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A Content Management Tool Provides the 5 Essentials of Communication

The five essentials of communication come as an answer to the questions left in the wake of ad hoc collaboration. Businesses do it, whether large or small. Sure, the ideal would be perfect control of documents as they get passed around and changed. But when deadlines fall due, or when something unexpected is called for by your boss or your clients, it simply needs to get done. The problem, however, comes when it's time to pull a document back together again after it has been passed around and pulled apart in the ad hoc editorial process. All that's left is questions.

That's where a content management tool comes in. Since all you were left with were questions, the 5 essentials of communication that a content management tool provides are simply answers. Answers to the questions "Where is version X stored?" "When was version Y created?" "Who created version Z?" "What changes were made to these versions?" and "How am I supposed to bring them together?"

Here is another question for you: Do these questions sound familiar? I thought so. But when answers are available, businesses want them. So, Adam Smith's invisible hand has reached into the market again to create the content management tool, often referred to as Groupware. Let's take a look at how exactly the content management tool provides the answers.


The content management tool, or groupware, needs to contain Digital Thread technology, which places information in the metadata of an electronic document--this includes the MS applications most businesses use--and tracks the document and its versions across email your desktop and servers, literally threading together the document versions. You will always know where a document is stored.

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You will find with a content management tool that as you open sent and received emails with attachments of changes made on a document that a Digital Signature will eliminate this question. It informs you exactly what the digital thread has tracked, including when the last set of changes were made.


A good content management tool eliminates the monotony and pure tedium involved in copy editing a document, comparing it against its previous version, to find the changes. Tracking changes is already done for you with Digital Thread - you can easily compare one document against another.


Digital Thread has already done the genealogy of the document for you. Using Version History, the content management tool will now display for you the flow chart of the document version. You always know who received what version.


This trickiest of all collaboration questions is also taken care of with the right content management tool. Merging the changes is simple as you view the changes and simply click. Copy editing and monotony are all eliminated while your precious time is restored.

A word of caution: The market understands the need for a content management tool. This is obvious to anyone who attempts to sift through the 20 million indexed pages under "content management tool" in Google. Not all of the content management tools are created to handle the ad hoc business collaboration process. In fact, most are created to manage, store, and file documents. The technologies and information mentioned in this article should simplify the sifting and introduce you and your business to a new way of answering the confusion of ad hoc with the 5 essentials of communication.

About the Writer of this Article

Joe Miller is an author of informational articles and online advertisements on business, technology, and health. Information on Content management tool is available at

Verizon Missing Out on Customers by not Allowing Third Party Content

Third Party Mobile Content Prized by Cell Phone Users

By Anthony Wayne

Atlantic City, NJ - For years, the nation's largest cellular carrier, Verizon, has operated with a "walled garden" approach to mobile data services, meaning that it would not permit downloads of independent content to its customers. The walled garden, however, may soon fall down.

A recent survey by Handango found that third-party applications had a "strong influence" or "somewhat of an influence" on 69 percent of consumers' decisions to choose their carriers and phone models. The survey of over 14,000 mobile content users found that the ability to utilize third-party content was a "powerful influencer" in mobile phone decision making. The survey also suggests that users of mobile content are more satisfied and less likely to change brands or carriers.

Up until now, Verizon and Sprint have maintained their networks solely for its own mobile data content. This also applied to the third-party use of premium SMS. Industry analysts, however, are now speculating that Verizon and then Sprint may soon permit the use of premium SMS services on its network for third party content. Apparently, the carriers are starting to realize that by not offering this service, it is akin to possibly losing millions of potential customers.

According to the Cool Ringtones Blog (, a weblog site that reports on the mobile ringtone industry, long time ringtone provider Ringingphone ( is now providing ringtones and cellular wallpapers to Verizon customers. It is believed that this is the first instance where an independent ringtone provider has begun selling ringtones and wallpapers to Verizon customers.

Perhaps the walled garden has already crashed down.

For Immediate Release July 1, 2005 Contact: Anthony Wayne (

About the Writer of this Article

Anthony Wayne is an editor for the Cool Ringtones Blog ( When not adding ringtones to his cell phone, he is probably playing the drums.

Content, Content, Content

A lot has been written and said in Internet marketing circles recently about the importance of "good quality content" to both web site visitors and natural (crawler based) search engines. Many factors go into making up the content of your web sites pages but how do you define what is "good" from what is not? In this article we will establish what good content is and how to write content that will appeal to both your web site visitors and the search engines.

Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?

Simply put, content is all the text copy and graphics on your web site. Good content can be defined as information that your visitors will find helpful and that is relevant to their needs. Good content will also enable search engines to crawl and index your web site under the key phrases that your customers are searching on. After all, there's no point in having a brilliantly written sales message within your web site content if your potential customers never find it!

Good content will mean different things to different businesses and exactly what constitutes "good content" depends largely on the goal of your web site and the products or services you offer.

