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A Change In Food Labels Regarding "low-carb" Products Content Is Looming

Just a moment before you pick up that low-carb salad dressing from the grocery store shelf. Low cal, low carb, reduced fat, reduced carbs, and other so called healthy promotional phrases may all take on a entirely new meaning in the not too distant future.

FDA Deputy Commissioner Lester Crawford has indicated a food content labeling mandate will probably cause a substantial number of products to have their labels changed. Crawford indicated it will be an effort to "demystify the current confusion about carbohydrates."

Many food makers have jumped on the "low-carb" band wagon. Companies hawk everything from traditional creamy and/or vinaigrette salad dressings, to low-carbohydrate Easter chocolate, as formulated and manufactured reduced in calories and carbs.

The FDA is concerned how food producing companies count carbohydrates, as it varies from manufacturer to manufacturer. Some do indeed significantly cut carbohydrates. Others promote their products as reduced-carb, but only cut a single gram per serving. Surprisingly, these are priced to cost more too. Then there are some companies that leave ingredients out of their carb-count altogether. In some instances these practices actually yield good results. Take for example some breads: carbohydrates are cut by increasing fiber content, this is a change many low-carb critics embrace because most Americans don't consume enough fiber.

As early as this summer, the FDA plans to determine precisely how many carbohydrates are allowed for a food product to be promoted or advertised as low-carb or reduced-carb.

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It is expected the Food and Drug Administration will also tell the food manufacturers how they should count the grams as well.

The mystery, what exactly is 'low-carb'?

Until FDA defines the terms, "reduced carb" or "low carb" these promotional descriptions will not be allowed on food labels. In fact the FDA has ordered some companies to quit using them. Pure De-Lite stopped labeling its dark chocolate bar "low-carb." The manufacturer of Nature's Own Wheat 'n Fiber bread decided to change its name from the original "reduced carbohydrate" just before receiving FDA's directive last year.

One trade group, the Grocery Manufacturers of America, represents most major brands. They have petitioned the Food and Drug Administration to define "low-carb" as 9 grams of carbohydrates per 100 grams of food, determined as a typical serving.

GMA nutrition director Alison Kretser, is not endorsing any particular weight-loss plan, but believes putting carbs on a level playing field with fat and other food ingredients is fair and prudent.

CSPI is a consumer advocacy group who wants low-carb defined as 6 grams per serving, and for "reduced carb" foods to have at least twenty-five percent less carbohydrates than original product versions.

You would think we could "all just get along" by eating green salads and using home made vinaigrette recipe dressings wouldn't you?

About the Writer of this Article

Create web site content for your VA business that keeps them coming back

Is coming up with content for your web site like staring at a blank page? Generate ideas for content for your site by following this plan.

1. Get ideas from other Virtual Assistants' web sites.
Go to Google.com and type in "virtual assistant", or look in the IVAA directory at http://ivaa.org/IVAA/memberDir.php. Don't be tempted to copy text directly; it may come back to haunt you!
ACTION: List page headings and topics or other ideas you like.

2. Use keywords in your text.
If you wanted someone to find your site in Google, what words or phrases do you think they would type in? Incorporate these keywords often in the text and paragraph headings of your web site.
ACTION: Make a list of key words and phrases you will use throughout your site.

3. Write with your client in mind.
Who is your ideal client? Think about what type of business he or she owns, what his or her biggest needs are, what challenges he or she faces day to day. Make it obvious why you can solve his or her problems.
ACTION: Describe the type of client you would like to have. How can you make your web site speak directly to him or her?

4. Write as if someone will only scan your page.
You only have a few seconds to grab a reader's attention. Each page should contain lots of white space, 2-4 paragraphs, bulleted and numbered lists, short sentences, headings that stand out, and a few images.
ACTION: Check your pages for short, concise content.

5. Personalize a bit.
Your clients will come to trust and rely on *you*. You are your "brand." Your temptation may be to make your business sound big and successful, but really your prospects want to know about you and your background and your personality.
ACTION: Find a picture of you, write a bio, or post some fun facts about you.

6. Give someone a reason to come back in the future.
Consider keeping your content fresh with: articles, a contest, current events, a free report, interviews or success stories of your clients, a newsletter, product comparisons, resources and useful links, a survey and survey results, a top 10 list, or a tutorial.
ACTION: Choose 2 things on your web site that you will update on a regular basis, and schedule time next month to update them.

Wordpress And Content Management System: How To Make It Work

Since the release of WordPress, web users have customized this blogging software to suit their own needs. On of the most established needs in today's computing world is the need for content management, particularly, a Content Management System (CMS). With its rich set of features and flexibility, WordPress can be customized into a major CMS.

Content Management System

Content management can be described as the process of creating, managing and publishing online content sans any programming or technical skills. If used properly, content management saves time and money. An effective content management can be attained by utilizing a content management system.

A content management system is a web-based application connected to a database that allows users to update a web site without having to know any HTML (Hypertext Markup Language, standard language with which all web pages are built). It is software used to manage web sites and web content. A CMS facilitates the maintenance of content but not the design on a web site.

