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Content Management Systems and building your eBiz

Content Management Systems and building your eBiz

As a retired Software Engineer(big word for under paid corporation slave). I got tired of setting around to house telling my cat to stop doing the things cats do. I started a side business repairing computers. But I messed the call of coding and creating things... that's what I like best about design be it software or graphics. When I worked at (Big unnamed corporation, because of on going law suit) we used things like CASE Tools, UML, COBRA, UniCenter and other things that will make you pull your hair out. When i started to look for a manageable platform to work with dynamic web sites i have never heard of Opensource CMS's I was looking into .NET, then one day while poking around with Cpanel at my host i found PhpNuke...etc...and the rest is history. Most Content Management Systems, are a bit adhoc in there design, but you can work around that. Fast deployment of sites is what i find Content Management Systems, useful for. The learning curve for a neophyte is quite high, but design is the key. After your curve goes down you can deploy a site in a day!

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Some Content Management Systems, CMS for short, can cost thousands of dollars. While others are opensource. I am focusing here on the opensource CMS called CPGNuke DragonFly. There are many more opensource CMS's that you can test drive at http://www.opensourcecms.com . DragonFly has it's pro's and con's like any others CMS, but its biggest pro is the built in LEO(Link Engine Optimized) system. Search engines like pure links, with no "?" in them. With one click you can make your url's that look like this "http://godotshop.com/index.php?name=Forums", look like this "http://godotshop.com/Fourms.html ". Other modules like Google Tap for phpNuke are to limited, and need a lot of maintenance when you have a add-on which has to work with it. Secondly Google Tab is slower due to heavy htaccess and PHP usage. LEO works thru a system core function. That function is what converts a URL like index.php?name=Forums into Forums.html. I have yet had to edit my .htaccess file, LEO just works! Out of the box.

The only con I can find is the total lack of third party modules. And I mean total lack. In my case because I have some knowledge of php I was able to get my site up and running. But if your a user that needs a plugin rich CMS your better off with phpNuke.

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Elray Jones elrayjones@earthlink.net Business Card at http://godotshop.com/webmaster

You can comment on this article at http://www.godotshop.com/Blogs/mode=display/id=3/comments=show.html

see web site at http://godotshop.com web master directory at http://waldentechnology.com

About the Writer of this Article

I worked at (Big unnamed corporation, because of on going law suit) we used things like CASE Tools, UML, COBRA, UniCenter and other things that will make you pull your hair out.

Search Engine Strategies & Rich Content.

We have all heard about SEO (Search Engine Optimization). As for 2005 Search Engines, specially Google have developed outstanding systems and algorithims to test, rate and rank sites... and avoid being tricked by low value sites that want to beat the system.

As for today tricks or just meta tags or even great linking strategies, although crucial,won't give you top rankings by themselves.

Most important of all, and keep this always in mind: You need good content and you need a good distribution and use of your keywords to be at the top.

In the end, the Internet is all about information. Create good pages loaded with useful information and good distributed keywords and half of the job is done.

Now, just for a moment sit back, get yourself a coffee and visualize your webpage. Would you trust the person who wrote those words?

Is your web site neat enough to read smoothly every sentence? This is a very important part for your Web. A neat design and good copy is indeed a great ally for SEO.

You should write a neat copy first, with good info. Then proceed to tune it up to make it 'content rich' for Search Engines. There is a simple fact...

Provide quality web pages and engines will index you higher. This is how their creators make a living. they provide the user with listings of quality pages to make them come back. These users then have more chances to see their ads or subscribe to their services.

If you are in a hurry, think about posting other people's articles and resources. A good plpace to go is goarticles.com

Straight forward enough.

*** What is 'keyword saturation'? ***

The times a certain word appears in your page in relation of the total number of words in it.

When indexing a site, Search Engines will look for keywords relevant to a certain topic and how any times and where that keyword appear in your page.

Theory is simple. Drop in some 'sport shoes' phrases and the Search Engine will decide that your page is about sport shoes, and thus it will index your site for people writing 'sport shoes' in their dialog box.

However, writing a word 1000 times will not give you a high ranking.

Search engines will decide that you are trying to trick them. And they hate web sites trying to trick their robots.

Each Engine has its own preference for keyword saturation indexes. For most of them, however, being around 7% will be ok. Over 15% will be considered SPAM. On the other hand under a 3-5% may be too low.

As a general rule, keep this in mind:

1. Use your main keywords in the top 1/3 of your page. 2. Use synonyms of your keywords while keeping a natural flow in your copy. 3. Don't repeat exact keyword phrases more than four or fivetimes. Or even less!

Google's Search Engine Algorithm is penalizing keyword overuse!

Don't forget about the rest of your text ! Althoug most search engines give a higher weight to the first 1/3 of your page, they will also check the rest of it. Try to include your main keywords at least once at your opening paragraph, once or twice in the middle of your text and at least once in your closing paragraph.

If the copy doesn't read well... rewrite it and delete keywords if you must. The main point is to be fluent and 'nice'.

