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How to Guarantee You Fail at Content Marketing
The trend of most online businesses nowadays is on content marketing. Some business experts contend that through content marketing you get to promote your business web site and increase your sales.
Content marketing refers to the type of marketing that aims to promote a particular business or web site by using content that are distributed a submitted to different web sites. Through this, a particular web site is able to gain traffic because of the exposure that they get from posting and publication of their articles.
Here, web site owners just have to create articles that are generally made to inform the readers about certain things, not primarily to sell. The traffic is generated when the link that redirects the readers to the web site of the writer is clicked. This link is usually placed on the resource box of the article, where the authorís name, contact information, and some gist of the web site are included.
Generally, content marketing can provide feasible ways to succeed online. However, there are some ways that when incorrectly executed or when taken for granted, it could definitely guarantee your failure in content marketing.
Here is a list of some techniques that will guarantee failure in content marketing:
1. No plan
Most experts contend that that when you failed to create a plan, chances are, you have planned to fail. This is because without careful planning, you can never develop effective strategies that will work best for you and your business.
Moreover, without planning, you can never think of workable ideas that will be affective in promoting your business or your web site.
The important thing is that through planning you are able to come up with ideas that will generate profit to your business and traffic to your web site. With plans, you are able to focus more on your goals, which will motivate you to strive harder in order to achieve something.
2. Not getting any point
The problem with some of the contents or articles that fail when used in content marketing is that the ideas presented in the write-up are vague.
Hence, it is important to stress the main idea at once so that your readers will be sure to get it. Itís on how you get to hook them to your concept that people are glued to their seats and read your article.
If you fail to do this, then, you will definitely fail.
3. Keep it simple
These days you donít get much chance to show off your vocabulary treasures. Like your coat, they have to stay at home most of the time.
Thatís hard, but itís fair. Particularly to the reader.
If you have a big vocabulary of full of polysyllables ñ that is fine. It will help you learn. It will help you think. It will help you solve crossword puzzles.
But use it sparingly in your writing, especially when you write for content. The important thing is for your readers to understand what you want to say. Use keyword instead of highly technical and unfathomable words.
Thatís the only way for your articles to be published on thousands of web sites in order to generate good traffic to your site.
4. Lack of research
If you do not know your market, chances are, you will be creating articles that do not have a targeted market. That will make your purpose really indistinct.
Through research, you can learn what particular niche will work best for your business. Also, you will be able to identify the sites that particularly have the same targeted niche just like yours.
If you will not conduct some workable research, you can assure your failure in content marketing.
5. Not revising
Revising is part of writing. Few writers are so gifted that they can type out a copy that does not need revisions. But the thing is, for most writers, it is important that you proofread and revise the necessary items that need some corrections.
Keep in mind that people read your articles because they want to be informed. Once they read your article, you become an expert on the field. If you fail to put a very reliable article, chances are, readers will doubt your credibility, which, in turn, you fail in content marketing.
If you continue to incorporate these activities, you will definitely fail in content marketing. Just keep in mind that ìContent is King.î If you fail to put more weight on that area, you will definitely fail all throughout.
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Daegan Smith the owner of Net MLM Articles and the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE =>http://www.comlev.com
For Great Rankings, Content Is King
For years, so-called experts and real experts have published ebooks on how to beat the search engines, how to use them to your own ends, and how to perform all kinds of tricks to make your page rank higher.
The truth is, tricks don't work long-term. Search engine spam has been greatly cut down, if not eradicated, by the last change Google made. No one really knows the precise secrets of how key words in text work. And though inbound links are great, when everyone has the same inbound link sources, it starts getting tricky to edge out the competition.
The one proven and consistent way to get great rankings from the search engines is through good, accurate, and fresh content.
What Makes Content Great?
The first consideration for your content is how well it works for people visiting your site, not web spiders. You're not selling products to programs, but to people. The first thing you need to do is write a good article that is pertinent to your site, without worrying about what it may do to search engine placement.
At this point, a lot of webmasters make a serious error: they use a content generator to create keyword-optimized nonsense. No matter how well done this is, it performs two functions: first, it makes the customers mad. If you're depending on affiliate sales, placing third in Google rankings will not do you any good when your potential customers click away in disgust.
The second thing it does is allow the search engines to locate unnatural structures. Nonsense text will have a number of structures within it that are extremely rare in the English language: fig booty, for instance, is not likely to turn up anywhere. By comparing your document with billions of others, search engines can tell whether you have an overly large number of these structures. If you do, your ranking will sink like a rock.
