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Quality Content + Smart Technologies = Out of Google Sandbox in Days!

So many people talk these days about Google and its sandbox. They complain that they have to wait up to 2 months for Google to index their sites and new pages on them.

My personal experience shows that Google sandbox is fading as a myth. Why? Because quality content combined with RRS technology and sitemaps makes your new pages indexed by Google in days. IN DAYS!

That is why if you suffer Google sandbox and its long time to index your site, then most probably you are still in 20 century.

But you can easily catch up with new strategy to get indexed by Google and Yahoo in days.

STEP # 1. Quality and Fresh Content.

The core of my web sites is content. Quality, relevant, daily updated content. That is why on almost all my sites article directory is a must. Articles are great, they have super content, they are automatically arranged into necessary categories of directory and updated regularly.

If you made a safe stream of good, regularly updated content to your site, you can go to step # 2.

RSS art

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STEP #2. RSS Feeds.

This technology is super. It catches all changes about content to special RSS feeds directories. And it helps search engines (Yahoo and MSN) to index all changes about the content and index new content very fast.

So, in my article directory I create special RSS feeds files and these files are updated with any changes of content. New article appeared in my directory, and search engines learn about this new article on my site, and - index it.

STEP #3. Sitemap.

And the last kick to sandbox - Google sitemap and Yahoo sitemap technologies.

Properly made and submitted sitemap is a sure way to get indexed super fast.

With the same article directory I create sitemap file (not me personally, the software does it) and submit it to Google and Yahoo. That's it! Now these search engines are indexing all changes of content on my old article pages and index new article pages.

There is much beyond these three steps, but even they will help you to forget about sandbox routine and months to wait before you see your site and its pages indexed.

PROOF.

I run many sites. Among them Forex educational web site. With my article directory, RSS and sitemaps it gave 700+ pages indexed by Google and 600+ by Yahoo in some weeks.

Getting dozens of pages indexed every day is real. You just have to care about the quality and relevancy of content.

EASY?

Yes, it is very easy. You don't have to manage all these things with content, sitemaps, RSS feeds manually. Today there are ready made solutions that automate all this job. You just install the script on your site, make settings, run it and enjoy. Technologies work, people profit.

Related: Google Sitemaps Program - Syndicated Content

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Nickolay Bokhonok, inventor and owner of Internet marketing tools.

Give a peek to Nickolay's latest content tool

Search Engine Friendly Content Management Systems

What is a Content Management System?

A Content Management System (CMS) is a third party software application which allows web site administrators to add, update or delete content, photos, and documents to their web site in "real time". Many web sites are modified using these web-based tools as they require little to no knowledge of HTML or web scripting languages. CMS programs make it easy for a webmaster or site owner who does not know HTML or have access to a WYSIWYG (What You See Is What You Get) HTML Editor, such as Macromedia's Dreamweaver, to update their site.

In today's high paced web world, a good CMS is integral to the efficient operation of a web site. Many webmasters and web site developers are building database driven, or dynamic web sites, which require a third party solution, such as a Content Management System, to update the content that lives in the database. In addition, a CMS allows the web site owner to outsource content development remotely to contract copywriters and other willing contributors. With built in access level hierarchies, webmasters can allow various users to register as authors and start submitting articles and news to be published on their site.

How do Content Management Systems Work?

Content Management Systems create a dynamic web site environment, where all the content is stored in a database or XML file. Using a web-based interface, the webmaster can select which page they want to update and then can modify the web content in a text editor, with many of the familiar formatting keys that can be found in a word processing program. Once the content has been updated, with the simple click of a button, the CMS will turn their text into HTML code and publish the content to the web site.

Problems Between Search Engines and Content Management Systems:

Historically, search engines have had difficulty indexing dynamic pages. While their ability to index and rank dynamic pages has improved dramatically, there are some basic things to avoid. One of the greatest enemies of search engines is URL strings that contain many URL parameters. URL parameters are variables that are passed to the CMS through the URL, which tell it what information to retrieve from the database. URLs with too many parameters generally make little logical sense to the average user and may also scare off search spiders. For example see: http://www.mysite.com/mg/vbclass/search.asp?A9_MAKEVBCookie=Yes&vertical=CLTH&cat=

Mens&subcat=ID&displayTarget=Subcategory

It is suggested to limit the number of URL parameters to two or three per URL to ensure that that search spiders will not have difficulty indexing pages deep within the web site.

