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Internet Marketers Are Mastering New Media Content and Syndication Tactics
The future of Internet marketing forecasts plenty of new media tools and methods to achieve strategic promotional campaigns for businesses of all sizes. And Content Propulsion Lab (CPL), a Division of Content Desk, a major player in provisioning high-quality content for web publishers, appears to be the new place to be to get the scoop.
Relatively small groups of online business owners are creating powerful, professional content and syndicating it widely with formerly geek tools such as RSS, and are getting more leads, clicks, sales and optimal ROI (return on investment).
"We are giving small business owners the tools and the power of an expensive, professional, in-house PR firm without the cost formerly associated with such power," said Jack Humphrey, Managing Partner of Content Desk.
"Using new media tactics like professional article and press release creation and syndication, along with podcasting and other non-traditional internet marketing tools, marketers are tearing up any of their competition who refuse to get into the game."
And Humphrey added, "We are doing some cutting edge stuff these days that most people just don't get, like utilizing new technology to use audio and video content on sites without losing valuable search engine rankings because the robots can't 'read' audio and video."
Forecasts of several top online marketing experts interviewed in "The Coming Year in Online Marketing," by Zachary Rodgers, December 19, 2005, Incisive Interactive Marketing LLC., 2006, show that:
-RSS will come into play more so that people can quickly and easily subscribe to their favorite online media feeds.
- Podcast marketing will begin to reap the rewards of its new high-bandwidth total-emersion customer experience medium.
- People are turning more from television to interactivity as more original videos appear online.
-Search engine PPC (pay per click) advertising will increase as more and more small businesses take the leap, meaning more content - and vastly better content - is needed online.
In short, smart Internet marketers who grasp the tools and strategies of the future will be much better equipped for broader marketing and sales strategies to increase their bottom lines. And with tools and learning strategy for article syndication, podcasting, video, audio streaming and more - all in one place, successful Internet marketing will be a snap, or click, for those who take the time to learn and keep up with the fast-paced new media marketing boom.
Growth with 700+ New Subscribers
An awesome example of a leap in ROI is from Content Propulsion Lab partner, Willie Crawford. He shared one of his success strategies using one of the Content Propulsion Lab tools and syndication methods.
"One of my articles made SitePro News (a newsletter and resource site for Webmasters). I don't know their circulation, but they're one of my favorite ezines to have pick up one of my articles. They say on the banner across the top of their page, 'Advertise in SiteProNews and Reach Over 500,000 Potential Customers.' The last time that this happened, I picked up 700 subscribers so fast that it made my head spin! Then the subscribers and sales kept pouring in," explained Willie Crawford.
Hence, for the "Do It Yourself" companies who would love the benefits of a high-end Public Relations firm but lack the budgets, a power-packed content creation and syndication center is a must. Instead of paying time and again for individual tools, upgrades, new tools, PPC and other online advertising, Content Propulsion Lab appears to offer a much more economical, efficient and affordable approach to very effective Internet marketing.
Learn more by visiting Content Propulsion Lab at http://presssuccess.com/cpl or emailing firstname.lastname@example.org
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By Diana Barnum, CEO of http://OhioHelpGroup.com & president of http://MovingAheadCommunications.com for help with marketing, public relations and writing. Get Free Tips & More...Subscribe to: http://movingaheadblog.com or call: (614) 529-9459
3 Great Reasons Why Adsense Is High Priority For Content Sites
Adsense should be high priority for your content sites. But first, you must know how this works.
The concept is very simple, when you think about it. The publisher or the webmaster inserts a java script into a certain web site. Each time the page is accessed, the java script will pull advertisements from Adsense. These ads that are targeted should be relevant to the content that is contained on the web page serving that ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a percentage of the money that the advertiser is paying the search engine for the click.
Now The search engine is the one making sure all the tracking and payments is done smoothly, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to sale any advertisers, collect money, monitor the clicks and statistics which could be a time-consuming task all by itself.
There is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters may not be concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.
One reason why Adsense is essential for content sites is because it has come a long way in understanding the needs of content publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows customization of ads. Webmasters are given the chance to select from many different types of ad formats to better complement their web site and fit their web page design.
These different formats give the site owners the possibility of getting more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting and making them take that next step to look up what it is all about. This is how people behind the Adsense will get their content read and at the same time, make profit.
Another reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings they are receiving. Recent improvements in the search engines gives webmasters the ability to control how their ads are performing using customizable reports that can detail page impressions, clicks and click-thoughs. With this technology, Webmasters and publishers can now easily track specific ad formats, colors and pages within any web site they choose. Trends are also easily spotted.
With this real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are click on. The ever-changing demands would be met while making more money for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best. You can find tools for Adsense at http://www.workfromhomeonline.info/sp/
The final reason is that the advertisers have realized the benefits they receive associating their ads on targeted web sites. This increases the possibility of a prospective web surfer having an interest in their product and services. And of course this is all because of the content and its constant maintenance. As opposed to those who are not using Adsense in their sites, they are given the option of having other people creating their content for them, giving them the benefit of having successful and money-generating web sites.
Adsense is all about targeted content, as a matter of fact, the more targeted your content, the more target the search engines' ads will be. There are some web masters and publishers who are focused more on their site contents as well as the best way to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.
At one time people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can put Adsense to work as a cash generator. In those days, content were the most important factors. It still is. But not without the great possibilities of generating cash, of course.
Dale Green is the owner of Work From Home Online at: http://www.workfromhomeonline.info which provide valuable tools, articles and products for the home based entrepreneur.
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