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Blogging Part 2: Blog Content
Today, we’re going to discuss the type of content that is suitable for your weblog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your weblog should have, which means you can write about whatever you’re interested in.
However, the difference between a profitable weblog and a non-profitable weblog is the way the weblog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favourite author?
You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor. However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your weblog , they are not only looking for information – they are also looking for information they can obtain easily, and better still in a relaxed manner.
So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your weblog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humour, so try to add funny comments in your articles where they are suitable.
Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.
Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.
Having a distinctive personality in your weblog would make a world’s difference between your weblog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your weblog ’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.
So, the lesson for today is to simply write as an equal friend to your visitors, write to them as if you’re talking to a single person and establish your own personality on your weblog .
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Blogging Part 3: Blog Content Brainstorming
Face the fact – your weblog needs to be regularly updated to maintain its readership! Hence, you must always find fresh topics to write about, and we’re going to discuss how to do just that in this article.
We have discussed how to write attractively, so now we are going to discuss what we are going to write on. The very first option that I think a blogger should write on is a topic that he or she feels passionate and interested in. You’ve chosen to make blogging your career because you want to escape a mundane job – forcing yourself to write about something that you’re not interested in is as torturous as as your mundane job!
The other reason I ask you to write about something you’re passionate about is because your feelings and emotion shows through your writings! If you feel indifferent to a certain subject but still write about it just for the sake of it, your readers will notice it. Remember the advice about writing with a personality? Forcing yourself to write will not establish a welcoming style at all.
Once you have chosen your main theme, start posting to your weblog about it and make it a habit to post at least once every day, even if it’s only a comment on the newspaper article you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you moving. First, you might just budge an inch, and later trudge slowly on until you finally reach your full speed. Then, it’ll take a lot of effort to stop you instead!
However, no matter how well you know your topic, your brain is bound to get exhausted over some time, so here are methods to brainstorm for content for your weblog .
1) The very best way to brainstorm is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to find related blogs is to use http://blogsearch.google.com/ or www.technorati.com. There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own weblog !
2) Once you’ve established contacts with other bloggers in your field, you’ll have quite an unexhaustible “conversation” ongoing, so you’ll not need to actively search for content to write about. However, if you’re still stuck, search for news articles related to your niche in the local newspaper or online through sites like http://news.google.com and http://news.yahoo.com.
3) You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your weblog . To do this, join forums related to your niche, but don’t join every forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.
Remember to keep up your momentum of posting at least once per day (or more if you have a lot of content to write about) so that the major search engines will know that your weblog has fresh content everyday. This will attract the search engines to spider your page on a more frequent basis, hence gaining you extra traffic.
Don’t worry about the paragraph above about generating traffic and search engines, because we’re going to talk about that in more detail later. For now, remember to keep a consistent effort everyday and build up momentum like that of a locomotive!
Like any other field, writing requires expertise and talent. Only talented people with a creative bent of mind can do justice to this service. Content providers are those people who provide writing services to people. These people have a combination of talent and expertise which addresses the writing needs of businesses and individuals.
Before you hire a content provider for your publishing needs, it is imperative for you to find out the experience of the content provider in the respective field. Knowing the kind of assignments they have handled in the past will enable you to pick the best talent from the given sources.
Meeting the deadline is one very important criterion for the content providers. If a writer provides the content after the desired time frame then the purpose of hiring him is defeated. The next step after you receive the content is to check or edit the content for any probable errors or plagiarism. The editor has to verify the sources for authenticity, check the text for any grammatical errors, and arrange the copy in a presentable form.
Outsourcing web content from content providers in countries like India or Sri Lanka is a new trend practiced by employers these days. Content providers from these countries provide cost-effective content in the desired time frame. You can choose to get your work done from a content writing company as compared to hiring individuals.
Making a list of the available content providing companies is a practical way to compare their expertise, writing styles and rates per word. Ask questions that you feel are important. After identifying the specific company, set up an interview and discuss the finer details of the work. Discuss privacy issues, negotiate the price, and ask for samples related to your field. This whole procedure will get you the kind of content provider you desire.
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