Certain URL parameter names may automatically flag a filter on the search engine. One example is the URL parameter names that contain 'ID', such as 'sessionid', 'sid' or 'userid'. Historically, search engines detect the term "ID" and assume it is associated with a session dependant variable. As a result, search engines have learned to flag these parameter names and it can cause problems with page indexing. Passing session dependant variables through the URL is a problem for search engines because the spider essentially sees a unique URL each time they visit the site because the session dependent variables change with each visit. For example, on one visit to the site, a page URL may be http://www.mysite.com/page.asp?sessionid=12345. The next time the spider visits the page, the URL may be http://www.mysite.com/page.asp?sessionid=56789. This creates a situation where a spider may think that there are multiple URLs with duplicate content, resulting in penalties which will negatively impact search rankings.

Based on the above, it is imperative to employ a CMS that does not pass session dependent data, such as session variables, through a URL string. Doing so will not only create potential usability issues for the end user, but will also result in indexing problems for the search engine spiders.

Finally, search engines gather understanding from your web site's content by filtering through the HTML code. For this reason, it is extremely important that your CMS generate HTML code that adheres to the latest requirements of the World Wide Web Consortium (W3C). Use the W3C Code Validator to determine if your code meets the W3C standards. Be aware that some CMS's add in many lines of proprietary code or JavaScript at the top of the file, which can choke search spiders. This violates a cardinal rule of SEO; 'To always have more content then code'.

Finding a Search Engine Friendly CMS that will Work for You:

Now that we have explored many of the potential problems with Content Management Systems, lets look at how to go about finding one that will be both search engine friendly and suit your specific needs. First you will need to determine what server platform you will be using. Many Content Management Systems use scripting languages and databases that are platform dependant. If you are married to a particular platform, it may limit your CMS options. Ideally, you will want to find a CMS that is platform independent, which can run on any server.

There are many search engine friendly CMS's that will allow the web site owner to generate a URL structure that is both meaningful to their users and digestible by search engine spiders. Instead of having a URL that is packed with parameters, you can create a URL structure that looks like this: http://www.mysite.com/children/hats/prodid/121576. Your next step is to check whether your CMS builds HTML pages to the latest standards established by the W3C. Most CMS providers will be able to tell you if their solution generates valid code. If they can't, then ask for a sample page and run it through the W3C Code Validator. In order to rank effectively in organic results of the search engines, it is imperative that your CMS allows you to update your title tags, meta data and alt tags on a page-by-page basis.

The most important aspects of a good CMS are the ease of use and richness of content formatting features. This one is a no-brainer because the very reason that you are looking for a CMS is that YOU DON'T WANT TO CODE. Any good CMS should provide an editing stage that is similar in feature and function to a standard word processing program, such as Microsoft Word. The technical term for this is a WYSIWYG Editor or a Rich Text Editor. This important feature will allow you to type and format your content using standard buttons and keyboard shortcuts. When you publish the content to the live web site, the CMS will write the HTML, CSS and scripting to display your content as it was formatted during the editing stage. Many Content Management Systems are offering additional technologies, such as RSS feed, shopping cart solutions, forums and live chat integration, which can really enhance the functionality of your web site. The key is to find a CMS that will suit your core needs and then determine what add-ons would be beneficial. The ends result will be a web site that is easy to manage and usable for both your customers and the search engines.

Related: Mobile Content Providers - Bloggers Moderate

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Mike has extensive experience in web application development, SEO, and instruction at the college level in all web development disciplines, Mike creates the processes and practices that deliver increased organic search rankings for clients for Rock Coast.

How to Use an RSS Feed to Provide Content for Your Website

Search engines love web sites that are continuously updated with fresh content. As a web site owner, if you want to achieve or maintain a good search engine ranking, then your goal should be to continually provide updated keyword-based content on a regular basis to your web site. Naturally, if you're providing the content yourself, this takes a lot of work. Let me show you how you can get fresh, keyword-based content updated on your site on a daily basis with no work on your part using RSS feeds and PHP, and most of all, the search engines will love it!

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RSS is an acronym that is short for Really Simple Syndication. It's a type of XML (eXtensible Markup Language) that is used for syndicating content. XML is used to describe data and is basically a markup language - like HTML.

Before I go into the list of items that are needed to make all of this work, I will mention that the details outlined in this article apply to web sites that support PHP. PHP is a popular server-side scripting language that is used to create dynamic web site content. If your web site is running on a Unix-based operating system (like Linux), chances are your web server supports the PHP scripting language. Check with your web host to be sure.