The process really looks forward to making ends meet. If a site is good for visitors, then sooner or later it will be good for search engines.

About the Writer of this Article

"How to -without the big time hype- set up
a web site, promote it and walk down to the
bank for real, cold, Internet Money!"
http://www.marketing-master-course.com

Content Management Systems (CMS): What They Are And Why We Love Them...

There is a buzz in the online community about a technology that empowers the average computer user with the ability to create and maintain their very own web presence. In the past, individuals who took interest in having and operating their own web sites were burdened with the task of learning HTML, DHTML, and other web-based technologies such as JavaScript and CSS. The only alternative to this was, unfortunately, to pocket the expenses and costs required to pay a web developer to build and maintain it for them.

This dilemma is one of the primary reasons that small to medium-sized businesses did not begin to emerge on the worldwide web for several years following the corporate dot-com rush. Many business owners were terrified at the thought of having to learn complicated programming languages and server languages in order to create 'do it yourself' web sites. Fortunately, that was then and this is now!

Due to the evolving demand for businesses to have a presence on the web, a new application has emerged in order to help business owners and employees create and sustain a professional-looking site without the worries of coding and technical applications.

What do we call this innovative technology that lessens the gap between the IT professionals and ourselves? Content Management Systems (otherwise known as CMS). Simply put, Content Management Systems are applications that implement easy-to-use web-based tools in combination with a database and web templates in order to effortlessly construct, and update a web site's content. Hence the name, Content Management System. Content Management System applications are ideal for businesses and sites that require ongoing updates and additions.

The simplicity lies in the fact that through the utilization of the web-based tools, Content Management Systems completely separate the updating and creation of the site's actual content from the site's design and layout. Therefore allowing a person with no knowledge of HTML to go in and alter/add content to the site's pages without making structural changes to the site's design.

What are a few of the benefits associated with using a Content Management System over traditional web-design?

Well, to begin with, Content Management Systems are developed in a way so that even a novice user has the power to maintain and update the site. The content input/update areas are designed to offer a very user-friendly interface, appearing much like a common word processing application that so many of us are familiar with. This makes it possible for any person or staff involved in document creation to easily and efficiently maintain the content on the company's web site.

This brings us to yet another factor that makes Content Management Systems so helpful. Because more people have access to updating and maintaining the web site, the information is generally much more accurate and recent. Updating older pages manually in order to keep them relevant to changing information cannot only be frustrating, but also repetitive and time consuming. In today's competitive online market, up-to-date information is crucial to your business's credibility and success.

Content Management System un-complicates this task by making global (site-wide) changes through the alteration of a single file. Because all of the site's information is stored in a central location, when that information is altered, every page on that site which contains that specific info is updated immediately. Just like that! This allows the editors or the web site's author to write, edit, and publish information to the web site without having to submit all of the material to the Webmaster. No inconsistencies, less proofreading--less work altogether.

Another tremendous advantage to using a Content Management System is link maintenance. Many times, even Webmasters make the mistake of deleting or moving content that is linked to multiple areas within a site. When this occurs, the links that are not removed then become broken links because the file to which they refer is either deleted or in another location and the reference is invalid. When a person using a Content Management System deletes or updates the location of a file, each of the links relative to that file are automatically updated, therefore eliminating any risk of orphaned links and that nasty little 'page not found' experience for the site's visitors.

Overall, it is quite obvious that the implementation of a Content Management System is ideal for a wide variety of web sites. From news sites to corporate sites-- all the way to small business sites and personal web pages, using a Content Management System combines the convenience of ease of use along with the professionalism of clean web design and up-to-date material.

Maarten Van Ruitenburg is the owner of Visual Developments

To get a professional web site design or a great forum or CMS skin, visit www.visualdevelopments.com

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh, relevant content' is the master - or is it?

Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on search engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it. MSN Search seeks it too. I've noticed that MSN Search's spider pays a daily visit to a site of mine which has proper fresh content every day.

By incorporating fresh content, commercial web sites will remain competitive, for without it they will certainly fall down the search engine listings and lose business. Besides, having something new keeps visitors coming back and attracts potential customers.

But creating and then manually uploading fresh content onto our web sites each day is hard, time consuming work, isn't it? What we want is a way of putting daily fresh content onto our web sites easily and efficiently. Let's look at the current techniques available to us to achieve this goal and see which one offers a global solution to the fresh content problem:

1) Server Side Includes (SSI'): These are HTML statements written by the webmaster and uploaded onto the server. SSI's inform the server to include a specific block of text when a specific page is served to a browser or a search engine spider.

Because these scripts are compiled 'before' they are served, they remain 'visible' to search engine spiders and therefore will be seen as fresh content. Unfortunately, not all web hosts support SSI's; this is because the server must 'read every page' on the web site as it looks for include statements, a process which clearly reduces server performance.

How many web site owners have the time to manually upload fresh HTML content onto their servers every day? Probably very few, which is why the use of SSI's is not a global solution to the fresh content problem.

