RSS Underground - RSS Resources - Dynamic Directory - Article Menu

Featured RSS Underground Content Managed Website

Justifying a Content Managed Website

I was recently approached by a small business owner who wanted to find ways to maintain his web site but felt the cost of a content management system, even a small scale solution, was too high to justify. He recognized that his web site is an important part of his business and also recognized that he and his small group of non-technical employees didn't have the expertise to manage their web site themselves. I suggested he look at the cost of maintaining his site with and without a content management system. The aspects of the comparison are based on the following criteria:

1.How large is the site now and how large do you anticipate your web site to become? The business owner's current site was between ten and fifteen pages of content. Normally, a static web site of this size would be relatively inexpensive, so why would he pay almost ten times more for a content managed web site. I suggested that he look at what he wanted his web site to do in a year or two year's from now.

Starting Your Own Business

How many pages of content and what functionality would the site have in the future. Sometimes it can be difficult for a business owner to see the big picture when it comes to their web site strategy. In order for the content managed web site to be effective, efficient, and provide a return on investment, it has to be part of the overall strategy for the web site. This strategy will also determine the answers to the next questions.

2.How often will the site content be updated? When asked how often the business owner expected to update his web site, his answer was that he didn't know because until now, he couldn't update his site without paying someone else to do it. Every time he had to make a change to the content or add a new page, he had to pay a web designer forty to eighty dollars. Associating a price to every piece of content or every page on your site becomes discouraging and soon, the business owner didn't want to update his site because it means spending money for little return. I suggested that he look into the future and identify how often he would like to update his site. What kind of news would be posted, changes to services, new products, customer service information, schedules, etc. Combine the updates with the ability to distribute those updates through an email newsletter or through press release services and all of a sudden, the business owner could see himself or his staff making small incremental changes to the web site on a daily basis.

Register for a special 19 page Free Report on PDF that discusses article marketing and how real content will help you keep your site from getting banned! You'll also receive the highly acclaimed Article Marketing News Newsletter! It's free! Sign up today!

3.How often will the site design be updated? Most business owners will look at the design of their web site as part of the costs of having a web site updated. The design is only one component of the web site, it is not the entire web site. The challenge is to look at your web site as many distinct pieces, design, content, and functionality. In a content managed web site, your site content is stored in a database separate from the design templates that govern how the site looks and separate also from the functionality that is controlled by the Content Management System. By separating your content into chunks and storing the chunks in a database you break the dependency of content and design. By breaking this dependency, you give yourself the ability to create content without having to worry about managing site navigation, structure, or display. You can, in essence, deliver your content through multiple channels; the web site, through a wireless site, through email newsletters or as news releases. The investment the business owner makes in the Content Management System now, will pay off the next time he chooses to make a web site design change and finds that all he has to do is pay for the design itself and the creation of one or two layout templates. This is a much cheaper proposition then paying for a fifty or sixty page static web site.

When the business owner looked at what the site had done for his company in the last year, what he expected from his web site in the coming year, and how he wanted his business represented on the Internet, he decided to make the one time investment in a Content Management System. Once he had put it into perspective and figured out how much he would have to spend hiring an internal staff person to manage the site for him without a CMS, he calculated that he would be able to justify the one time software expense in less than three months after launching the new site.

Regardless of the size of your organization, if you expect your web site to be an important part of your business and marketing strategy, you should seriously consider the cost benefits of a content management system. When you compare the costs of maintaining a static site versus a content managed site, you may be surprised at the cost effectiveness of a content managed solution.

About the Writer of this Article

4 Reasons why Portable Mp3 Players Take Content to The Next level

With the recent advent of the Ipod, a lot of people are using portable Mp3 players to carry their entire music collection around with them. What just a few years ago would have required you to lug a suitcase full of CDs around, now can fit in the palm of your hand. Some Ipods can carry up to 60Gb of songs (and now video) on a single miniature hard drive. The Ipod even looks cool and lights up like a magical glowing device. Besides Apple, numerous companies make portable Mp3 players

This doesn't even begin to get into the phenomenon of podcasting. Podcasting is a simple concept with amazing utility for the average consumer. Imagine if you could take an audio broadcast of any sort (podcasting a teleseminar comes to mind) on the airplane with you on your next business trip.

1)You don't have to be there when the teleseminar is held. 2)You can pause it, rewind it, fast forward the teleseminar to any point that you feel is important. 3)You can listen to it repeatedly. 4)You can send the podcast to friends and family members who can also take the audio content with them on their merry way.

I do this all the time. It works great. Download and go. This is bigger than you think. Overall, the ubiquity of portable Mp3 players is a cultural revolution as far as information transfer goes. Why do I have to wait for a broadcast when I can be in another time zone and replay it at my leisure.

When you take your Mp3 player on the road with you, you are basically shifting time. No more sitting around waiting for the video or audio presentation to start. You can download it to your portable Mp3 player and start it whenever you want.

Portable Mp3 players seem to be here to stay. Find out why and what the latest trends are: you'll be surprised how you ever lived without one. I was

About the Writer of this Article

Hey, please visit the Internet Marketing web sites:

Article Underground

Internet Marketing Blog

Recently Added Internet Related Articles:

Dynamic Website Content - If you are like most internet surfers, you will spend much of your time hanging around web sites with dynamic web site content, or content that is updated constantly or personalized to your preferences. The age of static, archival web sites is long gone, in in its place is a dynamic and powerful internet driven by PHP, ASP, CGI, and Java.

Page Content - Both search engines and customers love fresh, updated information. Nothing promotes a business online better than staying in touch with prospects. The more interactive the continued contact, the better the relationship that is built with a potential client. But there's no need to groan at the thought of having to work hard at adding new content to your web site, it's not as complicated as you might think.

Content Articles - When you want to increase your online Internet sales, you first need to drive targeted traffic to your web site. To do so, you need to employ the right combination of search engine marketing and advertising strategies. Your efforts might include pay per click ads, email marketing campaigns, and press releases.

Short Description - Some types of content are not good candidates for ebook distribution. To market an eBook successfully there must be a benefit to the user. Putting a novel for example, into an eBook does not necessarily guarantee its success. Just because a reader needs an electronic device to read a book doesn't mean that there's any benefit to be derived from it.

Best Blogging Software - Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don't have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs are typically only seen as personal places to express yourself and your views. The truth is however the blogs are also great places to reach people about your business or your products.

Rss Feeds Benefits - Benefits to RSS RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries.

RSS Resources - RSS resources for webmasters that is Highly Relevant and Search Engine Friendly!

Blogging Builds Credibility - Blog is short for the word weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for the consumpution of the general public. Blogs generally represent the personality of the author or the Web site.Blogs can be used in the business world as well. It is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out ones opinion on the said page.

Quality Content - If you read my last article, you know about Chitika and the new eMiniMalls that are popping up everywhere on the web. You can serve up relevant product ads to your users, and let them search for other products without leaving the comfort and safety of your web page. I was asked recently about how to add Chitika ads to your Blogger weblog , so I thought I'd take some time to write up exactly how this is done.

Articles on the web

Social Bookmarking Tools
With the recent explosion of the Web 2.0 Social Bookmarking Sites, it is now recognised that to achieve good rankings , it is essential to employ social bookmarking techniques to achieve a good search engine position. The downside is that bookmarking your pages in all the social bookmarking sites is a very time-consuming activity