rank high? * Content that was constantly fresh and relevant for your visitors? * The type content that makes visitors want to come back everyday to read?

If you can answer yes to just some of the above questions then you need to read on. This is a little trick I learned that only took me about five minutes to implement. With the reverse linking method I used and with this method I was able to get my page rank, with Google, from zero to 2/10 within one week of re-submitting my home page to Google.

Everywhere you turn people are talking about "RSS" feeds and "Blogs". What if I could show you how to add an RSS feed to your site - with just a few lines of code and couple clicks of teh mouse? And what if this news feed constantly updated itself and was written just for your site? Interested?

Here's how you can do it.

Go to the site www.AnyRSS.org and follow the simple directions. The "AnyRSS" is a simple but very powerful tool allowing you to generate custom RSS news feeds for any Niche subject and posting them on your site. To use the tool enter one to three, of your selected keywords, in the search box and click on the button "Generate Feed Url".

In the first box is an url and in the 2nd box is a snippet of "JavaScript" code. Click the "Test It" button and look at the results it produces. If this is satisfactory then go back and copy the "url" and the JavaScript code to a blank text editor like notepad. Save this information - and remember what directory you saved it in.

Go to your site and decide on what page and where on that page you want the feed to be placed. If you are using just the link then write the "url" link information. Cut and paste, or upload, the link to your site. Remember with this option your visitors will have to "click" on the link to see the information and it will be in a new window AND they have left your site temporarily.

I recommend the JavaScript code as it is more dynamic and the visitor can "read" the news on your page without "clicking" anything OR leaving your site! If you want to use the JavaScript simply cut and paste the code to the area on your page where you want it to appear and save it. If you are using Front Page, or DreamWeaver, to write your own pages, then you should already know how to insert new code into your pages.

This feed is changed every 12 hours, sometimes more often. The great part is your visitors do not need any special "readers", etc. to read this information. And, like I said it, is extremely relevant, and free content, for your site. The best of BOTH worlds!

You Deserve Success,

Michael Domeck www.The-Best-Light-Houses.Com www.NetBizOps.Com

As a comunications and data consultant Mr. Domeck has helped many clients over the past 10 years build web sites. Getting good Search Engine rankings has been his specialty. By testing, literally hundreds of methods, he has developed several methods that even newbies can use to get good rankings for their web sites.

NEW! Content for your web site

How much do you have to pay to have your web site supplied with daily news and articles? Does free sound good enough?

RealEstateGates.com is an international real estate portal providing the variety of online real estate services, advertising and promotion opportunities and relevant real estate information.

The portal is also supplying daily news and articles about the international real estate, as well as the wide range of related topics. The editorial board consisting of writers and journalists, as well as the number of freelance authors from different countries observes international events and publishes relevant articles within the real-time operation mode. This very approach ensures topicality and popularity of daily information supplied by Real Estate Gates being listed in Top Google Sources. Real Estate Gates news and articles attract about 30,000 visitors weekly, and their number is growing steadily.

Due to the increased interest to portal's daily content that now attracts about 200'000 visitors monthly, RealEstateGates.com offers daily content supply opportunity. The RSS system that was implemented four months ago is now supplying daily news and articles to over 30 award winning RSS resources, as well as thousands of private users.

After two months of successful content performance Real Estate Gates implemented a new tool to provide daily content to customer web sites through free headlines. Because of the easy and free procedure of getting the content to any customer web site, the option was of considerable success with real estate web sites throughout the world.

Recent marketing analyses, as well as letters from customers have shown the increasing interest to receiving not just headlines but full stories as well on customer web sites in order to attract larger audience and let users stay-n-read, rather than go-n-read that is the main prerequisite of the Standard Package offering free headlines.

From now users of RealEstateGates.com do have the advantage to get full daily content to their web sites. In the course of the special offer, you can have a use of two more content supply packages - Advanced and Premium ( http://www.realestategates.com/ContentShop/ ).