Now, I can make this a long drawn out article on the technical details behind RSS, XML and PHP, but that would result in a boring article that hardly anyone would read! Instead, I'll just layout the necessary details for an entrepreneurial minded individual to setup a web site using these technologies in a quick and least confusing fashion, I hope.

Task: Let's say we run a web site on gardening and we want to use an RSS feed to add changing content to our site on a regular basis without us having to do any work.

Our goal is to make this new content readable by the search engine spiders. In order to do that, the content needs to be returned via server-side scripting - not client-side scripting (i.e. JavaScript). This is a mistake that a lot of web sites that use RSS make.

You see, JavaScript is executed by the client; PHP is executed on the web server. When a search engine spider comes across a JavaScript 'script' tag, it stops spidering until it moves beyond the closing 'script' tag. On the other hand, PHP converts the script to HTML on the web server and sends the results back to the client (browser). So when a search engine spider comes across a web page that uses RSS with PHP, the spider only 'sees' the returned HTML - as if the PHP script were never there. So, PHP with RSS is definitely the route to take for SEO conscious web site owners.

Here's what we need to accomplish our task: 1) An RSS feed link 2) An RSS Tool (PHP script) that can convert an RSS feed into HTML 3) An HTML output-template

Getting an RSS feed link... A good place to start looking for an RSS feed is 2rrs.com, where you can execute an 'RSS Search' for the keyword 'gardening'. You'll likely see a bunch of results. Click on any of them. You'll now find an RSS2HTML link under the 'Details' section - which is your RSS feed link. Copy the full HTTP path to this link; we will need it for configuration in later steps.

Now we need to get an RSS Tool (PHP script) that can convert an RSS feed into HTML, and we also need an HTML output-template...

So, we need a method to take our RSS feed and convert it into HTML so we can insert it into our web page. The best way to do this is to use an awesome little PHP script called rss2html.php.

You can download this script here: http://www.feedforall.com/more-php.htm (Choose Option two -> Download) Unzip the download file and you'll find a sample HTML output-template file called sample-template.html and an rss2html.php file. These files will eventually need to be moved to your web server, but before you do that, let's configure everything...

The PHP file is the work horse and does the RSS XML to HTML conversion, so there are some configuration settings within this file that need to be set. Open the file in a regular text editor (like Word Pad) and make the following 3 configuration changes:

Configuration change #1: Find the following line of code: $XMLfilename = "sample.xml"; Change it to: $XMLfilename = "Your-RSS-Feed-Link";

The above line of code tells the PHP script where to get your RSS XML feed (file). Remember, the RSS XML feed contains the content which you are trying to add to your web site. The web site that you get your RSS feed from will update this feed as new content becomes available from the web site. (Note: be sure not to download the XML file and specify a local path to it - this will result in your web site always using the same XML file - which means your web site will not be updated with new content from the RSS XML source.)

Configuration change #2: Find the following line of code: $TEMPLATEfilename = "sample-template.html"; Insert your HTML output-template name in place of sample-template.html.

The rss2html.zip that you downloaded from the feedforall link above comes with a sample-template.html that you can use. However, the template from feedforall encompasses the entire HTML code for the entire webpage (from the opening 'html' tag to the closing 'html' tag). If you're inserting this content into your pre-existing webpage, then you'll likely only want to use the HTML code between the opening 'table' tag and the closing 'table' tag. This will allow you to insert a table into your webpage where each row represents an article from your RSS XML feed source.

Configuration change #3: Find the following line of code: $FeedMaxItems = 10000;

The number '10000' above represents the number of items that you want to retrieve from the RSS feed - which works out to be the number of rows in your HTML table from the previous step. You can leave this setting as is, or you can change it to any positive number your like. For example, if you change it to 5, then the PHP script will display the top 5 RSS feed articles from your RSS feed source.

When you're done with these configuration settings you can upload these files to your scripts directory on your web server and add the following line of code to your web site's HTML file where you would like the RSS feed content to appear:

include ('path_to_scripts_directory/rss2html.php');

Make sure to prefix the above line of code with a 'less-than' symbol followed by a question mark, as well as, postfix it with a question mark followed by a 'greater-than' symbol. Also, remember, if your webpage was initially an html file (i.e. filename.html) then you will want to change it to filename.php in order for the web server to know how to handle the above PHP script.

Michael Ellis is an Internet technology expert that specializes in marketing products and services online. Be sure to visit Michael's web site http://www.VictoryKey.com for FREE Internet Marketing articles, tips and discussion forums.

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