Without CMS, updating a web site say, posting a new article would involve manually changing the home page and archives and creating a new page from scratch for the article itself. Coupled with this, if a user wants other pages to link to the article like a list of current articles in the sidebar of pages, he has to change all these manually as well.

With CMS, a user just logs in and adds the article heading to a specific category. He then enters the content and ends by selecting some tags to describe the article. The CMS will automatically put the title, date and the first paragraph on the home page. He then constructs a new page for the article and adds the article to an archive by date and category.

As can be gleamed, CMS does away with inconvenient manual tasks and streamlines the updating process. A CMS manages content efficiently from the time of creation to publication. A content management system establishes a definitive approach to effectively publish, store and organize content for the users.

Content management systems offered by different vendors have varied benefits and functions that a user can select from according to his needs. A CMS can be expensive or absolutely free like WordPress. It really depends on how complex the site is and what needs to be done.

Most blogging software programs are considered a particular type of CMS. They have CMS features for creating and maintaining a weblog . They make publishing on the Internet as easy as writing an article, giving it a title and setting it up under one or more categories. Basic blogging software provides an interface where a user can work in an intuitive manner while the blogging software handles the presentation and publication. A blogger gets to concentrate on writing and the blogging tool functioning as a content management system takes care of the rest of the site operation. WordPress is an example of blogging software.

WordPress - An Overview

WordPress is a well-structured personal publishing system written in PHP (Hypertext Preprocessor, a popular open source server-side scripting language constructed specially for integration with HTML available in Windows, Linux and Mac OS X) and backed by MySQL (open source Structured Query Language database implementation). WordPress is licensed under General Public License (GPL) and is available for free. WordPress started in 2001. Since then, it has grown to be the biggest self-hosted blogging tool in the world, utilized on a multitude of sites. WordPress focuses on ease of use, speed and a wonderful user experience. It is an open source program. Hundreds of people all over the globe are working on it. It offers a service in http://WordPress.com that lets a user get started with a free WordPress-based weblog in seconds.

WordPress is an advanced blogging software program that provides a sophisticated set of features. Via its administration panels, a user can set options for the presentation of his weblog and be published on the Internet instantly. WordPress focuses on aesthetics, web standards and usability.

WordPress as a Content Management System

A distinct characteristic of a CMS is that it singles out content from presentation. Content consists of text, images or other information shared in posts. This is separate from the structural design of a site which provides the foundation into which the content is inserted and the presentation of a site which involves graphic design. Content is stored in a database. A user can change the look of a site with a few changes to style sheets such as CSS (Cascading Style Sheets) and other layout features that define the font styles and sizes, colors, backgrounds and positions. In like manner, WordPress stores content in a database and the WordPress Theme (layout/design) controls the look of how the content is displayed.

A CMS has control over what content shows up and where ads, related posts, comments and other interactive elements appear on a web page. But with the plug-ins and add-ons available in WordPresss, a user can also add these features to his weblog . A user can turn WordPress into a full-fledged CMS with the many options, customizations and controls accessible to him.

There are a number of options a user can use to make WordPress works like a CMS. Most CMS sites control what articles appear on the front page. In WordPress, a user can make use of the Semiologic Opt-in FrontPage Plug-in that lets him choose which post will appear on his front page. Podcasting, videoblogging, adding music and images are possible with WordPress. There are plenty of elements that a user can add to WordPress to enhance connectivity and functions. Signing up for mailing lists, newsletters and other information to be disseminated can be done with WordPress. A user can even set up e-commerce with WordPress. Adding ads to a WordPress site is as simple as placing the ad information into the proper template file. Forums and bulletin boards are integrated with WordPress. Every WordPress user has a role that determines his rights within the application. This is particularly useful to control the flow of certain content. Another valuable feature of WordPress is its built-in moderation feature. This allows the user to approve messages before they get posted. The WP-ShortStart Plug-in renders Statistic monitoring. Lastly, a user's CMS site won't be complete without a way to handle external and internal links. WordPress has a number of plug-ins that can be used for this purpose.

Simply put, WordPress has sophisticated features that make it a powerful content management system.

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Paid Content - But their "expertise" is an admixture of guesswork, superstitions, anecdotal "evidence" and hearsay. The sad truth is that no methodical, long term, and systematic research has been attempted in the nascent field of e-publishing and, more broadly, digital content on the Web. So, no one knows to say for sure whether free content sells, when, or how.

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Content Sites - Choosing the right Search Engine Optimization (SEO) content writer can be a challenging task, because there are so many different styles and writers from which you can select. However, you don't want to just select any SEO content writer, because you need to make sure that the job is done right.

Start Blogging - Blogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on our screens. Sometimes we make a connection with the blogger that leaves an impression. We're caught! Our natural curiosity will draw us back on a regular basis to get the juicy updates the blogger throws our way.

Adding Fresh Content - As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste--become a media person yourself by publishing an e-zine.

Unique Content Pro - If you want to achieve lasting success with your web site, then the best route to take is to build a content-rich site. A site that has varied and informative articles and information will be big hit with viewers and search engines alike. In case you have writer's block or are not sure how to go about creating more content for your web site. Here are some tips to help you get moving.

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