The Advanced Package offers full content supply to your web site. This package includes daily headlines with relevant full stories that can be viewed by users on your web pages. Attract targeted traffic and improve your page views by applying for the Advanced Package! Have a use of this offer to get extra branding advantages provided by RealEstateGates.com! You can get it for just $100 annually!

The Premium Package offers both headlines and full stories provided to your web site that are not linked to or labeled by RealEstateGates.com. The content provided will be attracting daily real estate audience to your resource and help to increase rank of your web pages. Start making your business more efficient and save the money that could be spent on hiring professional writers! All you're paying is $300 per year!

Have you seen it cheaper anywhere? The offer is available until March 1, 2004. Still thinking?

Author: Real Estate Gates (http://www.realestategates.com)

RealEstateGates.com is an international real estate portal providing the variety of online real estate services, advertising and promotion opportunities and relevant real estate information...

Selecting a Content Management System

There's recently been a lot of discussion and considerable interest in content management systems. Buyers are starting to ask for these solutions from vendors with greater regularity and the buyers are clearly better informed than in the past. Still the issue that comes up again and again is, how do you know which content management system (CMS) is right for you?

Begin with a needs analysis. Define your business goals, prioritise them, and then assess what features or tools are needed to help you reach those goals. At a later point, once pricing research is under way, you can then assess the price of features relative to the priorities of the goals and come up with the basis of an intelligible cost-benefit analysis.

Start by examining the nature of your site. Is it a portal? A marketing exercise? An e-commerce site? These questions will set the outer boundaries for defining the type of system you need. A marketing site will demand far less from a system than a portal. Moreover, security, support, and data integrity issues will be dominant concerns for any firm involved in e-commerce.

Consider not only your short term needs but also your long term goals. Many of the systems that are in the market today are modular. This allows you the flexibility to start with only the features you need to meet your short term goals, then to expand the system as justification (or necessity) develops.

Accordingly, look at the modules offered by the vendor and make an assessment of whether the system will suit your planned future expansion. It is foolish to try to build it all at once as the cost will be high and the time line extended. It is better to start conservatively with a modular system that you can grow into.

When shopping for systems, it is best to approach the vendor with a shopping list of features that you require/desire. Mature systems will offer more modules, but make sure you demo the modules you are interested in, as implementations of similar functionalities tend to vary more than you might expect.

While many systems support basic modules, like membership tracking or online polls and surveys, there are other features which are harder to find and which may narrow your choices significantly if required. Key features you should be aware of include: multi-lingual support, archiving and roll back, and syndication. If your site requires one or more of these more advanced functions, you will find the number of choices left for your review has dwindled (and prices have crept up, too).

Another factor to consider is dependencies on other software packages. Some systems, like the Microsoft CMS, require you to license not only the CMS product, but a number of other related products which are required for the CMS to work properly. Make sure you check database requirements, server and OS requirements, and whether third party components are needed to create templates or maintain the site in the future. And of course, never forget those frequently shocking consulting fees that are often part and parcel of any major implementation. Add it all up and you will find that some systems which may initially appear to be attractively priced are, in fact, quite expensive.

One issue many companies fail to consider is how well the CMS can be tailored to fit the firm's existing work flow. Most systems will give you some flexibility in assigning roles and permissions. Systems vary in complexity from offering only a set of pre-defined roles to completely customisable user systems. Permissions, editorial review, and scheduling are related concepts: Does your firm need to put content through a review and permissions phase and does your firm need to schedule start/stop days or pre-schedule content (load the content before the start date)? Look for a system that matches, or can be tailored to match, your existing structure and work flows, otherwise you will face challenges in modifying offline processes and training staff.

There's no magic formula for finding the right CMS. The market is very fragmented and many systems use similar labels to provide widely disparate levels of functionality. It is essential that you be proactive about approaching vendors and go in the door knowing what you need _ put the burden on them to show that they can meet your needs. Have clear requirements and research best practices so that you are equipped to deal with this sometimes and often expensive buying decision.

Ric Shreves is an Internet consultant and author specializing in web technologies. He is a partner in Water & Stone, a web design agency focused on Mambo, osCommerce, and other open source tools. Read more of his work online at: http://www.waterandstone.com.

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