2) Blogging: Google's Freshbot spider is so voracious for fresh content that it eagerly devours the contents of common weblogs. But can a daily weblog be used to influence the listing of a web page under specific keywords or phrases?

It can, but for the vast majority of web site owners, blogging is out of the question. Putting up a daily keyword-rich business weblog onto a web site is hard, time-consuming work, and it requires the blogger to be a competent writer, too. Few business owners have time available or the competence to write something new about their products or services every day.

Blogging is therefore not a global solution to the fresh content problem.

3) RSS Newsfeeds: Having newsfeeds placed on a web site is certainly an easy way of getting fresh material to appear each day. 'Really Simple Syndication' or RSS, is a fast growing method of content distribution. Newsfeed creation is an uncomplicated procedure and therefore appears to be an easy solution to the fresh content problem.

Many owners of commercial web sites believe that by incorporating newsfeeds on their sites they will improve their search engine rankings by using the links appearing within those feeds, which are given relevance by Google. This belief is wrong because newsfeeds are basically JavaScript or VBScript.

These scripts must be executed by search engine spiders for the fresh content to be noted, and since the spiders take a simplistic approach when reading web pages, these scripts will not be executed at all. These scripts are compiled 'after' they have been served, and not before.

There are also a couple of growing menaces associated with RSS newsfeeds:

o Since the popularity of RSS use is growing exponentially, the idea to monetize syndication with ads is gaining ground. Indeed, Yahoo has announced that it will begin displaying ads from Overture's service within RSS feeds. Now who wants other people's ads on their web site? I don't.

o There are rumors of newsfeeds being used to deliver spam. If this gets out of control then newsfeeds will quickly become history. Who wants spam messages appearing on their web site? I don't. RSS is therefore not a global solution to the fresh content problem.

4) Newsfeed Scripting Solutions: A software solution can be rigged up to 'extract' the HTML from newsfeeds. The HTML is then placed onto web pages so that the fresh content will be seen by search engine spiders. This however involves the use of PHP and MySQL, which tends to put many business owners owners off. And if there's spam or ads in the feed, they will get extracted, too!

Newsfeed scripting solutions are therefore not a global solution to the fresh content problem.

5) Creating Original: Content As mentioned above under SSI's and Weblogs, creating and manually uploading your own fresh content every day is a time-consuming chore. And what if you have a number of web sites, each of which requires frequent fresh content in order to remain competitive? Yet we all know that there is nothing better than our own proper keyword-rich fresh content.

In summary, getting frequent proper fresh content onto our web sites is not straightforward at all. HTML extracted from RSS feeds appears to offer a partial solution, but it is too complicated for most businesses and is potentially menacing.

The e-commerce industry is clearly in need of a genuine solution to the fresh content problem. The way to do it is to automatically have our web pages updated every day with 'our own' content, not anyone else's. Only then will we be able to say that fresh content is truly the master!

Victor George is a "fresh content" crusader whose web site can be found at: http://www.autopageupdate.com

Hey, please visit the Internet Marketing web sites:

Keyword Density Tool

Big List Builder

Recently Added Internet Related Articles:

Free Newsletter - In pursuit of a paid model for content, many businesses offer newsletters for a fee or ebooks. These models offer pros and cons. Some organizations send out two newsletters: fee and free. The free version has the basic, watered-down contents found in the fee version to entice readers into wanting more and paying for it.

Content Management System - For most web site owners waiting for their search engine rankings to improve and to bring long awaited visitors can be a frustrating waiting game. It’s little wonder webmasters look for shortcuts to improve their search engine ranking to gain better ranking faster. Unfortunately sometimes these shortcuts are on a direct collision course with the search engines’ webmaster guidelines.

Deep Content - You clicked on this article, and now you're diving right in for a hearty read. Why'd you do that? Because I sucked you in with my "direct markety" headline. Now, before you go running away in defiance of being manipulated, know that this is a trick you can use on YOUR articles to get other people to read them and hear what you have to say.

Page Content - The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.

Xml Tags - For using NDoc properly you have to code properly with the use of proper XML tags that are necessary for the generation of the documentation. There are many XML tags that are available for documentation. Some of them are, , , , , , , , , and

.

Rss Feeds - Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons:

Renting Blog Space - At present we hear more often that adsense is used as an effective tool to display contextually relevant advertisements of a company or product on the web site. If a visitor clicks on the advertisement to check it out the advertisement poster earns a percentage of revenue. Many webmasters are increasingly used the Google Adsense model as it is very effective and popular.

Good Content - In this day and age of online marketing, content has been heralded as king, and for good reasons. People flock to sites not because of the flashy graphics nor the astounding features nor the witty domain name of the said pages, but because of the information contained therein that would enlighten them with their queries of the moment.

News Feed - Effective immediately, eHDMI.com annouces access to some of the web's most popular news feeds on HDTV's and HDTV forums from one central location. The feeds are updated daily with new, fresh content.

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