Web site content can be loosely divided into the following page types: Core Web Site Pages These are the mainstay pages of your web site. These are the pages that explain who you are and detail the products, services and information that is available through your web site. The best place to start with "good content" is making sure these pages are as complete as possible and answer all of a user's potential questions. Typical pages that visitors expect to find on every web site are: ·About Us ·Products and/or Services ·Contact Us If you aren't experienced in writing sales copy, it is worth considering hiring a professional copywriter to write (or rewrite!) the text for your web site pages. A well-written page tailors the style and voice of your message to appeal to your particular customer type. It can make the difference between just getting web site visitors and getting visitors that convert into paying customers.

For more information on writing content for your web site download our guide "Writing Text That Sells". To read an excerpt click here:

Make your web site's core pages your first priority before looking at adding other content. Ensure that they are clean, concise and easy-to-read, complete and informative. Ask yourself the questions that your customers may ask, do these pages answer these questions, or at least clearly lead to additional complementary pages that contain the answers to these questions?

Complementary Pages Complementary pages are the pages that enhance and expand on your core site pages. These are the "additional information" pages that are your opportunity to really set yourself apart from your competitors and help you make a sale.

For product sites, you could include independent product reviews, printer-friendly product specification pages, product comparison tables, customer feedback and recommendations and help pages that go exceed customer expectations.

For service sites, these pages might detail your expertise, experience and qualifications, your proven track record, existing customer testimonials, common myths and misconceptions about the services you offer, or do-it-yourself tips for situations where a professional is not needed.

Complementary pages can also offer additional information about industry recognition, associated bodies you belong to and awards you may have won. They can include mission statements or even statements of your commitment to customer service, lowest price guarantees, etc. These pages aren't critical to the operation of your web site, but their content can help differentiate your site from others in the field and establish credibility with your visitors. The object is to give them reasons to choose to do business with you rather than your competitors.

Writing Content for Search Engines It is well known that if you optimise your web sites content well, the lion's share of your visitors will come via the search engines. We also know that key phrases and links to your site are the two things that affect your ranking in the search engines. Your key phrases tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.

There's a lot of information available about how to incorporate keyword phrases into your HTML and Meta tags, and how to establish inbound links to your web site. Both topics are covered in depth in our guide "Start at the Beginning" (click here for an excerpt: But that's only half the battle.

Search engines do look at your tags, html coding and links, but they also look very closely at your text content. If the key phrases you have used in your tags and links aren't used in your text copy, your site won't be indexed for those key phrases and your customers won't find your web site listed under the key phrases they are using.

But writing key phrase rich content without compromising readability and flow isn't easy. Readability is paramount to attracting and retaining visitors and after all, it's the visitors that buy your product or service, not search engines.

By following these simple guidelines, you'll be able to overhaul the content of your web site and ensure that it's pleasing to both the search engines and your visitors.

1. Divide and categorise. Once you have decided which pages constitute your core pages and which are complementary, further divide your complementary page into categories. For example, divide your products into types (i.e.: digital cameras) then subdivide them into smaller groups (Konica, Fuji, etc). This way, you'll be able to incorporate very specific keyword phrases into your text content, thereby capturing a very targeted market. If you're working on an existing web site, re-title each page with its key point, offering, or benefit using your key phrases. For further information on the best way to select targeted key phrases, download our guide "Start at the Beginning". Click here to read an excerpt:

2. Use Key Phrases rather than Keywords There's far too much competition to waste time trying to optimise for single keywords and they are rarely, if ever, really indicative of what your web site is about. Research has also shown that Internet users are becoming more search-savvy and are searching using more and more specific key phrases. They're learning that by being more specific, they find what they're looking for much faster and don't have to wade through oceans of irrelevant results to find it.

Although using key phrases rather than single words may mean that you get fewer visitors, these visitors will be looking for exactly what you are offering and are therefore more likely to convert into customers.

3. Pick the most relevant Key Phrases Don't try to include every key phrase on every page. Focus on one or two key phrases on each page and make sure that they are relevant to the product, service or information content that is being offered there. Try to include the full key phrase in the copy using the words in the correct order but don't over use each phrase and don't let them detract from the overall readability or flow of the text.

4. Use Key Phrase text in Links If you use your key phrases in text links to relevant pages within your web site, when the search engines look at your site, they'll see that the pages are related. So on product page A, include a text link to product page B. For example, on a page displaying Fuji Digital Cameras, you may add a link at the bottom of the page that says, "You may also be interested in Konica Digital Cameras". If you link this text to a page entitled "Konica Digital Cameras" the search engines will see this as a "vote" from page A for page B's content about Konica Digital Cameras.

5. Use Key Phrases In Headings Search engines, as well as customers, rely on headings to scan your web sites information. Headings are given quite a lot of weight by search engines when categorising your web site, so although it sounds obvious, make sure your headings are in text rather than graphic format and try to include your primary key phrases in them. If possible, also break up your content using subheadings through out your page. This will not only improve the readability of the page, because it will help customers scan your information, but will also provide some secondary key phrase opportunities. Just remember not to overdo it. It's not easy to find the balance between content written for search engines and content written for customers, but if you take the time to implement the steps above, having well written content on your web site will pay huge dividends over time.

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