But the text. Once your excellent article is written, you can go through and optimize it for your keyword. Don't aim too hard at a specific number of mentions for your keyword; about 5% is good, but if it doesn't work, don't force it. If you've written your article properly, you shouldn't have any trouble finding places for your keyword. If possible, slip keyword mentions into any header text and into the first and last paragraph.
In addition to this, spellcheck and pay attention to your grammar. A poorly written and spelled article screams amateur, and no one trusts that.
If you don't feel comfortable writing this article, you can hire a professional copywriter for very reasonable prices these days. Look for someone who specializes in web content and keyword articles.
Graphics: Helping Your Placement
Search engines key on text, not graphics, so the more text you have on your home page and subsequent pages, the better you'll do with placement. Even though graphics can be visually appealing, text helps pull in the web spiders. Always try to put your text together first and insert your images last.
When you do insert images, always fill out the alternate text for the image with a description including your keyword. This is a nifty little trick that can also boost your page ranking. And if your images are a critical part of your sales - for instance, if you sell posters - always put the name of the work or a description of the product in the alternate text so that the new image search engines can find it easily. Make sure your descriptions reflect the image and don't include inappropriate keywords.
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Making The Most of Public Domain and Private Label Content
There's so much public domain content available all over the internet, with Master Resale Rights available and sites springing up left and right with Private Label articles you can use to create your own products, but what do you need to bear in mind, what is the best way to use all this content and what can you create with it?
What to Look Out For:
Copyright - you absolutely must check on this - violating someone's copyright is not clever and can be a really expensive mistake not to mention seriously damaging your reputation. Is it really public domain? All those lawyers fees can really mount up when checking into all this but believe me, you really don't want to end up in court over it.
Public Domain Content - If you have the money to have a lawyer look at copyright for you then fine, go ahead and get started. Where can you find this type of content? It can be difficult to find content that is free to use but here are a few links to get you started:
Master Resale Rights - If you can't afford expensive lawyers what else can you do? One rather less pricey way is to buy Master Resale Rights to a product - this gives you the opportunity to name yourself as the author, use the content in another product, rewrite the whole thing - the possibilities are endless. Just be aware with this that you will need to look at the terms and conditions of what you are allowed to do with the product before you buy.
On a budget? - not to worry, there are still many ways you can find great content without spending a fortune or worrying about whether you can legally use it. Sites such as http://www.infogoround.com and http://www.thelostfiles.com provide guaranteed public domain or private label content for a monthly fee. You could also sign up to some of the well known internet marketer's newsletters. Why? Well if you're serious about internet marketing you should be checking out all the latest happenings anyway, but a lot of newsletter owners will have free ebooks, giveaways and articles to download - some of which you will be able to use as your own.
So you've got your content ready to go and you've checked your rights and permissions but there is one more thing to think about - sites such as http://www.copyscape.com can check for duplicate content on the internet and of course so can the search engines. This could mean anything from the search engines deciding they won't rate your site as highly because the exact same content is available elsewhere to some smarty pants asking you if you really did write that incredibly good article because they've seen someone else claiming that they wrote it too, so you do need to be aware of this when looking to use content you haven't personally created, but that doesn't mean you shouldn't go ahead and make the most of all that wonderful information.
What Can You Do?
You could just read the information to learn from it yourself; you could read it to get ideas for businesses, more articles, content, the list is limited only by your imagination.
Ebooks Print Books Presentations Membership Sites Face to face courses Mini courses Teleclass content Webcast content Podcast content Blog content Content for your Autoresponder Ezine content Articles for your site to build AdSense income pages Viral Reports Tips Lists
When it comes to using all the content you have gathered, you need to look through it all and decide what you want to produce. If you plan to use content from more than one source, such as 2 or 3 articles by different authors to be combined into a report, you will need to go through and change the content into a similar style, check that it is all written in the same tense, make sure the formatting is the same throughout, check for spelling and grammar (for example - spelling for some words is different in the US than the UK) and look through all the articles to see if any of the points made are duplicated.
Once you've done this, make a list of points you want to make in your report, read the articles through again and start combining them together to fit what you want to say - cut and paste to copy sections into the right place.
Next, look at the way your draft reads now and see if it fits your style of writing, your personality and your business. Reword it to fit with this - there's no point in producing a very formally written, stiff sounding report for a hobby site.
At this point you could just tweak it, proof read it, and then go ahead and publish it but to take it a step further and make it really unique, why not look at how you might rewrite it so that all of the content is yours - now you've got the basic idea down and laid out, it shouldn't take you long to reword things, add in some of your own ideas and keywords that fit your site, and maybe a few quotes and suddenly you're looking at something that no-one else has got, that the search engines will love and that no-one can claim you copied.
Time to start creating!
Leokadia Angela has various online web sites, e.g.
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